GDES

Panda
Power St.ttf
120
Pecita.otf
Recoleta Sans St.ttf
SouthernAire_Personal_Use_Only.ttf
space age.ttf
Wicked Mouse Demo.otf

Golden

Professor

Strategies for working on project #4:

I.
Consider this question: What will people nee d to either
survive or perhaps use as a luxury item in the year 3000?
Use this question as a starting point in researching what you want
to create and market as a product or service.
Visit the site: http://www.bbc.com/earth/story/20141016-your-life-onearth
Look at how much has changed in the world in just the time you have been
alive.
How much different will our world be in roughly 1000 years?
Look at how current political and global climates are changing. In a few
hundred years,
what will they be like? What will the earth be/look like?
Below, describe what your imaged future would be like. BE
SPECIFIC.
(Is it a wasteland, a utopia, a technologically enhanced world where people
are more
machine than human?)
The future imagined is a zombie infested world where everyone is in full
survival mode. An apocalyptic environment with bases created by surviving
humans.

What product are you creating that can only exist in the year 3000?
Write what
that product is and how it works/what it does below:
The product is a weapon that will be created by limited materials scavenged
throughout the apocalyptic world. This weapon is easy to make and does the
intended job of killing off zombies.
How will your product be DIFFERENT FROM A CURRENT PRODUCT that
exists today?
Your product should be dramatically different.

GDES
Professor
My
is no gun like this. You
120product takes random items to create a gun. There Golden
can make this weapon at home or purchase an already built one to survive the
apocalypse.

Who is your product intended for? How will your market it (type of
imagery/type of ad)?
(For example: the target is the teen demographic. The marketing would
involve imagery
that appeals to a younger generation. This imagery would be more playful.
Also, how
the imagery is shown (what media is used) is be integral. Perhaps the ads
are
shown via gigantic interactive projections on the sides of buildings near
schools).

My product is intended for anyone who wants to survive. The ad will represent a
scenario where you are guarding your base where some of your kids could be living
and you need to protect it, with what? The Scavenger weapon!

GDES 120 Project #4 Logo Design

Golden
Based upon what you have decided to create, as well as,
who the product of service is for, write what your project
goal is.
Consider how you want to illustrate your product, logo, and
ad.
(Will your aim be to create a very clean illustration meant
for a business-minded individual or will your designs be
bright and slightly goofy to appeal to a younger audience).
Work in what your goals with Adobe Illustrator are.
(Based on your experience so far with Illustrator, what are
your goals for working with the program? Do you hope to
be able to have a high-level of skill with Illustrator or a
working knowledge of Illustrator?)

Project #4 Goal:

Professor

GDES 120 Project #4 Logo Design

Golden

Professor

II.

Designing a logo:
As you move to create your logo, you must first pre-visualize
how your logo will look and how this look will represent your
product. Will your product itself be visually represented in your
logo?
Your logo design must be well thought out and
carefully crafted. (DO NOT RUSH THIS)
Your logo should be designed so that it fits with your target demographic
(who you want to buy your product).
Before you draw your logo, list three adjectives that describe
your product: For example: (strong, honest, upstanding) or
(whimsical, playful, exciting) Your word choices should represent
aspects that your consumer base values.
1.
2.
3.
Consider whether it is best to include a name in your logo. If the name
lacks personality it will often not add anything to your logo design.
What is your products name?

Look to other existing logos for inspiration. YOU ARE NOT COPYING A
PRE-EXISTING LOGO. You should look at logos of companies and
products similar to the one you are creating. (Again, look at your
target demographic)
For inspiration, go to: http://www.logogala.com/ or
www.logomoose.com
For more tips: www.creativebloq.com/graphic-design/pro-guide-logo-design-
21221

Sketch out three logo designs.

One of these sketches must include type.
One of the sketches must include a total of three colors. (Label the areas
that are different colors)

One of the sketches must include a visual of your product in the logo
itself
Sketch your logo:

Write out your three selected adjectives before your begin to sketch:
1.__________________________________
2.__________________________________
3.__________________________________
Keeps those words at the front of your mind as you begin. Create at least
three logos.

III.

Project #4 checklist:
-Project was created from scratch inside of Illustrator.

Three preliminary logo sketches are posted on your E-Portfolio

Project
Development page along with the Project #4 Strategy Sheet.
-Elements of type are incorporated well into all designs and
are easy to read from a distance. Both your product
illustration and your advertisement must contain some
element of type.

-Project consists of three artboards.

Artboard one contains a logo.

Artboard two contains your product
illustration. Artboard three contains your
advertisement.
-Worked creatively with color and how objects interact with
one another in a composition so that that composition is
easy to read/understand.

- Product is well thought-out and. Each artboard presents a

clear focused
design that markets your product. This marketing
explains WHY
consumers need your product.

- The Project Presentation page of your E-Portfolio is updated

with a JPEG image
of all three of your artboards. Your project #4 goal is listed
beneath your JPEG
imagery. Make sure to update your Discussion page with
feedback you have
gather on your project #4 imagery/content.

Your project file is labeled accordingly:

Smith_John_Project4.ai