Documente Academic
Documente Profesional
Documente Cultură
Pros
Multi-Domestic Marketing
Adaptability
Cultural Affinity through individualistic
marketing and branding tactics such as
marketing, brand image, product
Cons
Global Marketing
Global Brand Name
Recognition
Global Regulations
Single Platform
Less expenses (rebranding,
messages)
Quality Assurance.
labor force.
Potential Subsidiaries
Quality assurance.
aesthetics, etc.)
Offensive
Variances in Overall Perceived
Value (Exp. Japan overvalues
B.) The sport of golfing is cultivated upon universal ideals and methodologies that are
implemented globally. Whether individuals plays golf in Canada, U.S., or even
Russia, the sport of golfing holds its methodological standards and rulings for the
sport, ceteris paribus. However through an empirical analysis of the data provided in
this case study, we can deduce that there are a plurality of external factors that may
impact an cultures overall perception and adoptation of a brands products.
An example of this is be best described by the diverse cultural norms of Japan.
For instance, most Japanese golfers tend to often avoid more lavish and luxury brands
due to the perceived image and overall price of the products. In addition Japanese
golfers consider various metrics such as; status, height, strength, cultural norms, and
technology synergy and more. These metrics directly impact the overall industry and
the strategic marketing methodologies that Callaway utilizes to position their products
globally. As listed in the chart above, the methodological approach to implement a
multi-domestic strategy and a global market strategy posses their own unique
strengths and weaknesses in regards to the contextual objective global marketing.
However, the optimal payoff for Callaway would be derived from implementing a
multi-domestic marketing strategy. This is highly predicated upon the fact that most
cultures consist of a plurality of norms, which directly impact a consumers
purchasing decision.
Cultures may be best describes as what is known as a quantum entanglement. A
quantum entanglement is a state in which two variables are directly independent of
each other while still maintaining a correlation. Cultures are complex and tend to
have various metrics that both are independent or correlated with one another.
Through an empirical analysis of the quantum entanglement theory and cultural
variances, we can hypothetically conclude and state with prudential data that the
ability to adapt to cultural variances provides an overall higher payoff than
maintaining global brand recognition. Therefore a multi-domestic marketing strategy
holds a higher merit than a global strategy in regards to the contextual object of
Callaway.