Assisting in Retooling

Educators & Students

toward greater global competitiveness
COHREP 2015
Baguio City

Ed Kastli
Vice President, International Sales
AHLEI
ekastli@ahla.com
Lorenzo Tang
General Manager
Asia World Hospitality
lorenzo@asiaworldhospitality.com
January 24th 2015

About Us
American Hotel & Lodging Association (AH&LA)
Headquartered in Washington DC
Provides focused advocacy, communications support, and
educational resources for lodging industry
Serving the hospitality industry for more than 100 years
Representing 2.2 million Hotel rooms with over 16,000 member
properties

American Hotel & Lodging Educational Institute (AHLEI)

Founded in 1953; the non-profit education and training arm of AH&LA
Product development in conjunction with direct industry input
Offices in Florida, Michigan, India and China
Preeminent leader in hospitality publishing & certification
Partners in 50+ countries, customers in 100+
More than 100 products in a variety of training media (online, video,
print, distance learning, mobile applications)

AHLEI Overview

Academic Markets

ACADEMIC
Universities

Vocational
Schools

Textbooks
Digital Textbooks
Print Support Materials
iPhone Apps
Online Courses
DVDs

Colleges

High Schools

Areas of Education
Introduction to Hospitality
Rooms Division
Food & Beverage
Finance & Accounting
Sales & Marketing
Human Resources
General Hospitality Management
Special Topics
Spa
Casino
Club Management

New Publications

Distribution Channel Management

Revenue Management
Greening F&B Practices
Hotel Sustainability and Development
Destination Management and Marketing

Digital Textbook Platform

Web Based
Supported on most new
browsers and devices
Quickly browse available
books
Access library of books
available to a student
through the school
Add additional books
through access codes

NEW 2015 Digital Textbook Platform

(App)
New Mobile App
Supported on iOS devices (iOS
7+)
Android version coming soon
Access library of books
available to a student
Download book for offline
viewing of the textbook
Annotations, Highlights
Jump to pages with notes
Embedded Instructional Videos

iPhone Application
Hospitality iCoach
gives you access to
hundreds of quick tips
related to on-the-job
tasks and guest service
in the hospitality
industry

Academic Curricula
Certificate Programs:

Certificate of completion in 30+ courses

5 Course Certificates of Specialization in:

Spa Management
Rooms Division Management
Food and Beverage Management
Human Resources Management
Accounting and Financial Management
Marketing and Sales Management
International Hotel Management
Club Management

6 Course Hospitality Fundamentals Certificate

8 Course Hospitality Operations Certificate

Diplomas:
12 Course Hospitality Management Diploma
12 Course Food and Beverage Management Diploma
16 Course Dual Diploma

Global Academic Partnership (GAP License)

Institution becomes member of AH&LA

Allows licensed institution to use AHLEIs name and trademark
Institution accesses a turn-key hospitality education plateform to provide
AHLEIs internationally recognized certificate courses and diplomas to
students and industry professionals.
Our course packages include: student textbook, instructor manual,
instructor material (lesson plans, PowerPoint's, links to internet sites/case
studies, interactive exercises, chapter quizzes, progress reports, mock
exams), a final exam, grading and issuance of certificate.
Our certificates facilitate student transfers, faculty exchange and student
placement and employment.

Global Academic Partners (sample)

Global Academic Partner Signing Ceremony

Taylor University

Certified Hospitality Educator (CHE)

Over 3,500 Hospitality and Tourism Educators are CHE.

Designing a course syllabus

Writing complete instructional objectives
Distinguishing appropriate learning levels for instructional objectives
Identifying general learning outcomes
Establishing a positive classroom culture
Demonstrating effective personal presentation style in the classroom
Demonstrating the appropriate use of support media
Applying appropriate content presentation methods
Identifying and employ effective classroom communication methods
Selecting appropriate interactive teaching methods
Employing appropriate methods for ending a class
Discussing student, teacher, and course evaluations

Recommended by

iCHRIE

Hong-Kong Poly CHE

We believe that the CHE workshops have

enhanced hospitality education by making
the teaching more engaging, interesting
and effective.
Dr. Kaye Chon, CHE

Memberships, Sponsorships &

Funding Organizations

Hospitality Tourism Management Program

(HTMP)

High School Curriculum (2 Years)

Provides students with the classroom

learning for the knowledge, skills, and
tasks the industry is seeking from its
employees.
Along with real-life learning
experiences, students can take
advantage of the boundless
opportunities available in this dynamic
industry.
180 Academic hours per year.

Hospitality Tourism Management

Program (HTMP)

Basic Package includes:

Student Textbook
Teacher Kit
Wraparound Teachers Edition Textbook
Resource USB containing:
Lesson plans
Assessments and answer key
PowerPoint presentation for each chapter
Resource Guide (articulation materials)
Student workbook activities
Student workbook answer keys
Workbook handouts

National Workforce Development

Projects
Ministries of Tourism and Labor

Conferences and Tradeshows

AHLEI visited 32 countries in 2014

Industry Market
LODGING INDUSTRY
Training Media

Independent Study

Professional
Certification

Corporate Hotels
Management Companies
Individual Properties

Self-paced
Hospitality
Courses

Qualified
Hospitality
Employees

Videos
Textbooks
Seminars
Program Development

Textbooks
Print Materials
Online Courses
Proctored Exams

General Managers
Department Managers
Department Supervisors
Line-Level Employees

Professional Certification
Industry Recognized Certifications

Types of Training and Projects

Customized Program
Development

Departmental Training

Online Learning

Food & Beverage

Videos

Front Office
General Management

Text / Skills Guides

Seminar Programs

Guest Service
Housekeeping

Human Resources
Maintenance/Engineering
Safety & Security

Industry

Partner Hotel Associations

Professional Certification Numbers

Total Certifications Awarded by Category
70,000
60,000

208,231
50,000
40,000
30,000

24,238

20,000

17,203
10,000

11,607
3,115

Executive

Department Head

Manager

3,501
Supervisor

Line

Educator

New Distributor in Philippines!

Official International Partner of
American Hotel & Lodging
Educational Institute in the
Philippines

Asia World Hospitality

Distributing and making available

AHLEI Textbooks and Courses to
Academic Institutions.
Providing and Delivering AHLEI
training and certification programs
to the hotel industry.
Creating Customized Programs to
suit the specific needs of the
Filipino Hotel Industry.

Certified Guest Service Professional (CGSP)

Guest Service Gold
Identifies seven key elements of excellent guest
service based on true stories of award-winning guest
service.
This program focuses on: authenticity, intuition,
empathy, delight, delivery, initiative and being a
champion.
Teaches students and hotel staff how to meet and
exceed guest expectations.
Certified Guest Service Professional (CGSP)
Each student or employee who completes
the Program or is eligible to become a Certified
Guest Service Professional (CGSP)

CGSP Training Project Seda Hotels

CGSP Training Project Seda Hotels

CGSP Training Project Seda Hotels

CGSP Training Project Seda Hotels

CGSP Training Project Seda Hotels

Seda Hotels: First Certified Guest

Service Properties in Asia!

Maraming Salamat!

PDCP Bank Center Building, L.P. Leviste Corner V.A. Rufino

3rd Floor Suite 3C, Salcedo Village, Makati City
+63 2 5567994 | +63 917 810 10 46
info@asiaworldhopsitality.com
www.asiaworldhospitality.com