Table of Contents

Introduction to Super Asia Gujranwala...................................................................................2

History...................................................................................................................... 2
Philosophy............................................................................................................... 3
Mission................................................................................................................... 3
Vision..................................................................................................................... 3
Products..................................................................................................................... 5
Awards & Achievements.................................................................................................... 6
A Visit to Super Asia Gujranwala...................................................................................... 7
Question/Answers:......................................................................................................... 10
What Company Do Well.................................................................................................. 14
Expense:.................................................................................................................. 14
Effects of prices increase and decrease the products................................................................15
Increment in Price:......................................................................................................... 15
SWOT:....................................................................................................................... 16
CONCLUSION............................................................................................................ 17
Learning................................................................................................................... 18
END.......................................................................................................................... 18

Introduction to Super Asia Gujranwala.

The brand name Super Asia is a well-recognized; respected and trusted, not only
across Pakistan but in numerous other countries across the globe where its products are being
exported. The Group is also significantly contributing to the social well-being of the society.
Mian Muhammad Din Trust Hospital and Gujranwala Liver Foundation are examples.
Haji Muhammad Ashraf, Chief Executive of Super Asia.
Super Asia is engaged in producing top order home appliances in South Asia. Recognition of its
achievements in quality products are manifested in the form of the ISO 9002 certification. The
success tale spread well over 25 years when Super Asia produced the first washing machine of
Pakistan. Later on Super Asia started producing room air coolers, gas and electric geysers.
Keeping in view the requirements and purchasing power of all the segments of the society Super
Asia has introduced different washing machines to meet their demands. Super Asia has the honor
to produce complete plastic body washing machine for the first time in Pakistan.

History
The foundation of Super Asia was laid down by late Mian Mohammad Din in 1975. Super Asia
Group is currently operating in four different divisions i.e. Home Appliances, Automobiles,
Insulation Materials and Fast Food Burger Chain. Mian Muhammad Din made his idea a reality
by being the first local manufacturer of washing machines in Pakistan. Through persistent quality

and innovation, Super Asias washing machine became a market leader and symbol of quality.
Super Asia is now a well renowned and respected brand name not only in Pakistan but in many
other countries of the globe where its products are being exported. Super Asia reassures all the
stake holders that the management of Super Asia not only looks ahead with a deep sense of
enterprise, progressive outlook and professional attitude, but constantly reviews, grasps and
benefits from the state of the art technologies and modern research to achieve new heights of
success

The very First Washing Machines in the 1975, Room Air Cooler in 1980, Gas and electric
heater Water heater in 1985, Water Dispensers in 1995, Fans in 1998, Motorcycles and
Insulation and Packing material units in 2003, Microwave ovens and Air conditioners in
2004, Automotive Parts in 2006, Three-wheeler CNG TUK-TUK auto-rickshaw in 2008,
Hardees International Burger chain in 2009, Gas stove and cooker hood in 2010 and TGS
global store & some major milestones of Super Asia.

Philosophy
Quality, innovation in design and strong backup support systems are the core elements of our
philosophy. To attain total customer satisfaction, Super Asia works day and night to ensure that
standards are met. Constant efforts to produce the best and unbounded commitment towards the
company and its customers are our techniques of accomplishing companys goals.

Mission
Our foremost aim is to setup a business model with modern and latest technology products that
are geared to encompass needs of our customers, while strictly adhering to the high quality
standards. Provide a dynamic, responsive organization that ensures a rapid response to
opportunity and competition.

Vision
Our vision is to establish the character of Super Asia as a people-focused, market- driven
company that is organized around its customers, associates and markets. By understanding trends
in society and obtaining deep insight into issues confronting people in their daily lives, we ensure
that peoples needs remain at heart of everything we do.

FOUNDER MESSAGE

I feel immensely proud to declare that Super Asia Group is a benefitting tribute to the public. Our
work force and the satisfied customers play a major part in the Super Asias success story. The
vision of the founder was to become a winning streak from the outset. His profound insight into
the dynamics of Home Appliance Industry continues to inspire the management of Super Asia till
date. Despite the unstable economy of the region Super Asia has achieved commendable
milestones. Today Super Asia with its diversified range of offerings has become a trusted brand
for generations, nationally and internationally. Blend of supreme quality and technological
advancement in our products gives us an edge over our counterparts. We have faced many
challenges in our journey to the top but it was all made easy due to our unvarying innovation and
by our untiring efforts to meet customer demands.

