QUESTIONNAIRE:

Name:
E-mail address:
1) Which of the following companys car do you own?
a) Toyota
b) Hyundai
c) Honda
d) Ford
e) Chevrolet
f) Other (Respondent can opt for more than one choice)

2) What do you like most about a car?

a) Style/design
b) Comfort
c) Brand
d) Service

3) What do you feel great about your car when compared to other cars in the market?
a) Fuel Efficiency
b) Durability
c) Low Maintenance
d) Sound Quality
e) Brand Name

4) How do you come to know about your car before purchasing?

a) From friends, relatives
b) Advertisements

c) Car Experts
d) Sales Persons visit
e) Auto Magazines or shows

5) To which media do you get expose regularly?

a) Television
b) Magazine
c) News Papers
d) Radio

6) What kind of TV channels do you watch regularly?

a) National News Channel
b) Regional News Channel
c) Sports Channel
d) Entertainment Channels

7) What kinds of offers do you like or expect from the dealer?

a) Free insurance
b) Special discounts on sales of cars
c) Extending the service period
d) Finance availability with 0% interest

8) How do you feel when an unknown sales person approaches you by knowing your full
details to demonstrate about any product?
a) I will respond
b) Lost my privacy
c) Interested in knowing (if I feel a need of it)

9) Whats your opinion on Brand Ambassador of a car?

a) Very necessary
b) Not necessary
c) Waste of money for the company

10) Whats your opinion about the brand ambassador ViratKohli endorsing Toyota?
a) Fulfilled the purpose
b) Unable to attract customers
c) They were not apt for it

11) Who do you suggest as the right person for promoting the car?
a) Sports Person
b) Film Star
c) Car Expert
d) Any celebrity

12) Do you think the expensive hoardings of cars catch your eyes at the roadside?
a) Absolutely
b) Dont bother
c) Not at all

13) Which companys product do you think are reliable?

a) Toyota
b) Honda
c) Hyundai
d) Ford

e) Others

14) Which brand do you seriously consider before making a car purchase?
a) Toyota
b) Hyundai
c) Honda
d) Ford
e) Other

15) What is your profession?

a) Student
b) Businessman
c) Service
d) Other Professional
Thanks for taking the time to fill out this questionnaire and for providing valuable
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Analysis
Analyzed Survey Report of the Questionnaire
1) Which of the following companys car do you own?
a) Toyota
b) Hyundai
c) Honda
d) Ford
e) Chevrolet
f) Other (Respondent can opt for more than one choice)

Data Analysis
Name of the Company
Toyota
Hyundai
Honda
Ford
Chevrolet
Other

% of Respondents
45
30
13
7
2
3

Interpretation
This question is meant for taking the information regarding the most preferred car company
in India. From the above graph it is found that most preferred car company is Toyota.

2) What do you like most about a car?

a) Style/design
b) Comfort
c) Brand
d) Service
Data Analysis
Customer Preference
Style/Design
Comfort
Brand
Service

No of Respondents
27
69
39
15

Interpretation
This question is meant to know the Respondents preferences and likes towards the cars. From
the data we can position our product to the comfort seeking group of people.

3) What do you feel great about your car when compared to other cars in the market?
a) Fuel Efficiency
b) Durability
c) Low Maintenance

d) Sound Quality
e) Brand Name
Data Analysis
Customers Perspective
Fuel Efficiency
Durability
Low Maintenance
Sound Quality
Brand Name

No. of Respondents
6
21
27
36
60

Interpretation
From this question we can position the cars according to the Respondents perspectives. Many
of the Respondents are buying the cars by seeing its Brand Name only. The no. of customers
satisfied with the fuel efficiency are very low.

4) How do you come to know about your car before purchasing?

a) From friends, relatives
b) Advertisements
c) Car Experts
d) Sales Persons visit
e) Auto Magazines or shows
Data Analysis
Source of Awareness
From friends, relatives
Advertisements
Car Experts
Sales Persons Visit
Auto Magazines

No. of Respondents
27
75
9
24
15

Interpretation
Most of the Respondents came to know about their vehicle through advertisements only. The
major media that attracted the customers is television.

5) To which media do you get expose regularly?

a) Television
b) Magazine
c) News Papers
d) Radio
Data Analysis
Media
Television
Magazine
News Paper
Radio

No. of Respondents
78
21
48
3

Interpretation
From this analysis we come to know that most of the Respondents are interested in watching
televisions, which is a good media for communicating with people and delivering our
intentions about product.

