TOWS Matrix

Threats

Opportunities

1. Consumers switching to
hot beverages during the
winter months
2. Seasonality of weather
conditions directly affects
Wild Willie juiced drinks
sales volume
3. Larger chains prefer big
organizations

1. Convenience stores
account for over 60% of sales
volume
2. Southern and Western
states may provide more
consistent year-round sales
volume and growth for their
brand.
3. DSD (Direct Store Door
delivery) distribution

Strengths

TS Strategies

OS Strategies

1. Soft drinks are huge

industry in the United Stated
2. Energy drinks are recent
entries
3. Wild Willie juiced drinks
as a latest entry
4. Wild Willie leads in blind
taste tests over those of
leading competitors

1. Product development of
Wild Willie that would
associate consumers
preference during winter
months to avoid decline of
sales. (T1,S3)
2. Endorse Wild Willie to
partner with big
organizations. (T3, S4)

1. Market penetration of Wild

Willie on convenience stores
and on Southern and Western
states of U.S. (O1,S1;
O2,S4,S1)

Weaknesses

TW Strategies

OW Strategies

1. Wild Willie is currently

sold only in New England
2. Double-digit decline sales
volume in winter months
3. The brand (Wild Willie) is
unknown; not supported by
much marketing
4. The brand is limitedly
distributed

1. Product development of
Wild Willie that would
associate consumers
preference during winter
months to avoid decline of
sales. (W2,T1)
2. Promote Wild Willie in big
companies to partner with, in
order to expand its
distribution. (W4,T3)

1. Consider DSD type of

distribution provided with
cost efficient tactics in
transportation schemes
(O3,W4)
2. Market penetration on
convenience stores to capture
more sales volume. (O1, W3)
3. Provide distribution on
South and Western states to
maximize Wild Willies
market (O2,W4)