SUPER ASIA APPLIANCES

It encompasses a wide range of home appliances ranging from Fully Automatic Machines, Sami
Automatic Washing Machines, Spinners, Air Conditioners, Fans, Gas and Electric Water Heaters,
Water Dispensers, Electric Water Coolers, Room Air Coolers, Evaporative Air Coolers and
Microwave Ovens. Super Asia is a market leader in its Washing Machines, Room Air Cooler, and
Water Heaters and considered as amongst top 5 manufactures in the fan industry.

Super Asia is a market leader in its Washing Machines

Products

CORPORATE SOCIAL RESPONSIBILITIES

Awards & Achievements

A Visit to Super Asia Gujranwala.

A Photo of Group Members with THE MANAGER.

Question/Answers:
Name of Business:
SUPER ASIA MDS LTD.

Main Products:

Washing Machines
Fans
Air Coolers
Water Cooler

Owners:
Haji Afzal (Director)
Haji Yousef (Chairman)
Haji Ashraf (Director)

Business:
Family Business.
Seasonal Work and achieving target of sale according to the season.
Washing machines 12 month.

Contact Person /Name of Interviewee:

Maj. (Retd) Zubair Javaid.

Manager HR & Admin

Cell: +92-301-8741009

Email: hr@superasia.biz

Muhammad Awais Shah

Assistant HR Super Asia.

Mob: 0321-4772769

Muhammad Awais Shah

Reference:
(Khadija Qamar Fathers Friend)
Employees:
17000 Workers
Details:
Address:
Super Asia Group G.T. Road, Gujranwala, Pakistan. This is the Main headquarter in Pakistan.

Phone: +92-55-4272801-5

Website:

http://superasiagroup.com/

Competitors:
There is no competition of Super Asia Washing Machines the Only Competition is of Super Asia
Fans: as follows
1. GFC Fans
2. Royal Fans

Inputs:

Raw material is the Variable Input of Super Asia.

Machinery and Moulding machines are the Fixed Input of Super Asia.

Difference in products offered by their competitors:

Super Asia is the market leader in Washing machines in Pakistan. And there are many
brands in Pakistan of washing machines but there is no such quality such as Super Asia
the Raw material is Best and machinery is very good. So there is no competition in
Washing machines. The competition is of FANS there is no such product that is different
from its Competitors (GFC & ROYAL) only the difference is the design and the material
is used in the Products. Super Asia use best Plastic Daana and Machinery which is best
thing from its Competitors Mostly Plastic is different. And other Competitors are
HAIER & LG.

Dyes Molds.
Design Structure.
Injection Molding

 Plastic Daana
Plastic is import from KOREA.
Super Asia not only giving services to All-Over Pakistan but also in Dubai.
Durable, comfortable and ergonomically fit.
Design and structure is Controlled by R/D department. And Separate HOW KNOW
investigation team is set to get information about what the competitors company are
making or Launching. So new shapes, design and molds are different according to
demand and to do different from its competitors.
BIG COMPANY HAS TO GVE COMPETITION
OUR SUPER VALUES
Our Brand Promises Quality at an Affordable Price Encapsulates Our Commitment to
Intimately Understand the Needs and Aspirations of Consumers In Order To Deliver Innovative
Solutions. These Capabilities Are Firstly, By Understanding People And Secondly, Technology
Integration And Product Design. We Put Our End Users Front And Center Of Product
Innovations Starting With Understanding Their Needs And Aspirations. We Use Best-In-Class
Research Facilities And Agencies To Validate And Ensure That Our Product Innovations Are
Designed Around Peoples Needs And Aspirations, Easy To Experience And Advanced. This
Hassle Free Product Experience and Zealous After Sales Service Network, We Believe Are the
Core Catalyst of Our Success.

Target Market:
General Public.
And Products according to their need & demand. At reasonable price.

Suppliers & Distributers:

Super Asia House. (Rashid)

Super Asia Electronics. (Nazim)
Shalimar Electronics. (Naeem)
Punjab Electronics. (Hamid)

Suppliers:
o
o
o
o
o

No Suppliers.
Direct Factory.
Dealers.
No Middleman.
Dealership.

