THE ULTIMATE

GUIDE TO
BECOMING
THE ALPHA
ENERGY MANAGER
A how-to guide to overcome the challenges affecting
your role and become a modern Energy Manager

INDEX
04
05

INTRODUCTION
EVOLUTIONARY SHIFT #1: MANAGING ENERGY PRICES
DRIVEN BY THE MARKET

10

EVOLUTIONARY SHIFT #2: NAVIGATING THE WAVE OF

ENERGY REGULATION

14

EVOLUTIONARY SHIFT #3: MASTERING YOUR

CORPORATE ENVIRONMENT

22

EVOLUTIONARY SHIFT #4: BECOMING THE LION IN

THE COMPETITIVE ENERGY JUNGLE

27

EVOLUTIONARY SHIFT #5: HARNESSING THE

TECHNOLOGICAL

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BECOME THE ALPHA

ENERGY MANAGER:
A HOW-TO GUIDE

s an energy manager, your role is changing on so many

levels and so quickly. Are you keeping up?

The energies we use are changing. The price of oil fell below $30
a barrel early 2016 and the chances of going back to the lofty
highs of $100+ seem remote.
Shale gas is threatening oils undisputed dominance. Renewable
energies are coming more to the fore. Recently, Portugal ran
on renewable energy alone for four consecutive days (yup,
the entire country) and Germany generated almost 90% of its
entire energy needs from renewables for one day. Fossil fuels
are increasingly looked upon as completely undesirable.
Sustainability has become such a crucial issue for companies.
More people will increasingly choose one company over another
because of their green credentials. And apart from all that
companies spend about one third of their costs on energy.

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In a globalised, more competitive marketplace, where prices are

coming down, every cent saved counts, and so the onus is on
you as your companys energy gatekeeper to keep it ahead of
the pack. Are you ready to step up and upgrade to you 2.0? If so,
keep on reading.
Weve written this white paper especially for energy managers
who are looking to level up; to get ready for whats coming,
because like it or not, your job is changing and will continue to do
so profoundly. The most adaptable professionals who are willing
to welcome change are the ones who thrive, so lets get stuck in.
With this paper, you will learn how to embrace the below five
evolutionary shifts to your role and your environment, and
with our help, you will be on your way to becoming the energy
manager master that you aspire to be.
You will start to become a better energy management
professional, through insider knowledge from a specialist energy
management company. And we dont want to stop there: we will
give you actionable tips that you can start today.

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EVOLUTIONARY SHIFT
#1
MANAGING ENERGY
PRICES DRIVEN BY THE
FREE MARKET

nergy markets around the world have become increasingly

deregulated, free of government controls. Many energy

providers that were once state-owned have since been privatised.

This gives energy companies many advantages, with price
control chief among them. The amount your company pays
for its energy on average one third of costs depends on the
decisions made by your energy provider.
This adds a great degree of uncertainty regarding energy prices for your company. After all, the executive boards of private
companies have a duty to their shareholders of maximising revenues this is arguably more so for publicly traded companies, a
category which many large energy providers fall into.

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You may be paying a certain price this year, but will it be the
same next year?
Most of the most well-known national and multinational energy
firms are privately owned. These include:

++ E.on (Germany Electricity)

++ British Gas (UK Gas, one of the UKs big six private energy
suppliers that control 90% of the UK market
++ RWE (Germany Electricity)
++ Total (France Oil and gas, one of the globes six supermajor oil
companies)
++ Royal Dutch Shell (UK-Dutch Oil and gas)
++ BP (UK Oil)
++ Exxon Mobil (United States Oil and gas, largest publicly traded oil
and gas company in the world)
++ Gazprom (Russia Gas)
++ Petrobras (Brazil Petroleum)
++ Endesa (Spain Electricity and gas)

So knowing that energy costs your company around a third of its

total bills and that you have to manage energy price uncertainty,
what can you do?

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4 Implications for The Energy Manager:

1. YOU ARE RESPONSIBLE FOR ENERGY COST MANAGEMENT: As your companys
energy manager, it is up to you to ensure that your company pays no more than necessary. You do this through the processes of benchmarking your energy providers;
analysing your companys energy consumption and needs, and where they can be
reduced; and through keeping up to date with the fast changes that energy management is experiencing.