6) What kind of TV channels do you watch regularly?

a) National News Channel
b) Regional News Channel
c) Sports Channel
d) Entertainment Channels
Data Analysis
TV Channel
National News Channel
Regional News Channel
Sports Channel
Entertainment Channels
Interpretation

No. of Respondents
30
48
12
60

This question is meant to know the interests and preferences of Respondents towards T.V.
channels. More than quarter of the sample size showed interest only on the entertainment
channels and next preference goes to the regional news channels.

7) What kinds of offers do you like or expect from the dealer?

a) Free insurance
b) Special discounts on sales of cars
c) Extending the service period
d) Finance availability with 0% interest
Data Analysis
Offers
Free Insurance
Special discounts on sales of cars
Extending the service period
Finance availability with 0% interest

No. of Respondents
27
9
81
33

Interpretation
By the result of this question we come to know about the various promotional
techniques/offers which attract the customers. From the above analysis many customers are
expecting the extension in the service period from the various offers given to them.

8) How do you feel when an unknown sales person approaches you by knowing your full
details to demonstrate about any product?
a) I will respond
b) Lost my privacy
c) Interested in knowing (if I feel a need of it)
Data Analysis
Customer Opinion
I will respond
Lost my privacy
Interested in knowing

No. of Respondents
33
15
102

Interpretation
This question is prepared indirectly to know about the customers opinion about the Data
Bank maintenance by the company/dealers. In reply majority of the customers gave a positive
reply by showing interest in knowing about the cars when a sales person gives a detailed
description about the cars.

9) Whats your opinion on Brand Ambassador of a car?

a) Very necessary
b) Not necessary
c) Waste of money for the company
Data Analysis
Customers Opinionon Ambassador
Very Necessary 129
Not Necessary 21
Waste of money 0

No. of Respondents
129
21
0

Interpretation
This question is meant to know about the importance of Brand Ambassador for a car in the
customers point of view. Most of the respondents think that a Brand Ambassador is very
necessary for promoting a car.

10) Whatsyour opinion about the ambassador ViratKohli endorsing Toyota?

a) Fulfilled the purpose
b) Unable to attract customers
c) They were not apt for it
Data Analysis
Customers Opinion
Fulfil the purpose
Unable to attract customers
They were not apt for it

No. of respondents
114
30
6

Interpretation
Most of the respondents think that the Brand Ambassadors full filled the purpose and were
able to increase the sales of the cars.

11) Who do you suggest as the right person for promoting the car?

a) Sports Person
b) Film Star
c) Car Expert
d) Any celebrity
Data Analysis
Customers Suggestion
Sportsperson
Film Star
Car Experts
Any Celebrity

No. of Respondents
54
63
21
12

Interpretation
Most of the respondents suggest a film star as the best ambassador. Because many of them
get attracted only to their favourite film stars other than other brand ambassadors.

12) Do you think the expensive hoardings of cars catch your eyes at the roadside?
a) Absolutely
b) Dont bother
c) Not at all
Data Analysis
Customer Opinion
Absolutely
Dont bother
Not at all

No. of Respondents
90
48
12

Interpretation
Most of the respondents think that hoardings are a good option for catching the eyes of a
customer.

13) Which companys product do you think are reliable?

a) Toyota
b) Honda

c) Hyundai
d) Ford
e) Other
Data Analysis
Company
Toyota
Honda
Hyundai
Ford
Other

No. of Respondents
45
32
36
34
2

Interpretation
The response shows that Toyota, Honda, Hyundai, and Ford have good reputation of reliable
products.

14) Which brand do you seriously consider before making a car purchase?
a) Toyota
b) Hyundai
c) Honda
d) Ford
e) Other
Data Analysis
Car Brand
Toyota
Hyundai
Honda
Ford
Others

No. of Respondents
87
27
21
3
12

Interpretation
The response shows that most of the people think of Toyota product before making a
decision.

15) What is your profession?

a) Student
b) Businessman
c) Service
d) Other Professional
Data Analysis
profession
Students
Businessmen
Services
Other Profession

No. of respondents
69
24
45
12

Interpretation
Most of the respondents were students but more than half of the respondents were working.

According to the questionnaire, the facts gathered about the promotional strategies of cars
In India is as follows:
1. The customers prefer Comfort in a car, more than style or design, so in promotional
strategies more emphasis should be on comfort level a car provides.
2. The companies should catch in for their brand name while designing the promotional
strategies.
3. Advertisements of the cars are the best source of awareness for the customers.
4. Television is the most important media that most of the people communicate with, and
entertainment channels should more be targeted than news channel or sports channel.
5. More people look for extended service period while buying a car, rather than special
discounts and other offers.
6. There is a strong requirement of a Brand Ambassador for promoting a car, and most
respondents feel that a film star is the most appropriate choice.
7. Expensive hoardings at the roadside can prove to be an important medium for spreading
awareness about the product.

8. Approximately, half of the respondents were students and rests were working
professionals.