BRIGHT SMILES

With COLGATE

Presented by:
Anna Nguyen

Luis Garcia

Birkram Pandey Wei Chuang

Table of Contents
1. Introduction ......................................................................................................................................... 3
2. Background .......................................................................................................................................... 3
3. Our Project ........................................................................................................................................... 5
4. Colgate Care ......................................................................................................................................... 7
5. The Proposal ........................................................................................................................................ 8
6. Operation ............................................................................................................................................. 8
7. Staffing ............................................................................................................................................... 10
8. Budget ................................................................................................................................................ 11
9. Impact ................................................................................................................................................ 13
10. Request ............................................................................................................................................ 13
REFERENCES ........................................................................................................................................... 14

1. Introduction
In the entry intended for the Business Gives Back competition, the Bright Smiles with
Colgate Company has designed a plan to present a solution for the Dallas Chamber of Commerce
concerning poor oral health for low-income children in Dallas.

2. Background
A common misconception is oral health begins and ends with gums and teeth. There is a
multidimensional feature to oral health that makes it so important. Although gums (gingiva) and
teeth are a facet of oral health, the
anatomy of the mouth is far deeper.
The
human
mouth
contains
connective tissues, ligaments, bone
(hard and soft palate), soft mucosal
tissue lining, the tongue, the lips,
salivary glands, chewing muscles,
and the upper and lower jaws, just to
name a few. These parts all play a
role in the overall condition of the
mouth. In addition to these parts of
the mouth, there are important
branches of the nervous, immune,
and vascular systems that all connect
to the brain and the rest of the body.
It is clear that the mouth is a vital
part of the human body. In fact, it is
so vital that not only is poor oral health a cause of tooth decay, tooth loss, oral infections and
gum disease; it is also linked to health complications like strokes and heart disease. Exhaustive
research has indicated that 90 percent of systemic diseases have oral symptoms.
Oral health is a significant piece to overall wealth health and quality of life.
Unfortunately, this noteworthy part of human health is not a standard in which all people are able
to uphold. According to American Dental Association, some 100 million Americans fail to see a
dentist each year, even though regular dental examinations and good oral hygiene can prevent
most dental disease. The major reason for people skipping the dentist visit is due to the poverty.
There is a staggering amount of low-income families that are not able to access basic oral care.
According to the National Institute of Dental and Craniofacial Research, there is an alarming and
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disproportionate amount of oral

diseases and conditions in persons with
low socioeconomic status. This issue
becomes apparent when surveying the
income inequality in Dallas. With 41
percent, Dallas area poverty growth
rate between 2000 and 2012 outpaced
the total population growth rate of 5
percent. The case is worse in the South
Dallas where there is an estimated
19.3% below poverty line. There is no
question poor oral health and poverty
in Dallas has a strong connection. With
the passion for oral health that Colgate holds to high esteem, this is a problem that we are
compelled to tackle.

