E-Business in

Course Name: MIS480

section: 01
Course Instructor:

Dr. Samim Al Azad (SAA2)

School of Business and Economics(SBE)
North South University
Prepared By:

Group No.02
Name

ID

Farhana Rahman

112 0075 030

Showkat Ali Pantho

093 0024 030

A.H.M. Ashiquzzaman

121 0149 030

Mahbuba Jannat

122 1094 030

Date of Submission
28th July, 2016

Table of Content

Name of Topics

Page no.

Executive Summary

1.0 Introduction

2.0 E-business in GadgetGang7

5-8

3.0 E-business Revenue Model

9-15

4.0 E-business Infrastructure

16-19

5.0 Digital Strategy

20-22

6.0 E-business Security

23

7.0 Conclusion

24

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Executive Summary
E-Business organizations of Bangladesh is one of the most rapidly growth sectors now a days. At
the beginning, E-Business organizations were mostly foreign companies but with new business
sectors are increasing, the local E-business organization has also arrived. GadgetGang7 is an
online based electronic products selling shop and we have selected this organization to get
practical example of e-business in the real world. Hence, the purpose of writing this report is to
analysis and discuss about the e-business revenue model, e-business infrastructure, digital
strategy and e-business security of GadgetGang7 and making stimulation of the organization to
show how it deals with daily operations and transactions. It has been assumed that the
information that we have come up with for the content will help people to get proper idea about
e-business and also influence them to run an e-business on their own. Again it will help to
understand if there is any problem regarding the business plan of any e-business and how to get
rid of the problem and also help the sector to grow in a massive way. Despite of having limited
information, we can assured that this report has covered almost every requirements that are need
to get proper idea about the project.

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1.0 Introduction
GadgetGang7 is the first Tablet PC Company of Bangladeshi brand. We are present in all the
mobile phone markets in Dhaka and other major district. E-business in Gadget Gang 7 we
Describe the context and e-business mission/vision, Range of service and key business
focus, Define and describe e-business model, Drivers of e- business adoption in organization
and Management of e- business in organization. We also talk about the E-business revenue
model. In that part we Describe the value proposition of the e-business model, the revenue
model of the organization and Online marketplace structure. In E-business application
service, IT use for e-business application, the web technology and software applications are
the most important part of E-business platform/ infrastructure. They also have Digital
strategy for e-business and they focus on e-channel structure and Analyze e-business strategy.
And the last thing is E-business Security in that part we talked about the IT risk and how we
can prevent or manage those risks.

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2.0 E-business in Gadget Gang 7

2.1 Describe the context and e-business mission/vision:
GadgetGang7 is a company with facility of Gadgets and Technology. It is provide their
latest Gadget of their own brand and smartphone many famous Chinese brand like Xiaomi,
OnePlus etc. They offer with Gadgets and Technology facility of the town at affordable price.
e-business mission/vision:

Provide best Gadget at affordable price.

Ensure optimum after self service.
Introducing new smartphone in the market.
Give best shopping experience.

2.2 Range of service and key business focus

Right now they have 100+ product lines including Tablet PC, Smartphone, Headphone,
Power Bank, Bluetooth Speaker, Smart Gadgets, WiFi Router and many more.
Main focus of GadgetGang7 is to be the reliable source of existing Gadget and introducing
low price high quality Table pc in our country.

2.3 Define and describe e-business model

E-business is the conduct of business processes on the Internet. These electronic business
processes include buying and selling products, supplies and services from the supplier, servicing
their customers, processing all kind of payments, managing production control, collaborating

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with business partners, sharing information to the customer in the online, running automated
employee services, recruiting, and more.
Every business follow their own e-Business model. GadgetGang7 follow B2C (BusinessTo-Consumer) model. They directly contact with customer by internet. In B2C customer
shopping on the web. And GG7 do their Business by physically and internet. So customer get
their available product so easily and they order their product in any area of Bangladesh. They are
transactional and GG7 relation build with their customer.
So E-business allows companies to conduct business 24 by 7, all day everyday. It is easy to
serve their product and e-business model help to connect with the customer and reach the
customer in easy way.

2.4 Drivers of e- business adoption in organization

Adoption is the process during which an enterprise becomes capable of transacting
electronically. Drivers of e-business adoption in organization is

Time reduction: In e-business people get their thing fart so it make time safe. In that

way time has been deduct. they order their product at their home so they safe their time.
Customized product and service: in online you get your product in a easy way and

people get their product as they want. Customer get their product and service.
Cost reduction: In e-business customer get some facility in their product. Sometimes

they have discount in their product.

