Ethos

Quoting experts
Group
nationalism
I first person
pronoun draws
attention to the
speaker (ex.
Reagan father
figure)
if you recognize
automatic ethos
criticize others,
you portray your
own ethos as a
contrast,
alternative
opinion
call for unityus collective
group
street credcredibility
depends on
context

Pathos
Specific emotion
to guilt parents
Diction- snare
connotation of
animals-students
appear less
accountable
the way he
wrote it
form/style
creates
emotion
repetition,
parallel structure
diction: dazzle,
wonder,
magical, pride
children=pathos
imagery,
descriptive

Logos
#s, stats
facts
historical events
cause effect
Let us begin with
a simple
preposition
stating reasoned
argument, claim,
logical

Logos
logic: facts, reason, rationality
academic approach to make argument
charts, data, graphs
mathematical proofs
Ethos
credibility: quotes, authority (socially accepted right answer), by
doctors/professionals
Pathos
pity: emotion, appeal to senses/memory/common experience
citing inferiority: a sick kid persuasion for healthcare