3. Our Project
Our mission is to provide free dental cleanings, check ups, oral health education and
distribution of dental kits to the people who cannot adequately afford dental care. Colgate takes
pride in helping people and hopes to raise awareness regarding dental health. Colgate, with the
initiative of Bright Smiles, seeks to help low income families receive suitable care and education
awareness on proper oral hygiene. In addition, Bright Smiles will allow dental hygiene students
to fulfill state-mandated requirements to graduate through performing dental cleanings.
Dental professionals recommend regular dental check ups at least every 6 months.
Regular dental visits ensure healthy oral facets. However, studies have shown that a large
number of individuals cannot afford such visits and it only increases the severity in oral
conditions. Bright
Smiles seeks to
provide satisfactory
dental
care
to
individuals in low
socioeconomic
classes
that
otherwise
would
not be able to
afford
it.
In
addition
to
providing
care,
Colgate wishes to
facilitate
a
cooperative to assist those providing the care. In order for dental hygienist to practice legally in
the state of Texas, they must perform certain mandates proving competency. The major required
mandate is performing a full dental cleaning on an actual patient. Usually, finding these patients
is difficult and creates added stress to dental hygiene students. Bright Smiles will provide the
means of doing so while also helping the community. In utilizing dental hygiene students from
local dental schools to perform the dental cleanings, Colgate will be able to help the local
community while also aiding the next generation of dental professionals.
In partnering with three dental schools, four dental offices, and one venue, Colgate will
facilitate and organize the integrated plan of improving oral health. Bright Smiles will provide
free dental cleanings, checkups, and distribute free dental kits. However, it is Colgate's
unequivocal desire to have a lasting and deep impact in the community that translates more than
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just physical care. Colgate in conjunction with Bright Smiles plans on doing this by equipping
each patient with fundamental oral care knowledge. Dental hygienist will review the importance
of oral care along with how to take proper care of their gums and teeth. Education is a vital part
of Colgate's mission and is as important as the oral care being delivered. The event will be held
at Lincoln High School in South Dallas. Bright Smiles will operate as a wellness program as
well as a means of prevention to further oral detriment. We are expecting to provide oral care to
more than two thousand low-income local residents in the South Dallas region. Dental hygiene is
an important gateway to a higher quality of life and with Bright Smiles; this can be made
available to those in dire need.

4. Colgate Care
Colgate is a multi-billion dollar company that has enjoyed much success in its
perspective industry. However, the underlying ambition that motivates Colgate has always
centered on promoting oral health. In our
conscious effort to accomplish our mission,
we feel compelled to help our community in
a capacity that is marked by our strength and
passion. Providing oral care to those with
low socioeconomic status is a viable and
deeply impactful manner in which we can
help our community to the best of our
ability. We have successfully been doing
such projects in well over 60 countries with
help from local dentists and students. In the
United States, Colgate currently funds eight
mobile dental vans as part of Colgate Bright Smiles, Bright Futures program. This will be the
first project in South Dallas where
we will be operating in Lincoln High
School rather serving from vans in
order to reach more children and
parents. At Colgate we believe, that
all
dental
resources
(i.e.
toothbrushes, toothpaste mouthwash)
are finite but personal prevention is
not. Unless people are adequately
educated on the importance and
practice of oral health there will be
no lasting impact. That is why
education is an important part of
prevention and prevention is an important part of oral health. Bright Smiles platform is placed
firmly on education and is a main driver of Colgate's focus.

5. The Proposal
We are committed to prevent dental illness and promote oral hygiene. Bright Smiles can
reduce the number of those who are suffering from tooth decay and gum problems by preventing
it where it begins and providing care to lessen the impact of its effects.
Our long-term goal is to educate young children and their parents regarding their dental
hygiene in the poverty-ridden community of South Dallas. Dental health is a serious issue and
awareness of its importance is the underlying aim of Bright Smiles. Our short-term achievement
would be to provide free check ups and help people to fight their dental issues. Our dental kit
will include the necessary dental cleaning materials as well as important information regarding
dental issues. We will help children and youths of Dallas to stay healthy.

6. Operation
The overall functioning of the event will be facilitated and managed by Colgate. Set up
and procedure will be
standardized by company
protocols.
Colgate
representatives will contact
the facilities staff of
Lincoln High School on the
morning of the event,
Saturday, May 21rd. Bright
Smiles will open doors at 9
A.M and setup will begin at
6 A.M. Therefore Colgate
representatives will be in
contact with janitorial staff
at 5:45 A.M to ensure
facility doors are open on time. Technicians will then sanitize and clean the gym, common areas
and all other rooms that will be utilized.
Dental equipment will be brought in and set up following sanitization. Arranging the
dental chairs will be the first step of initial set-up followed by ultrasonic cleaners and biohazard
dispensers. The rest of the dental equipment will be distributed to each dental station. After
dental equipment is set up other necessities such as water and screening section will be
established. Line taping, waiting areas, and other aspects essential to functionality will be
assessed and setup.

