BSR Korea Profile PDF

BSR KOREA Corporation
Business Success and Responsibility
Contents
Company Overview
Marketing: Export Support program
Certification: International certification
Consulting: Marketing Strategy Establishment
Overseas expansion and investment support
Performance
2011-05-02
By responding strategically to FTA and planning international marketing, we support export promotion, consulting, and certification for small &medium enterprise
General information
Company overview
Head Office (http://www.biz-co.com)

Migun Techno World C-dong 5247, #533-1 Yongsan-dong, Yuseong-gu,
Daejeon, Korea
TEL: +82-42-476-2977 FAX : 682-42-476-2978
Chungbuk Office
Unit604, O chang venture plaza #641-1 gak-ri, Ochang-myeon,
heongwon-geun, Chungbuk, Korea
TEL : +82-43-215-2977
FAX : +82-43-215-2978
U.S BSRKOREA
Biz International Inc.

Germantown Innovation Center Suite 2033
20271 Goldenrod Lane, 2nd FL Germantown, MD 20876
Tel: 1-703-865-4901 Fax: 1-703-865-4389
2011-05-02
Business Direction
Company overview
BSR Vision & Mission

BSR Mission
BSR Business Area
By establishing
worldwide network and
providing unique export
support service, make
out high
competitiveness and
value for small &
medium enterprises
Partner of small &

medium enterprises
for their successful
BSR Vision
International
Certification
consulting
Marketing
Consulting
Export
support
Investment
for export
expansion
overseas expansion
Vitalizing small & medium

international marketing
2011-05-02
Development Process
Company overview
Business Area
BSRKOREA Corp. has converted into corporation in year 2005 and since then we carry service for
international certification, management technology consulting as a consulting agency registered in the Small
and Medium Business Administration
Recently we expand support service for enterprise for enhance of small & medium enterprises revenue,
carry out export support program by establishing and utilizing Global network
Provide enhanced service by establishing strategic relationship with small & medium development
organizations
Major Certification &
Qualification
Major Organizations for

MOU Conclusion with us
Gyeongbuk Techno Park
JEJU BIO Business Association
Prevention of Disaster with information Technology RIC
Gimhae Biomedical center
Junnam University Business incubating center
New York Korean Chamber of Commerce and industry
E&R MEDIA
Worldwide united Chinese Association
China start changup consulting organization
GTTB
2011-05-02

Entrusted as Agricultural and Fishery Marketing Corporation

management consulting agency
selected as implementing agency for management consulting in
small and medium business administration
Selected as consulting agency for Chungchung economic regional
Green semiconductor enterprise support
Nominated as consulting agency for Small &medium administration
consulting
Nominated as supporting agency for Cutting-edgy strategy
enterprise support in Daejeon techno park
JDC Investment Promotion Agency
Selected as International certification support organization for
Chungchung namdo, Junra namdo
Nominated as subcontract organization for Bukyeong permanent
exhibition
Obtained Main Biz-Management Innovation Business
Nominated as subcontract organization for Ulsan techno park
Indonesia office
Structure of Organization
Company overview
CEO
Executive Director
Marketing
Department
Marketing Team 1
Export support
Online Marketing
Searching Buyers
Marketing Team 2
Investment for
overseas expansion
Network
establishment
International
market search
Enterprise support
Department
Certification Team
Consulting Team
Agency for
international
ISO Consulting
certification
Consulting for
Marketing consulting
medical device
certification
International network
Agency for Test
2011-05-02
Marketing: export support
Marketing
Export support program: This program is to support small & medium enterprises by searching
Marketing
market, searching buyers, business consulting, export management and etc based on global network
and experience.
This
project
can
lead
an
01
Establishing international office
02
Running Permanent exhibition
03
Test Marketing
04
Registering and marketing for

U.S Government procurement
05
International sales promotion

events
06
Business match-making service
enterprise to increase export

performance
localization
and
promote
to
China,
Indonesia, Malaysia, Vietnam,

CIS, U.S, The middle east,
Japan and Central Asia.
Market Research: Search culture, population statistics, industrial characteristics, regulation, buyer for
export target countries.
BSRKOREA
One by one marketing support: Support Marketing and export by connecting potential buyers.
Guarantee the performance for 90 ~120 days and support until an enterprise can export on ones own.
2011-05-02
01. Establishing international offices
Marketing
Marketing
By establishing offices in Indonesia, China, U.S and CIS, this project able to promote
localization with initial cost savings and business expansion.
3rd year
1. From Outsource service to operational independence
2. Share and expand the outcome of support project for
international office
1. Support 2nd international offices
2nd year
1.
2.
3.
4.
Establish and expand local shared warehouses

