A Study On Scope of Exhibition Logistics in India: Safexpress Pvt. LTD

A STUDY ON SCOPE OF EXHIBITION
LOGISTICS IN INDIA
Summer Internship Project (May June 2010)

At
SAFEXPRESS PVT. LTD.
Under the Guidance of:

Submitted by:
Mr. AMIT KUMAR,
Prem Prakash Singh,
Retail head,
Exam Roll No. 09380MA025
SAFEXPRESS PVT LTD.
Enrollment No. 315160

M.B.A. (2009-11)
FACULTY OF MANAGEMENT STUDIES,
BANARAS HINDU UNIVERSITY,
VARANASI
ACKNOWLEDGEMENT
A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA
The satisfaction, which accompanies the successful completion of the project, is incomplete without
the mention of a few names. I take this opportunity to acknowledge the efforts of many individuals
who helped me make this project possible.
I would like to express my heartfelt appreciation and gratitude to my project head Mr. AMIT
KUMAR, Retail Head, Safexpress .This project is a result of his teaching, encouragement and
inputs in the numerous meetings he had with me, despite his busy schedule. He made sure that my
stay in the office was a learning experience.
I would also like to thank Mr. JITENDRA KUMAR, Executive Retail for his constant support,
continued encouragement and guidance throughout my training period.
Finally, I would like to thank my Institute,FMS BHU, for making this experience of summer
training in an esteemed organization like SAFEXPRESSpossible. The learning from this experience
has been immense and would be cherished throughout my life.
PREM PRAKASH SINGH

MBA (2009-11)
FMS-BHU
PREFACE
A project is a scientific and systematic study of real issues on a problem with the application of
management concept and skills. The study can deal with small or big issues in any division of an
organization. It can be case study where a problem has been dealt with, through the process of
PREM PRAKASH SINGH MBA III rd semester
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management. The essential equipment of a project is that, it should contain scientific collection of
data, analysis and interpretation of data leading to a valid conclusion.
Summer Training is an essential part in MBA curriculum. It enables the student to share the
real experience in the corporate world. My summer training has placed in Safexpress Pvt. Ltd, New
Delhi(Corporate office).
The topic of my project is A study on scope of exhibition logistics in India.
I hope this study will contribute to the organization.
1. Executive Summary.5
2. Industry Profile.6
3. Company Profile..13
4. Literature review
(a) Exhibitions..23
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5. Research Methodology34
6. Project...36
7. Data Analysis and Interpretation37
8. Findings56
9. Recommendations58
10.Conclusion59
11.Limitations60
12.References.62
13. Annexure
(a) Questionnaire.63
EXECUTIVE SUMMARY
Objective of the project: The aim of the project was to study the scope of logistics in exhibitions
so to suggest additional business from exhibitions/events for the organization.
Approach: A primary and secondary data study was conducted. Through primary data, the views of
customers and various companies belonging to different industries were analyzed.
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Findings: There is broad scope in the field of exhibition logistics because not any big company is
active in this field. Exhibition takes place at regular interval and in a no. of cities with a large no. of
exhibitors who participates regularly in such exhibitions. So, such exhibitors will like to have
service which will handle their products and materials with safety.
Recommendations: Safexpress has a large network in domestic market and with the use of such
network it can easily get services in field of exhibition logistics. Company should use its manpower
to contact such exhibitors, organizers and event management companies so that it can easily
convince them with the service company can offer them to make their functions more easily.
INDUSTRY PROFILE
An Overview: The Logistics Industry

Logistics refers to movement of goods and raw material from the place of production to the place of
consumption. A recent study defined logistics as that part of the supply chain process that plans,
implements and controls the efficient flow and storage of goods, services and related information
from the point of origin to the point of consumption, in order to meet the customers requirements.
Transportation is the raw term used in place of logistics.
Logistics was originated when it was felt that there was a great deal of need of transportation of
arms, ammunitions, food supply, tools and thus the term logistics came into existence. 1920s and
1930s were the era of manufacturing. Less of customization; there were limited models of cars and
that too of a particular range. At that time, the focus was entirely upon the production efficiency,
companies concentrating more on the purchasing of cheap raw material and low cost transportation.
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With the changing emerging trends in the Indian market, the focus shifted from production to
market orientation, the number of competitors increased in the market.
Customers are now equipped with multiple choices and the companies shifted towards
customization of more and more products. The mantra for being successful in the market to
improvise the existing system the term purchasing of raw material transformed to procurement of
raw material, thus there was addition of a number of warehouses and distribution system.
Furthermore, the intense competition in the market place was on major highlights and concept of
mere logistics turned into supply chain management. Now not only the attention given to production
efficiency to produce better quality and low priced products. All this was possible through a good
communication and interlink age among the vendors, manufacturers, distributors of supply chain.
Next level is the value chain strategy, in this concept no one is customer or supplier but all echelons
of supply chain are partners and work hand in hand. Thus in order to have a sound and oiled
logistics network rule is to give boost to supply chain and
value chain. Today's modern, efficient warehouses/distribution centers are the heart of logistics, and
provide control, efficiency and velocity for goods moving through the system.
Logistics is not confined to manufacturing operation alone. It is relevant to all enterprises, including
Govt. institutions such as Hospitals and schools and service organization such as retailers, banks and
financial service organizations. The study of logistics is especially important for bulk raw materials,
where substantial outflow of freight is involved. Management of Logistics is an art, which is
extremely difficult to perfect in India, JIT ends up being SHIT somehow in time.
The Transportation & Logistics industry sector comprises a wide range of service providers,
covering all modes of transport air, road, rail, sea as well as related services such as
warehousing, handling, stevedoring, and finally value added services like packaging, labeling,
assembling etc. In addition to these 'physical' services, T&L includes all sorts of planning,
organizational and management services in the area of transportation and logistics. Over the past
years, we have seen a trend to consolidation, resulting in larger, integrated groups operating in more
than one of the T&L sub-sectors. As a result, the limits between the T&L sub-sectors become more
and more indistinct.
The success of the logistics industry depends on the promptness with which the products can be
delivered to a particular destination or to a client. Time and location are two factors, which can
either make or mar the logistics industry. The logistics industry is governed by technology,
integration, globalization, legislation and confederations.
Formerly, warehousing facilities and logistic facilities were situated in remote areas like water port,
beside rail tracks and those places in towns or cities which were not treaded up on by many.
However, these sites shifted to rural areas and other localities. The logistics industry has
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experienced several changes over the years. These changes can be attributed to the growth in the
retail industry and the manufacturing segments.
Globally, the logistics industry is valued at US$ 3.5 trillion. The U.S., which contributes to over
25% of the global industry value, spends close to 9% of its GDP on logistic services. The Indian
Logistics Industry is presently estimated at US$ 90 billion. The industry has generated
employment for 45 million people in the country in comparison with the IT and ITeS sector which
employs approximately 4.3 million people.
According to CII It is forecast to grow at a Compound Annual Growth Rate (CAGR) of
approximately 8% over the next three to five years. Third Party Logistics (3PL) Solutions, is slated
to grow at a compound annual growth rate (CAGR) of over 16% from 2007-10. Consequently, 3PL
service providers are expected to corner an increased share of the Indian Logistics pie, from 6% in
FY06 to 13% in FY11, at a CAGR of 25%.
The primary growth drivers of this industry are as under:
(1)Investments in the infrastructure sector amounting to US$ 350 billion.
(2)Increased efficiency and productivity of the transport system would result in lower transit times.
(3) Streamlining of the indirect tax structure: The introduction of Value Added Tax (VAT) and the
proposed introduction of a singular Goods and Services Tax (GST) are expected to significantly
reduce the number of warehouses manufacturers are required to maintain in different states, thereby
resulting in a substantial increase in demand for integrated logistics solutions.
(4)Robust trade growth:-Strong economic growth and liberalization have led to considerable
increase in domestic and international trade volumes over the past five years. Consequently, the
requirement for transportation, handling and warehousing is growing at a robust pace and is driving
the demand for integrated logistics solutions.
(5)Globalization of manufacturing systems coupled with advancements in technology are
increasingly compelling companies across verticals to concentrate on their core competencies and
avail the cost saving potential of outsourcing. This is expected to contribute to an increase in the
need for integrated logistics solutions, which is the niche of every business.
(6)Third Party Logistics Service (3PL Services) provider.The industry has been valued at US$
125 billion in 2010.
A snapshot of the FDI regulations governing the industry is as under:
100% FDI under the automatic route is permitted for all logisticservices except services
mentioned in points ii and iii below.
FDI up to 100% subject to FIPB approval is permitted for courierservices.
FDI up to 49% under the automatic route is permitted for airtransport services, including
air cargo services. It is pertinent to mention in this context, that Press Note 1 (2007) that is
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expected to be imminently notified by the DIPP proposes to increase the limit of FDIon air
cargo services in 74%.
The industry has been at the receiving end of increasing interest from the private equity
sector. The year 2007 witnessed just under US$ 1 billion in private equity investments in this
industry, representing approximately 7% of total private equity investments during the year,
against 3% in the previous year.
List of Some Logistics Company of India:

