Documente Academic
Documente Profesional
Documente Cultură
Index
Introduction
Supporting studies
Project specifications
Photo Gallery
Urban Settings
Location
Tomar and the Castelo do Bode Dam
The target market - Attachment complementary A
Business Tourism Sector
Senior Tourism Sector
Senior Tourism Sector - Residences Medically assisted
Target Segments - Attachment complementary B
PEST Analysis - Attachment complementary C
Politics
Economics
Sociocultural
Technology
Potential turistic of the Territory
Portugal
SWOT Analysis
SW Analysis for the 3rd Age sector
SW Analysis for the business tourism sector
SE Analysis for the Top tourism sector
Feasibility Studies - Presentation and Analysis of results
Contributions to the realization of feasibility studies
Method applied for the Feasibility Studies
Feasibility Study - Based on the sale of 100% of Real Estate
Feasibility Study - Based on 50% Sale Real Estate / 50% of the Tourism & Hospitality
Feasibility Study - Based on 100% the Tourism & Hospitality
Attachment I
Attachment II
Photos
2
2
3
4
5
6
7
8
8
9
9
10
11
11
12
12
12
13
13
13
14
15
15
16
16
16
17
18
19
20
21
22
Introduction
The present study has the purpose to demonstrate the benefits in investing in the tourism sector in Portugal and the economic feasibility of the project VALE-PARASO.
The decisions on investments in the hospitality and civil construction sectors should be taken after a series of studies and not on the pretended sensibility of the
entrepreneur.
The study presented here demonstrates the feasibility of the project by inserting a historically and culturally renowned city, centrally located, with a small population but
high-impact tourism, that lacks a real estate development of this model. This Plan was prepared after thorough feasibility analysis of different information sources, which
were applied economic engineering techniques, to obtain indicators that support the feasibility and which are decisive for the decision-making.
Market research is developed for determining economic and technical data about the enterprise. The sales prices were calculated taking into account the current
situation, the uniqueness of the location and type of services provided.
The net present value (NPV) was the main method used in the analysis. Internal Rate of Return (IRR), Payback and return index (RI) assist in decision making. The
exploration work showed that the project, in its different aspects, and its size is manageable, in terms of technical, market and economic variables.
Financial Factors
Economic factors
Positive gain:
Economic Return (NPV);
Benefit-Cost Ratio (BCR).
Corporation
Release
Supporting studies
These feasibility study results, as mentioned above, of a comprehensive analysis of the target markets and market segments. To obtain more credible evidence, there
was also a review of other previous studies of tourism investment in Portugal and were analyzed further, the recent socio-economic data of the tourism potential of the
property and surrounding area.
Attachments:
- Target Market Study
- Target Segments Analysis
- Politics, Economics, Sociocultural and Technology Analysis (PEST)
Project specifications
Vale Paraiso is a property with a total area of 531.950m2, framed in an approved plan of development of the tourist area, based on a concept of ECO RESORT.
The property, set in a Environmentally Restricted Zone, is located on the outskirts of Albufeira de Castelo do Bode, a privileged area of idyllic landscapes.
The Project Plan Detail inserted in Vale Paraiso - Eco Resort comprises the construction of a Touristic resort with lodging properties like detached houses,
townhouses and apartments sets.
Also form part of the Plan details a range of infrastructure support such as a marina, shopping and dining and recreational areas legal, such as playgrounds, pools
and walkways. The Property Vale Paraiso - Eco Resort is an urban system integrated with several existing and projected road accessibilities, public transport,
public utility services and health.
Photo Gallery
Urbanistic Plan
Property area:
Deployment area:
Gross construction area:
Nr. accommodation units:
Max. number of beds:
Max. number parking spaces:
531.950,00sq.m.
21.115,00sq.m.
30.060,00sq.m.
193un.
636un.
520un.
Plan Legend
Execution Units
Apartements units:
Townhouse units:
Detached House units:
Commerce and Service units:
Recreation areas:
Marina & Services:
UA1 - UA2
UB1 - UB2
UI1 a UI96
C - CS
UL1 a UL3
M - SM
Location
PORTUGAL
50%
40%
2005
30%
2010
20%
10%
0%
Beach
Countryside
City
Mountain
Dam / Lake
Using this plot we can see that there is a slight decline of "traditional tourism" (eg, beach tourism and rural) and on the other hand, the growth of tourism in the cities.