Sign MOU and export contract (support)
Establishing export infra and expand international offices
Promote each enterprises localization(support consulting for relevant field)
1st year
BSRKOREA
1.
2.
3.
4.
Establish International joint office: consign to a specialized agency

Support for revitalization of marketing: market search, buyer search/invitation
Buyer management service, business consulting
Organize local export cooperating cluster
2011-05-02
02. Permanent exhibition operation
Marketing
Marketing
By long and continuous exhibition and utilizing local management, sale, promotion, an
enterprise can save expenses from employees, maintenance fee and enter into China
Long and continuous exhibition promotion

Reduction in local management, sales, personal expenses for promotion, maintenance fee
Utilizing chain and large distributor, an enterprise can stay trust and stability for
promotion and sales strategy.
Whole sale/Retail and Buyer Matching
No need for resident staff(convenient way of trading)
New promotion channel and sales promoting through large distributors
Provide branch office service in China, if necessary
Buk kyeong permanent exhibition (companies in Chungnam, Chungbuk and Daejeon were exhibited)
BSRKOREA
2011-05-02
02. Permanent exhibition operation

-. Shanghai Mart
Location : Shanghai major 5 exhibitions

Located at Hongkyo development zone
-. Khunsan business center
2011-05-02
10
03. Test Marketing
Marketing
Marketing
This project help for opportunity seeking for market research and investment cost review by
promoting sales by agency and advertising by media.
Preparatory review
Test
Marketing
(2 ~ 3months)
Newspaper
Agency
Radio
Exhibit an event
Local TV
commodity
3
Market research
DM Marketing
Two weeks for making advertisement

By operating local Call Center, we can provide prompt reply to
inquires.
We can handle trade/customs/ commercial law/immigration
law/accounting by utilizing local network
After
performing
Test
marketing, we make a report

and make a decision through
marketing
analysis
and
evaluation.
Constructing contract, document, and delivery system

Marketing promotion schedule is negotiable.
We can work as a substitute for a contract.
BSRKOREA
Depending on the situation, there will be sample requirements.
2011-05-02
11
04. U.S Government procurement registration and marketing
Marketing
By inviting related professionals, politicians and government officials such as procurement
Marketing
officials, procurement participants, commercial lawyer and etc., strengthen local networking
and enter into market.
BSRKOREA
Way of supporting U.S government procurement: There are 3 steps for successful market entering
Organized by: Business Association Co., Ltd., KOBE, U.S Economy journal
Attended by: Korea companies, Primer Vendor of U.S federal government procurement
Promoting plan
Contents
Remarks
Inviting influential Primer Contractor for U.S government procurement

The present condition and prospects for U.S federal procurement
Overview for GSA and contract writing
Introducing promoting strategy for procurement market and cases
Place: Daejeon
Period: 3days(8hr for
a day)
Step1
Seminar

Step2
Local
Conference
Meeting and networking for participating company in procurement

project
Discussion with government officer in procurement dept. and Staff in
charge
Cocktail/dinner with public personnel, Korea companies and
associations for networking
Step3
Procurement
Consulting

Market research and feasibility analysis(collecting information)

Setting and analyzing a target market and establishing entry strategy
Relevant certification Guide (FDA, UL, FM, NIST, FCC)
Market Approach, Post Sale Follow-up
Place: Washington
DC
Period: 4 nights
5days
Cost: $USD 4,436 for
each company
(transportation and lodging
shall be excluded)
Total costs: $25,000

Period: 9 month
2011-05-02
12
05. International Sales promotion Events
Marketing
Marketing
Inviting buyer and holding various events by leasing well known local discount store,
promoting products and utilizing local office Available in U.S New York, Indonesia,
Bukgyeong/ Shanghai China
Cost
Section
Lease Fee
Device Fee
Dollar
Event hall lease

Event
hall
installation
$24,000
27,120,000
33.057851 (m) basis, 12 months
$12,000
13,560,000
Initial installation fee

