Assignment On

Beautiful Bangladesh TVC -My Land of Story

COURSE NAME
Promotional Management (MKT 623)
INSTRUCTOR
Dr. Mubina Khondkar
MBA Program, Fall 2016
School of Business & Economics
SEC 01
SUBMITTED BY

Name
Md.Rakibul Islam Rakib
Zuber Azad
Md. Ibrahim Hamid
Rahnuma Sultana
Tatiana Jabeen

ID
1521418660
1421269060
1521413660
1530533660
1430724060

DATE OF SUBMISSION
06/10/2016
Story Behind the Advertisement:

In this ad, a foreigner girl came to Bangladesh and she feels the country in her way. She visits the longest
beach of Coxs Bazar, enjoys with the friendly kids of Bangladesh, goes to Sundarbans (The largest
mangrove forest) for collecting honey with the mouals (Honey collectors of Sundarbans), collects tea
leafs from the tea garden, visits the historical Paharpur, hill tracks of Banderbans, meets the people of
hills, village hat ( fair), Shatgombuz mosque (77 doomed mosque) of Bagerhat, Lalon Akhra of Kushtia,
grave of the father of nation and Shahid miner. Our hope cricket, the beautiful rain of Bangladesh, yellow
mastered field, playfulness of the Bangladeshi kids, drinking tea beside the street, rickshaw, colorful
village hats with nagordola, cotton candy and many more were focused.
Evaluation of Beautiful Bangladesh TVC
Every nation is a brand. Every nation has her own image in the minds of people living elsewhere, be it for
good reasons or reasons one would prefer not to cherish for. She has her distinctive features to represent
herself and create her own brands, be it historical significance, arts and culture, significant happenings,
modern or manmade or the natural elements that usually shape a countrys image and perception in
peoples mind. So is the image of Bangladesh. Bangladesh had created an image of hers in peoples mind
across the world for many reasons, and on numerous occasions. She is the most linguistically, culturally
and ethnically homogeneous country in the world. She wears a badge of pride with her culture, heritage
and self-identity. The advertisement of Beautiful Bangladesh has featured almost all the prominent
attractions of our country which captures the essence of Bangladesh completely. Even after that, the
advertisement becomes somewhat tedious due to its narrative style.
This ad seemed very creative because it represented the struggling peoples life of Bangladesh in an
artistic and attractive way The school of life, life about endless learning. It was more delighting
because only in 10 minute this ad not only focused on the beautiful places but also the life of
Bangladeshis was reflected. The ad is so emotional that it revives the patriotism of Bangladeshi people It
is also impressive that the ad shows gradually her get up changes and at the end she starts to wear sari.
She begins to love our culture. This ad sent the message so clearly that it indicates that tourists become
so delighted and gradually become attached with the culture of Bangladesh.
The Planning Cycle to Differentiate the TVC:
Where are we? Why are we there? Where do we want to be? How do we get there?
1. Where are we?

The Market, The Brand, The Competition, The Consumer, The Trade

2. Why are we there?

Factors responsible for brands current position, The Marketing Environment, Competitive activities,
Analysis and judgment of data acquired, SWOT analysis
3. Where do you want to be?
Arriving at the most realistic, Brand objectives, Brand positioning, Brand personality
4.

How do we get there?

2

The Strategy:
What changes in the marketing mix could achieve our objectives?
Budget, Role for advertising, Target group, Target responses, Media choice, advertising idea
Advertising Though Media
Integrated Marketing Communication (IMC)

ATTITUDES

KNOWLEDGE

Audience behavior

PREFERENCE

CONVICTION

Output

Segmentation

Suggestions for TVC improvement

By Md.Rakibul Islam Rakib We need to establish domestic tourism in focus of Beautiful Bangladesh
TVC which is socially and psychologically acceptable, environmentally and ecologically sustainable,
and economically viable.
By Rahnuma Sultana This advertisement promoted the tourism of Bangladesh. Here Bangladesh has
been referred as Beautiful Bangladesh and explained as the School of life. In this ad, almost all
beautiful and prospective places for tourism in Bangladesh are focused. Apart from that, they could also
focus on our traditional handloom sarees, Handmade utensils, nokshikatha etc.
ByTatiana Jabeen The next generation of this advertises is made for branding Bangladesh; we can make
two separate ads focusing on two different themes. Also, the ads should more self-explanatory. Young &
Adventurous Bangladesh: Here we can capture all the exciting places of Bangladesh which involves
adventure and different activities like water sports, hiking, trailing, cruise etc.
By Ibrahim Hamid Development, promotional and managerial strategies are undertaken and
implemented in a an integrated manner by different role playing agencies, tourism sector in Bangladesh
would definitely yield positive results in terms of exploitation of future potentials.
By Zuber Azad Actually beautiful Bangladesh means branding Bangladesh. Whole world knows about
our some unique identity. These are Nobel Prize, cricket, largest beach, mangrove forest. So this TVC
touch everything. But maybe we can include Grameen Bank and Dr. Muhammad Yunus as a Nobel Prize
winner for making the idea of reducing poverty. We can also include our cricketer who is number one allrounder of cricket.