What Company Do Well

Every Company does well but there are always problems with Company but there is always a
scope to do good always. Its the first objective of every company. But there is some problems or
barrier that every business bare. Even in well-organization there is room for improvement.
Super Asia is best known for the Washing Machines. In every Product they are doing well
because they have to keep their GOOD-WILL. Its the Bets Company in Pakistan.
o
o
o
o
o

Own their Machineries.

Technology.
New machinery with full handle care.
Teaching Workers about new Machinery.
New systems.

Not Well:
During our visit Manager said that there is no weakness or anything that Company not doing
well but he said that new experiments are done every month for the new products that they
wanted to launch in future.

In-Future:
Business Expand Internationally.
Expense:
5 Crore 8 crore annually \ 2 crore 5 crore seasonally.
Labors work on Wages and salaries also night-shift is separated given to labor.
2.5 Crore Salaries to Labors annually.
9000-15000 Salary of Labors according to the nature of work.

Effects of prices increase and decrease the products

Increment in Price:
Q1=600, Q2= 540
P1=15000, P2=16500
PRODUCT

PRICE

Quantity
Demanded

If price increase
by 10%

Washing
Machine

15000

600

16500
Increase by 10%

Price elasticity with the help of formula:

Ed= Q2-Q1
Q2+Q1
2
P2-P1
P2+P1
2
= 540-600 / 540+600 /2 /16500-15000 / 16500+15000 /2
= -0.0263 / 0.0238
= -1.1050
= 1.1050
= 1.1050 %
= 110.5

Quantity
demanded will
increase or
decrease by 10%

540
decrease by
10%

Ed > 1
This answer is 110.5 its means demand is ELASTIC
Total Revenue = Price Quantity
= 15000600
= 9000000
If price increase by 10% then
TR =16500 5400
= 8910000
Business Structure:
Super Asia falls in MONOPOLISTIC competition.

SWOT:
Strengths:

Highest quality products in the market.

Products are reliable and according to the customer needs.
Large numbers of models are available.
Strong Sale Channel.
Quality products (ISO certified).

Weakness:

High prices.
Some sales segments of the company are weak.
Short Advertisement budget.
Shortage of skilled labor.

Opportunities:

Could develop new products.

Local competitors have poor products.
Could extend to other major countries of the world.
Hire new specialist of the relevant field.
Launch more schemes for the products.
Could seek better supplier deals.

Threats:

Any Govt. legislation could affect the business.

Market demand very seasonal.
Bigger advertisement budget of others.
Shortage of electricity.

Both Businesses are same or Different

Both Businesses are the same.

CONCLUSION

SUPER ASIA a well-known industry. SUPER ASIA has strong organizational culture.
Management of SUPER ASIA has framed many rules and regulations for proper
operation of different departments and utilizing its human resource effectively but
lack of formal planning is the major problems faced by SUPER ASIA hence there is a
need a synchronize different departmental activities by developing efficient
informational system and following the recommendations aforementioned.

Learning
It is a pleasure to visit Super Asia factory and to see their excellent products. I wish them well in
expanding their production and exports for the benefit of Pakistan. And to Decrease their Prices

of the products that customers can afford them without any problem. We wish Super Asia Group
Continuous Growth.

Recommendations
Layout should be designed intelligently. Though not much needed but
if company feels, a specialist can be hired temporarily to design the layout.
It will certainly save a lot of cost by improving efficiency.
There is no special arrangement to keep an eye on the labor. Many
departments are distant from each other and some supervisors are not enough to keep
an efficient within such scattered production facility.
Cameras should be placed in production facility to keep an eye on the labor.
By this, efficiency of labor definitely increases. It also ensures that labor is
using safe work practices.
Card punching system should be used instead. Separate software, parallel to
but connected with the accounting software, should be used. It will also
remove or at least reduce many problems of costing labor and generating
payrolls.
Labor should be provided safe environment and equipments. A separate
team can be made to ensure safety measures.
Safety measures are not up to the mark in production processes. Labor force
is not equipped with proper safety equipments and dresses. This increases
the chances of accident, causing increase in cost. Also, it is a severe
violation of labor laws. And law of morality. Providing labor with such
equipments creates a sense of satisfaction in their mind that their company
cares for them; consequently, they are motivated and work with better
efficiency.
There is a need of separate Accounts Head of Department for every
department which would not only run the operations of the department but
will also report to the director of the company.

END