THE GREATER GOUDA

not the usual cheesy stuff

BY
NINAD MAYEKAR
ROLL NO- 33
SYBMS A

Professors
Signature:

Table of Contents
1.Executive Summary
2.Background & Purpose
3.Objective
4.Market Analysis
5.Development & Production
6.Marketing
7.Financial Plans
8.Organisation & Management
9.Ownership
10. Critical Risk & Contingencies
11. Summary & Conclusion

Type of Business:
The Greater Gouda is a fine dining
restaurant specializing in the cheese and wine
area. Major dishes will be cheese based along
with the wines.
We at The Greater Gouda hope that we
become an ideal choice for a lazy lunch, wine
flights post work or a relaxed supper.
The Greater Gouda hopes to be the perfect place
to enjoy a perfect meal with your loved ones.

Product:
The speciality cuisine will be European as
this cuisine is majorly based on cheese. One of
the best things about the European cuisine is that
it goes well with wine. Some of the items on our
menu are cheese croquettes, lasagne and pasta.

We also serve vinoctails which is the combination

of wine and cocktails.

Background & Purpose

a. History:
The Greater Gouda is the perfect place
for a perfect meal with your loved ones. All
though we will be highly priced, we wont let
you down on our food, service and ambience.
People coming to The Greater Gouda will not
only come for good food but for the finest
wines of the world. There isnt a single wine
based restaurants in this city so this restaurant
will be something out of the box.

b. Current Market:
In a city like Mumbai, where people
have enough money to spend and no time to
cook, selling food is the most easiest and

profitable thing if you are good at it. Hence

the idea of a fancy restaurant with a little
expensive food and wine. The Greater Gouda
will serve the best wines from across the
world to the wine lovers coming in.

Objective
a. Short Term:
The main objective in this period
would be to make The Greater Gouda known
in the market, to create its own identity. Our
other objective would be touching the breakeven point to cover all our money invested in
the first 2 years.
b. Long Term:
As our restaurant creates its own
identity in the market, makes profits larger
than the investments well try to set up The
Greater Gouda in different cities across India.

The final goal is to make The Greater Gouda a

global food chain.

Market Analysis
a. Overall Market:
The food industry is growing at a
very rapid speed. People dont have the
time to cook food but have the money to
pay for it. Hence the saying, Nothing sells
faster than food.
b. Specific Market:
The Greater Goudas target
market would be the rich SoBo crowd. We
are planning on locating it in a place like
Lower Parel which is easily accessible to
people from the town as well as the suburbs.
Our target crowd is the people above 30 as

they are the ones are majorly interested in

wines.
c. Competitive Factors:
The Greater Gouda will be the
only fine dining restaurant serving all types
of wines from across the world. The
ambience over here will be absolutely
stunning and there will be no doubt about
the food and service.

d. Micro Environmental Influences:

Customers: Customers have the most
direct microeconomic impact on a
business. The simple fact is that you
can't successfully operate a for-profit
company without attracting targeted
customers.
Employees: Your workers produce, sell or
service the goods and service that drive
your business. The availability of
qualified, motivated employees for your

business type is vital to economic

success.
Distribution Channel & Suppliers
Competitors
Media

Development & Production

a. Production Process:
The people coming in at The
Greater Gouda will be the ones with a great
taste in wines. Hence, we will have a wine
sommelier who will pick the finest wines for
us. The Greater Gouda wont be providing the

option of home delivery, therefore, cancelling

out the possibility of the food being served to
you cold.
b.Resource Requirements:
I. Special refrigerators for storing cheese.
The temperature of this refrigerator is
kept between 35 degrees and 45 degrees
Fahrenheit. Freezing the cheese can
cause its texture to degrade, hence it
II.

should be kept in this temperature.

Wine Cellar: To store all the unopened

III.

bottles of wine.
Wine Refrigerator: To store all the opened

bottles of wine.
IV. Raw Materials
V. Employees with a knowledge of wines
and cheese.
c. Quality Assurance:
The food industry is completely based
upon the quality you serve. No restaurant will
ever work if they do not assure good quality.
Customers coming in prefer good quality food
and wine. We make sure that all our cheese

and wine is checked/tasted by professionals

before serving to the customers.

Marketing
a. Overall Concept & Orientation:

The Greater Gouda is a customer

oriented type of business where we will try to
fulfil most of the needs and requirements of
our customers.
b. Marketing Strategy & Resources:
I. Consumer awareness in the market
II. Promotions: Through word of mouth,
III.

social media sites, food bloggers, etc.

Happy Hours system

c. Sales Forecast:
The sales forecast of The Greater
Gouda will be to maintain stability and profit.
We will make sure that there will be no
decline in the profit during the growing
stages of the company. This will ensure that
there wont be any loss because we will be
constant in our production and service. This
consistency in the business will help us grow,
earn more profit and expand our restaurant
business in the future.

Financial Plans

a. Financial Resources:
The main requirement for starting
anything in this world is money. Nothing
works without money. To generate funds to
start a restaurant and to keep it going, all
we need isI. Capital
II. Loan from banks
III. Investors
b. Financial Strategy:
I. Raw material cost minimization
II. Implementing the Kaizen method in
III.

order to avoid wastage of resources

Maintaining profits in the growing stage
of the business

Organisation & Management

a. Key Personnel Resources:

I.
II.
III.
IV.
V.

Owner
Chef
Wine Sommelier
General Manager
Public Relations

b. Human Resource Management Strategy:

I. Recruitment (recruiting permanent staff
II.
III.

rather than temporary)

Training and career development
Incentives/Bonus/Rewards

Ownership
Form of Business:
The Greater Gouda is a sole
proprietor form of business. Distribution
of the profit will not be split as there is
only a single owner of this restaurant.
The sole proprietor of this restaurant

possesses the authority to make all the

decisions.
Critical Risk & Contingencies
I. Competitors: All the other fine
dining restaurants in the area
would be possible threats to The
II.

Greater Gouda.
Employee Problems: Timing,

III.

Personal, Lack of training.

Conflict with the customers or
employees will affect the business.
To avoid this, it is necessary to
build a relation of trust with the
customers/employees and respect
them.

Summary & Conclusion

We at The Greater Gouda hope that you

enjoy a fantastic meal with the finest wines along
with your loved ones in an absolutely stunning
ambience. Wine is the thing that sets The Greater
Gouda a part from the other fine dining
restaurants in Mumbai. The Greater Gouda will
provide the customers with great wine, great
food and great service.

You cant buy happiness, but you can buy wine

and thats kind of the same thing.