RESEARCH REPORT

ON

MARKET RESEARCH ON PEPSICO

OUTLET IN LUCKNOW CITY

In Partial Fulfilment of the Requirements for the Degree of

Submitted for the partial fulfilment of the Requirement for

the Degree of Master of Business Administration

Affiliated to
Dr. A.P.J. Abdul Kalam Technical University, Lucknow
Session-2015-16

SUBMITTED TO
Mr. Amit Sharma
(Asst. Professor)
SBSCTM

Submitted to
Nimita Singh
Roll No. 1444270053
MBA-IV Sem.

SARDAR BHAGAT SINGH

COLLEGE OF TECHNOLOGY AND
MANAGEMENT

College Code:- 442

Approved by Dr. A.P.J. Abdul Kalam

Technical Univedrsity

DECLARATION

I hereby declare that the work which is in the project entitled, MARKET RESEARCH ON
PEPSICO OUTLET IN LUCKNOW CITY

in partial fulfilment of the requirements for

the award degree of MBA at SBSCTM, Lko. is an authentic record of my own work carried
out under the supervision of Mr. Amit Sharma.
The matter presented in this Report has not been submitted by me for the award of any other
degree of this or any other University.

Nimita Singh
Roll. No. 1444270053
MBA IV Sem.

ACKNOWLEDGEMENT
I am sincerely thankful to all those people who have been giving me any
kind of assistance in the making of this project report. I express my gratitude
under the guidance of Mr. Amit Sharma (Asst. Professor) who has through their
vast experience and knowledge has been able to guide me, both ably and
successfully towards the completion of the project. I would hereby, make most of
the opportunity by expressing my sincerest thanks to all persons who help me
conceptual understanding and clarity of comprehension, which ultimately made
my job easier. Credit also goes to all my friends whose encouragement kept me
in good stead.
Their continuous support has given me the strength and confidence to complete
the project without any difficulty.

Nimita Singh
Roll. No. 1444270053
MBA IV Sem.

PREFACE
Practical and Theory are the two aspects of Management education. The
practical training in the domain of management courses has received vital
importance. It exposes to the potential manager towards the actual work
situation and gives a student rich insight into what practically is going on inside
the industries. In fact it is the implementation of theory into practices which is
the life force of management.
Practical training is an obligatory requirement for the M.B.A. It was of great
advantage to receive practical training in MARKET RESEARCH ON
PEPSICO OUTLET IN LUCKNOW CITY
. The study was undertaken with a view to get insight into study of the
strategies of employee retention in Company. The management of the
company offered an excellent learning situation.

INDEX
Title Page

Company Certificate

ii

Declaration

iii

Acknowledgment

iv

Preface

CHAPTERS

Page No.

Introduction of the Topic

1-55

Objective of the Study

56

Scope of the Study

57

Importance and Use of the Study

58-61

Research Methodology

62-83

Data Analysis & Interpretation

84

Finding

85

Suggestions

86

Conclusion

87-88

Questionnaire

89-90

Bibliography

91