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BY
NAGESWARI A/P PARMASIVAM
MANAGEMENT CENTER
INTERNATIONAL ISLAMIC UNIVERSITY
MALAYSIA
DECEMBER 2000
ABSTRACT
The Malaysian natural rubber (NR) industry has had over 100 years of existence.
It has grown to become an important industry in Malaysia, especially in terms of
employment opportunities for rural smallholders' families, foreign exchange earnings and
downstream activities. However, over the last few years the NR industry has faced a
multitude of problems in the fields of economics, production and related aspects.
The purpose of this study is to investigate the performance of rubber industry in
Malaysia, mainly the SMR Scheme within the time frame of 1985-1995.
The Malaysian NR industry is determined to overcome it's problems by
implementing the (Standard Malaysian Rubber) SMR Scheme. The SMR Scheme has a
crucial role to play in the process of securing the status quo which natural rubber had
been enjoying before the establishment of the synthetic industry.
This study also attempts to examine the performance of the SMR Scheme in the
international market. It was revealed that SMR has the ability to compete against other
grades in the international market, as it has emerged to become stronger, more efficient,
dynamic and competitive in the international scene.
In order to conduct this study, the researcher used descriptive analysis and also
monitored the changes in terms of percentage (%). The secondary data was directly
obtained from the Rubber Statistics Handbook, Malaysia 1996.
The findings revealed that although the rubber production decreased over the past
10 years the SMR Scheme has played a crucial role by increasing the production of
rubber in both estates and smallholdings in Malaysia. This paper also shows that SMR
leads the field among other types of rubber in the international market as is in heavy
demand and is exported to almost 34 countries.
ii
The undersigned certifies that the above candidate has fulfilled the condition of the
project paper prepared in partial fulfillment for the degree of Master of Management.
SUPERVISOR
Signature:
Name:
Dr Ka1thom Abdullah
ENDORSED BY:
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Declaration
1 hereby declare that the project paper is the result of my own investigation,
except where otherwise stated. Other sources are acknowledged by references and a
bibliography is appended
Date: 12-12-2000
Signature:
Name:
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Nageswari Parmasivam
Acknowledgement
Once again, may God bless all of you and I pray that we find what we want in
life.
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Table of Content
Page
i.
Abstract
ii
ii.
Approval
iii
iii.
Declaration
iv
iv.
Acknowledgement
v.
Chapter 1. Introduction
1 1
1.2
SMR Investigation
1.3
Objectives
1 4
vi.
1
7
of
the
study
Research Guidelines
7
8
1.5
Significance
of
the
study
1.6
1.7
10
Characteristics of SMR
12
2.2
16
2.2.1
17
2.2.2
18
2.3
21
2.4
24
vii
26
2.5.1
Open Market
27
2.5.2
Internal Marketing
29
2.5.3
External Marketing
31
Research Methodology
38
3.1
38
3.2
39
3.2.1
39
3.2.2
40
3.2.3
Domestic Consumption
40
3.2.4
Planted Hectares
40
3.3
3.4
Limitation
3.5
Research Guidelines
42
3.6
Research Hypotheses
42
3.7
Statistical
of
Analysis
viii
41
the
study
of
Data
41
43
ix.
Introduction
45
4.2
45
4.3
Psychometrics
4.4
Hypotheses Testing
Properties
of
the
Secondary
Data
47
48
Discussions
5.2
Limitations
5.3
70
5.4
76
x.
References
xi.
Appendixes
of
major
of
the
Findings
66
study
69
81
Appendix A
84
Appendix B
85
Appendix C
87
Appendix D
88
Appendix E
89
ix
List of Figures
Page
i.
Figure
1.
Exports
of
Malaysian
NR
Types
ii
iii
37
iv.
90
v.
91
vi.
92
vii.
rubber
1985-1995: Malaysia.
viii.
34
36
93
94
ix.
95
x.
96
xi.
97
1986-1995.
xii.
98
List of Tables
Page
i.
ii
35
iii.
48
iv.
v.
50
52
vi.
54
vii.
55
viii.
56
ix.
x.
xi.
58
xii
57
59
xi
60
xiii.
xiv.
xv.
xvi.
xii