Sales promotional fee by a month
Newspaper
Promotion
advertisement
Fee
Leaflet, poster
$12,000
13,560,000
Flyer
Sampling
event
Hire
BSRKOREA
$1,000
- Including invitation of buyers and
holding conference
of
employees
Total
Cost specification
Won
sales
$7,200
8,136,000
$55,200
62,376,000
Fee for 2 employees for 12

months : $600
Annual costs
Certification acquisition fee, sales promotion fee for a bargain sale excluded
At least two times of profit are expected as an export performance result when events are held.
2011-05-02
Export contract in exhibition center and export by inviting buyers Neighboring country(Malaysia, Singapore)
13
06. Business Match-making Service

Business
matchmaking
Marketing
In order to expedite export, provide business match-making service by utilizing many

agencies in Vietnam, China(Shanghai), Indonesia, U.S.A, UAE(Dubai), CIS, and etc.
As a projects is a short-term projects Unique match-making service would be main key for success.
Business match-making service : plan and perform business match-making service as 1:1(buyers and
Korean enterprises) system in order to make direct export.
Schedule: it is depending on countries
Preparatory period: 2 months(buyer search and information exchange were included)
Before the business match-making service is held, provide lecture regarding to relevant law, certification
and export for the country which an enterprise wish to get into
Previous exchange information between Korean enterprise and each buyers can make export successfully .
By directly meeting between buyers and Korean enterprise, business can be done more smoothly
Export accurately and faster than online export
Able to meet various buyers at one time
Promote an enterprise to expand market to overseas
Able to export in short time
Strengthen global competitiveness for an enterprise
Able to analysis overseas market
BSR KOREA
2011-05-02
14
06. Business Match-making service

Leading : BSRKorea
Participants: Korea major small & medium enterprises, foreign buyers (enterprise, organization, government agency)
Project plan
Business Match-making Service

Country
Vietnam, China(Shanghai), Indonesia, United States, UAE(Dubai), CIS and etc.
Overview
Support exportation by one by one business match-making service for Korean small
& medium enterprises and potential buyers and business trip
Project period
2 months
Method
Relevant lectures, one by one meeting in local area and business trip to foreign
organization and buyers
Process
Before match-making service :

Buyer search and invitation: local agency
Korea small & medium enterprises : BSRKOREA and Korea government
organization
Lecture for marketing strategy (law, technology, marketing strategy) with latest
information and examples(recruit Korean and foreign professional lecturers)
Business match-making
Through Organization and buyers business visit, sign MOU
Let Korean enterprises know operation management, system, development
strategy of foreign country.
By visiting relevant enterprise, let Korean enterprises know technology level,
network, activities
Goal
2011-05-02
By providing adequate marketing for Korean small & medium enterprises, carry out
export performance
15
Certification: International certification support
Certification
International certification support: We worked as international certification consulting company under the
Certification
Small and Medium Business Administration and have various certifications performance records.
Medical Device: CE MDD, FDA 510(k), SFDA
IT, home appliances such as audio: CE, UL, FCC, PSE, GOST, IECEE, CCC, VCCI, CSA
Machinery: CE MD
Food and cosmetics: Labeling, Listing
API, ASME, E(e)-mark, RoHS, SASO, SEMI

Establishing quality and environment management system such as ISO9001, ISO14001, ISO13485, TS16949,
TL9000 and certification support
FDA COA (Certificate of Analysis), OTC registration, FDA SID & FCE registration, FDA Medical Device Listing
BSRKOREA
Cosmetic, food, additives tests for FDA Safety inspection through U.S local test organizations
BSR KOREAs strong point in certification: Medical device(Europe, U.S.A), China certification(all fields including
2011-05-02
cosmetic and electricity and electronic)
16
Certification process
Certification
Certification
Preparatory of Certification
[Test preparatory]
-Samples
-User manual(Korean/English)
-A circuit diagram
-Block Diagram
-Label
[Certification preparatory]
-Writing TCF
-Constructing system
BSRKOREA
2011-05-02
17
Consulting: Establishment marketing strategy
Consulting
Marketing strategy establishment: This is to connect directly to global network which BSRKOREA
Consulting
Corporation has by establishing market segmentation, market goal and location, SWOT analysis, 4Mix
Strategy
Search for Market share& profit rate, brand-new product
Marketing target
Marketing 4C analysis
development, product life cycle
Consumer, Competitor, Company, Channel
Marketing STPD
Strategy
Segmentation, Targeting, Positioning, Differentiation
Marketing 4P
Strategy
Product, Price, Place, Promotion
Total Marketing:
marketing, cooperation with manufacturer, support for establishing step by step marketing, investment
BSRKOREA
advisory, export consulting
2011-05-02
18
Overseas expansion and investment support
Supporting
Support Service
Support service for small &medium enterprises expansion to U.S market: we are able to
provide enterprises that wish to enter into U.S market a service such as investment counsel,
immigration, legal counsel, establishment of human resource system at competitive price and
support temporary office and call center.
Providing stop service

