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INNOVATIVE

BRANDING
OPPORTUNITY AT


IN ASSOCIATION WITH

About

The Brand Idea is: One India One ATM


India1 is a white label ATM brand for BTI
Payments, which is a wholly owned
subsidiary company of Banktech Australia,
incorporated in 1991 (No. 1 private ATM
operator in Australia)
Banktech Australia has a leading industry
reputaFon for service reliability with >90%
contract renewal rates & strong nancial
performance
ICICI Venture Capital owns a signicant
shareholding in BTI Payments
WLA Operator (Mandate of 9000 ATMs
already rolled out 3630 ATMs)
Empowering millions of Indian ciFzens with
the righAul access to their own money
Driving opportuniFes to nancial equality

Why Customers are Adopting

Reach closest to Customers. 90% of ATMs


present in Semi Urban & Rural Towns
Best in Class Cash Availability & Up Time never
experienced in up-country India
TransacFons are Free for all customers (BTI gets
paid)
In addiFon to making transacFons customers
win Free Mobile Talk Time, Credits & much
more
Presence of Extensive Field Force to ensure
achievement of Best in Class Up-Time &
Availability
ATMs strategically placed in the heart of the
town ge[ng more walk-ins and eyeballs

BeneIits of Branding with

Ability to target customers from mulFple


banks30
3630 ATMs already installed across 11 States
+ 1 UT
Presence in 2700+ Towns
90% of ATMs are present in towns with <50K
populaFon
Average customer walk-ins of 2500+ per ATM
per Month
More than 10,000 monthly eyeballs, aided by
presence in high foo]all locaFons
~1 million customers with registered mobile
numbers
9000+ ATMs will be rolled out in the next 1
years

Customer Prole

Customer Prole
NaFonalized Banks

NaYonalized Banks
SBI, Bank of Baroda,
Canara Bank, etc

Old Pvt Sector Banks


New GeneraFon Banks
13%
15%
72%

Old Pvt Sector Banks


RBL, Federal Bank, City
Union Bank, etc

New GeneraYon Banks
ICICI, HDFC, IDBI, AXIS, etc

PAN India Presence

State

AcYve No. of ATMs

Andhra Pradesh

464

Bihar

345

Jharkhand

15

Karnataka

351

Kerala

213

Maharashtra

181

Puducherry

32

Tamil Nadu

1112

Telangana

234

Ujar Pradesh

580

Ujarakhand

17

Madhya Pradesh

86

Total

3630

Branding Opportunities (DIGITAL)



(I) Screen Saver & Video Advertisement

Looping Wall Papers:


Capable of Looping 2
AdverFsing Screens
Visible to all TransacFng
Customers: 2500+ per
ATM per month
A d v e r F s e m e n t
Displayed for 80% of
Total Idle Time.
Ideal for any Oer
PromoYon

Branding Opportunities (DIGITAL)



(II) Mobile Number Lead Generation through Screen

HOME LOANS @ 5% RATE


Interested ?
NO

Visible to all customers at the End


of TransacYon

Mobile Number capture with


Customers consent

Currently over 18,000 daily mobile
registraFons with ~3200 ATMs

YES
NO

User Input at
ATM
Mobile
Number Entry

Transfer to BTI
Switch
Mobile
Number stored
at BTI Switch

NoFcaFon to
AdverFser
Leads shared
with
AdverFser.

Periodic Reports to share mobile


numbers as leads
Ideal for New Customer AcquisiYon

Branding Opportunities (EXTERNAL)


(I) Main Signage Co-Branding*

* Main Signage co-branding is only available for "Banks,


Insurance Companies & Non-Banking Financial
Institutions".

(II) Front Glass Poster Branding

Branding Opportunities (INTERNAL)



(I) Above ATM Machine
Panel

(II) Transaction Slip


Branding
(a) Co-branding on Front

(b) Full Branding on Backside

Branding Opportunities (INTERNAL)



(III) Display Standee

(IV) Wall Branding inside


ATM unit

Branding Opportunities (INTERNAL)


(V) ATM Machine Wrap
(a) Front View

(b) Side View

Contact Us
Shivil Sahni I Director
shivilsahni@gmail.com
+91 9999850939

Level-1, Red Fort Capital,
Parsvnath Towers,
Gole Mkt, New Delhi
www.miraklemarkeFng.com

Mirakle Marketing &


Advertising is a young &
innovative Media Consultancy
specializing in Out-of-box
media solutions that helps in
giving your brand campaign
the MAXIMUM BUZZ
We are now the Media Sales
Partner for

Happy Campaigning!