Wide spread excess to IT: New Technology are generate that reason many people are
interested in website and they easily know about the product so it spread day by day.
People easily excess and know about it.
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Convenience: people excess the page in easy way. As example in GadgetGang7 people

easily visit their side and choose their product as they like.
Digital convergence: technology has been developed day by day and it Marge with

digital technology.
Choice: people have to choice their product and they have compared their side with
other side and it make easy to choice their product.

2.5 Management of e- business/e-commerce in organization:

successfully selling and advertising their products online and are ready for the next step. In
management of e-business in organization are

Powerful brand Image: GadgetGang7 make powerful brand image by their selling
product in online. They focused in their brand image and they sell smart and original

product. Now this time they are make strong brand image in market by their product.
E-commerce expertise: GadgetGang7 started its operation in 2012, since then it has
been a reliable source of exciting Gadgets including. They got huge success and very
positive feedback from them which became their strength to serve more and more. Now
they are very smartly done their work and they are success. So GG7 are stable and reach

their success day by day.

Sales, Not Ad Spend: GG7 afford their sales. They do not focused in their Ad. Their

main focused in their order and that way they promotion their product.
Figure out what their customer want: GG7 figure out that their customer want good
quality device. They give original parts and ensure product security. And they always try
to serve their best from there.

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3.0 E-business revenue model

3.1 Value Proposition of E-business Revenue Model
For e-commerce companies like GadgetGang7, one of the biggest marketing challenges can be
setting itself apart from the crowd. By creating effective value propositions, they can help
customers understand what makes GadgetGang7 different, and also eventually it helps to
increase conversions and drive more revenue.
GadgetGang7s customer value proposition defines how their product or service fulfills the needs
of their customers. For GadgetGang7 the value proposition is an important part of the marketing
plan of any product or service.
GadgetGang7 is basically an online retailer. Here are all the value propositionsGadgetGang7
uses on their business to increase conversions and customer lifetime value:

Live Help: Often e-commerce online stores lose business when customers get stuck
checking out. Different e-commerce site has different layouts of their sites. Potential
customers sometimes get confused to go through checkout process. GadgetGang7 helps
them through if the customer calls hotline number: 09612444777. This help creates
conversions for customers.

Recommended Items: In the website of GadgetGang7 they often show the bestselling
products as Recommended Items. It is a way of helping them to decide whether they
should consider it over all the products. Its a very effective way to push customers.

Delivery within 24 Hours:GadgetGang7 is committed to deliver their products in 24

hours to satisfy customers. They value that when a customer makes a purchase he/she
eagerly waits for the products to arrive and thats why they take the delivery very
seriously.

Free Shipping (Dhaka) on purchase above 1000 taka: This offer is an attracting offer
for most of the customers of GadgetGang7. As GadgetGang7s primary products a
Mobile Phone and Tabs, these are over 1000tk. This above 1000tk for above free

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shipping is even attractive for accessories buyers they often buy more than 1000tk to
avoid the shipping cost.

Show Cost Savings: When customers browsers for purchase GadgetGang7 products
shows their customers on each items that how much they can save if they purchase.

Stay Away from Hidden Charges:GadgetGang7 want to stay away from hidden
charges. No matter what they sell and how they sell they want always to Stay Away from
Hidden Charges. According to GadgetGang7, Hidden Charges dissatisfy customers and it
takes away old customers.

Cash Back or Offer Coupon Codes in E-mails:GadgetGang7 is planning to send Offer

Coupon Codes through E-mails. Currently they have around 1000+ customers database.
They are targeting only those customers who purchased previously from them.

Replace Policy within 72hours: If the purchased product has any problem within 72
hours GadgetGang7 will replace it with new one. GadgetGang7 consider this
manufacturing problem.

Return Policy within 72hours: After purchase if the customer is not comfortable with
the product then he/she can ask GadgetGang7 that they want to return the product.
Depending on the condition of the products they deduct few taka as service charge and
refund the rest of it to the customer.

Membership Policy:GadgetGang7 offers membership for 1 year. With the membership

card whenever they purchase there will be offers and
discounts for members. They send attractive gifts to their
members upon new membership and on the Members
birthday they send birthday card.