This change in trend may be related to almost economic stagnation of the country, and reduced the real income of domestic tourists, who thus prefer shorter vacations
(eg taking advantage of the bridges of some holidays), with less travel (and therefore less expense). This segment has the kind of economically active customer on
vacation, the age is not very high.
On the other hand, there is a segment noted that in absolute terms have increased expression, and that presents a great growth: medical tourism. This segment has
the largest customer population already has age, which is the model of senior tourism. These potential customers some old, retired or not, have financial availability and
free time above the average, and want not just a mini vacation. They are willing to pay for a period of rest but of recovery, wellness, if possible with some medical
treatments are either (in the case the thermal baths) or esthetic, included.
Although for a segment is no longer mass but niche, has shown a sharp increase, making it attractive for that segment.
Thus, these two segments, business tourism (short breaks) and the Senior Tourism, due to the trend growth and economic developments in Europe, are still considered
attractive segments.
10
Politics
Socio-cultural
Tourism
Economics
Technology
Politics
Tourism appears as one of the fastest growing sectors in recent years in almost everywhere. This is assuming a major role in the smaller countries that can attract more
tourists, as is the case of Portugal. The various governments that go through the power have been aware of the power of this sector and have been continuously
investing in the dissemination of our country (example is the advertising campaigns developed by the Secretary of State for Tourism spend in the organs and
international television) as well as an improvement in the conditions offered. The very entry into the European Union and the consequent opening of borders in Europe
(after the signing of the Schengen agreement) emerged as an added convenience to the circulation of European tourists, taking into account that about 90% of
foreigners are received from countries covered by this agreement.
Portugal is a country with political stability, and the position of Prime Minister belongs to Pedro Passos Coelho, who has, together with his team, to promote various
changes to the country's economic policy and the position of President of the Republic belongs to Professor Cavaco Silva, seen as a person who can restore the level
of consumer confidence in positive values, and a respected figure in international politics.
Economics
Tourism positions itself more as a supportive activity of the national economy, getting a share of 7% to 8% of national GDP. Another fact to be considered relates to
the use of the absorption field has reached about 10% of the national. The consecutive increase in revenue is also an indicator of the growth of tourism in Portugal, as
in 2010 revenues reached more than 8.3 billion euros.
11
Technology
Technological innovations have been playing a really important role in recent decades in any sector, not fleeing from tourism to this rule.
Quoting Porter:
"Information technology is a major driver of the opportunity-or need - change enterprises since they may modify one or more of the five competitive forces that
determine the profitability of a sector. (...) That's why executives should closely monitor information technology. "(Porter, 2001).
With regard to tourism technology it embraces the sector in an indirect way. Obviously it's not the technology that creates attractions, but can contribute strongly to
improve its impact on visitors. One of the key roles of technology is related to the speed of information transmission that is a very important factor in spreading the
destinations. The use of audiovisual media (television, radio, Internet) as a way to get to know a country has been explored and the results is beyond question.
12
SWOT Analysis
13
Threats:
Excessive increase in the price of fossil fuels and the consequent impact on the reduction of flights and road trips.
Absence of a strategy for sustainable tourism in the medium and long term.
Weaknesses::
They require specific care and specialized human resources
Need for recognition of the company (credibility)
Expensive care -> need to focus on a 3rd age rich
14
Weaknesses:
Dependence of the socio-economic system.
