Volleyball England

Visual Identity
Basic Guidelines
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Volleyball England Style Guide

Our 'Style Guide' gives the basic guidelines for the visual tools that
we use to create our identity. This information outlines the rules on
how to use them. We require that they are used consistently, as
even small variations in the reproduction of our identity will reduce
our brand's effectiveness.

Volleyball England is the new branding of the English Volleyball

Association Ltd, revitalising the image of the Association to reflect the
continued alignment of strategy and direction of Volleyball in England.

The Volleyball England Logotype must be clearly visible on all

communications where it is referenced, including Club Websites,
Event Posters, Programmes and Merchandise and it is essential that
it is used correctly, consistently and with permission in all
commissions. It must never be re-drawn, modified, used with other
wording and should never be enclosed in a box.

If you have any queries regarding the content of this guide,

please contact Volleyball England on:
+44 (0)1509 631699
Or email: info@volleyballengland.org

Volleyball England
Suite B
Loughborough Technology Centre
Epinal Way
Loughborough
LE11 3GE
UK
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Logo Dimensions

To ensure legibility and allow for ease of recognition, a minimum size for
reproduction of the Volleyball England logotype has been set at 55mm in width.
The logo must not be horizontally or vertically stretched or distorted in any way.

55mm

Minimum Size
If a smaller logo is required, the strap line, Putting volleyball @ the heart of
your community is to be removed as it will not be legible. In this instance, the
logo should not be reduced to less than 30mm in width.

30mm

Exclusion Zone
The exclusion zone, indicated by the magenta line around the logo,
is the minimum area around the logotype that must remain clear of typography
or any other graphic device, including details within a photographic background.
The formula for the exclusion zone is to allow a minimum of a 4mm distance
between the Volleyball England logo and any other logo that may follow. (as
indicated by the separation distance between the Volleyball England and Sport
England logos).
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Logo Colours

The official colours used in Volleyball England branding are shown

below. The Pantone system should be used where possible, but
CMYK versions are acceptable for four-colour printing, and RGB
versions for on-screen representations.

Pantone 186C Pantone 280C

CMYK 11/100/85/2 CMYK 100/88/21/17
RGB 210/16/52 RGB 0/38/127

Where the logo cannot be reproduced in colour, the option to

reproduce in black and white is acceptable.

To maintain contrast between elements, a shaded version of the

logo is also acceptable and should consist of 80% and 100% black,
in the format shown below. The graphic elements of the ball and
character legs, the word 'Volley' and the strapline are represented
in 80% black with all other elements in 100% black.
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Typeface

The typeface used for the Volleyball England Logo is HandelGothic

BT Regular and is the only one which is to be used in conjunction
with the logo, and must be used for all printed/ designed items.

We recommend using the typeface Arial in conjunction with Handel

Gothic as is our in-house format.

Other typefaces can be used within printed/ designed items but not
in direct conjunction with the logo.

HandelGothic BT Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789
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Use of Logo

For any use of logo, members, partners or media must request

permission to use the logo. Formats of the logo can then be emailed for
appropriate application of the logo. Permission will be granted for that
year providing appropriate use of the logo is continued. Clubs,
members, press or other organisations requesting the logo will be
placed onto a Register of Use at Volleyball England.

Use on Programmes

Must be Top Right of Programme.

Cup Tournament 2006

Use on Websites

Should be used along top banner of website or along right/left hand

sides so can be easily identified on home pages. Background of the logo
if is to be used in colour must be white, black, white or grey shaded
logos are permitted.
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Use on Posters/Leaflets

For reproduction of the logo onto any posters/leaflets or other

promotional material including presentations, Volleyball England
must be informed.
Awareness of the brand use is essential and will ensure the
correct formats are provided to ensure high quality of logo use
onto posters, leaflets and other promotional material.

Use on Flags, Banners & t-shirts

For branding on flags, banners and t-shirts, Volleyball England

must be informed. This ensures permission is granted for
reproduction of the logo onto promotional items and correct
formats of the logo are provided by Volleyball England.
The Volleyball England logo is a protected trademark and must
not be used on promotional materials without prior permission
from Head Office.

Printed Literature

On fax headers, application forms and payment forms the new

Volleyball England Logo will be used. The English Volleyball
Association Ltd is still the recognised governing body for
Volleyball England and therefore where the address of head
office is required, cheques are to be paid or reference to the
Governing body are made, the English Volleyball Association Ltd
will still remain appropriate.
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Rules and Permissions

Any alterations to the logo are not permitted whatsoever.

If the use of the logo is required in any way, registration of use
must be sought through Volleyball England Head Office. Use of the
logo in agreed formats is then allowed for the period of one year.
For changes in agreed use, for example use on additional
promotional materials, t-shirts etc, Volleyball England must be
updated. Use of the logo will be checked and any breach in its
application must be rectified immediately.

Applications from Commissions and Regional Associations for use of

wording beneath the logo must be approved and provided centrally
from Head Office to ensure correct formats and fonts are used.

Other Volleyball England logos and animations equally need

permission to be used and it is recommended contact to be made
in any instance where Volleyball England logos are to be used.