STRATEGIC MANAGEMENT

1. Strategic Management as a process

2. Strategic vision, Mission, Objectives, Policies
3. Industry and Competitive Analysis
4. Tools and techniques- Strategic Leadership
5. Balanced Scorecard
6. Developing Human Capital and Social Capital
7. Strategy Framework For Analyzing Competition
8. Porters Value Chain Analysis
9. Types of Strategies
10.Different methods Turnaround strategy
11.Strategy Implementation
12.Strategies for competing in Globalizing markets and internet economy
13.Strategy Evaluation and control
14.Strategic surveillance -strategic audit
15.Role of the strategist

LEGAL ASPECTS OF BUSINESS

1. The Indian Contracts Act, 1872
2. Nature of the Act and Classification of Contracts
3. Essentials of a Valid Contract
4. Sales of Goods Act
5. Distinction between Sales and Agreement to Sell
6. Consumer Protection Act, 1986
7. Machinery for Redressal of Consumer Grievances
8. Duties and Rights of Principal and Agents
9. Negotiable Instruments Act, 1881
10.Contract of Agency
11.Indian Partnership Act, 1932
12.Duties and Rights of Partners
13.Nature and Types of Companies
14.Company Act 1956
15.Memorandum of Association

RETAIL MANAGEMENT
1. Types and functions of retailers
2. Organized retailing in India
3. Special characteristics of retailing services retailing
4. Retail strategy
5. Strategic retail planning process
6. Building sustainable competitive advantage
7. Retail location types
8. Strategic profit model
9. Selection of location and site analysis
10.Store layout and design
11.Store operations and inventory management merchandise planning and
control
12.Retail pricing strategy
13.Retail branding
14.International retailing promotional strategies

(HRM-ELECTIVE-I)
COMPENSATION AND PERFORMANCE MANAGEMENT

1. Compensation: concept and definition

2. Objectives and dimensions of compensation program
3. Designing compensation system
4. New trends in compensation management at national and international level
5. Wage concepts and theories
6. Wage incentives - classification of incentives
7. Welfare measures statutory and non-statutory
8. Nature and importance of Wage and Salary administration
9. Institutional mechanism for wage determination
10.job analysis methods - job evaluation
11.methods and process of Performance Management
12.Traditions and Modern Techniques
13.Performance Management Tools
14.Methods of appraisal
15.Performance Monitoring and Counseling
16.Process and Objectives and Principles of Monitoring
(HRM-ELECTIVE-II)
MANAGEMENT OF INDUSTRIAL RELATIONS

1. Industrial Relations Management Concept

2. Influencing factors of IR in enterprise and the consequences
3. Economic, Social and Political environments
4. Trade Unions Definition and objectives
5. Growth of Trade Unions in India
6. Trade Unions Act, 1926 and Legal framework
7. Workers Participation in Management
8. Wage and Salary administration
9. Issues and Constraints in Wage Determination in India
10.Social Security: introduction and types
11.Salient features of Workmen Compensation Act
12.Workers education objectives Rewarding
13.Employee Grievances Causes of Grievances
14.Nature and scope of industrial disputes
15.Prevention and Settlement of industrial disputes in India

(MKT-ELECTIVE-I)
PRODUCT MANAGEMENT
1. Concept of Product- Product planning
2. Defining Market strategies for leaders, challengers, Followers
3. Product life Cycle and market evaluation
4. New Product Development
5. Customer and competitor analysis
6. Product forecasting and financial analysis
7. Concept and Traits of Successful Brands
8. Brand equity, Brand extension and Brand Building
9. Model for Global Brand Building
10.Marketing Organization
11.Market Testing Launch Management
12.Customer Relationship Management
13.Advantages and Importance of Packaging
14.Packaging trends in India
15.Personal ethics and Residual Issues

(MKT-ELECTIVE-II)
PROMOTION AND DISTRIBUTION MANAGEMENT
1. Sales Promotion roles and types
2. Publicity
3. Retail merchandising techniques
4. Role of advertising in a developing economy
5. Types of advertisement
6. Advertisement in marketing mix
7. Advertising department objectives and functions
8. Publicity and corporate advertising
9. Types of Advertisement budgets
10.Media selection
11.Sources of themes
12.Distribution Management
13.Retail theories and Formats
14.Transportation and Traffic Management

(FIN-ELECTIVE I)
INVESTMENT MANAGEMENT
1. Investment Decision Process
2. Factors to be considered in investment decision
3. Approaches to investment analysis
4. Features and types of debt instruments
5. Bond valuation
6. Active and passive bond portfolio management strategies
7. Analysis and Valuation of Common Stocks
8. Price-Earnings multiplier approach and capital asset pricing model
9. Approaches to valuation
10.Portfolio Theory
11.Capital market theory
12.Capital asset pricing model (CAPM) and two factor arbitrage pricing
13.Features, types and schemes of Mutual Funds
14.Sharpes reward to variability index and Treynors reward to volatility index
15.Jensens differential index and Famas decomposition of returns

(FIN-ELECTIVE-II)
BANKING AND INSURANCE
1. Indian Financial System
2. Financial Inclusion in India
3. Financial statement analysis of banks
4. CAMEL Approach
5. Uses of Bank Funds
6. Different types of loans and their features
7. Non Performing Assets
8. Regulation in Banking System
9. Concept of Regulatory Capital and Basel Accords I,II and III
10.Banking Innovations
11.Principles and Characteristics of Insurance contract
12.Marketing channels of insurance
13.An overview of IRDA
14.Types of Life Insurance contracts
15.Health and General insurance Overview and Types
16.Micro Insurance in India

(SYS-ELECTIVE-I)
E-BUSINESS
1. E-Business and Ecommerce overview
2. A Framework for understanding E-Business
3. E-Business Models
4. Implementation and Control of the E-Business Plan
5. Building an E-Business
6. Digital Currency and Alternate Consumer Payment Options
7. E-Billing developing payment standards
8. Internet Marketing
9. E-Business Advertising and E-Customer Relationship Management
10.Legal and Ethical Issues of E-Business
11.Cyber Crime Internet Taxation Issues

(SYS-ELECTIVE-II)
ENTERPRISE RESOURCE PLANNING
1. Introduction and Evaluation, Overview of ERP
2. ERP life cycle ERP implementation Life cycle
3. SCM and CRM systems and related technologies
4. ERP Implementation
5. Success and failure factors of an ERP implementation
6. Different business modules of an ERP package
7. Maintenance and security of ERP
8. ERP System Options and Selection Methods
9. Project Evaluation Techniques and Testing
10.ERP present and future
11.Future Directions in ERP
12.Faster Implementation Methodologies
13.Internet and WWW
14.Trends in Security