15
Feasibility Studies
Presentation and analysis of results
16
1
Land Purchase
10
11
12
YEAR 2
24
YEAR 3
36
TOTAL
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7
84
YEARS
MONTHS
-10.500.000
-10.500.000
Architectural project
-80.000
-80.000
-80.000
-240.000
-25.000
-50.000
-50.640
-50.640
-151.920
-25.000
-25.000
-50.000
-15.000
-75.000
Advertising
-50.000
-15.000
-15.000
-45.000
-45.000
-1.117.000
-1.117.000
-35.000
-35.000
-25.000
-25.000
-355.000
Infrastructures
-93.085
-93.085
-2.420.170
Construction
Administration of the project
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
EXPLORATION
-12.500
-12.500
-12.500
-12.500
-4.220.000
-4.220.000
-4.220.000
-4.220.000
-25.320.000
-150.000
-150.000
-150.000
-150.000
-150.000
-150.000
-1.050.000
TOTAL
10
11
12
YEAR 2
24
YEAR 3
36
YEAR 4
48
YEAR 5
60
YEAR 6
72
805.715
805.715
805.715
805.715
805.715
4.028.571
4.028.571
4.028.571
4.028.571
4.028.571
4.028.571
28.200.001
630.000
630.000
630.000
630.000
630.000
3.150.000
3.150.000
3.150.000
3.150.000
3.150.000
3.150.000
22.050.000
SALES
-4.220.000
-4.220.000
320.000
320.000
640.000
300.000
300.000
300.000
500.000
500.000
500.000
500.000
500.000
500.000
4.200.000
663.428
663.428
663.428
663.428
4.643.993
668.342
668.342
1.280.000
132.685
132.685
132.685
132.685
132.685
663.428
663.428
Sales - Apartments T1
133.668
133.668
133.668
133.668
133.668
668.342
668.342
668.342
668.342
Sales - Stores
275.000
275.000
275.000
275.000
Sales - Marina
600.000
YEAR 1
12
4.678.392
1.100.000
17
YEARS
MONTHS
300.000
Sales - Apartments T0
RESULT
YEAR 7
84
600.000
TOTAL
YEAR 2
24
YEAR 3
36
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7
84
MONTHS
-11.498.090
-5.532.000
-5.532.000
-4.405.000
-4.405.000
-4.395.000
-4.395.000
-40.162.090
10.350.340
10.525.341
9.285.341
9.285.341
9.285.341
9.010.341
9.010.341
56.402.046
-1.147.750
4.993.341
3.753.341
4.880.341
4.880.341
4.615.341
4.615.341
16.239.956
0,90
1,90
3,35
2.777.640
YEAR 2
1,68
4,00
5.245.522
YEAR 3
2,11
4,15
8.035.873
YEAR 4
2,11
4,17
10.462.265
YEAR 5
2,05
4,18
12.457.604
YEAR 6
2,05
4,18
14.192.682
YEAR 7
1,40
-998.043
YEAR 1
YEARS
Feasibility Study - Based on 50% Sales Property / 50% of the Tourism & Hospitality
INVESTMENT
1
Land Purchase
-80.000
-80.000
10
11
12
YEAR 2
24
YEAR 3
36
TOTAL
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7
84
YEAR
YEAR
YEAR
YEAR
YEAR
8 910
11
12 YEAR 13
YEAR 14
YEAR 15
180
-10.500.000
YEARS
MONTHS
-10.500.000
Architectural project
-80.000
-240.000
-25.000
-50.000
-50.640
-50.640
-151.920
-25.000
-25.000
-50.000
-15.000
-75.000
Advertising
-50.000
-15.000
-15.000
-45.000
-45.000
-35.000
-35.000
-25.000
-25.000
-355.000
Infrastructures
-93.085
-93.085
-1.117.000
-1.117.000
-2.420.170
Construction
Administration of the project
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
EXPLORATION
-12.500
-12.500
-12.500
-12.500
-12.500
SALES
Hotel Exploration
Income
Hotel Exploration
Costs
-4.220.000
-4.220.000
-4.220.000
-4.220.000
-4.220.000
-25.320.000
-150.000
-150.000
-150.000
-150.000
-150.000
-150.000
-1.050.000
-4.220.000
TOTAL
10
11
12
YEAR 2
24
805.715
805.715
805.715
805.715
805.715
4.028.571
4.028.571
4.028.571
4.028.571
4.028.571
4.028.571
28.200.001
630.000
630.000
630.000
630.000
630.000
3.150.000
3.150.000
3.150.000
3.150.000
3.150.000
3.150.000
22.050.000
YEAR 3
36
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7
84
YEAR
YEAR
YEAR
YEAR
YEAR
8 910
11