Resourceful Informational Videos:GadgetGang7 very active in YouTube. They review

their all their products in Bangla Language. It helps customers to understand when their
wished product is suitable with their needs of not.
https://www.youtube.com/user/GadgetGang7

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Customer Service via Social Media: Facebook is the most effective way to stay
connected and keeps communicated with customers. GadgetGang7 is very responsive in
social media so that they can stay connected with people who have interest on
GadgetGang7s products.

Variety Secure Ways of Accepting Payments: Variety payment option increases

customers flexibility. GadgetGang7 has variety of payment methods to complete the
payment process.

Target Loyal Customers: There are customers who regularly like to buy form
GadgetGang7. GadgetGang7 has customers purchases frequency filter option on their
software. They filter those customers and offer them discounts.

3.2 Revenue Model GadgetGang7

3.2.1 Web Catalog Revenue Model

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The web catalog revenue model is essentially an electronic version of the traditional catalogbased retail revenue model. This traditional model has been in existence for over one hundred
years when catalogs of goods for sale were prepared for promotion or positive buyers. Creating
familiarity with branding the goods has been an important factor in establishing reputation and
creating strength in the name to attract potential customers.
The web catalog model was formed through the evolution of the information era. With the advent
of the internet and its increased availability, printed catalogs have been either completely
replaced or supplemented by a digital online catalog reaching a wider audience in a shorter space
of time. Just as the traditional catalog-based model, the web catalog model allows buyers to
place their orders through online website.
GadgetGang7, sales electronic gadgets and accessories online through web catalogs. On their
website there is category differentiation in terms of different brands, different products, and
current offerings.GadgetGang7 Web catalog is very well managed and user-friendly.
ForGadgetGang7Web Catalog Revenue Model is their primary source of revenue.
GadgetGang7Web Catalog Revenue Model Advantages & Disadvantages:

Advantages of GadgetGang7:
o Easy for customers to go through their product.
o Digital online catalog reaching a wider audience.
o Web catalog model allows buyers to place their orders through online.
Disadvantages of GadgetGang7:
o The web catalog model meets its challenges with customers who are not willing
to send their personal information across the internet.
o Customers fearful with their information sharing online, particularly debit &
credit card information.
o System or Server malfunction risk.

GadgetGang7 knows these advantages and disadvantages very well and they are working
simultaneously to keep their business processes as smooth as possible.

3.2.2 Fee-for-Service Revenue Model

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This revenue model of GadgetGang7 is a service-based. GadgetGang7, charge based on the value
of the service. After 1 year warranty if customer needs a repair service then it falls under Fee-forService Revenue Model. Anyone can take this repair service from GadgetGang7, its not
mandatory that Service receivers product must purchase from GadgetGang7.

3.3 Online Marketplace Structure:

3.3.1 Characteristics of Products/Service:
3.3.1.1 Functionality:GadgetGang7 products must fulfill its purpose. Electronic products are the
GadgetGang7 customers ultimate companion. GadgetGang7 ensures their products ultimate
purpose.
3.3.1.1 Quality: It is the ability of a product to conform to its requirements. GadgetGang7 ensure
their products quality through trusted vendors. For electronic goods no matter now better quality
a company provides some products will face problems. So, GadgetGang7 ensures quality after
sales service as well.
3.3.1.1: Durability: It is the capacity of a product to maintain performance of the functions for
which it was engineered over its lifetime. GadgetGang7 consider their electronic products
lifetime 1 year. Through all the possible means they ensure 1 year durability of their products.
3.3.1.1 Affordability:GadgetGang7s products are undoubtedly the most affordable products in
the market there. Their Xiaomi and One Plus have the most affordable price range and best
technological specification.GadgetGang7s service fees are also affordable considering the
market.
3.3.2 Market Segment:
GadgetGang7s Market segmentation is a marketing strategy which involves dividing target
market into subsets of consumers that have, or are perceived to have, common needs, interests,
and priorities, and then designing and implementing strategies to target them.