S.No
Site
1.
TNT
2.
AFL
3.
DHL
4.
Blue Dart
5.
Gati
6.
Safexpress
7.
Ashok Leyland
8.
Agarwal Packers & Movers
9.
DTDC
10.
First Flight
Page 8
TNT Express:
This company is a key leader in the international market in the
sector of
global express services. The company ensures safe and on
time
delivery of your documents, freight and parcels. The company
offers
time and day definite delivery in about 200 nations across the world. It operates 47 jet freighter
aircraft and 26,000 road vehicles and has a network of 2,300 companies.
AFL:
One among the acknowledged leaders among the logistics
companies in India is AFL. Through its domain of logistics
services,the company has delivered world-class service in
India. In 1979, the company introduced the first ever courier service by forming an alliance with
DHL World Wide Express. The company offers services like Logistics and warehousing,Courier
Company and Custom Consultant.
DHL:
This company is one among the major logistics companies in
India. It is a
market leader globally in overland transport,airfreight and
international express. The company ranks No.1 in the world in
contract
logistics and ocean freight. The biggest logistics and express network in the world has a network in
about 220 territories and countries,72,000 vehicles,350 Aircrafts, 36 hubs and 4,700 bases.
Blue Dart:
This logistics company is South Asia's top integrated
express
package Distribution and Courier Company. The domestic
network of
the company covers about 21,340 locations and provides
service to
220 countries by the company's sales alliance with DHL. It provides the best service like Free Pick
up from your location,Regulatory Clearances,Real Time Tracking,Free Computerized Proof of
Delivery etc.
Gati:
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The company is a key leader in the arena of express cargo
and a significant one in the supply chain management
and distribution in India since the year 1989.The company
services like the Warehousing,Express Cargo etc. Logistics
of the company are Warehousing,Supply chain Management.
Distribution Solutions of the company are Gati Surface
Gati coast to coast, Gati Air Express etc.
delivery
solutions
provides
Solutions
The
Express,
Safexpress:
It is one of the largest express companies in India. The company offers the best and integrated
logistics solutions. In 2002, the Limca Book of Records declared the company as the Largest
Logistics service Provider in India. The company has a network over 560 locations in 35 states and
union territories. It has 3500 weatherproof ISO-9002 vehicles.
Ashok Leyland:
The leading provider of logistic vehicles for the India Army is
this
company. It is a key leader in the tractor-trailers and multi axle
trucks. The
company manufactures buses, trucks, engines and special
application
vehicles in India. It is promoting a new company called Ashley Transport Services Ltd. for
exchange of information and integrated services related to logistics in order to tackle the business of
freight contractors.
Agarwal Packers and Movers:

This popular Indian logistics company provides logistic
services like
the home shifting,car packing etc. across India. The company
believes in
keeping technology and people and of course heart and soul
in
the
movement of the individuals respective items. The company offers quality service in transportation
and packing.
DTDC :
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The biggest Domestic Delivery Network Company is DTDC.
company offers high-class delivery service in about 3700 Indian
and 240 international places. The company dispatches about 10
parcels in a month. It also offers low cost for bigger parcel to
US,UK,India,Nepal,Dubai and other places across the world.
The
locations
million
First Flight:
This logistics company in India specializes in courier services
The multi-tracking programs of the company are Domestic,
International,First Wheels,First Wings and many others. The
offices of the company are in Malaysia,Singapore,UK, US,
Oman.
worldwide.
overseas
UAE, Qatar,
COMPANY PROFILE
Page 11
An Overview: Safexpress-The Complete

logistics solutions
Safexpress Indias Leading Logistics Company is renowned for its domain expertise and
experienced manpower in the LSCM sector. Safexpress can best understand your Logistics and
distribution requirements and can offer the most suitable Logistics model and solution to you.
Safexpress has the largest network coverage across India traversing over 6,00,000 km. every day
covering over 560 locations through more than 750 routes operating 24 hours a day 365 days a year
reaching these locations through its fleet of 3500 vehicles operating on. All Safexpress vehicles
have all-weather proof containers for safe transit. Safexpress also operates through Air to locations
directly covered by flights and to all other locations on a multi modal basis.
Safexpress have an Integrated Logistics Management. Safexpresss 3PL Product optimizes your
companys supply chain. First, Safexpress examine the linkages between your suppliers, producers,
buyers, intermediaries and end users in order to identify time and cost inefficiencies. Next, company
deploys their unique mix of local know-how, global practices and cutting-edge technology to
provide integrated supply chain solutions. These range from specific services such as warehouse
management, statutory compliance and invoicing - to an entire gamut of third party logistics
services.
Safexpress works and carries on the Philosophy of 'Custodians First Carriers Later. Safexpress
sincerely abide by its corporate philosophy on the subject. Safexpress has an all risks cover Carriers Risk offer, which unburdens the customer of his worries of losses in transit. On minimal
extra charge of Risk Charges, we cover your valuable shipment against all sorts of transit losses
including fire, flood, damage, accident, shortage, etc.
The Latest of the material handling equipment are used at Safexpress' hubs to ensure safety and
remove Laxity from material handling. Equipment including hydraulic hand pallet trucks, dock
levelers, trolleys, forklifts multilevel pallet stackers are used by Safexpress. Chain Pulleys and
Cranes handle consignments, which are not possible by smaller equipment to maneuver.
It might not be out of place to mention here all the hubs of Safexpress are on platform level height.
Any
WeLogistician
shall adoptwill
andunderstand
internalizeand
a work
appreciate
culturethe
which
essentiality
demonstrates
and importance
a "we canthat
weplatform level
warehouses
have to
for reflect
materialinhandling.
will" attitude
our daily responsibilities so as to far exceed our
objectives, consistently striving towards market dominance. We will create
SafexpressMission
historical landmarks forming a strong edifice for the future overcoming all
obstacles pro-actively as our personal responsibility and commitment to create
delight
for theSINGH
customer
impeccable personalized services.
PREM
PRAKASH
MBA with
III rd semester
Page 12
Safexpress- Vision
To be a conscious learning organization maintaining flexibility for change so as to
provide the most customized solutions. Striving towards global market share
whilemaintaining dominance in the domestic market through good HR practice and
excellent customer service.
Safexpress- Quality
A quality service relies upon constant customer interaction and feedback. An
immediate response to the changing environment with pre-defined business processes
managed effectively and efficiently leads to the highest output from the lowest input
and this is the strongest measure of quality. The best certification of a quality
organization is the measurement of the scale of the smile on the customers face
SERVICES OFFERED
Safexpress is one of the leading Indian logistics company offering Integrated logistics
Management, express, air, multi-modal transport, door-to-door management, time definite delivery
and consultancy services. The company also offers e-logistics and customized solutions for ebusiness. Safexpress has been recorded in Limca Book of Records.
Page 13