We are expecting to check up around 2,000 people and additional 4,000 people would be
provided important information through our dental hygienists. We would be distributing around
5500 dental kits to the visitors.
After setting up, Bright smiles will follow operation plan as expected to:

Patients will be separated into groups by ages

Patients 1-14 years old
Patients 15-25 years old
Patients 25 years old and older
All patients will have their teeth cleaned, sealants placed on healthy erupted permanent
molars, varnish placed at the end of the appointment.
At the end of the appointment, the dentist will evaluate for any treatment needs and refer
as needed.
There will be a group of dental hygienist ready to review oral hygiene instruction with
Colgate products (Toothpaste, toothbrush, floss, mouth rinse) - once reviewed, the patient
will receive a goody bag

7. Staffing
Colgate has always had a passion for oral hygiene. Along with this desire, Colgate hopes
to bring their mission to fruition with efficient budgeting and staffing. The nature of Colgates
wellness program directly affects the Bright Smiles project in terms of operations. Since there
is a partnership between Colgate and Dental Hygiene Schools, there is less of strain in acquiring
the proper staff. This also saves money in the budget, which makes funds available for other
areas.
7.1 Staffs
The driving force behind the ability for Colgate to provide proper oral care to low-income
families is dental hygienist. In order for dental hygienist to graduate and legally practice in the
state of Texas, they must meet state mandated requirements. The Texas State Board of Dental
Examiners requires Dental Hygienist to perform a certain quota of dental cleanings on actual
patients before graduation. Although the quota varies from school to school, it is a vital part of a
dental hygienists education. The dental community that Colgate is partnering with aligns with
the state mandates of Texas. Furthermore, the dental professionals that are working alongside the
mission are all equipped and willing to foster the goals of Bright Smiles.
Dental Hygienist
A student of dental hygiene who is pursuing the patient cleaning phase of state
requirements has already been trained and equipped to do so. The next step centers on the
clinical dental cleaning portion mandated by the state of Texas. Colgate will provide the means
for a dental hygienist to meet these requirements while also utilizing the students specialties to
help the community. This provides Colgate a pool of three local schools and 76 students. We will
be partnering with: Collin College Spring Creek Campus for 16 students, Texas Woman's
University for 30 students, and the University Baylor College of Dentistry for 30 students. The
hygienist will provide dental cleanings; place sealants on healthy erupted permanent molars,
place varnish at the end of the appointment and a group of dental hygienist will review oral
hygiene instruction with Colgate products.
Dentist
For a dental hygienist to be able to legally practice they will need to be supervised by
dentist. Dentist will also provide checkups and evaluate each patient. According to state
requirements, any operation must follow a ratio of at most 15 hygienist per dentist. Colgate will
be operating in a 12.6 to 1 ratio, which will equal to 6 dentists. Clinics that would be providing
the dentist would include Jerit Davis D.D.S. and Associates, Bright Star Family Dentistry, Frisco
Oral & Dental Implant Surgery, and Cook Periodontics & Dental Implants.
7.2 Volunteers
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Volunteers are to assist the dental team and ensure that Bright Smiles will function
smoothly and efficiently. There will be 45 volunteers who will facilitate, organize, distribute oral
health kits (toothbrushes, toothpaste, floss, and mouth rinse) and support Bright Smiles. All
volunteers will be supplied from Colgate Dallas corporate and warehouse.