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3.3.2.1 Geographic: For GadgetGang7 location market segmentation is important to find out
which area or districts people are the most potential customers.
3.3.2.2 Demographic: Different gender and different age customers choice of products are
different. Here for GadgetGang7s electronic market is mainly focused on young age male and
female.
3.3.2.2 Behavioral: Customer Behavior is one of the most important factors of market
segmentation. Through market Behavior study GadgetGang7 can find the Brand loyal regular
customers, Potential customers, First time users, occasional users. Some other Behaviors are
common patterns of online behavior. Such as Browsers, buyers, and shopper.
3.3.3. Revenue Generating Strategy:
As an ecommerce business GadgetGang7 focused on growing revenue. With increasing
competition in most markets, ecommerce merchants like GadgetGang7need to continually grow
revenue to add stability to their businesses and to cover rising operating costs.
3.3.3.1 Acquiring New Customers:
GadgetGang7 is e-commerce business, like all other business it also seeks new customers. Here
are the ways how GadgetGang7 gains new customers:

Referral sales:GadgetGang7 has a referral program to leverage their existing customers.

They give their existing customers an incentive to refer their friends through social

media, email or other venues.

Increase advertising: Content ads, print ads targeting new customers, keywords, or

products are the advertising method GadgetGang7 follows

Social Media: Keeping in touch in social media like Facebook has a great potential to
create new customers.GadgetGang7 is very focused on social media because its very
cheap and fast.

3.3.3.2Sell More to Existing Customers:

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More Remarketing: Email newsletters are the best way to do remarketing. GadgetGang7
email promotions of all means. GadgetGang7target most potential customers to the most

likely buyers for their products promotion.

Loyalty Programs:GadgetGang7Offer their most loyal customers the best. Examples are

free shipping within 6hours.

Membership Programs:GadgetGang7 offers membership program to general people so
that the members buy more and more.

3.3.3.3Expand Product Lines:

GadgetGang7s is always concern to increase their product line. Now their product line contains
Mobile phone, Tabs, and Electronic Accessories.
3.3.4 Marketplace Structure:
GadgetGang7s market place uses a software infrastructure which is maintain and managed by
GadgetGang7 own team (according to GadgetGang7s Manager). The payment gateway
GadgetGang7 uses is a third party called SSL COMMERZ (https://www.sslcommerz.com). They
take care of the online payment for GadgetGang7. Though the market place is online there is a
physical outlet in Jamuna Future Park.

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4.0 E-business platform/ infrastructure

It is mainly the discussion on overall infrastructure of GadgetGang7 and how they are
maintaining the E-business platform for their company in order to run business. All of these are
described below.
4.1 E-business application service
GadgetGang7 has maintained their E-business application services up to some decent level
where they can easily do their daily operations and also put some strong influence in their
management decision making process.
Enterprise Resource Planning (ERP) software basically helps an organization to collect
information, store data and use those to make any business strategies in the future for further
process, but GadgetGang7 does not use any ERP based software in their operation and collect
and store data in the traditional way as like any non e-business based organization would have
done or been doing in our country.
Again, if we consider about Customer Relationship Management (CRM) of the GadgetGang7,
then the first thing that we need to know is that the customers need to open an account before
purchasing in the website, and from there the GadgetGang7 team gets the basic information of
customers and analyze customer interactions.
Whenever a new offer or product comes, they notify their customer through e-mail and also by
sending text in their customers' contact number. GadgetGang7 has their relationship management
team whom are continuously working to make new ways to increase their customer size and
synchronize their sales by improving their customer relationship management.
GadgetGang7 has a well defined Supply Chain Management (SCM) of their own by which
their final product reach to the customers. There are many renowned companies which are part of
their supply chain management like Oneplus, BKash, Beximco, Airtel, Robi, RFL and Brac
Bank. Those organizations are continuously helping the GadgetGang7 to reach their desired
market size and operate their business properly around the country.

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There is basically no step is taken for Data Mining by GadgetGang7 for now as their customer
size is very limited and quite fragmented. Though they are working on that but their priority is to
increase their customers number and redevelop their business model if necessary and after doing
so when their customer size would reach a decent figure, they will work for the data mining part
for their organization.

4.2 IT use for e-business application and its specific function.

GadgetGang7 is a website based electronic store so it is obvious they have Information
Technology department to run their e-business functions. If we considered on Intranet of the
organization, then it is intranet by which the employees share information, operational systems
and other services inside the organization. All of their employees have own username and
password by which they get access to their organization intranet system by using the internet
protocol technology and perform their job in an efficient way.
GadgetGang7 does not have any extranet network for their associated partners and suppliers for
now. But they have plans to make a private network for them in a very short time once the
business gets properly set and the desired level of customer size gets exceeded.
As a website based store business, GadgetGang7 is always dependent on Internet without a
shadow of a doubt. Internet is needed not only to sell the products but also for getting
information of the buying behavior of their customers. GadgetGang7 gets order via internet and
they also have online payment system as well. So, no transaction would have been possible
without internet when it comes to selling products for GadgetGang7.
When it comes to Electronic Data Interchange(EDI), GadgetGang7 has not been introduced to
these technology yet, but by the passage of time and with the increase size of the clients perhaps
the company have some plans in their mind which was not disclosed to us while we had taken
the interview.