Services provided by Safexpress are as under: Express services:Express services of Safexpress are time definite, with infinite options. The published transit
schedule covers about 560 destinations, offering surface, air and multi-modal networking.
Cargo is moved in specially sealed weatherproof ISO 9002 containers and tracked with the
GPS application. The Safexpress air cargo network has an equally wide reach.
Safe air:Safe air services ensure constant connectivity of your cargo through a wide network of
Airlines and ATOs. Safeair can get cargo air bone on time.
Safe box :Safexpress pioneered the revolutionary safe box-a readymade packaging solution that gives
valuable cargo added safety and security by surface and air mode. The Safe box comes in two
convenient sizes: the17x17x12 Safe box carries up to 20kgs of cargo, and the 16x12x9
Safe box carries up to 10kgs of air cargo. Safe box comes with free Auto Insurance of
Rs.5000, as part of the package.
All Risk Cover:Safexpress believes in being Custodians First, Carriers Later. In line with this strong belief
and vision, Safexpress provides an unprecedented total cover under Carriers Risk, which is
unmatched in the industry. Safexpress charges a nominal premium and the claim, if any, is
settled within seven days on unconditional basis.
ILM(Integrated Logistics Management):ILM-our 3PL solution-helps in optimizing companys supply chain management. The
company understands partner dependencies, which form the web of relationships for success
of the entire chain, technological know-how with the best global practices.
Consulting:Safexpress offers value added beyond operations, in the form of consultancy. Safexpress
works with simulation modules to map transactions using historical data, forecasting
methodologies and trend analysis to provide the right supply chain solutions.
FUNCTIONS
:-
1. Finance & Administration:The concerned department takes care of the expenses paid and revenue generated by
company.
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the

It performs the following functions:a)
b)
c)
d)
e)
f)
g)
h)
i)
Ensuring the compliance of the entry procedure for Booking Associate.

Coordinating for the categorization of Branch & allotment of booking code.
Coordinating for the application and installation of telephones (landlines).
Taking care of the Branding/signage & Painting.
Maintaining records of MOUs with the Branch Heads.
Coordinating of opening a Bank Account.
Ensuring issue of Stationery items, Visiting cards & promotional items.
Ensuring adherence of the Filing System.
Explaining the policy of Credit & Paid Booking, thereby adhering of the accounting system.
2. Operations:This department handles both the booking and delivery functions related to the consignment.
It includes the networking process starting from booking of consignment to the delivery point.
It is categorized into: Stationery
Moving
The companys total process based upon the operational functioning.
3. Customer Relations Management (CRM)
This department takes into consideration all the grievances and queries of different kind of
customers. Every Branch has its own CRM cell. The department is provide by the particulars &
the account details of each & every customer to handle with them .e.g. details of booking,
delivery, claims ,charges ,etc.
The settlement of freight refund is undertaken by this department on percentage basis. Generally,
the refund percentage is 33-34%.
4. Marketing:The prime function of this department is to do survey of the interested and prospective customers
and convince them to build & maintain healthy relations. All these are done and under the
purview of Branch Manager, by negotiating, providing discount and other facilities and make
them their permanent clients.
The company depends on the following strategies: (ATL) Above The Line Marketing
(BTL) Below The Line Marketing
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(PR) Public Relations
E-Marketing
Corporate Branding
5. Sales:This department works in alignment with the marketing department. Its basic function is to
generate business for the company. This department focuses on business development by getting
new clients and contracts. This department also does market research on different products and
verticals for new initiatives for the company.
6.
Human Resource Management (HRM):-
This department deals with following: Scrutinizing of the applications and selecting the required person suitable to filling the
position.
Placements are provided by linking with the institutions.
The department works on the ADERLINE system for its functioning.
Interviews held and conducted by the H.R. persons (including direct interview, prelims,
etc).
Various aptitude test, I.Q test and psychometric test are also conducted
Maintenance of daily attendance records of all employees.
Performance Appraisal
Employee Retention & salary negotiation.
7. Information Technology (I.T.):This department works and handles the whole networking of the company and works on software
of ORACLE & FOXPRO through which invoices, (P.O) Purchase Orders, credit memos, debit
memos are prepared.
The companys strength lies in its sound ERP, i.e. backbone of the company.
MILESTONES
1995
Safexpress launches as a door-to-door service with 4 routes, 9 offices, 12 container

mounted vehicles and 20 employees.
Safexpress' door-to-door services include niche products like DoD and To-Pay
freight.
1996
Safexpress opens super hubs at Delhi, Mumbai and Bangalore.
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1997
Safexpress launches Integrated Logistics Services. Our first ILS client is NIIT; the
first international ILS account is signed with Hilti from Europe.
Spurred on by a surging domestic economy, Safexpress extends its fleet to 250 and
number of stations to 290.
Safexpress Private Limited emerges as an independent entity
1998
Safeair and Safebox are launched, setting a new standard in value added cargo
services.
All hubs are connected through web-based software.
1999
Having grown by over 300%in 4 years without compromising quality, Safexpress is

awarded the Golden Peacock Award for quality and innovationin Logistics
Management.
2000
Pilot run for GPS starts on 28 routes.

Safexpress reaches the 350-destinations mark and the fleet crosses 1400.
2001
Safexpress upgrades and launches a whole lot of features on www.safexpress.com

including ePod, Virtual Cargo and Privileged Member.
2002
Safexpress declared India's "Largest Logistics Service Provider" by Limca Book

of Records 2002
2003
Safexpress declared India's "Largest Logistics Service Provider" by Limca Book

of Records 2003
Mr.pawan Jain, CMD, Safexpress, becomes one of the finalists in the prestigious
EnY's Entrepreneur of the Year Award.
2004
Safexpress inaugurated its 500th scheduled delivery location

Safexpress bags the Franchise Awards04 for excellence in Team Work.
2005
Safexpress bags the MICO:Power of We Award for excellent service in logistics

Safexpress fleet crosses 3000 mark.
2006
Safexpress awarded by ADC Krone for providing best logistics services.