8. Budget
Colgate's budgetary goals are to decrease the cost of personnel and the facility as much as
possible. This will allow for most of the funds to be concentrated on the dental supplies and the
actual care of the patient. Every patient is different and may require different action plans in
terms of placing sealant, varnish and cleanings. One patient may require more attention and thus
more dental supplies from the average patient. Because of the nature of oral health being difficult
to measure per person, Colgate will use most of the requested budget for dental equipment to
ensure it is not undersupplied. The budget for Bright smiles is broken down to personnel, facility,
equipment, and operations.
8.1. Personnel
Strength to Bright Smiles structure is it is actually built to compliment this goal. Since
Colgate is partnering with dental hygiene schools for the secondary goal of providing the means
for student to get real life experience with patients, their services will be free. The students that
are working with Bright Smiles are more concerned with fulfilling state requirements while
helping the community rather than receiving a paycheck. In addition, the dentist that will be
supervising will be supplying their services as a community service and will therefore be free as
well. Many of the dental practices we are partnering with are already very active in the
community and are willing to work for free. The volunteers will be supplied from Colgate and
will not be paid. All personnel will be responsible for their own transportation and it will not be
provided. The only personnel that will be compensated by the budget are the actual staff of the
facility where the event will be held; however, theses expenses are listed under the facility
portion of the budget.
8.2. Facility
The facility that will be utilized is Lincoln High School located in South Dallas. The
rental of the venue itself will be provided to the use of Bright Smiles free of charge. The parking,
electricity and use of water and restrooms will also be a charitable donation on behalf of Lincoln
High School. The only portion of the budget that will go towards to use of the facility is paying
for the services of Lincoln High School staff. This will include janitorial services and the facility
manager that will be our point of contact.
8.3. Equipment

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Purchase of dental tools and supplies will incur the largest amount of financial means.
The Colgate products that will be handed out to patients after their cleanings and checkups
(toothpaste, toothbrush, floss, mouth rinse) will be donated by Colgate and are not included in
the budget. However, dental tools, equipment and supplies such as scalars, mirrors, suction,
sealant materials, sealant, varnish, chairs, lighting, sharpeners, bibs, masks, and so on are
accounted for as budgetary expenses.
8.4. Operations
This portion of the budget identifies fees that are required for the overall operations,
efficiency, and moral of the event. The marketing and advertising of this event are expenses that
are needed to ensure that, as many people as possible are aware of the event. Also, the school
will need to be cleaned and sanitized thoroughly before the event. This will require specialized
sanitation equipment and supplies. Transportation and setup of major equipment will also be
included. All personnel will also be fed lunch as well as be supplied with bottled water
throughout the day.
The following is a breakdown of the budget for Bright Smiles:
Mask

$300

Gloves

$400

Gauze

$150

Polish

$120

Polishing cups

$140

Fluoride Varnish

$350

CaviWipes

$400

Sealant material

$500

Bibs

$40

Sterilization wraps

$25

Sharps container/Biohazard

$60

Suction tips

$20

Renting 2 dental chairs

$55,000

Renting 4 ultrasonic cleaners

$640

Renting 4 Autoclave steam sterilizers

$1,600

Marketing/ Communications

$8,000

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Sanitation Supplies

$2,000

Facility Staff

$800

Transportation/ Set up

$2,000

Catered Food and Water Bottles

$3,255

Misc. Expenses

$5,000
TOTAL:

$80,000

Since dental hygiene students already bought all instruments for dental hygiene school
they will bring their own, along with their hand pieces
Colgate will provide all goody bags including toothpaste, toothbrush, floss, and
mouthwash.

9. Impact
According to WHO (2016), oral health is essential to general health and quality of life.
Colgate cares about our community, we want to educate the community about the importance of
oral health and provide basic checkups to low-income family in South Dallas. This will benefit
the community as they would learn about oral health, get basic checkups, and notice if there is
any issue that need to be take further care of. The dental students participate in the program
would be able to gain experience and obtain the state-mandated requirement hours. The dentists
who supervised the dental hygienist would be known by the community, which would help them
develop potential customers at the same time. The event gives the volunteers an opportunity to
learn new skills, meet different kinds of people, and be part of the community. Additionally,
reputation and company image of Colgate would increase.

10. Request
We believe the program will benefit all the participants in different ways and also benefit
the community as a whole. We urge the Dallas Regional Chamber of Commerce to support us,
and would be grateful if you would consider funding us with $80,000.

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