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Table of contents
3.0 Introduction................................................................................................................................3
3.1 Present research proposition......................................................................................................3
3.2 Research onion...........................................................................................................................3
3.3 Research paradigm (Positivism)................................................................................................4
3.4 Research approach (Deductive).................................................................................................5
3.5 Research design (Descriptive)...................................................................................................5
3.6 Research methods (Case study and Interview)..........................................................................6
3.7Data types (Qualitative)..............................................................................................................7
3.8 Data collection methods............................................................................................................8
3.9 Data collection tool or strategy..................................................................................................8
3.10 Methods of sampling...............................................................................................................8
3.11 Population and sample size......................................................................................................8
3.12 Data analysis............................................................................................................................9
3.13 Accessibility issues..................................................................................................................9
3.14 Ethical issues...........................................................................................................................9
3.15 Reliability and validity............................................................................................................9
3.16 Research limitation..................................................................................................................9
3.17 Timetable.................................................................................................................................9
3.18 Summary................................................................................................................................10
Reference List................................................................................................................................11
Appendix-1....................................................................................................................................13
3.0 Introduction
On having obtained amplified knowledge with the help of theoretical underpinning and
conceptual model in the foregoing chapter, the researcher attempts to frame suitable
methodology to carry out the research aptly. Proper selection of methodology contributes
towards solving research problem and assists in acquiring objective-based result. On contrary,
inappropriate selection leads towards abortive results, hence the research here facilitates in
meeting research aim and objectives through selection of proper methodology required for the
study.
Based upon the nature of the study, the researcher has considered positivism as with the help of
this, research problem could be scrutinized in light of facts and truths. The researcher was also
able to explore the background regarding the value of current research. Moreover, the research in
corporation of primary data collection method through interview entitles the chosen paradigm.
Other philosophy such as interpretivism is more applicable in secondary research and realism
was inapt for the study therefore, positivism philosophy has been chosen to facilitate critical and
logical investigation of the research topic.
analytical purpose put stress forward in developing test association between research variables
and provides the path to explore research problem having examined from different angles.
For the conduction of the current study, descriptive
research problem could be viewed from different angles. Justification of choosing analytical
purpose was that the research has well-developed objectives that negates assertion of other
research designs.
WE get quanti data from survey and quail data from interview
(2009) indicated that survey ten to contribute data from a huge amount of population following
cost saving and time saving methods. Both online and offline survey can be entertained in order
to gather relevant data directly from the respondents. In addition, survey choice made due to
wider data collection helping in varied but authentic data collection to help in better subject
analysis. Interview is also used as research strategy to obtain form limited yet knowledgeable
people. Interview choice is made to assess specific cost strategy followed by the UK marketers
and its influence on consumer attitude.
interview using Skype. On the other hand, to ensure reach of the manager, proper consent has
been taken. In time of accessing secondary sources, authorisation has been approved.
3.17 Timetable
(For timetable, refer to appendix-1)
3.18 Summary
In accordance with the outline of the chapter, it could be ensured that the researcher incorporated
a set of apt methodologies that addressed the research question abundantly. Incorporation of
appropriate data collection methods helped in gathering extensive data required for the study
contributing towards enrichment. It also assists the researcher to come to the analysis of data
with the help of augmented knowledge.
Reference List
Cameron, R. (2009) A sequential mixed model research design: design, analytical and display
issues, International Journal of Multiple Research Approaches, 3(2), pp. 140-152
Cooper, D. and Schindler, P. S. (2010) Business Research Methods, 11th ed. London: McGraHill.
Crowther, D. and Lancaster, G. (2012) Research Methods, 2nd ed. London: Routledge.
Denzin, N. K. and Lincoln, Y. (eds.) (2009), The SAGE Handbook of Qualitative Research,
London: SAGE Publications.
Harrison, R. L. and Reilly, T. M. (2011) Mixed methods designs in marketing research,
Qualitative Market Research: an International Journal, 14(1), pp. 7 26
Kilker, J. (2011). A Review of of Visual Communication Research Design. Visual
Communication Quarterly, 18(2), pp. 131-132
Lewis, B. and Porter, L. (2010). In-Game Advertising Effects. Journal of Interactive Advertising,
10(2), pp. 46-60.
Ons.gov.uk. (2016). Mergers and Acquisitions Involving UK Companies- Office for National
Statistics.
Available
from:
http://www.ons.gov.uk/businessindustryandtrade/changestobusiness/mergersandacquisitions/bull
etins/mergersandacquisitionsinvolvingukcompanies/2015-09-08#transactions-in-the-uk-byforeign-companies [Accessed on 2 Aug. 2016].
Saunders, M. N., Lewis, P. and Thornhill, A. (2009) Research methods for business students,
Page 52, 5th ed. Harlow: Prentice Hall
Terlutter, R. and Capella, M. (2013). The Gamification of Advertising: Analysis and Research
Directions of In-Game Advertising, Advergames, and Advertising in Social Network Games.
Journal of Advertising, 42(2-3), pp. 95-112.
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Appendix-1
Activities
1st
12th
Week
Week
11th
-15th
19th
23st
25rd
Week
Week
Week
Week
Week
week
Topic selection
Secondary data
collection
Primary
data
collection
(interview)
Literature
review
Methodology
identification
Analysis
and
interpretation of
primary data
Findings of the
study
and
comparing them
with literature
Conclusion
12
Draft formation
Submission
of
final work
13