Safexpress bags prestigious RAI's (Retailers Association of India) Award for Best
Logistics Service Provider.
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200
200
9
Got International Business Excellence Award for the Best Business Enterprise in
2008
Best supply chain company of the year award 2009
Best logistic provider of the year award 2009
TURNOVER
The privately-held company has been growing at 35 per cent and posted a turnover of Rs. 600 crore
in 2008-09. It expects a similar growth.
In two years, Safexpress will add 7 million sq. ft of space to its existing 3 million sq. ft. It will set up
logistics parks comprising warehouses, vendor management, raw material management, finished
products storages, and also distribute consignments. These parks will come up in 32 locations across
the country.
EMPLOYEES TURNOVER
At present, there are 2500 employees in Safexpress but they are planning to expand their number of
employees in future.
ACHIEVEMENTS
Safexpress won International Business Excellence Award 2008.
SafexpressCMD, Mr. Pawan Jain conferred with the Bharat GauravPuraskar by the
Institute of Economic Studies.
Mumbai, September 4, 2008: Logistics Guru and CMD, Safexpress, Mr. Pawan Jain was
conferred with the Bharat GauravPuraskar for the Best Business Leader by the Institute of
Economic Studies (IES) this week. His entrepreneurship venture, Safexpress Pvt. Ltd. which
has grown into one of the leading logistics and supply chain management companies in India
was also awarded the International Business Excellence Award for the Best Business
Enterprise at the same platform organized at Hotel Grand Sukhumvit By Sofitel at Bangkok,
Thailand.
The prestigious award was presented in a ceremony proceeded by a seminar on The Global
Indians. The award was given in recognition of the achievements of Mr. Pawan Jain with
respect to bringing innovation, excellence and quality in the field of Logistics. The award was
presented to Mr. Jain by the former Deputy Prime Minister of Thailand, Dr. KornDabbaransi.
Page 18

On this grand occasion, Logistics Guru, Mr. Pawan Jain, CMD, Safexpresssaid, Both these
prestigious awards mean a lot to us. It is indeed a proud moment for everyone associated with
Brand Safexpress. We are happy that our relentless efforts have been recognized in the
industry. Business Excellence as per International standards.
IES is the most esteemed economic institution of the country. It seeks to provide expert
advice on the various facets of Indian economy by way of in-depth study and research. IES
has been actively involved in providing information to its members on the critical
developments taking place on the various economic fronts. In present day, it has come to
epitomize excellence in economic sphere.
Safexpress is Indias No. 1 Supply Chain and Logistics Company. The company offers the
best and the most innovative solutions for all SCM and Logistics requirements. Their services
are totally customized as per the demand of different segments of the business industry.
Courtesy their wide range of quality services, Safexpress has set a benchmark in SCM
standards and redefined the functioning of Indian Logistics Industry. Growing at a
phenomenal rate of over 35 % in the last couple of years, Safexpress achieved an annual
turnover of Rs. 600 crores in the FY 2008-09. The company is targeting a turnover of Rs.
1000 crores by the year 2010.
Safexpress has firmly entrenched itself as the 'Knowledge Leader' and 'Market Leader' of
the Supply Chain & Logistics industry. The company has expanded its reach to over 560
destinations all across India through more than 3,500 GPS enabled vehicles. Safexpress
provides Express Distribution, Third Party Logistics (3PL) services and Supply Chain
Consulting.
Pioneered and driven by 'Logistics Guru' and CMD, Safexpress, Mr. Pawan Jain, the
company has today given a new face to the Indian Supply Chain & Logistics Industry with
the implementation of innovative and state-of-the-art services. Growing at a phenomenal rate,
Safexpress is the undisputed leader in the Indian Supply Chain & Logistics Industry. The
company plans to achieve a turnover of Rs. 1000 crores by 2010. The company has recently
been chosen as the 'Most Promising Brand of the Year' in a consumer research conducted
by ICMR, India's foremost research body. This research involved a thorough study of around
40,000 international, national and regional brands across the country.
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SWOT ANALYSIS
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LITERATURE REVIEW
Page 21
Exhibition
An exhibition, in the most general sense, is an organized presentation and display of a selection of
items. In practice, exhibitions usually occur within museums, galleries and exhibition halls.
Exhibitions include art exhibitions, as in major art museums and small art galleries; interpretive
exhibitions, as at natural history museums and history museums, for example; and commercial
exhibitions, or trade fairs.
The word "exhibition," is usually, but not always, the word used for a collection of items.
Sometimes "exhibit" is used synonymously with "exhibition," but "exhibit" generally refers to a
single item being exhibited within an exhibition.
Exhibitions may be permanent displays or temporary, but in common usage, "exhibitions" are
considered temporary and usually scheduled to open and close on specific dates. While many
exhibitions are shown in just one venue, some exhibitions are shown in multiple locations, such
exhibitions are called travelling exhibitions.
Though exhibitions are common events, the concept of an exhibition is quite wide and encompasses
many variables. Exhibitions range from an extraordinarily large event such as a World's
Fairexposition to small one-artist solo shows or a display of just one item. Curators are sometimes
involved as the people who select the items in an exhibition. Writers and editors are sometimes
needed to write text, labels and accompanying printed material such as catalogs and books.
Architects, exhibition designers, graphic designers and other designers may be needed to shape the
exhibition space and give form to the editorial content.
Contents
Commercial exhibitions
Art exhibitions
Interpretive exhibitions
Page 22
Commercial exhibitions
Commercial exhibitions, generally called trade fairs, trade shows or expos, are usually organized so
that organizations in a specific interest or industry can showcase and demonstrate their latest
products, service, study activities of rivals and examine recent trends and opportunities. Some trade
fairs are open to the public, while others can only be attended by company representatives (members
of the trade) and members of the press.
Art exhibitions
Art exhibitions may present any array of artifacts from countless forms of human making: paintings,
drawings, crafts, sculpture, video installations, sound installations, performances, interactive art, etc.
Art exhibitions may focus on one artist, one group, one genre, one theme or one collection; or may
be organized by curators, selected by juries, or show any artwork submitted.
Fine arts exhibitions typically highlight works of art with generous space and lighting, supplying
information through labels or audioguides designed to be unobtrusive to the art itself.
Exhibitions may occur in series or periodically, as in the case with Biennales, triennials and
quadrennials.
Interpretive exhibitions
Page 23

Interpretive exhibitions are exhibitions that require more context to explain the items being
displayed. This is generally true of exhibitions devoted to scientific and historical themes, where
text, dioramas, charts, maps and interactive displays may provide necessary explanation of
background and concepts. Interpretive exhibitions generally require more text and more graphics
than fine art exhibitions do.
The topics of interpretive graphics cover a wide range including archaeology, anthropology,
ethnology, history, science, technology and natural history. Examples of such exhibitions may be
found at the Natural History Museum, museums of the Smithsonian Institution, the American
Museum of Natural History and the Field Museum to name a few of the largest museums of this
kind.
EXHIBITION ASSOCIATION:
1. INDIAN EXHIBITION INDUSTRIES ASSOCIATION (IEIA)
This association brings together all the exhibition organizers, managers,

designers and stand contractors, freight forwarders, services and facilities
providers, venue owners etc. so that there is a common platform available to
the entire industry to consider ways and means for the sound and scientific
development of various facts of the industry. This Association represents the
entire country and all segments related to the exhibition industry.
PRIMARY DATA:Area of interest of my project is commercial exhibition. For information

regarding my projectI visited four exhibition places which are regular venue for
conducting exhibitions across Delhi & NCR.
1. India trade promotion organization (ITPO) New Delhi.
2. NSIC (New Delhi).
Page 24