2. YOU HAVE TO CHOOSE BETWEEN MORE ENERGY OPTIONS THAN EVER: Investing
time periodically in benchmarking procedures and rigorous analysis of ongoing company energy use is essential to ensure you pay no more than you have to and that
your energy use is streamlined for cost minimisation.

3. MANAGING ENERGY

PRICE FLUCTUATION RISK IS BECOMING MORE DEMAN-

DING: The price of oil fell through the floor in 2014 and it hasnt recovered. The days
of $100 a barrel oil will probably not be seen for a long time, if ever again. The reasons
are many, including the increasing appeal and technological advancements in renewable energy, shale gas and oil, climate change factors and also geopolitical reasons.
Oils price has created so much uncertainty that Saudi Arabia, a leading oil nation, has
begun researching alternative ways to grow their economy away from a dependency
on oil; its fallen so much that the Russian economy has completely tanked since 2014.
The spectacular fall in the price of oil shows that you cannot take anything for granted
regarding energy, as you just never know what may happen in such speculative markets.
Who is to say that what happened to oil wont happen to electricity and other energies?
4. THE RISE AND RISE OF CLEAN ENERGY:

Clean energies include biomass, so-

lar, wind and geothermal, among others. It has been discussed for a few decades now, while fossil fuels have continued to dominate the energy market.
Clean energies however are really beginning to make significant inroads and their
adoption is gathering pace. The key difference now is that clean energy costs have
been massively reduced because of innovation in technology, spurring its growth
across the world. It will account for 26% of global power generation by 2020, and the
gradient of adoption is more likely to steepen further with time.
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3 essential tips to mastering

speculative energy markets
1.

Diligently investigate your energy commitments

Make the decision to spend both time and money in carrying

out holistic analyses of your energy commitments regularly; say
every 3 or 6 months. What exactly are you paying your energy
provider for? Is there room for negotiation? Is this the best value
energy source for what you are paying? Are there areas of your
company where energy use can be made more efficient?
2.

Take advantage of benchmarking tools and get better

educated
Our Energy Grader tool is completely free and allows you to get
benchmarking right away. Head on over at this link and calculate
your potential savings.
On the DEXMA blog, you can read about how to compare your
companys energy consumption to your competitors and
how to benchmark your electricity prices.

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3.

Start to adopt renewable energies

Can you use your building or office for renewable energy purposes? Not only will this appeal to your companys directors regarding energy consumption reduction, but from a sustainability
standpoint too. Companies are obliged to become more environmentally aware simply because people are more environmentally aware and more likely to buy from a company that has some
green credentials.
Showing your sustainability chops is a boon for your sales and
marketing departments, and could lead to increased sales.
In many countries there are even government initiatives to help
companies become more sustainability-minded. Doing some research to see if this is an option for your company would be a
good idea.

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EVOLUTIONARY SHIFT
#2
NAVIGATING THE
WAVE OF ENERGY
REGULATION

uch

like

company

financial

through

director

layers

of

must

financial

guide

his

regulation,

you as your companys energy manager have to master

considerable regulatory measures in the energy sector.

Government-led
environment,

regulation
contamination

is

normal
and

regarding

energy

the

efficiency.

Depending on what country you operate in, you may be

subject to more or less regulatory hurdles. If you are in
charge of a multinational companys energy, knowing the
ins and outs of each country that you operate in regarding
energy regulation is crucial. For instance, countries such
as Spain are less restrictive, whereas others such as the

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UK and Germany are more demanding of companies.

Thousands of UK-based companies must adhere to the Climate
Change Act, which the UK signed up to in 2008. You can read
the UK governments official guide for businesses here. In
Germany, there are scores of laws and bills to be aware of, put
in place in recent years. You can scan a comprehensive list here.
You will see that there is a lot of regulation to comply with in
certain countries. If your company doesnt, it will have to pay
fines. This is arguably more so for publicly traded companies, a
category which many large energy providers fall into.

3 Implications for The Energy Manager:

1. CONVINCING YOUR COMPANY TO INVEST IN ENERGY EFFICIENCY: Its human nature to think in the short term, which is why most companies balk at the upfront costs
that are often necessary to becoming an energy efficient enterprise. But the benefits
will be felt immediately.

