Near East University

Faculty of Economics and Administrative Sciences

Marketing Masters Programme
May 2016
The University Students Attitude Toward Facebook Advertising
Dear participant,
The questionnaire below is designed as part of my masters thesis study that
focuses on exploring the University students attitude toward Facebook advertising.
Information that will be obtained as a result of the completed questionnaires will be
used for scientific purposes only. Under no circumstances will your contributions
other than general findings be shared with other persons or organizations.
Your kind assistance on the completion of the questionnaire is needed which will
directly affect the out-come of my thesis.
Thank you for your time.
Yours faithfully,
Selen zdalili

Section I
Personal details
Tick as you see appropriate ().
1.

Do you currently have a Facebook account?

Yes

No

If no, please hand back the form as you do not need to carry on.
2.
Female

Your gender
Male

Section II
Facebook on advertising efficiency
Tick as you see appropriate ().
I completely
agree
1

I
agree
2

I neither agree nor

disagree
3

I
disagree
4

I completely
disagree
5
1 2 3 4 5

I find the content of the adverts on Facebook enjoyable and

entertaining

I enjoy following Facebook adverts on Facebook

Advertisements on Facebook are pleasing

Facebook advertising provides information that I need

Facebook is a good source for most current product or service

information

Facebook advertising provides timely information changes on

products

Facebook advertisements are annoying

Facebook advertising effects my intelligence in a negative

way

Facebook advertisements are credible about information that

they provide

1
0

I use Facebook advertising as a reference for purchasing

product or services

1
1

Facebook advertisements provide me with opportunity of vivid

communication

1
2
1
3
1
4
1
5
1
6
1

Facebook advertising facilitates two-way communications

My attitude toward an advertisement is positive when I see it
Facebook advertising provide customized messages to me
I think that Facebook advertising is personalized for my usage
The Facebook advertising include customized content
I am exposed to lots of Facebook adverts

7
1
8
1
9
2
0

My attitude to an advertisement is negative when I see it

I trust Facebook advertisements
I believe that Facebook advertisements are irritating

Section III
Your opinion on Facebook advertising
Please rate your opinion on Facebook advertising as below:
1.
2.
3.
4.
5.
6.

Not entertaining
Not informative
Not credible
Irritating
Not interactive
Not customised

1
1
1
1
1
1

2
2
2
2
2
2

3
3
3
3
3
3

4
4
4
4
4
4

5
5
5
5
5
5

Entertaining
Informative
Credible
Not irritating
Interactive
Customised

Section IV
Frequency of Facebook exposure
Please rate your frequency of exposure to Facebook advertising as below:
1.
Neve
r

How frequently are you exposed to Facebook advertising?

1
2
3
4
5
Frequently

Thank you for your time...