3. Expo mart (Greater Noida).
4. Aga khan Hall (New Delhi).
Information obtained from visiting these venue is stated in brief below:
1.
ITPO (INDIA TRADE PROMOTION ORGANISATION)
Established In 01/01/1992
Centre PragatiMaidaan.
Branches in India: Bangalore, Chennai, Mumbai and Kolkata.
Branches outside India: New York, Frankfurt, Tokyo and Moscow.
Services provided: Bare space:
In bare space scheme only space is provided without any construction over it.
Company has to build their stall as per requirement. In bare space facility
minimum booking space is 36 sq. Meters. Organization has its own layout plan
in which interior design is required to be submitted to architect unit of ITPO for
approval prior to commencement of construction.
Space is provided 48 hours before inauguration of exhibitions and will have to
leave in 24 hours after completion of exhibition.
Shell scheme (Built-up booth)

Under this scheme a minimum of 9 sq. Meters is provided to participant and for
more space it is provided in multiple of 9. In Space booking under shell scheme,
a constructed booth with partition panels, floor covering, one table and two
chairs, five spot lights, one plug and one waste paper basket is provided to the
exhibitors.
Space provided 24 hour before inauguration of exhibitions and will have to
leave in 24 hour after completion of exhibition.
Page 25

Charges of space changes as per following conditions:
a.
b.
c.
d.
e.
A/C or Non A/C Facilities.

Shell scheme or Bare space.
Lean period or peak period.
Full payment in advance before a given time.
Location of space demanded.
Allocation of space:
Space allocation is done by ITPO on first-come-first-served basis on receipt of
completed prescribed application form along with 50% advance space rent
payment. The balance payment, including electricity and water connection
charges, is required to be made two months prior to commencement of the
event or failing which the space earmarked will be allotted to other potential
exhibitors
ITPO is active in conducting 3 forms of exhibitions.
A. Overseas (own & participators):ITPO conducts exhibitions overseas. It exhibits its own product as well as
product of other agencies which shows willingness to participate.
It doesnt give services such as securities and logistics to other agencies but
provides services of C & F agents both at the time of departure from country as
well as at the time of receiving it abroad.
B. Domestic(own):Domestic exhibitions is Organized by ITPO in India at its various branches.
C. Domestic(organized by others):ITPO provides space and facilities to organizers of such exhibitions.
Some other points:
Exhibitions may be Business to Business or Business to Customers..
ITPO doesnt provide accommodation facility but it provides transport services
from ware houses or hotel to place of exhibitions.
Page 26

ITPO doesnt provide any logistic service but it suggests when asked by
organizers or exhibitors. ITPO Provides security when asked by taking charges.
Exhibitor/organizers can also arrange their own.
ITPO has its own construction and decoration (C & D) agents who looks
entire shell schemes. ITPO doesnt needs any other event management
company for construction of stalls and booths.
2. NSIC (National small industries corporation)
Location : - Okhla, New Delhi.
NSIC got MOU Excellence certificate 2007-08 for excellence in the
achievement of MOU target by department of public enterprises, ministry
of heavy industries & public enterprise, govt. of India.
It gives facilities of Business to business exhibitions. It books order at
exhibition place and delivers it later.
NSIC Provides bare space to third party. Dont provide security or logistic
or decoration to third party.
When organize exhibition for its own, in that case shell scheme & does
tendering for event Management Company, logistic services and entire
security.
3. EXPO MART (Greater Noida)

EXPO MART has its own 1800 show room.
Fair facilities
1.
2.
3.
4.
5.
6.
7.
Multi-Function Business Centers.

Internet caf.
Exchange counter.
Travel services.
Transportation.
Medical aid.
Restaurant.
Area for exhibitions: 97,000 sq. Meters.

Main items of exhibitions:PREM PRAKASH SINGH MBA III rd semester
Page 27

1.
2.
3.
4.
5.
House ware, decorative & gifts.

Fashion jewelry, accessories & bags
Cane, bamboo & eco-friendly products
Christmas decorations, candles & incense sticks.
Home textiles, furnishings, furniture, floor coverings & home accessories.
Expo mart provides a complete Shell scheme.

Expo mart provides Business to Business facilities because main customers are
from foreign and they dont want to buy products here because of legal issues.
So, they book their orders and they got their delivery as they require.
Due to upcoming common-wealth games and off-season for exhibitions
there was not many exhibitions conducted during my project period. Due
to beginning of new academic season only some exhibitions regarding
education took places and I visited three of them for my survey and
information purpose.
1. Educate India exhibition 2010 (pragati maidan).
2. Education tech exhibition 2010 (pragati maidan)
3. Education info exhibition 2010 (aga khan hall)
For my survey purpose I have selected some exhibitions which were conducted
in past and contacted participant of those exhibitions personally, via Email and
telephone. From the response I got from them I reached on the conclusion of
my project. Exhibitions of which I selected participant and contacted them by
any of these three means are as stated below:
1. Auto expo 2009
2. Book fair 2010
3. India International Trade Fair 2009
4. LED expo 2008
5. Safety, Security & Fire expo 2008
6. MODERN MACHINE SHOP 2008
7. FOOD TECHNOLOGY 2008
8. TEX-STYLES INDIA 2006
Page 28
Company worked in some exhibitions in the area of return logistics. Name

of some of these exhibitions are given below:1. Kolkalta book fair
2. ACREX 2010
3. Delhi book fair
4. DIEMOULD2010
5. Entertech expo
6. Foodtech 2010
7. IAAPI 2010
8. Intelpack 2010
9. International industrial expo & conferences (Gurgaon)
10.
LABELTECH 2010
11.
MEDICAL FAIR INDIA
12.
MOTHER CHILD EXPO
13.
OCEANTEX 2010
14.
PHARMAPACK EXPRO 2010
15.
PV SOLAR EXPO
16.
SHIPPING,MARINES EXPO
17.
SURAJKUND FAIR
Company use to send their persons in these exhibitions and gives letters to
participants in whom they give information in brief about functions Safexpress
can provide to them during return of material after exhibitions. Company gives
name and contact no. of concern person in letter and provides service to those
who need it.
Page 29
Some other information obtained is given below:
Some Companies Involved in EXHIBITION LOGISTICS

A.
R.E. Rogers India Pvt. Ltd.
B.
Reliable - Reliable Travels & Cargo Pvt. Ltd.
C.Orient Marine Lines Pvt Ltd
D.
DHL Exhibition express
E.Schenker India Pvt. Ltd.
F. P.S. Bedi Logistics
G.
Trans-Link Express (India) Pvt. Ltd.
H.
Siddhartha Logistics Pvt. Ltd.
I. Direct Logistics
J. Premier transport ltd.
K.
Naru logistics India pvt ltd.
Top Organizers
1. India Trade Promotion Organization (ITPO).
Official Exhibition Logistics Partners:
Page 30

(a)
(b)
(c)
(d)
(e)
(f)
R.E. Rogers India Pvt. Ltd.