2. COMPLETING THE NECESSARY ENERGY MANAGEMENT CERTIFICATES: International standard protocols in energy management are now commonplace and necessary. These include ISO 50001 and BREEAM. Completing compliance standards is a
part of the initial cost of becoming energy efficient, though it is ultimately designed
for the attainment and maintenance of a high standard, which your company will benefit from.

3. KEEPING UP TO DATE WITH CONSTANT REGULATION CHANGES: As the
world slowly moves to greater integration of renewable energies and compliance

with

national,

international

and

global

carbon

footprint

initiati-

ves, companies need to be aware of what is happening in the energy regulation space. This is down to you as the energy manager. Keeping ahead of the
curve will stop your company from falling behind and from paying avoidable fines.
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THE ALPHA ENERGY MANAGER

3 essential tips to mastering

energy regulation
1.

Communicate effectively with management

Your company executive doesnt speak kWh. We advise that

you prepare specific, customised reports that management
will understand.
Put it in simple business terms, highlighting the benefits for the
company by looking at real numbers like costs savings as well
as additional plus points (creating a reputation as an energyconscious company, for instance).

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THE ALPHA ENERGY MANAGER

2.

Demonstrate the value that your work brings to your

company
You can do this through what we call measurement and
verification in energy efficiency.
This process allows you to validate and verify the savings that
you achieve through an Energy Efficiency Improvement (EEI)
programme. Showing management hard facts and numbers is
key.

3. Keep up to date with the most urgent industry

regulation resources
Dont miss any changes in regulation that may impact your
company. It wouldnt look good if your company found out about
new regulation legislation before you do. Dont let that happen
by checking in once or twice a week with relevant information
sources. Subscribe to the DEXMA blog, where you will receive
daily or weekly reports (as you prefer) on industry news and hot
topics.

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THE ALPHA ENERGY MANAGER

EVOLUTIONARY SHIFT
#3
MASTERING YOUR
CORPORATE
ENVIRONMENT

ot so long ago, energy efficiency mainly involved

just

few

employees

within

an

organisation,

such as the facility manager or purchasing department.

For

some

companies

considered

the

desirable

idea

but

of

going

non-essential

green

was

afterthought

at best. And for many, it was seen as unimportant ecofriendly

gobbledegook.

Sustainability

has

Simply,

company

if

How

become

an

garners

things

have

essential

area

of

focus.

reputation

for

being

changed.

environmentally negligent, it could spell disaster for their future.

Take Volkswagen as an example. The CO2 emissions
scandal, which engulfed the company in 2015, saw its

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THE ALPHA ENERGY MANAGER

share price plummet 50% from its March 2015 high.

In comparison, companies that show themselves to be
environmentally conscious tend to profit from an improved brand
image (not to mention what can be substantial energy savings).
Even

though

energy

efficiency

and

sustainability

have

moved more mainstream as a corporate focus in the

last

few

years,

resulting

in

new

corporate

roles,

the

acknowledgement of its importance is still comparatively low.

We conducted an energy professional survey, in which 32%
of respondents said that they didnt feel that their role or
effectiveness were given due visibility in the company.

"32% of energy professionals

feel that their work doesn't
have enough visibility within
their companies"

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What does this shift change for the enegy manager?

Pressure to produce results for your company is often accentuated by working
in a corporate environment that doesnt fully appreciate your efforts. It tends to
equate to lesser budget within which to work and in hiring the right people to
form an efficient department.
But for the savvy energy professional, there is ample opportunity to turn such
a situation to your and your companys advantage. Your companys financial
director (FD, or chief financial officer [CFO]) is tasked with trimming costs wherever
possible and now in the modern corporate environment the finance department
has a more holistic role across the whole organisation.
It is not uncommon to see finance involved in decisions to do with any company
department. Indeed, the financial director is now seen as the second most
important person in an organisation, after the managing director (MD, or chief
executive officer [CEO]).
FD / CFO

ENERGY
MANAGER

Marketing &
Communication

Human
Resources

As the FD is charged with cutting company costs, they are your natural ally.
If you can show them how much money will be ultimately saved through
investing in energy efficiency more and sustainabilitys role in boosting revenue,
you and your company stand to benefit.
And it doesnt stop at your finance department. Sales, communications and
marketing teams are always looking for something to give them an edge and
selling a green brand is exactly that. Even Human Resources will benefit, as
the company will be more appealing as an energy conscious organisation, making
16 to attract talent quicker.
their job easier, and the company in line
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" Ongoing training is essential for

anyone who wants to reach the
top of their profession. This is even
more applicable to the energy
professional, as the role and
industry is undergoing constant
change."

