Documente Academic
Documente Profesional
Documente Cultură
ISSN 2286-4822
www.euacademic.org
Dr. M. INBALAKSHMI
Associate Professor
G.T.N. Arts College, Dindigul, Tamilnadu
India
J. MURUGAPANDI
Assistant Professor
G.T.N. Arts College, Dindigul, Tamilnadu
Inida
Abstract:
Women may invest either in financial or non financial
investments; many women are willing to work. They have got
independence in earnings, savings and investment. It is confined to
factors influencing the investment behavior, their level of awareness
their preference towards a particular mode of investment and
difficulties faced by them. The main objective of this study, to analyze
the level of awareness of the respondents, to analyze the factors
influencing particular investment channel, to analyze the significant
relationship between awareness about various investment avenues and
level of benefit to the investors. The area of study is extended to
Dindigul district only. Data have been collected from 300 working
women in Dindigul district. In this study most of the respondents save
and invest to avail tax relief. Investors describe safety of funds as their
priority for choosing an investment.
Key words: Women, Investment, Investment awareness, Investment
benefit
9073
Introduction
Investment is an interesting activity that attracts all people
irrespective of their occupation, education and social status. If a
person has more money than his/her current needs can be
deposited their surplus money in the bank account to earn a
fixed rate of interest or buy gold or purchase shares. The term
Investment means the net additions to the economys capital
stock which consists of goods and services that are used in the
production of other goods and services. In the financial sense,
investment is the allocation of monetary resources to assets
that are expected to yield some gain or positive return over a
given period of time.
Traditionally investment is distinguished from
speculation in three ways namely risk, capital gain and time
period. The main aim of an investor may be of capital
appreciation and regular returns. The capital appreciation
occurs when an investment is sold out at a higher price as
compared to the original purchase price of an instrument. The
regular return from investment is derived in the form of
interest or dividend. An individual also makes indirect
investment, for retirement benefits in the form of provident
fund and pension, life insurance policy, investment company
securities and securities of Unit Trust of India. Individuals
have no control over these investments.
The investor analyses the past movements of share
price, volume of transaction, ability of the company and the
like. Investors include both men and women; both of them take
active part in investments. While being as a housewife, even
without education, women had invested in jewels or became a
member of a chit or lent to neighbors and like. But now women
have education, have their own lending and have their own
investment.
In the present day situation women have entered every
field such as Education, Medical, Engineering, Technical,
EUROPEAN ACADEMIC RESEARCH - Vol. II, Issue 7 / October 2014
9074
9075
9076
9077
Sampling Design
It is not possible to define the population as working women
community is ever increasing. So, the researcher has used
convenient sampling. Data have been collected from 300
working women that are 30 from each sector such as schools,
banks, colleges, hospitals, railways, private companies,
Government sector offices, Coolies, Agriculturalists, and self
employers.
Analysis of Results
Table 1
FACTORS
Age
CATEGORY
Age-wise Respondents
Below 30 Years
31 to 40 Years
41 to 50 Years
Above 50 Years
FREQUENCY
PERCENTAGE
134
70
56
40
300
44.67
23.33
18.67
13.33
100.00
191
109
300
63.67
36.33
100.00
41
29
105
92
33
300
13.67
9.67
35.00
30.67
11.00
100.00
9078
Income
CATEGORY
FREQUENCY
PERCENTAGE
Below 50000
50001 to 100000
10001 to 150000
Above 150000
69
103
77
51
300
23.00
34.33
25.67
17.00
100.00
38
6
256
300
12.67
02.00
85.33
100.00
Type of Investment
Financial
Non-Financial
Investment
Types
Both
FINANCIAL
INVESTMENT
Shares
Debentures
Mutual Fund
Bank Deposit
Post office Deposit
Life
Insurance
Scheme
Government
Securities
Chits
Private
Insurance
Policy
Private Finance
FREQUENCY
PERCENTAGE
136
41
174
264
190
45.33
13.67
58.00
88.00
63.33
244
81.33
30
10.00
171
57.00
125
41.67
03.00
9079
NON-FINANCIAL
INVESTMENT
Land
Buildings
Gold
Silver
Diamond
Live Stock
Antiques
Platinum
FREQUENCY
PERCENTAGE
173
152
190
73
11
63
4
6
57.67
50.67
63.33
24.33
3.67
21.00
1.33
2.00
Age
Marital
Status
Education
Annual
Income
Employment
Particulars
Below
30 Years
Above
30 Years
Married
Un Married
Below
Post
Graduate
Above
post
Graduate
Below
1,00,000
Above
1,00,000
Organised
Sector
Unorganised
Sector
Low
Level
Medium
Level
High
Level
13
79
42
45
113
42
16
136
56
13
37
48
112
15
df
Table
Value
(0.05)
ChiSquare
Value
Result
5.99
40.38
Insignificant
5.99
36.85
Insignificant
5.99
21.82
5.99
22.2
Insignificant
5.99
30.282
Insignificant
2
10
80
25
48
104
20
10
88
30
25
140
45
33
52
Insignificant
9080
Age
Marital
Status
Education
Annual
Income
Particulars
Below
30
Years
31- 40 Years
41-50 Years
Above 51
Married
UnMarried
Illiterate
Upto School
Level
Graduate
Post
Graduate
Professional
Below 50000
50001
to
100000
100001
to
150000
Above
150000
Low
Level
Medium
Level
High
Level
38
73
23
9
11
11
40
29
12
7
46
36
19
109
65
29
15
15
9
10
42
15
0
7
28
20
52
54
25
18
2
28
24
37
7
4
20
64
19
10
47
20
11
26
14
df
Table
Value
Anova
Value
Result
2.60
1.443
Significant
3.84
3.213
Significant
2.38
2.37
Insignificant
2.60
7.944
Insignificant
Suggestions
9081
Conclusion
The success of every investment decision has become
increasingly important in recent times. Making sound
investment decisions require both knowledge and skill. The
working women investors have different expectations from the
investment as their needs differ such as savings, safety,
interest and capital appreciation. The researcher identified the
relationship between the factors influencing the level of
awareness of various investment and factors influencing the
benefits. Investors describe safety of funds as their priority for
choosing an investment. So the government should provide
more investor protection tools like better laws and regulations.
9082