12 YEAR 13
YEAR 14
YEAR 15
180
YEARS
MONTHS
267.300
273.983
280.832
287.853
295.049
342.167
350.721
359.489
4.047.040
584.010
598.610
613.576
628.915
644.638
747.582
766.272
785.429
8.842.169
266.220
272.876
279.697
286.690
293.857
340.784
349.304
358.036
4.030.688
544.068
557.670
571.611
585.902
600.549
696.453
713.864
731.711
8.237.430
140.940
144.464
148.075
151.777
155.571
180.415
184.925
189.549
2.133.894
288.036
295.237
302.618
310.183
317.938
368.710
377.928
387.376
4.360.992
117.000
119.925
122.923
125.996
129.146
149.770
153.514
157.352
1.771.432
157.000
160.925
164.948
169.072
173.299
200.973
205.998
211.148
2.377.049
937.500
960.938
984.961
1.009.585
1.034.825
1.200.079
1.230.081
1.260.833
14.194.164
-375.704
-435.701
-446.593
-457.758
Ma rketing
-52.370
-53.679
-55.021
-56.397
-57.807
-67.038
-68.714
-70.432
-792.905
-740.563
-759.077
-778.054
-797.505
-817.443
-947.983
-971.683
-995.975
-11.212.451
-362.433
-371.494
-380.781
-390.301
-400.058
-463.945
-475.544
-487.432
-5.487.396
Advertis i ng
-121.000
-60.750
-60.750
-60.750
-60.750
-60.750
-60.750
-60.750
-850.000
YEAR
YEAR
YEAR
YEAR
YEAR
8 910
11
12 YEAR 13
YEAR 14
YEAR 15
180
MONTHS
-40.162.090
RESULT
-357.600
-366.540
18
-4.464.088
TOTAL
YEAR 1
12
YEAR 2
24
YEAR 3
36
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7
84
-11.498.090
-5.532.000
-5.532.000
-4.405.000
-4.405.000
-4.395.000
-4.395.000
7.178.575
7.178.571
7.178.571
7.178.571
7.178.571
7.178.571
7.178.571
3.302.074
3.384.626
3.469.241
3.555.973
3.644.872
4.226.934
4.332.607
4.440.922
49.994.859
-1.276.366
-1.245.000
-1.632.206
-1.671.493
-1.711.761
-1.975.417
-2.023.284
-2.072.347
-22.806.839
-4.319.515
1.646.571
3.672.279
4.913.197
4.610.606
4.668.051
4.716.681
2.251.517
2.309.324
2.368.575
37.275.931
0,62
1,30
-2.511.056
YEAR 2
1,87
0,48
2.712.663
YEAR 4
1,76
0,61
5.004.950
YEAR 5
1,77
0,67
7.023.077
YEAR 6
2,14
0,72
12.101.010
2,14
0,72
12.392.095
YEAR 15
1,59
-3.756.100
YEAR 1
1,54
0,13
-96.473
YEAR 3
1,77
2,14
0,70
0,72
8.796.252
11.774.637
YEAR
YEAR
YEAR
YEAR
8 910
11
12 YEAR 13
YEAR 7 YEAR
YEAR 14
YEARS
50.250.001
1
Land Purchase
10
11
12
YEAR 2
24
YEAR 3
36
TOTAL
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7 YEAR
YEAR
YEAR
YEAR
YEAR
8 9101112YEAR 13
84
156
YEAR 14
168
YEAR 15
180
-10.500.000
YEARS
MONTHS
-10.500.000
Architectural project
-80.000
-80.000
-80.000
-240.000
-25.000
-50.000
-50.640
-50.640
-151.920
-25.000
-25.000
-50.000
-15.000
-75.000
Advertising
-50.000
-15.000
-15.000
-45.000
-45.000
-93.085
-1.117.000
-1.117.000
-35.000
-35.000
-25.000
-25.000
-355.000
Infrastructures
-93.085
-2.420.170
Construction
Administration of the project
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
-12.500
EXPLORATION
-12.500
-12.500
-12.500
Hotel Exploration
Income
Hotel Exploration
Costs
-4.220.000
-4.220.000
-4.220.000
-4.220.000
-4.220.000
-25.320.000
-150.000
-150.000
-150.000
-150.000
-150.000
-150.000
-1.050.000
-4.220.000
10
11
12
YEAR 2
24
TOTAL
YEAR 3
36
YEAR 4
48
YEAR 5
60
YEAR 6
72
YEAR 7 YEAR
YEAR
YEAR
YEAR
YEAR
8 9101112YEAR 13
84
156
YEAR 14
168
YEAR 15
180
YEARS
MONTHS
620.400
635.910
651.808
668.103
684.806
794.164
814.019
834.369
9.393.130
1.413.384
1.448.719
1.484.937
1.522.060
1.560.111
1.809.251
1.854.482
1.900.844
21.399.258
421.877
489.248
501.480
514.017
5.786.677
864.360
885.969
908.118
930.821
954.092
1.106.454
1.134.115
1.162.468
13.086.792
267.300
273.983
280.832
287.853
295.049