JOAN PINYOL
DEXMA founder and CEO

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3 essential tips to mastering

your corporate environment
1.

Get smarter with MOOCs

In recent years, MOOCs (Massive Open Online Course) have

become increasingly popular among professionals. They are
offered by universities, including leading institutions around
the globe, and can see thousands or hundreds of thousands of
students enrol.
Many are free and those that arent usually come with a very
modest fee of between $20 and $100 (mainly to receive a
certificate of accomplishment as opposed to completing a course
for free and not receiving such a certificate).
They are an excellent way to brush up your skills or to complement
your existing education and work history with other courses.
Head over to our blog to find out the 5 energy MOOCs to
make your CV shine right here.

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2.

Adapt how you address your target groups within your

company
How you understand energy is very different to how your
managers do, or the marketing or sales teams. Have you ever had
a conversation with a computer programmer or marketer and
they use jargon specific to their job, while you dont understand
what theyre saying?! If so, make sure you dont do the same!
If a colleague explains something new to you, wouldnt you want
it put into language you understand? Of course! We all would.
So, when creating reports for different teams, use their
language. Pitching your financial director? Focus on numbers,
costs, savings and financial language that make an impact in a
concise manner.
Learn what each colleague wants for their team or their specific
role, and see how being more energy efficient will help them to
attain it.
For instance, reducing energy consumption by 10% over the
next 6 months could be a company-wide goal you implement.

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Your finance department and MD will be impressed by the

savings on energy bills; your marketing team will be able to
use this company-wide effort and objective in their campaigns
to better your companys brand image and awareness, and so
forth. Focus on the separate advantages for everyone, not
the features!

When it comes to getting more of your colleagues involved

and interested in energy efficiency, you will get there quicker
by focusing on what can help them in their own jobs. You can
also consider keeping your colleagues updated with company
progress, perhaps on a monthly basis.
3. Interact with your colleagues!
3 actionable and practical ideas to get everyone on the Energy
Efficiency boat:

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a.

Conduct an internal survey

Focus on understanding how employees use energy and what

they really need. Are they aware of how much battery power
they may be consuming unnecessarily and how much money
this costs the company? Survey Monkey is a great online survey
tool for instance.
b.

Give a talk on how energy efficiency is advantageous

for both the company and each individual employee

A lot of employees will not give something attention unless
there is a direct benefit in it for them. Showing a direct benefit
for them personally will be much more effective. Giving talks
to individual teams may well be more effective than to the
company as a whole.
Take inspiration from the Polytechnic University of Catalonia.
They hold an annual meeting on energy efficiency in the university.
They gather consultants, providers, facility managers, other
energy professionals and even students together to discuss the
progress of energy projects and how to improve moving forward.
c.

Make progress visible for all to see

Install a screen in a conspicuous part of the company office

for everyone to see. Show regular updates on progress, goals
and energy consumption data. This reinforcement through
ongoing awareness is extremely powerful and will go a long
way to helping your company achieve its energy goals.

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THE ALPHA ENERGY MANAGER

EVOLUTIONARY SHIFT
#4
BECOMING THE LION
IN THE COMPETITIVE
ENERGY JUNGLE

new

s energy management has grown in importance,

it

has

inevitably

companies

to

attracted

the

sector.

greater
More

numbers
companies

of
are

entering the sector as energy providers, energy efficiency

management firms, energy auditors, regulators, and so forth.
This

growth

has

also

has
created

created

more

greater

opportunity

levels

of

but

it

competition.

Another crucial area that is constantly impacting the energy

sector is innovation in technology. Tech is evolving fast, and with
its evolution, the energy sector evolves too.