Pre-consulting service for localization
Do business for establishing overseas branch office and a local subsidiary
Supporting investment counsel, immigration, legal counsel and
establishment of human resource system
Providing networking service for adaptation to local in short period
Support service for small &medium enterprises expansion to China and Indonesia market: we
are able to provide enterprises that wish to enter into China and Indonesia market a service such
BSRKOREA
as investment counsel, immigration, legal counsel, establishment of human resource system at

competitive price and support temporary office and call center.
2011-05-02
19
Business Network
Performance
worldwide united Chinese association.

H.Q
CJW Trade Co.,Ltd.
Yiwu International Exhibition Center
START changup Co., Ltd
Mongolia
Radiance Led Solutions
TV5 Television
Uzbekistan
Daily Group Plyus
China
Turkey
Japan
International Tech Lounge Inc
Oriental Sigma Inc
Berktas Co., Ltd.
India
U.A.E
Thailand
S&S Corporation Vietnam
First World Marketing

Management
U.A.E International exhibition
Wholesale Store
Select Info
Tech Corp.
ABIX
Indonesia
Soldam TNS
PT. Nanaglobal
IOTCG
Canada
Tongro Kwegun
Shanghai worldwide trade sangsung Co., Ltd.
Shanghai hwahe group
Toyotomi eletricity(Shanghai)
Hohaeja group
Radon
Baksadang gobun Co., ltd.

Bokheongjip group
Dongchang group
Guyang corporation
Shanghai tongyong(GM) automobile
Kukmi group
Kwanmyung group
Shanghia sangsung corporation
China internet association
Shipbuilding and construction process
university, China Shanghai jiaotong university
Shanghai shipbuilding society
Shanghai ship craft institute
Shanghai technology post
North America
Biz international
American Business Alliance, Inc.
Candlewood Investment, Inc.
Tao Networks International, Inc.
International Trading Partners, LLC
Korus Trading & Consulting, LLC
E&R Media
KOWORLD USA, Inc.
2011-05-02
20
Performance result
Strengthen competitiveness and overcome difficulties

Consulting
through technical support service, management consulting,

market research, market strategy
Network
Global network and buyers we have now
Performance
200
Number of enterprises
248
Number of Partners
Provide more possibility to enter and expand to domestic

Certification
and foreign market through technology information support

such as quality, product, system standard certification
Customer
Network for domestic small & medium enterprises
1,000
Number of completion of
certifications
2,000
Number of clients
2011-05-02
21
Human Resources
Seong Rack Back, CEO

BSR Korea, CEO
Research and development service
consultant
International investment support
consultant
China marketing consultant
Korea chief representative office for
worldwide united Chinese association.
H.Q
Consulting for medical device
certification

Yoon gi Na, Director
Performance
Yong il Kim U.S Head
Seung Duk Lee, Director

Graduated engineering college,

KyungHee University
Worked as Director of Shinhan
consulting
Director of BSR Korea (Current status)
Registered as consultant in small and
medium administration
Registered as consultant for business
transformation
Special field: Planning for
International marketing

Dae Man Im,

Im, General manager
Tae Hee Kang, Director of head quarters

Graduated international politics in

Newcastle university
Director of BSR Korea (Current status)
Perform Indonesia localization
consulting
Foreign market development
Buyer search

Graduated Chungnam University

Marketing general manager of BSR
Korea (current status)
Work for International marketing
Export management
Merchandizing and distribute
development
Successive service in CEO of MLS
Graduated department of mass

communication in Yensei
President in U.S office of Joongang
daily newspaper
E&R MEDIA CEO
Biz International Inc. President
U.S investment advisory
U.S procurement registration and
marketing