Orient marine Lines Pvt. Ltd.
P.S. Bedi Logistics.
Trans Link Express India Pvt. Ltd.
Container Corporation of India Ltd.
Siddhartha Logistics Pvt. Ltd.
2. Confederation of Indian Industries (CII).

3. Federation of Indian Chambers of Commerce and Industry (FICCI).
4. Zak International.
5. Exhibitions India.
6. Indian Textile Machinery Exhibition Society (ITME).
7. Intech Trade Fairs Private Limited.
8. Bangalore International Exhibition Centre
9. Apparel Export Promotion Council.
10.
Asian Business Exhibition & Conferences Limited.
11.
Associated Chambers of Commerce & Industry of India
(ASSOCHAM).
12.
Hyderabad International Trade Expositions Limited (HITEX).
13.
Indian Machine Tools Manufacturers Association (IMTMA).
14.
Karnataka Trade Promotion Organization (KTPO).
15.
Tafcon Group.
16.
Chennai Trade Centre.
17.
Bombay Exhibition Centre (BEC).
18.
Expomedia Events India.
19.
Universal Expositions Limited.
20.
Business India Exhibitions.
21.
Indian Electrical & Electronics Manufacturers Association
(IEEMA)
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE:Primary ObjectiveThe primary objective of my project is to analyze the scope of logistic service in exhibitions in
India.
Secondary ObjectivePREM PRAKASH SINGH MBA III rd semester
Page 31

(i)
(ii)
To analyze the growth prospect in logistics in exhibition

To analyze the customers expectation from a logistics company.
1. Research plan:
The flowchart of my research plan is as follows: Study of logistic sector: an overview
Overview of the distribution system and designing of the survey instrument
Collection of primary and secondary data
Analysis through secondary and primary data
Conclusions & Recommendations
Research design:The project was a research project. Both primary and secondary research was used. The research
design was a descriptive cum analytical research design.
Sample Design:
Population
Exhibition organizers, exhibitors,

event management companies
Sampling Unit
Exhibitors and companies of India
Sampling Size(Number 82
of Respondents)
Instrument
Sample survey
Sampling Technique
Non probability sampling
Tools
Questionnaire
Location
New Delhi
Duration
2 months
Data collection design
Primary and Secondary
Type of data collected:

Primary data
All the data collected for the study was primary as it was collected direct
from the logistics service user and new prospects who can use these
services.
General Observation MethodPREM PRAKASH SINGH MBA III rd semester
Page 32

The operational aspect of the organization was observed to have an insight about the operation. The
working mechanism was pen down.
Personal Interview MethodSome officials of the organization were interviewed to understand the operation of distribution. This
was conducted without the help of any questionnaire. The objective was to draw a general
understanding about the operation. This technique helped to clear doubts arising due to observation
method.
Questionnaire methodOne set of questionnaire was prepared to survey the prospect of exhibition logistic services
personally or via telephone. Same questionnaire was created with Google documents to know the
response of exhibitors via Email.
Secondary data
Secondary data was collected from the organization itself.
Project: Study on scope of exhibition logistics in India

I collected database of the exhibitors and event management companies form ITPO and other
organisation. Safexpress also provided directories of exhibitions conducted across the India. I also
went through websites to generate database for more companies. It contained names, contact
numbers and email ids, and the exhibition they participated and also participating. I visited
exhibitions which were going on to get response from customers. Since I also had to use e-mail
questionnaire as my research tool,so I mailed my questionnaire to mail ids collected. I also used
telephonic interviews to generate responses from the customers. The project was done into
following steps:
Page 33
1. Data of all exhibitors were collected from the event management company, website and
Safexpress.
2. Email ids and contact no. of exhibitors were available in these directories.
3. Questionnaire form onexhibition logistics as designed as a form on GOOGLE DOCUMENTS
and the form was mailed to the customers.
4. Customers who didnt respond were sent a request mail after 48 hours.
5. The responses were collected in google document spreadsheet.
6. I got some responses fom exhibition I visited.
7. I also got response personally by visiting those companies of Delhi who participates in
exhibitions across India.
8. A no. of responses I collected through telephonic interviews.
9. The responses were analyzed and interpreted.
DATAANALYSIS
& INTERPRETATION
Page 34
1. Source of information regarding exhibition logistics service.

This question was designed to know how the customers who availed exhibition logistics services
and what are the requirement and condition to use exhibition logistics.
Q.1..Frequency of Participation in exhibitions out of base city side:
Page 35
frequency of participation in exhibitions outside base city

25 to 100; 1% more than 100; 1%
5 to 25; 49%
less than 5; 49%
Number of respondents-82
ResultParticulars
Number
Percentages
0-5
40
49 %
5-25
40
49%
25-100
1
1%
InterpretationMajority of companies attend less than 25 exhibitions but still it is a good number and it
is a good business opportunity in the absence of big market players of logistics industry.
Company should focus on companies participated in 5 to 25 exhibitions.
Q.2.No. of cities out of base city where participated:
Page 36
Number of cities participated outside base city
5 to 25; 34%
less than 5; 66%
ResultParticulars
Number
3(ii).Service
delivery
Percentages
Interpretation-
of
0-5
54
Safexpress:
66%
5-25
28
Safety
34%of
25-100
0
Packages0
After relating both questions it can easily be observed that mainly exhibitions takes place in 45 major cities in India and most of the exhibitors takes part in only those exhibitions which
takes place in these cities. So it will be more useful to concentrate on those association and
exhibitors who works in these areas. And some of the big organizers and exhibitors who also
work in small towns and cities can be contracted and can be converted into a loyal customer of
the company.
Ques 3.Please tell us about physical movement of Exhibition material used at Venue:
a.
b.
c.
Not used in Exhibition

Physically Carried from Other Location to Exhibition City for the event.
Locally managed in City of Exhibition.
Page 37

(I)
Product sample for display
Product sample for display

9%
carried personally
18%
no use in exhibitions
locally managed
73%
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
7
9%
Carried physically
60
73%
Not used
15
18%
Most of the products which are presented in exhibitions are new innovations with some
new and unique qualities in terms of rate or quality. So usually exhibitors prefer to carry their
products with themselves or through transport from origin to exhibition place to save their
product by damage or to keep secret about the product.
So It will be an advantage for the company to take exhibitors in confidence and use
their good reputation as a reliability factor.
Que 3(ii)Product
sample for distribution/sale
Page 38
product smaple distribution/sale

carried personally to exhibitions
locally managed in city of exhibitions
not used in exhibition
5%
17%
78%
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
4
5%
Carried physically
64
78%
Not used
14
17%
As stated already whole business depends on the product they are going to display and
exhibitors carry it personally to keep it secure or bring it by use of transport or cargo services.
So in this question majority of exhibitors carry products physically. And some do not sale their
product in exhibition instead they use exhibition as a platform to promote the product and to
get the orders for manufacturing.
Que3(iii):- How do you carry prototype model of product to the exhibitions ?
Page 39
prototype model

