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Who is/are the primary audience(s) that engage with this platform? What kinds of content are typically
created in this space? (Memes, longform articles, images, charts, videos?)
How does this platform market itself? How does it officially define its role?
What are some effective strategies that other companies/associations/organizations are already using on
this platform? (In other words, what is the competition doing? What are major organizations already
posting in these places?)
What are some guidelines for effective etiquette that the company should follow when attempting to
effective engage its audience? (In other words, what are the rules that you should follow to be a
respected participant on this social media platform?)
Submit a Reflective Memo (see guidelines below)
Tuesday, September 22
Due in Print and Digital Form for Conferences 9/27-9/29
Due with ePortfolio; December 5, by midnight
Project
Component
Approach:
Does the writer convey a clear
understanding of the audience in
the report?
Does the reader get a clear idea
of how the social media platform
functions? Does the reader
receive guidelines on how to
effectively communicate with
that platform?
O rganization:
Is the information organized in an
effective manner for its purpose?
How did the writer choose to
format the informal report?
Was a direct approach effectively
used?
Was an indirect approach
effectively used?
Me chanics and Tone:
Is the document free of
mechanical errors or problems?
Are unnecessary words
eliminated and is parallel
structure used?
Is the tone of the report
appropriate for its purpose and
audience?
Me mo:
Does the memo effectively
describe the rationale for
choosing the particular social
media platform?
Does the memo explicitly discuss
and explain your rationale for
how you formatted the informal
report?
Does the memo specify the
audience you targeted and
describe some characteristics of
that audience?
Does the memo describe the
choices you made to effectively
target your report for its
audience?
Needs Work
OK
Good