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THE ALPHA ENERGY MANAGER

Implications for The Energy Manager:

To keep ahead of the pack, as with any industry, you need to do something that your
competitors are not. How can you differentiate yourself?
Again, like we mentioned in evolution 3, sell yourself by playing up to what companies
want to hear. Focus on your record with savings, accomplished energy goals and improvements you have made in previous roles.
Be specific. Use numbers, percentages, and facts and figures to back up your claims,
and to portray yourself in a way that shines and makes your profile rise to the top.
Use more tools to discover new opportunities. Tools focused on your role and your
challenge, like:

1. THE ENERGY GRADER: If youre working for an energy services company (ESCO)
you can use our Energy Grader, which has numerous features to make your job
easier and your results more accurate and timely. You can use the Energy Grader
to give a first accurate calculation of potential energy savings to your prospects.
The Energy Grader simplifies previously complex tasks by using Big Data algorithms, so you just need to ask your prospect a few questions regarding their energy consumption, or even easier, ask them for their electricity bill. The Energy Grader will automate the calculation and our savings
experts will review your results before sending you a customised report.
2. ENERGY ALERTS: Energy alerts notify you when your energy consumption goes over
a threshold that you decide. You can also set up various levels to be notified at so
you can keep track. Its all automated so it saves you time and hassle. If youre using
a software platform like DEXCell you will be able to create your customised alerts in
2 steps or less.

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THE ALPHA ENERGY MANAGER

3 essential tips to defeat

your competitors
1.

Be a leader in how you portray yourself

This means to start thinking outside the box. Most people

fall under the herd mentality bracket, and do something just
because everyone else is doing it. By the same logic, they dont
do something because most other people arent doing it.
If you join the herd, you will get treated like one of the herd by
companies, by your colleagues and by your bosses.
Downloading this guide is one such step that sets you apart from
most. You have already demonstrated an unsolicited willingness
to better yourself, which is more than most of your competitors
will do.
It is the professional who isnt afraid to try different approaches
who gets ahead. Here are just a few tactics that you can adopt to
form a cohesive strategy:

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THE ALPHA ENERGY MANAGER

Use video
We started our free webinar program a year ago and now we have over
100 registrants for each session. Aiming for consistency and providing
solutions to common sector-specific problems through these video
themes:
1.

Tips & tricks

2.

Interviews with experts

3. Webinars
4.

Live event streaming

5.

Product demos

6.

Walk through guides

We then repackage the sessions as videos and upload them to Youtube

after an easy, quick win. Bite the bullet and get making videos. Theyre
an incredible way to connect with and engage your audience.

Harness the many opportunities of LinkedIn:

(a) Join relevant groups: start with this one.
(b) Participate in discussions with fellow energy professionals;
(c) Connect with and talk to prospects, clients and colleagues;
(d) And post relevant, discussion-provoking content (your own blog
posts, videos, vlogs and so forth).

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THE ALPHA ENERGY MANAGER

2. Tools & Changes to skyrocket your productivity

Use productivity boosters such as Evernote, Kanban Flow and
get your DEXCell Energy Manager demo account one month
entirely FREE.
Take notes and
create lists of ideas

Schedule, prioritize
and divide tasks

DEXCell
ENERGY MANAGER

Productivity Tools
for Energy Analysis

Make sure your email account is fully organised and

optimised. If you use Gmail for instance, take advantage of their
labels system, which is enormously helpful and aids in avoiding
the dreaded decision paralysis over receiving too much at the
same time, and complement it with Sanebox, which will clean up
your entire email inbox for you in an automated way.
And, finally, make your agenda shine. Maybe you havent noticed,
but in many calendar tools you can have multiple calendars in
use, which help you to be better organised. Its easy to do: just
create one calendar for your meetings and a different one for
tasks and voila!

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THE ALPHA ENERGY MANAGER

EVOLUTIONARY SHIFT
#5
HARNESSING
TECHNOLOGICAL
CHANGE

o use the buzzword of 2015, tech has indeed disrupted

so many industries. Energy however is one of the sectors

that it has had a particularly rapid, far-reaching impact on, in

such a short period of time.
SCADA and other tools were prohibitively expensive.
Moreover, they needed to be installed in-house, which required
paying consultant fees. Any maintenance or service issues could
also be a time-consuming, onerous process.
Now, like many other industries, innovation in energy
technology has made it:
++ Cheaper
++ Much easier and accessible
++ More powerful for specialist users and enterprises

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THE ALPHA ENERGY MANAGER

More advanced, robust hardware brings:

++ Stronger resistance
++ Greater precision, with capabilities of capturing and transferring sophisticated data
++ Faster connections, speed of processes
Big Data advantages:
++ More effective, accurate reports and energy data interpretation
++ Vast improvements in benchmarking (our own DEXMA Energy
Grader is an example)

What does Big Data mean?

