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The self-discrepancy theory states that people compare themselves to internalized standards
called "self-guides". These different representations of the self can be contradictory and result in
emotional discomfort. Self-discrepancy is the gap between two of these self-representations. The
theory states that people are motivated to reduce the gap in order to remove disparity in self-guides.
[1]
Developed by Edward Tory Higgins in 1987, the theory provides a platform for
understanding how different types of discrepancies between representations of the self are related to
different kinds of emotional vulnerabilities. It maintains close ties to a long-standing tradition of
belief-incongruity research. Higgins sought to illustrate that internal disagreement causes emotional
and psychological turmoil. Before, many theories such as the self-inconsistency theory,[2] the
cognitive dissonance theory,[3] and the imbalance theory (e.g., Heider, 1958), had done just that;
however, Higgins aspired to predict and define what distinct emotions the cognitive imbalances
would result in. Previous self-imbalance theories had recognized only positive or negative emotions,
in a general sense, associated with the belief inconsistency. The self-discrepancy theory was the first
to improve on these generalizations and assign specific emotions and affects to the disparity. It
asserts two cognitive dimensions from which various self-states are measured: domains of the self
and standpoints of the self.[4]
The theory proposes how a variety of self-discrepancies represents a variety of types of
negative psychological situations that are associated with different kinds of discomfort (p. 319).[4] A
primary goal of the self-discrepancy theory is to help aid in predicting which types of incongruent
ideas will cause such individuals to feel different kinds of negative emotions (p. 319).[4]
The structure of the theory was built based on three ideas: to distinguish among the different
kinds of discomfort felt by those people holding incongruent ideals experienced, to relate the
different possible kinds of emotional vulnerabilities felt by the different types of discrepancies that
people may have for the self, and to consider the role of both the availability and accessibility to the
different discrepancies that may potentially have in influencing the kind and type of discomfort they
are most likely to experience. Also, the theory suggests that individuals are motivated to reach a goal
of where the self-concept matches the appropriate self-guides (p. 32.
One theory about social anxiety is that patterns of thoughts and beliefs play an important role
in social anxiety, and targeting these thoughts and beliefs can be a helpful way to treat it. These
patterns of thinking tend to lead them to avoid social interactions.
Beliefs and expectations
According to the cognitive theory, individuals with social anxiety tend to:
1. Overestimate the level of threat in social situations. (For example, This person is going to be
judging me.)
2. Underestimate their ability to handle social situations. (For example, Im going to say
something stupid.)
3. Expect negative outcomes from interactions in social environments. (For example, He is
going to think Im stupid.)
4. Overestimate the consequences of these negative outcomes. (For example, Hes probably
going to tell everyone at the office how stupid I am, and then Ill probably be fired.)Because
of these beliefs and expectations, social interactions are often avoided. Focus of attention
during social interactionsWhen individuals with social anxiety are in social interactions, they
tend to focus more on how they are being perceived by other people (for example, My
handshake was too weak. Shes going to think I have no confidence.), rather than on the
interaction itself.
This focus on ones own performance can be very distracting, and can get in the way of having a
positive interaction with someone else.
This attention can also lead one to only pay attention to the negative aspects of how they are
interacting with others.
Because of this focus, individuals with social anxiety tend to remember past interactions as worse
than they really were.
This pattern can lead to more avoidance of social interactions.
Strategies that get in the way of effective interactions
In social settings, individuals with social anxiety often use strategies to avoid negative outcomes.
These strategies are used to prevent bad outcomes, but often get in the way of having a good
outcome. For example, in order to avoid saying something stupid in a large group, someone with
social anxiety might not speak at all. As a result, one would succeed in not saying anything perceived
by others as stupid, but would also miss an opportunity to have a positive interaction.
One of the most popular and well-research treatments for social anxiety is cognitive- behavioral
therapy (CBT). Although there are a number of variations to this treatment, two of the most common
elements of this treatment include the following:
CBT helps individuals to evaluate and modify their own negative beliefs and expectations about
social interactions.
Because avoiding social interactions is a strong feature of social anxiety, a CBT therapist supports
individuals to engage in social interactions that tend to be avoided.
Research has shown that this type of therapy can be helpful in treating social anxiety. However, there
are many different types of treatment, and one approach may fit some individuals better than others
Cognitive motivation is said to be rooted on two basic factors. The first involves information
available to the individual. Initially, an individual will process a situation based on whatever input is
immediately available to his senses. The second factor involves the individuals past experience,
which the person refers to when trying to make sense of information presently available and in
determining how to respond or relate to the current situation.
Types of Motivation
Deci and Ryan suggest that there are two types of motivation. Intrinsic motivation is the force that
compels a person to fulfill his / her inner potential and interests. Moreover, intrinsic motivation
corresponds to the inherent desire of an individual to express his / her authentic self through selected
actions and behavior, across different settings, whether at work or at play. This particular type of
motivation is said to be quite effective as people who are intrinsically-motivated feel that they can
influence and determine the outcomes of their efforts. The notion of intrinsic motivation helps
explain why some people prefer a lower-paying job that they like over a more lucrative one which
may offer more material rewards but not as much enjoyment.
Extrinsic motivation, on the other hand, is experienced when a persons actions are influenced by the
desire to attain goal objects or rewards. Rewards may be tangible, such as food or money, or
intangible, such as pride and recognition.
Goal Setting Theory
According to one cognitive theory of motivation, the Goal Setting Theory, three factors affect an
individuals probability of success in achieving an outcome. Specifically, these are the time set for
the attainment of a goal the degree of complexity or difficulty of the goal the specificity of the goal
Ideally, the shorter the time between the initiation of action toward a goal and the time the goal is
achieved, the greater are the chances of success. With regard to level of complexity of the goal, it is
said that this factor determines how attractive the goal is to the person. A goal is most attractive and
appealing to an individual if it is neither too easy nor too difficult to attain. Goals that are too easy
fail to provide satisfaction for the individual while goals that are too difficult to obtain can cause a
person to feel discouraged and expend less effort in trying to attain the goal. Furthermore, goals need
to be precise so that the individual knows exactly what is expected of him and the type and amount of
effort / actions needed in order for him to attain the goal.
Expectancy Value Theory
Simply stated, this theory asserts that the motivation of people and their probability of success in
attaining their goals largely depend on their expectation of success multiplied by the value they place
on success. Different people have varied expectancies, which are influenced by past experiences and
appraisals of these past experiences, in addition to social and cultural factors such as parental values
and gender-role stereotypes. Those with positive expectancies are convinced that they have what it
takes to succeed at a task while those with negative expectancies believe in their impending failure.
People who expect to succeed at obtaining a goal and to whom the attainment of the goal is quite
important, are more highly motivated to engage in actions that will ascertain attainment of the goal.
Attribution Theory
Attribution theory suggests that individuals, as learners, have a deeply-rooted need to understand
how and why they encounter success or failure at a task, especially when the outcome is an
unexpected one. Some explanations or causal attributions that people make may be related to amount
of effort, degree of luck, ability levels and task difficulty. An important concept supported by this
theory is that of locus of control, which has to do with whether a person believes his success or
failure to be the result of internal factors such as ones own ability and effort (internal locus) or of
external factors such as difficulty of task (external locus).
Applications of Cognitive Motivation Theories
The above theories are but a few samples of the many variations of cognitive theories of motivation
that are extensively and effectively utilized in education, at the workplace, in sports, and with health
and fitness issues such as those involving proper nutrition and substance abuse.