S O P H I E

M C K E E - W R I G H T
M A R K E T I N G G R A D U A T E

s m c k e e w r i g h t @ g m a i l . c o m | 2 2 6 2 3 8 0 4 6 6 | l i n k e d i n . c o m / i n / s o p h i e - m c k e e - w r i g h t

Graduating (in December 2016) with a business degree in Consumer Behaviour and Marketing, I bring 2 years of
experience gained through summer work and internships. Both at school and at work, I have received feedback that I am
a dedicated worker who clearly enjoys collaborating with others. I have excellent communication and organizational skills
and have used these qualities in leading groups. My interpersonal skills are strong and I have a passion to learn.

OVERVIEW

EXPERIENCE

Intergalactic Agency
Vancouver, BC

Project Management Experience gathering requirements, creating estimates, timelines and

invoices, QA testing, resourcing projects
Marketing/strategy Experience with competitive/industry research, content marketing,
tracking budgets, conference logistics coordination and email marketing
Market Research Training and hands on experience leading and analyzing qualitative and
quantitative research using eye-tracking technology
Human Resources Experience with all aspects of the recruitment process: screening,
interviewing and candidate management. Payroll and benefits administration, new employee
orientation

PROJECT COORDINATOR

May Aug 2016

Process Improvement: Met with team members to build flow charts of current processes,
identified pain points and process changes to improve work flow
Project management: Using tools such as Asana, Harvest, Redmine, Instagantt & Float
Documentation: created and managed project estimates, timelines and invoices
QA testing: created test case documents and managed quality assurance testing

RAPP

STRATEGY INTERN

London, UK
April July 2015

Hall & Partners

London, UK
Jan April 2015

McCann Enterprise
London, UK
Sept Dec 2014

Strategy: played key role in developing business strategy for proactive apps which have
been bought by client and will become a core part of clients offering
Desk research: used AdDynamix and Mintel to gather competitor and industry insight to
use in internal brainstorms and overarching strategy
Market research: led eye tracking qualitative/quantitative research (with external
participants) to test client material and gain insight on most effective communication
Briefing: explained and liaised with Creative department throughout new project, using
strategy brief as a springboard for their ideas

MARKETING INTERN

Qualitative and quantitative research: transcribed and summarized interviews

Results analysis: assembled clients business strategy proposals
Review: Proofread and reformatted company slide decks using PowerPoint

MARKETING INTERN

Competitive/Industry research: compiled information in industry trends, competitor

messaging styles and put together weekly summary for management on client profile
QA testing: assured consistency throughout client intranet webpage
Creative briefing: communicated project outline to design team to ensure alignment
between work and brand guidelines. Coordinated amends throughout duration of project
Account Management: liaised with clients daily and co-presented campaign ideas and
timeline details
Client events: arranged logistics for client events and meetings

Eventbase
Vancouver, BC
May Aug 2014

MARKETING ASSISTANT

Eventbase
Vancouver, BC
May Aug 2013

OFFICE COORDINATOR

University of
Western Ontario

Email marketing automation: created, proofed and deployed email campaigns in support
of overall marketing strategy. Tracked marketing budget
Events: tradeshow/conference logistics coordination
Industry research: sent weekly industry reporting to management
Content marketing: Assisted with content development initiatives from concept to
execution including research and writing content for use in promotions, blog posts, social
media channels etc.

Coordinated a variety of office activities in a continually changing environment: answering

phones, planning events, shipping/receiving, booking travel, data entry, and accounting
support
Organized and implemented market research study to evaluate product features
Oversaw recruitment process: job posting, resume and phone screening, and interviewing
candidates
Set up payroll and benefits for newly hired employees

HEAD LIFEGUARD

London, Ontario
Sept 2012 Present

Supervised facility, Lifeguard team and emergency response process

Handled queries from public and staff regarding PR & programming
Led classes of infants through to adults. Responsible for enforcing pool safety and
regulations

EDUCATION

UNIVERSITY OF WESTERN ONTARIO

2011 Dec 2016

2006 2011

VOLUNTEER
IVHQ

July 2012
March 2011

Swim Ability
2011-2014

Bachelors of Management and Organizational studies | Specialization in Consumer Behaviour

SENTINEL SECONDARY SCHOOL

Grade 8 12 French Immersion
3 month exchange to France

INTERNATIONAL VOLUNTEER HQ

Teaching Primary school aged students Math, English and Science | Arusha, Tanzania
Classroom assistant Kindergarten | Antigua, Guatemala

SWIM INSTRUCTOR | London, Ontario
Teaching children with special needs

ACCOMPLISHMENTS UWO Admissions scholarship awarded to applicants with an overall average of 88% or higher

Dogwood District Scholarship awarded to students excelling in arts, sports and a second
language

SKILLS|LEADERSHIP
DEVELOPMENT

HTML, CSS, Adobe Dreamweaver, Photoshop

Standard First Aid, Aquatic Supervisor Training (AST), Automated External Defibrillator (AED)

INTERESTS

REFERENCES

Hiking, swimming, biking, photography, skiing and travel

Available Upon Request