Big data is high volume, high velocity, and/or high variety
information assets that require new forms of processing
to enable enhanced decision making, insight discovery and
process optimization.

Definition of Big Data by Gartner

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The Internet of Things (IOT)

++ There are more hardware devices available than ever
before to implement energy saving protocols in buildings,
offices, homes and in other energy-consuming areas.
++ The Internet of Things impacts you as an energy professional
because it has an effect on your level of control in a
massive way. Once you get to grips with an energy efficiency
system, you can analyse energy consumption among other
points of particular interest. You can control how certain
parts of your building for instance use energy through
automation in lighting, heating and cooling systems.
++ The advent of smart cities: the more innovation-minded
cities of the world aspire to be known as a smart city. To
reach this aim, they need smart buildings and public
areas. To be smart, they need the appropriate devices,
such as energy efficiency technology.

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Implications for The Energy Manager:

1. More data means more time and work to put it to good use:
data analysis; benchmarking; data interpretation; compiling reports and
presentations; communications with colleagues, other departments and
management.
2. With the increasing sophistication of tech application and tools, and
their proliferation, it is easy to get overwhelmed.
3. As energy is becoming more tech-dependent, you will be expected
to possess knowledge of such technology and the ability the make good
recommendations both regarding tech hardware and software.
4. It is common for companies to buy the cheapest energy technology
on the market in order to begin an energy efficiency programme. What is
all too common in the corporate sector is that such companies then realise that such technology is not good enough for the job at hand.

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3 essential tips to mastering

your corporate environment
1. Follow the right energy technology resources
Make sure that you are up to speed and even ahead of your
peers by signing up to the most urgent newsletters or blogs;
following industry leaders and influencers on Twitter, LinkedIn
and Facebook; and official government updates on energy.
2. Try before you buy
Simply, try out various technological tools, updates and devices
with a trial version, before committing to pay for it. Try out the
DEXMA platform right here, absolutely FREE of charge and with
no obligation at all to purchase at any time.
3. ABL Always. Be. Learning.
If you commit to continuously learning and extending your
energy technology knowledge, you will already be on your way to
mastering and harnessing technological change in your sector.
Whether it is through signing up to different energy courses
(part-time degree, MOOCs), learning from a mentor or colleague,
personal reading and study etc., cultivating your knowledge and
honing your skillsets is essential to your professional growth.
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THE ALPHA ENERGY MANAGER

The Tool to Become the

Total Energy Manager
++ Identify where you are consuming energy and which areas you can improve upon
++ Monitor your changes in real time
++ Control your efficiency plan and make good decisions

FREE DEMO

FREE Trial of DEXCell Energy Manager

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ABOUT THE AUTHORS OF THE GUIDE

TIMOTHY WOODS

MARA FERNNDEZ

Senior Writer

Marketing Manager at DEXMA

Tim is a professional writer, expert on

Mara is an Advertising and Public

finance, economics and sustainability. He

Relations Graduate and has more than

founded his own company, Cococontent

eight

to share his knowdlege about this and

technology companies as a marketing

many other topics.

specialist.

years

experience

working

cococontent.com
contact@cococontent.com

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maria@dexmatech.com

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THE ALPHA ENERGY MANAGER

in

ABOUT DEXMA
DEXMA provides an energy analysis platform to companies who
need to measure, analyze, understand and reduce their energy
consumption. The platform DEXCell Energy Manager is a powerful
set of tools in the cloud with which companies can take informed
decisions to reduce their energy consumption without affecting
their productivity or business.
DEXMA was founded in 2007 in Barcelona and already works
with more than 1,000 clients in 33 countries, having consolidated
its expansion thanks to a comprehensive network of partners.
After over nine years of working in the energy sector, DEXMA
is leading its own initiative for the sharing of knowledge about
energy efficiency, to promote the best practices and to train
professionals in energy usage.
Consult our free learning resources here.

CREDITS
Cover Image Designed by Freepik
Smart City Image by Freepik

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THE ALPHA ENERGY MANAGER

Marie Curie, 8-14

08042 Barcelona
T. +34 93 181 01 95
marketing@dexmatech.com
www.dexmatech.com

2016 Dexma