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4.3 Describe the web technology and software applications

GadgetGang7 is using web 2.0, the current stage of online technology, as it has greater
collaboration among internet users, content provider and enterprises. When the contents are
posted by the website, the user are enable to community based input, content sharing and
collaboration. The practice of expanding the business and webpage by the help of social media
like Facebook, Twitter and YouTube is also consider as an element of web2.0 technology.
GadgetGang7 is enabled to reach large number of participants and their collective resources and
also make user generated content by the assist of web 2.0.
GadgetGang7 also has a blog, inside their blog in their webpage where it is described that how to
get membership card which helps the customer to get discount and enrollment gift pack based on
the membership criteria. Again it is explained why customers should buy their products and what
are the upcoming offers are going to be. There are also videos added about their latest public
relationship event programme that had occurred.
There is no feedback section in their website. However, the customers mostly review or give
feedback in their Facebook webpage. GadgetGang7 should have their own web feed in their own
website. If they had their own web feed, then the customer could have directly interact with them
and also get all sorts of information in the same webpage. It would have made their customer
community stronger; at the same time the customers could get more reliable and genuine
information about the products.

4.4 Web content management strategy for updating data and content, speed and
responsiveness.
It takes less than a minute to decide that whether someone is interested to visit your website to
purchase a product. A well managed website is always preferable by the customers whenever
they are intended to buy any products. GadgatGang7 has improved their website contents over
the past years. But still the website is pretty slow when it comes to updating content and speed to
get one content to another. Some of the web content management strategies are explained below
which helped them to get more speed and responsiveness to updated data and content:
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Keeping it Simple: GadgetGang7 has used simple language in their website as it had
helped the visitors to understand what the website is about and how it is going to help
him/her to buy a preferable product. They did not put any content which is not easy to
understand at a glance or which need to be described later.

Making it Colorful: Though the webpage color is based on the brand logo and brand
image of Gadgetgang7 but they use bright colors in the content or at least the content are
readable with their selected color as much as possible.

Keeping it Credible: GadgetGang7 provides genuine information about the product

and update the new features in the same time. Again, the terms of conditions are being
properly mentioned in their website. And if there is any return policy or warranty factors
of their products that is also being cleared in the content as well. This way their website
became more credible than their competitors.

Content Mapping: Gadgetgang7 used content mapping which saved their time and
efforts to set goals and types of content they offered in the website. Though it lacks
creativity for a website design but all the contents will be arranged in a good manner.

Manage the Process by Breaking into Steps: GadgetGang7 managed the whole web
content process into steps and they had done the steps one by one like research overview,
analysis, design and strategy and maintenance. And by following the steps the updating
data became much more easier than before.

Try a Creative Approach: GadgetGang7 is continuously trying to bring some new

approaches to get more speed and responsiveness. But they did not plan to do anything
for now. Though we can assumed that they can make online based game or avatar to get
higher number of visitors in their website.

5.0 Digital strategy for e-business

5.1 Describe the e-business strategy and describe how it supports its corporate strategy
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E-business strategy define the approach by which applications of internal and external electronic
communications can support and influence corporate strategy.
Through the company objective, constraints and opportunities, the e-business strategy of
GadgetGang7 supports its corporate strategy. A brief note on each of the mentioned elements is
stated below.
The objective is to provide customers online shopping experience with a scope to buy gadgets at
prices lower than the rates quoted in showrooms. They aim to build a platform to reduce the
number of hands in the supply chain by selling producers goods directly to consumers. This
supports one of the corporate strategies: Distribution Flexibility.
Opportunities like online platform which is saving their operational cost, increased use of
internet-enabled mobile phones, proper use of social media and internet marketing, rising
demands of consumers with the stated fact of huge traffic on the website every day, availability
in all the mobile phone markets in Bangladesh support another corporate strategy: Corporate
Growth.
To ensure optimum after sales service for customers, it has launched a dedicated department
named Smart Phone Clinic with a large service team. Through this way of support and
maintenance, their e-business strategy is supporting: Shareholder Values
There are constraints as well like stock out problem during discount period, payments problem
like most of the consumers do not want to pay in advance in fear of fraud.
5.2 Describe e-channel structure (multinational, click, bricks-&-mortar, etc.)
The structure is "Click-and-mortar", i.e. the business combine a website with a physical store,
they have the additional advantages that they (usually) already have an established brand name,
and that they can use their physical store to promote the website.
The website provides with product information and an online ordering mechanism. Users select
the products they want to buy and place an order. The product price can be fixed or negotiable.
They make the money the same way as traditional "brick-and-mortar" shops: through the profit

