Juan Cardenas

Andrs Gonzalez
Jean-Carlos Navarrete
Pedro Galindo

Ebusiness 410-CE1-AS

Project

Presented to Anthony Ibrahim

LaSalle College
November 29, 2016

1 | Page

Contents
Presentation of the business:........................................................................................3
Description of the technology:......................................................................................3
Financial Challenges:.....................................................................................................3
Technical Challenges:....................................................................................................4
Cultural Challenges:......................................................................................................4
Comparison:..................................................................................................................5
Conclusions:..................................................................................................................6

2 | Page

Presentation of the business:

The TV industry involves a lot of different businesses. There is a lot of competition when we
talk about this industry. It is understandable because, nowadays, TV provides multiple services to
different companies (not only to individual customers). With the appearance of the others functions
that a TV has, businesses from all types of industries demand this services, which is why the new
technologies in TVs has had such a big impact in different industries.

Description of the technology:

TV technology started out as a way of entertainment for us. In the beginning its only objective
was to transmit different channels focused only to recreative use. As technology advanced, TV started
to have more functions, such as advertisement and communication. This new TV functions also
modified how businesses operated, because now they can use TV to advertise their product to
multiple customers simultaneously. We see nowadays that businesses are using big screens at public
places to advertised products or services. This reduces the printing expenses for the company. TVs
also have internet access now, and this means that companies can use them as a tool of
communication too. This is how virtual meetings work. This function facilitates conversations and is
considered a step forward to a phone call. TV now helps connect people that are not in the same
place, making possible for people to meet with someone who is in another country and this leads to a
more efficient communication and problem solving within the business. Also some food
establishments uses TV screens to display their menus and promotions. An example could be the
famous fast food establishment McDonald. In this example we see how TV improved the way we
communicate information.

Financial Challenges:
Some financial challenges that companies may encounter when implementing this new
technology to their business come mainly from the equipment and the software needed. The
equipment that this implementation requires are expensive, even though they have a long duration
(they dont need to be replaced constantly).

3 | Page

Technical Challenges:
Technical problems can appear very easily when using this technology. For example, when
the internet is down and you cant make an important call. Dealing with this new TV technologies often
brings difficulties, such as: equipment malfunctioning, connectivity errors, usage errors, etc. To avoid
some of this difficulties companies should take care of different things. One is to properly train their
staff to use this equipment, so there will be no confusion between them and also so there is no
chance of them damaging the equipment that the company has invested on. Companies should also
hire people who are able of finding and fixing any malfunction that the equipment might have. Finally,
companies should make sure they have good internet connections to avoid missing important calls
and losing connection during a meeting or call.

Cultural Challenges:
With the globalization that these new technologies allow, cultural challenges will start to
appear within businesses. This will happen because people from different parts of the world will start
to work together, and different cultures may collide. Cultural differences can lead to sensitive
misunderstandings which will affect the efficiency of the organization. This is the biggest challenge
that these new technologies bring because culture is not something that can be resolved or changed.
People will have to learn how to work with people with different backgrounds. Even though we now
see this as a challenge, eventually people will get used to working with anyone and maybe even
accept them no matter where they are from. A recommendation to try to avoid any problem that may
appear regarding cultural differences, would be to try to put open minded people in charge of the
communication between the different cultural groups that could take part of the meeting, business or
organization.

Comparison:
Before we had these new technologies, communication between departments within an
organization were slower and less clear. Communication in international organization was a lot harder,

4 | Page

because people used letters and telegrams, memos and fax machines. The problem with this, is that
the information took too much time to get from one place to another and that information could
become outdated before even reaching its destination. Now, it is possible to make a decision in one
place and within minutes that decision could be communicated at the other side of the world.

Since digital screens were available businesses adapted them to satisfied some of their
needs. For example, now we have available information displayed on screens and automatic system
that makes things lot easer.

This new technologies have an added value because they help companies in different ways.
One of this way is that they help the organization save money. This happens because the equipment
has a long useful life and also they help save money in communication. It also improves the frequency
and the quality of the communication, which consequently improves the problem solving within the
organization.

New TV technologies have had a very big impact in businesses in general. It has made
multiple aspects of businesses easier. Some of these, as mentioned before, are communication and
advertisement. It has made it easier for businesses to communicate, advertise, innovate and keep
information.

Conclusions:
The TV innovation has brought numerous advantages to almost every aspect of business.
Having technology as a resource facilitates the work that we have to do and also provides better
results compared to when the job is done only by humans without any collaboration from technology.
Having these types of technology in the workplace reduces the workload per individual and improves

5 | Page

the quality of the workplace. In the future, we will have even more advantages than we do today. That
is the good part of technology. As it advances, our development of businesses advances with it.

We think that having these technologies demonstrates the evolution of businesses.

Everything is digital now, which makes it easier to save, find and delete. We think that large amount of
the improvement in the revenue in different businesses is due to the implementation of innovative
technologies in them. We would recommend to always try to be up to date when talking about these
technologies, because each version is better than the preceding. This means that we will be able to
keep improving our businesses in general.

6 | Page