Adrian Gibson

FRIT 7739 Social Media Etiquette

Collaborative Lesson on Digital Citizenship

General Audience
The primary audience consists of High School Students at Mount Zion High School ages
fourteen through nineteen, in Business and Technology and Foundation of Engineering and
Technology. The primary audience is to be taught and gain knowledge from various
employability skills topics. This course touches on various topics such as management,
leadership, and spreadsheet application software. The Engineering students are introduced to
various topics such as math and science and its application in the engineering field, the history
of technological advancement, and problem solving.
Problem Identification
All too often we find that our students do not have the basic skills to be productive and
employable citizens in society. Students have expressed a lack of exposure to soft skills like
etiquette and professionalism. This unit will give students the foundational skills that they will
need in order to be competitive in their local job markets and to communicate effectively online
and in social spaces. Students will have the necessary skills to stand out amongst their peers and
build upon these skills to one day gain a career in a field of their choice.

Instructional Goals

Students will be able to define social media.

Students will be able identify poor decisions made on social media.
Students will be able demonstrate their understanding of this by completing a summative
assessment on social media etiquette.
Part II: Learner Analysis

Introduction
The learners in this 9th to 12th grade class are made up of 42% girls and 58% boys, 37%
White/non-Hispanic, 45% Black/non-Hispanic, and 18% Asian. 87% percent of students are
labeled as economically disadvantaged, and only 19% are students with disabilities. The
demographic information for this learner analysis was obtained by using the Georgia Department
of Education Website. The GDoE (Georgia Department of Education) also provides
demographics of students throughout the entire state of Georgia. In order to obtain the needed
information for these high school students test scores were accessed through academic
transcripts on Infinite Campus, which is the schools database of all students. Student Lexile
scores were also used to determine the students reading levels.
Entry Characteristics:
Prerequisite skill & knowledge:
Mastery of ability to access a computer.
Most have heard of Employability Skills.
Able to access and navigate a desktop computer.
Most learners can research and access information.

Adrian Gibson
FRIT 7739 Social Media Etiquette

Prior Experience:
Recognize the importance of navigating a computer.
Understand personal Ethics.
Retrieve information through researching the web.
Although a few students claim to know and understand the importance of social media
etiquette, less than 10% of these students have ever been in a situation in which they would
actually need to display these skills. Some students expressed that a parent, coach, mentor, or
close friend has mentioned something that they have said on social media but have never been
asked by one of these individuals to change their behavior on social media.
Attitudes toward Content and Academic Motivation
When asked, 63% of students agreed that they had been exposed to some form of etiquette
training for social media. These students recognized the importance of these skills and
understand that at some point they will all need to use these skills in order to maintain a
professional image. When asked of their comfort level, the data analysis showed that over 91%
of students rated themselves as feeling as though they gained important knowledge from the
course. These results were gathered through the use of a survey, which was administered at the
end of the course using socrative.com
General Learning Preference
The learners expressed preference to computer based assignments versus traditional
paper/pencil. Learners prefer to alternate between lecture and activity based instruction.
Learners expressed that guided notes also would assist with learning new concepts. Learners
also expressed a desire for the instructor to provide as many examples as they possibly could.
Attitude towards Teachers and School
Most students expressed respect and admiration for their teachers and the effort that goes into
lesson creation. Some students however did express that it is always clear to them when a
teacher does not show that they genuinely care about them.
Potential Misconceptions

Students have not realized the importance of soft skills as they relate to social
media.
Students will learn the different concepts that go along with employability skills.
Most students only associate social media with social interaction and dont see how
it ties into your professional career.
Being able to demonstrate effective social media etiquette is something that should
stick with students for the rest of their lives.

Adrian Gibson
FRIT 7739 Social Media Etiquette
Group Characteristics
The school is located south of Atlanta in Jonesboro, GA where the median income is below the
national average. The classroom teachers range from 1-30 years of experience that teach in a
Title I school. The subjects taught range from Business, Healthcare, Family and Consumer
Science and Video Broadcast Production. All teachers are involved in CTSOs (Career Tech
Student Organizations). Teachers also reported being responsible for other activities like
coaching, senior class advisers, yearbook club etc.
Unit: Employability Skills
Teachers: Adrian Gibson/N. Newton
Title: Acing the Interview
GPS Standard: BMA-BT-1 Demonstrate employability skills required by business and industry.

Lesson Overview
I. Pre-Test on Social Media Etiquette
1. What does social media etiquette mean?
A. Making the most of your time online
B. Increasing your technological skills
C. Maintaining a professional image while interacting online
D. Interacting with other people using sites like Instagram, Snapchat, etc.
2. When do you need to use etiquette? (Select ALL that apply)
A. When you are on your cell phone
B. When you send emails
C. When you are posting online
D. When you are with family and friends
E. When you are asleep
F. At school
3. When should you NOT use your cell phone at all for texts, internet, or calls? (Check ALL that apply.)
A. While you are in a face-to-face conversation
B. While your teacher is addressing the class
C. While you are a passenger in a car
D. While you are in a hospital waiting room
E. While you are in a job interview
F. While you are at a funeral
G. During a movie at a theater
4. If you are in a cell phone conversation and you experience a dropped call, you should:
A. Refuse to speak to the other person again.
B. Call the person back and explain that their phone must have dropped the call because your cell
service is always good.
C. Call the person back and explain that you aren't sure what happened.

Adrian Gibson
FRIT 7739 Social Media Etiquette
D. Get very angry.
5. When you are eating dinner with friends and family, is it ok to use your cell phone while sitting at the
table?
A. True (Yes)
B. False (No)
6. When writing email, using ALL CAPS means:
A. Your email is very important.
B. You are typing very quickly.
C. You are shouting.
D. You are an experienced email writer.
7. When posting in an online forum or using social media, feel free to "flame" (say mean or inflammatory
things). You're online and things are anonymous most of the time or else you're talking to your friends
anyway.
A. True
B. False
8. When posting pictures online, you should consider:
A. Whether or not others in the picture would want that picture posted
B. How the picture makes you look to others
C. Whether or not the picture could get anyone into trouble
D. As long as I am not offended by what I post, its fine to post the picture
E. All of the above
9. When using social media sites, it is O.K. to ask someone to "friend" you or "follow" you:
A. 1 time
B. 3 times
C. 5 times
D. As many times as it takes to get them to connect with you
10. When you are online, you should refrain from ever saying something negative about your employer.
A. True
B. False
II. Presentation and class discussion on what Etiquette is and why its important for social media use.
III. Video on the dangers of social media ethics and etiquette.
https://www.youtube.com/watch?v=d5GecYjy9-Q&list=PLiXy-1qlFCNGjQ-HHe6m2YmoGXE4Q8PKE
IV. Students will use goanimate.com to create example scenarios demonstrating their understanding of
what to avoid on social media.
V. Students will divide into groups and discuss different ethical scenarios and what they would do if they
were in those situations.

Adrian Gibson
FRIT 7739 Social Media Etiquette

Resources:
Quizizz.com
Socrative.com
ethics.npr.org/tag/social-media/
GoAnimate.com