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margin in the product price. Further, users can turn unwanted or defective products simply by
going to the store, rather than mailing it to a web site operator.
They are offering Corporate and Bulk Sales too through this structure. Currently they are
working with 50+ corporate giants like BATB, Nestle, Airtel, Robi, Marico, ACI and many more.
They have a strong corporate sales team with assigned key accounts to ensure smooth delivery of
their products and services. They also maintain a very strong corporate relation with their key
accounts through prompt reply to any of their queries.
5.3 Analyze e-business strategy (e.g., SWOT, objective, setting, dynamic strategy model,
situation analysis)
SWOT analysis:
Strengths:

24*7 business in operation

Convenient shopping system
Gadgets cost lower than the market value
Provide compare tool through which allows customers to buy on the best deal
Cost effective advertising method
Fast financial transaction

Weakness:

No direct connection between buyer and seller, so there is no scope to convince the

customers
Still most of the people prefer to buy the gadget physically rather than via online
No. of potential customers is still not enough to drive the business fully online

Opportunities:

No. of internet users are increasing rapidly

This would make internet users feel more comfortable to buy products through online

only
Their online activities are allowing to create a brand image on global marketplace
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Threats:

Customers, most of the time, do not prefer to give their personal information over the

Internet
The weak Information System law promote fraud activities over Internet which might

incur loss of data/cause harm to their business activities

Frequent changes in taxation law might cause them to have ineffective revenue model

5.4 Identify firms competitive threats (at least two) and describe how the firm can respond
to those competitive threats.

Customers of Gadget Gang 7 cannot exert their bargaining power as they tend to do in
other physical stores.
In response to this problem, they have already introduced membership benefits, where

customers will be able to enjoy discount on purchased and also on pre-booked gadgets.
They do not offer space of advertisement for other websites, whereas most of the
websites are offering advertisement opportunity.
In response to this problem, they should offer advertising opportunity, which would bring

them additional money to fuel up their business

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6.0 E-business Security

6.1 Mention and briefly describe five IT security risks which can negatively impact the ebusiness.
i.

Denial of Service (DoS) attacks: The intentional degradation or blocking of computer or

network resources that render services unavailable

ii.

Elevation of privilege: Use some means or the use of weaknesses in the system; get
permission to access the target system. Such as guessing passwords, set aside the back
door. It is caused for instance by violation of permissions threats.

iii.

Theft of service: The unauthorized use of computer or network services without

degrading the service to other users. It can result from: theft of functionality, theft of data,
software or/ and hardware misuse, data misuse

iv.

Disclosure of Information: The dissemination of information to anyone who is not

authorized to access that information. These threat actions can cause unauthorized
disclosure: Exposure, interception, inference, intrusion.

v.

Corruption of Information: Any unauthorized alteration of files stored on a host computer

or data in transit across a network. It is also called as tampering of information that is the
add, delete or modify target system's memory, hard drives, and other parts.

6.2 From those identified risks, select two which most likely to cause severe damage.
i.
ii.

Elevation of privilege
Corruption of Information

6.3 For those two, suggest security management which can prevent or manage those risks.

Implement properly configured firewalls, segregated levels of networks, data encryption,

and intrusion detection systems

Servers must be well protected against attacks and must be monitored on a regular basis.
Sensitive data must be well protected and placed in a secure location

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7.0 Conclusion
In the conclusion, it can be said that GadgetGang7 has brought revolution in the e-business
sectors of Bangladesh by bring something new for the very first time. Though GadgetGang7 did
not reach the success level that they are planned for but they are continuously improving and
they are increasing their business growth step by step. GadgetGang7 have achieved many
objectives by now and many more to come in the near future. The report gave an overall thought
of GadgetGang7's revenue model, infrastructure, digital strategy and security of their website. It
can be mentioned that the report is a mini journal regarding all the e-business related information
of GadgetGang7.

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