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A repetition of a behaviour by a person could also generate selfschemas that are used by the person to further improve their own
judgement and understanding which then becomes the basis for the
future self (Markus,1977). When a person encounters more instances, the
schemas becomes more conceptual and are not rigid to only a specific
instance (Park, 1986). The schema gets more complex and widens as it
obtains more experience from the instances (Linville,1982). A highly
complex schema becomes organised as the links between schematic
elements get more complicated (McKiethen, Reitman, Rueter & Hirtle ,
1981). The schema gets extremely organised and becomes a composed
schema which represents a unit of mental construct that activates
everything if it is triggered (Schul,1983). At this point, the schema
becomes much more flexible and accepting of differences to preserve the
validity of the schema (Fiske & Neuberd,1990). A schema that has been
established, acts as a selective mechanisms that decide if an information
should be attended to, the composition of the information, relevancy of it
and the procedure after the information is processed. When a person
undergoes a repetitive experience that stimulates the same type of
schema, that particular schema becomes rigid and is able to resist
contradiction and inconsistency in information. Even though it has
resistance towards inconsistency, it is still vulnerable to it (Markus,1977).
The differences in self-schemata in everyone should be easily
identified due to the fact that every individual differs in past experience. A
few empirical referents can be utilised to present the logic behind the
concept of self-schemata to support the argument that self-schemas are
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The complexity and the improbable of the social world pressure the
schemas to maintain because schemas tend to be rigid in terms of
structure and order (Crocker, Fiske & Taylor, 1984). Anything that
disconfirms and threatens a schema validity is usually ignored or
reinterpreted. A research by Ross, Lepper and Hubbard (1975) where a
group of participants were told to analyse a couple of suicide notes and
guess which was genuine. The participants were differently told on how
many times they had gotten it right which is 10, 17 and 24 out of 25
times. After that, the experimenter told the participants that they were
lied to and requested the participant to estimate again. The people who
had been told the higher numbers remains the same and resumes to
guess high (Ross, Lepper and Hubbard,1975) Thoughts also has the ability
to maintain schemas because people frequently thinks about schemas
which stimulate the schema-consistent evidence cognitive process (Millar
& Tesser, 1986). Schemas are also maintained by depending heavily on
the prior judgments. When a list of judgement is created from the same
individual, the later judgments are made from the earlier impression of
that particular person and not the trait information. The main component
of the schema is then lost and are no longer analysed. (Schul & Burnstein,
1985)
In certain cases, a schema can undergo schema-change due to the
schema having too much error and inaccuracy. Rothbart (1981) proposed
three different kind of process which leads to a schema change. The
bookkeeping model (Rothbart, 1981) is an incremental alteration of
each disconfirming information. The bits of disconfirming information only
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exerts a small change in the schema and primal changes occur step-bystep. The second model is the conversion model (Rothbart,1981). It is an
unexpected extreme change to schema due to the accumulation of
disconfirming information that gradually increases. The last model is
subtyping model (Brewer, Dull, & Lui, 1981; Taylor, 1981) which
proposes schema changes due to the formation of subtypes caused by the
schema-inconsistent information. The schema branches out and change
from a generic category to more rigid subcategories.
To sum it all up, self-schemas plays an important role in the growth
of a human being as it affects the way a person thinks of themselves. It
evolves as a person goes through life as it is developed from the past
social experience and behaviour. Self-schemas are often maintained
throughout a persons whole life unless there is a radical schemainconsistent information that disrupts the schema balance.
References
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