29%
1%
70%
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
1
1%
Carried physically
24
29%
Not used
57
70%
In responses majority of exhibitors states that they dont use prototype of the product which
most of the times product can be directly shown in the exhibition but if products are large
enough and cannot be shown in the exhibition like heavy machineries then prototype can be
used. And here company has the opportunity to get some business.
Que 3(iv):- How do you bring posters, display screen and standee for stalls in exhibitions ?
Page 40
posters, display screen or standee

20%
39%
41%
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
34
41%
Carried personally
32
39%
Not used
16
20%
These things are most common for use in exhibitions and can be easily managed by local
company which has a business of providing these advertisement things.
These things are not such big in size so local exhibitors can also carry it personally with them
to the exhibition places.
Que 3(v):- How do you bring monitors, projectors and digital display items in exhibitions?
Page 41
Monitors, Projector, Digital display Item

carried personally
locally managed in city
11%
28%
61%
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
23
28%
Carried physically
9
11%
Not used
50
61%
These things should be handled with care so most exhibitors do not use them. Whoever uses
get them arranged locally. They do not prefer to carry it.
Only some local exhibitors use to carry with them to the exhibition places
Que3(vi):- How do you carry promotional material like pamphlets gifts Cds?
Page 42
Printed Promotional Material for Distribution and gifts cds

carried personally
locally managed in city
7%
28%
65%
ResultParticulars
Number
Percentages
Interpretation-
Locally managed
6
7%
Carried physically
53
65%
Not used
23
28%
These things are small in size and can be easily carried personally in a bag. So, exhibitors
prefer to carry it with them. Also where there is no use of monitors and LCD there is no use of
CD so they dont need to bring it.
Que 4:- How do you manage to bring your exhibition material from origin location to your
Exhibition venue .
Page 43
personally carry
through transport
through cargo
10%
30%
60%
ResultParticulars
Number
Percentages
Interpretation-
Personally Carry
Through Transport
Through Cargo
(Door to Door)
25
30%
49
60%
8
10%
Majority of exhibitors take their products through transport. They get this service more easily
than others. Sometime company has their personal contract with transport companies to carry
other products of company so they take their service also at the time of exhibition. Cargo
service is not easily available in small towns.
Que 5:-How do you manage to bring back your exhibition material from your Exhibition
venue to Origin Location?
Page 44

through transport
Through Cargo (Door to Door)
personally carry
leave at exhibition city
6%
29%
54%
11%
ResultParticulars
Personally
Carry
Number
24
Percentages 29%
Interpretation-
Through
Transport
Through Cargo
(Door to Door)
Leave at
exhibition city.
44
54%
9
11%
5
6%
In bringing back also majority of exhibitors prefer transport and some then leave at cities or
some sell their products. And small material hold carry them personally.
Que 6:-Do you have any regular logistics arrangement with any company for exhibition material
movement
Page 45

yes
no
10%
90%
ResultParticulars
Yes
Number
74
Percentages 90%
No
8
10%
InterpretationMost of the exhibitors dont have any tie ups with the company so it is opportunity for new
entrants and to get business with better service. No tie ups means they will go for better
quality service at good price..
Que. 6(i):- If yes, then what they provide
Page 46

companies who getting ail facilities except packing
support
Door pick up
who are not gettng warehousing and packaging

support
Delivery at venue
not responded
Packaging support
Ware housing
Return pick up from exhibition
ground
25%
38%
Delivery at origin
38%
ResultParticulars
Number
Percentages
Interpretation-
Without packaging Without packaging Not responded

support
and warehousing
3
3
2
37%
38%
25%
None of the exhibitors gets packaging support which have tie ups with exhibitions.
And majority also does not have warehousing also. So opportunity for new entrant is there to
lure exhibitors through giving these services.
.
Que7. Please share the importance you give to these service parameters while deciding the
dispatch plan of your exhibition product
(i) Transit time
Page 47
very important
important
not so important
10%
90%
Result-
Particulars
Number
Percentages
Interpretation-
Very important
74
90%
Important
8
10%
Not so important
0
0%
Transit time is one of the most important factors exhibition has fix time to open and
exhibitors should manage to arrange their products at exhibition place by that time for which
delivery at time is very necessary.
Que 7(ii):- Safety
Page 48

very important
important
not so important
4%
96%
ResultParticulars
Number
Percentages
Interpretation-
Very important
79
96%
Important
3
4%
Not so important
0
0%
Safety is concern for all the exhibitors so that their product should be kept with
attention by logistic company. They want to keep their product safe and technology secure
Que 7(iii):- Cost
Page 49

very important
important
not so important
4%
27%
70%
ResultParticulars
Number
Percentages
Interpretation-
Very important
22
27%
Important
57
69%
Not so important
3
4%
Cost is not a matter of much importance so they will go for better service at higher
prices for most of the exhibitors and due to this reason small companies get business by
providing good service at higher cost.
Que 7(iv):- Packaging support
Page 50

very important
important
not so important
6%
39%
56%
ResultParticulars
Number
Percentages
Interpretation-
Very important
40
56%
Important
28
39%
Not so important
4
5%
It is consider very important by most of the exhibitors. Companies usually do not provide these
services. so there is also an opportunity for companies to lure exhibitors by providing them
packaging support.
Que 7(v):- Reliability
Page 51

very important
important
not so important
38%
62%
ResultParticulars
Number
Percentages
Interpretation-
Very important
51
62%
Important
31
38%
Not so important
0
0%
Reliability in all term is very important. All the exhibitors only do business if they find
company reliable enough to get into contract. Most consider it as very important factor.
Que 7(vi) Documentation
Page 52

very important
important
not so important
2%
26%
72%
ResultParticulars
Number
Percentages
Very important
21
26%
Important
58
72%
Not so important
2
2%
Interpretation-Majority of people are agree that documentation is important because in

participating somewhere outside of base city a lot of document work is needed. .
FINDINGS
Page 53

Mostly exhibition takes place in selected cities especially metro cities i.e. Delhi, Kolkata,
Chennai and Mumbai. Some other cities like Bengaluru, Ahmedabad, Lucknow etc. are also a
prime location for conducting exhibitions. Majority of exhibitors visits those cities more
often.
Exhibitors prefer to carry products and product related things personally because of safety
and cost issues. Transport service they use doesnt gives surety of safety of products
Things like projectors and LCD screens are costly and delicate so mostly exhibitors do not
use such things and if they use them they arrange them from local city.
Most exhibitors dont have tie ups with logistics companies which is an opportunity for the
company and new entrants. Exhibitors will give priority to logistic companies over transport
services if they will provide good packaging support and surety of safety and delivery on
time.
None of the logistics company provides packaging support. In exhibitions, product is most
essential thing and for its safety a good packaging support is highly needed. So, a logistic
company should provide packaging support facility.
Exhibitors mostly use transports because they think it is easily available at any place at any
time than Logistics Company.
Exhibitors dont see Cost as important like other factors such as transit time, safety,
packaging support and reliability.
Big market players are not involved so smaller firms getting business through it. Hence, a
good opportunity for logistic companies to come in this field.
If company is reliable in sense of all documentations and can give surety about delivery on
time and keeping all promises made with client company can go for their services.
Exhibitors also face some problem of warehouse during their exhibitions. A logistic company
can provide these services to them.
Exhibitions have their pick period between October and April.
Page 54