Graduated University of Chinese

Medicine ,Shanghai, China
Completed B.B.C College Business Course
Australia
Dropped out clinical master in University of
China medicine, Shanghai, China (Skin science)
General manager in GTTB, technology
licensing manager
Korean delegation to China Junghanyeon
Qulified as a doctor in China
Head of law department in Mujin medical
foundation
2011-05-02
22
Human Resources
Performance
Pyeong Gu Yoon, Advisor

Completed the master's certificate program of

department of management, Seoul national
university
Completed doctors certificate program of
department of management in Sungkyunwan
University
Research profession in University of Illinois, U.S
A guest professor in University of Melbourne,
Australia
Director of night college, director of social
education, a graduate school of business
administration in Hannam university
Professor of business administration in Hannam
university
Special field: business administration consulting
Tae Woo Kwan, expert

Graduated in Yonsei university,

materials science and engineering
Samsung Advanced Institute of
Technology
Team leader of Samsung General
Chemicals institute, An enterprise
department of petrochemicals
Daerim , enterprise department of
petrochemical
Special field: UL, Technology consulting
Young Dal Son, export advisor

Graduated department of Business
administration in Chungnam University
Completed master certificate program of
information and communication in
Chungnam University
Head of department in
information
technology center of Mokwon univeristy
Worked as chief technology officer in
Dusung technology
Worked as consultant in BSR Korea
Special field: management of technology
consulting

Jin Gi Kwan, expert advisor

Jung Joon Soon, Lawyer,

Graduated department of law in

Chung-ang university
Completed 34th Judicial
Research and Training Institute
Representative of start changup
consulting
China law firm(SINO) partner
Advisory of WTC finanace, law in
Chungdo, China
Overseas investment support
consultant
Completed doctors certificate program

of chemistry in Ulsan university
Group head of analysis team in center
institute of SamsungSDI
Professional committee of chemical
analysis (agency for technology and
standard)
Inspector of internationally recognized
testing laboratory (KOLAS)
Adjunct professor in Soowan science
college
Sung Hoon Kim, expert advisor

Master of international economic law in China

university political science and law
Doctor of law in southwest china university of
political science and law
legal consultation committee of republic of
Korea embassy in China
Worked 13years in Bukkyung kukyeon
consulting
Technical expert of export consultant in ICA
Marketing councilor of bukkyung office of
small and medium industry promotion
corporation
2011-05-02
23

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BSR KOREA Corporation

Business Success and Responsibility

Head Office (http://www.biz-co.com)

Biz International Inc.

BSR Vision & Mission

BSR Business Area

Partner of small &

Vitalizing small & medium

Major Organizations for

Gyeongbuk Techno Park

JEJU BIO Business Association

Prevention of Disaster with information Technology RIC

Gimhae Biomedical center

Junnam University Business incubating center

New York Korean Chamber of Commerce and industry

Worldwide united Chinese Association

China start changup consulting organization

Entrusted as Agricultural and Fishery Marketing Corporation

Agency for Test

Marketing: export support

Establishing international office

Running Permanent exhibition

Registering and marketing for

International sales promotion

Business match-making service

enterprise to increase export

Indonesia, Malaysia, Vietnam,

01. Establishing international offices

Establish and expand local shared warehouses

Establish International joint office: consign to a specialized agency

02. Permanent exhibition operation

Long and continuous exhibition promotion

02. Permanent exhibition operation

Location : Shanghai major 5 exhibitions

-. Khunsan business center

03. Test Marketing

Two weeks for making advertisement

marketing, we make a report

Constructing contract, document, and delivery system

Depending on the situation, there will be sample requirements.

04. U.S Government procurement registration and marketing

By inviting related professionals, politicians and government officials such as procurement

Inviting influential Primer Contractor for U.S government procurement

Meeting and networking for participating company in procurement

Market research and feasibility analysis(collecting information)

Total costs: $25,000

05. International Sales promotion Events

Event hall lease

33.057851 (m) basis, 12 months

Initial installation fee

Fee for 2 employees for 12

06. Business Match-making Service

In order to expedite export, provide business match-making service by utilizing many

06. Business Match-making service

Business Match-making Service

Vietnam, China(Shanghai), Indonesia, United States, UAE(Dubai), CIS and etc.

Before match-making service :

Certification: International certification support

Medical Device: CE MDD, FDA 510(k), SFDA

Food and cosmetics: Labeling, Listing

API, ASME, E(e)-mark, RoHS, SASO, SEMI

cosmetic and electricity and electronic)

Consulting: Establishment marketing strategy