342.167
350.721
359.489
4.047.040
584.010
598.610
613.576
628.915
644.638
747.582
766.272
785.429
8.842.169
266.220
272.876
279.697
286.690
293.857
340.784
349.304
358.036
4.030.688
544.068
557.670
571.611
585.902
600.549
696.453
713.864
731.711
8.237.430
140.940
144.464
148.075
151.777
155.571
180.415
184.925
189.549
2.133.894
288.036
295.237
302.618
310.183
317.938
368.710
377.928
387.376
4.360.992
117.000
119.925
122.923
125.996
129.146
149.770
153.514
157.352
1.771.432
280.000
287.000
294.175
301.529
309.068
358.424
367.384
376.569
4.239.324
937.500
960.938
984.961
1.009.585
1.034.825
1.200.079
1.230.081
1.260.833
14.194.164
-775.600
382.200
391.755
401.549
411.588
Ma rketing
-52.370
-53.679
-55.021
-56.397
-57.807
-67.038
-68.714
-70.432
-792.905
-940.563
-964.077
-988.179
-1.012.883
-1.038.206
-1.204.000
-1.234.100
-1.264.953
-14.240.539
-432.433
-443.244
-454.325
-465.683
-477.325
-553.551
-567.390
-581.574
-6.547.227
Advertis i ng
-141.000
-70.750
-60.750
-60.750
-60.750
-60.750
-60.750
-60.750
-880.000
YEAR 7 YEAR
YEAR
YEAR
YEAR
YEAR
8 9101112YEAR 13
84
156
YEAR 14
168
YEAR 15
180
RESULT
-794.990
-814.865
-944.993
-968.618
-992.834
TOTAL
YEAR 1
12
YEAR 2
24
YEAR 3
36
YEAR 4
48
YEAR 5
60
YEAR 6
72
-11.498.090
-5.532.000
-5.532.000
-4.405.000
-4.405.000
-4.395.000
-40.162.090
6.705.418
6.873.053
7.044.880
7.221.002
7.401.527
8.583.502
8.798.089
9.018.042
101.522.991
-1.566.366
-1.531.750
-2.333.875
-2.390.703
-2.448.952
-2.830.332
-2.899.572
-2.970.542
-32.142.847
-11.498.090
-5.532.000
-392.948
936.303
306.005
435.298
557.575
5.753.170
5.898.518
6.047.499
29.218.054
0,00
0,00
0,94
1,16
1,05
1,06
1,08
3,03
0,08
959.047
-4.395.000
19
-9.682.176
YEAR 2
YEAR 3
YEAR 4
YEAR 5
YEAR 6
YEAR 7
YEAR
YEAR
YEAR
YEAR
8YEAR
9101112 YEAR 13
3,03
3,04
0,10
0,11
3.102.058 5.145.907
YEAR 14
YEAR 15
YEARS
MONTHS
1,40
ANEXO I
Note 1: Annex to the Feasibility Study - Values of Real Estate Sale
Note 2: The values shown concern the market study for Portugal, based on the values of supply currently available in the area and quality of services
provided.
Detached Houses
Type
Construction Area
TOTAL
47
T4
180/200sq.m.
3.000
600.000
28.200.000
49
T3
150/180sq.m.
2.500
450.000
22.050.000
Townhouse Units
Type
Construction Area
TOTAL
T2
130sq.m.
2.450
320.000
1.280.000
14
T2
130sq.m.
2.300
300.000
4.200.000
Apartments
N de units
Type
Construction Area
TOTAL
Apartments
45
T0
60sq.m.
1.720
103.200
4.644.000
Apartments
34
T1
80sq.m.
1.720
137.600
4.678.400
Stores
Stores
Type
20
Construction Area
TOTAL
1200 a 1300sq.m.
870
1.100.000
1.100.000
TOTAL
600.000
600.000
Units M1 + C1
N de units
Type
Construction Area
250sq.m.
20
ANEXO II
Note 1: Annex to the Feasibility Study - Values of Real Estate Sale
Note 2: The values shown concern the market study for Portugal, based on the values of supply currently available in the area and
quality of services provided.
Detached Houses
Type
Construction Area
47
T4
180/200sq.m.
1.790
1.100
49
T3
150/180sq.m.
1.580
970
Townhouse Units
Townhouse Units 1st line
Type
Construction Area
18
T2
130sq.m.
1.050
650
Apartments
Type
Construction Area
Apartments
45
T0
60sq.m.
103
66
Apartments
34
T1
80sq.m.
127
87
Stores
Stores
Type
20
Construction Area
Monthly rental
1200 a 1300sq.m.
9.750
Units M1 + C1
N de Units.
Tie Stations
250
Type
Construction Area
Monthly rental
1.750
21
Photos
22
Contacts
22
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