Some exhibitions have their regular exhibitors. So, attention on those particular customers
can give high benefit.
RECOMMENDATIONS
1. Overall exhibitions take place in mainly in some major cities that can be easily targeted by
Safexpress. Company has good branch support and head offices in major cities and has
network in all over India. It must be an advantage over others.
2. Exhibitors carry their products personally becausethey want to keep their product secure
so company should make good plan for security of product and it can be presented in front
Page 55

of exhibitors to take them in confidence. So that they can feel it is safe to go with the
company.
3. Mostly exhibitors dont have tie ups with any logistics company. It shows they keep on
searching for new companies which can provide better service to them. The goodwill and
reputation of Safexpress can help here and by providing service to them there is
opportunity to get new contracts and tie ups with some.
4. None of the logistic companies or transport services provides packaging support so
Safexpress can provide packaging support to exhibitors. Exhibitors will definitely like to
take advantages of this service.
5. Reliability, safety and transit time are the most important factors. Safexpress should use
their good coverage over cities to get business and for providing better services. Company
should make good carry vehicle to carry delicate material and efficient employees to save
time.
6. Cost is not a matter of much importance but if Safexpress will provide them same quality
service at better rates than other companies, exhibitors will definitely move towards
Safexpress and here company will be in advantage due to large scale of economy
companys cost will be low.
7. Most of companies are only specific about exhibition logistics and exhibitors trust them
due to near contacts with exhibitors.So exhibitors should be told deeply about services
offered by company and some lucrative offers in beginning will work.
8. As Safexpress has work with some exhibitors in recent time in the field of return logistic
from exhibition to the origin. If company can work on transit time area it can give a full
service to the exhibitors. Then it can get contract of carrying their material from origin to
exhibition place also.
Page 56
CONCLUSION
Safexpress is not so active in the field of exhibition logistics and it should check
its opportunity for exhibition logistics and whether the company should enter into
it or not.
According to customers response and after seeing position of the market it can be
concluded company should enter into exhibition logistics and will definitely do
better.
Page 57

Company has a strong domestic market and company can take advantage of
goodwill and large network across India. It can take advantage of large scale of
economy by working all over India not only in certain regions.
One more strong point is that company already involved in return logistic of many
exhibitions. There are only some issues of operation and time sensitivity that can
be overcome by focusing on this segment by using dedicated fleet for this service.
In start, perhaps it may not give that much profit but gradually it will definitely
help company and can be a major part for companys business.
LIMITATIONS
Most of the top market players in logistics industry do not provide this facility so it was very
difficult to collect secondary data about exhibition logistics.
Due to summers and commonwealth games 2010 there were not much exhibition to visit.
To convince the people for proper interviewing was difficult.
Due to survey was conducted on phone and email also. There may be slight
miscommunication in explaining the questionnaire.
The analysis of project was based on observation and interpretation of a sample survey, hence
they could be slightly biased due to my inability to extract all possible facts despite all efforts.
Page 58
REFERENCES
1. Marketing Research by Naresh K. Malhotra
2. www.safexpress.com
3. www.google.co.in
Page 59
QUESTIONNAIRE
Dear Sir/Madam,
I am PremPrakash Singh, an MBA student from FMS, BHU, Varanasi. As a part of
my curriculum as a summer trainee I am doing a study on A STUDY ON SCOPE
OF EXHIBITION LOGISTICS IN INDIA. For understanding the details your
valuable inputs will be of great help. The information provided will be analyzed
for academic purpose and will not be shared with other respondents. Kindly cooperate by giving some information/ sharing views .
Name of organization:
Location:
Please select from the options (a, b, c, d) as applicable and mention as your
response.
1.
Frequency of Participation in exhibitions out of base city side:
a)
<5
b) 5-25
c) 25-100
d) >100
Your Response:
2. No. of City (out of base location):
a) <5
b) 5-25
c) >25
Your Response:
3. Please tell us about physical movement of Exhibition material used at Venue:
a.
Not used in Exhibition
b.
Physically Carried from Other Location to Exhibition City for the event.
c.
Locally managed in City of Exhibition.
Your Product, sample for Display
Product, sample Distribution/ Sale
Prototype, Model
Posters, Display Screen, Standee
Monitors, Projector, Digital display
Item
Printed Promotional Materi0al for
Distribution
Gifts / CDs
Page 60

Other Items ( please specify)
4. How do you manage to carry your exhibition material from your origin
location to the exhibition Venue?
a. Personally Carry
b. Through Transport
c. Through Cargo (Door to Door)
d. Any other (Pls. specify)
Your response:-
5. How do you manage to bring back your exhibition material from your
Exhibition venue to Origin Location?
a.
b.
c.
d.
e.
Personally Carry
Through Transport
Through Cargo (Door to Door)
Leave at exhibition city.
Any other (Pls. specify):-
6.
Do you have any regular logistics arrangement with any company for
exhibition material movement: Yes/ No:6 (i) :-
If yes, what type of service they provide : Yes/ No/ Sometimes

Require
d
Presently
offered
Are you
satisfied
Door pick up
Delivery at Venue
Packing support
Warehousing
Returns pick up from
exhibition ground
Delivery at Origin
Page 61

7.
Please share the importance you give to these service parameters
while deciding the dispatch plan of your exhibition product.
a.
Very Important B. Important C. Not so Important
Transit time
Safety
Cost
Packaging support
Reliability of service provider
Documentation support
Any other (Pls. specify)
Thanks a lot for your kind cooperation!
Page 62

A Study On Scope of Exhibition Logistics in India: Safexpress Pvt. LTD

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A STUDY ON SCOPE OF EXHIBITION

Summer Internship Project (May June 2010)

SAFEXPRESS PVT. LTD.

Under the Guidance of:

Mr. AMIT KUMAR,

Prem Prakash Singh,

Exam Roll No. 09380MA025

SAFEXPRESS PVT LTD.

Enrollment No. 315160

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

The topic of my project is A study on scope of exhibition logistics in India.

I hope this study will contribute to the organization.

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

An Overview: The Logistics Industry

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

List of Some Logistics Company of India:

Agarwal Packers & Movers

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

Agarwal Packers and Movers:

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

An Overview: Safexpress-The Complete

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

Ensuring the compliance of the entry procedure for Booking Associate.

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

Human Resource Management (HRM):-

Safexpress launches as a door-to-door service with 4 routes, 9 offices, 12 container

Safexpress opens super hubs at Delhi, Mumbai and Bangalore.

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

Having grown by over 300%in 4 years without compromising quality, Safexpress is

Pilot run for GPS starts on 28 routes.

Safexpress upgrades and launches a whole lot of features on www.safexpress.com

Safexpress declared India's "Largest Logistics Service Provider" by Limca Book

Safexpress declared India's "Largest Logistics Service Provider" by Limca Book

Safexpress inaugurated its 500th scheduled delivery location

Safexpress bags the MICO:Power of We Award for excellent service in logistics

Safexpress awarded by ADC Krone for providing best logistics services.

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester

A STUDY ON SCOPE OF EXHIBITION LOGISTICS IN INDIA

PREM PRAKASH SINGH MBA III rd semester