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  • The Significant Attributes Are Highlighed For Each of The Functions

    Încărcat de

    Ali Tariq Butt
    5 vizualizări13 pagini
    The document presents the results of a principal component analysis of attributes of fast food restaurants. It shows the factor loadings of various attributes like taste, quality, ambiance, location across 5 factors. Convenience of location loads highly on factor 1. McDonald's loads highly positive on factor 1 while Fat Burger loads highly negative. A perceptual map is also shown with factors 1 vs 2 and factors 1 vs 3 which plots the brands in a 2D space based on attribute factors.

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    PMap

    Titlu original

    PMaps

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    The document presents the results of a principal component analysis of attributes of fast food restaurants. It shows the factor loadings of various attributes like taste, quality, ambiance, location across 5 factors. Convenience of location loads highly on factor 1. McDonald's loads highly positive on factor 1 while Fat Burger loads highly negative. A perceptual map is also shown with factors 1 vs 2 and factors 1 vs 3 which plots the brands in a 2D space based on attribute factors.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca XLSX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    5 vizualizări13 pagini

    The Significant Attributes Are Highlighed For Each of The Functions

    Încărcat de

    Ali Tariq Butt
    The document presents the results of a principal component analysis of attributes of fast food restaurants. It shows the factor loadings of various attributes like taste, quality, ambiance, location across 5 factors. Convenience of location loads highly on factor 1. McDonald's loads highly positive on factor 1 while Fat Burger loads highly negative. A perceptual map is also shown with factors 1 vs 2 and factors 1 vs 3 which plots the brands in a 2D space based on attribute factors.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca XLSX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 13

    F1

    Taste of Food
    -.086
    Quality of Food
    -.055
    Presentation of Food
    -.271
    Variety of Menu
    .141
    Restaurant's Ambiance
    -.240
    Attributes
    Convenience of Location
    .950
    Serving Size
    -.518
    Discount Deals
    .061
    Quality of Service
    -.054
    Value for Money
    .183
    McDonald's
    1.206
    Hardees
    -0.387
    Brands
    Fat Burger
    -0.995
    Burger Hub
    -0.89
    KFC
    0.826
    The significant attributes are highlighed for each of the functions.

    F2
    .618
    .333
    -.247
    .174
    -.033
    .189
    -.111
    -.264
    .406
    -.043
    0.183
    0.933
    -0.57
    -0.109
    -0.534

    F3
    .503
    -.102
    .164
    -.135
    -.636
    -.181
    -.017
    .407
    -.409
    .626
    -0.18
    -0.134
    -0.765
    0.724
    0.232

    F4
    -.488
    .630
    .327
    .091
    -.208
    -.142
    -.473
    .645
    .272
    -.299
    0.411
    -0.285
    0.056
    0.246
    -0.443

    Perceptua
    Har
    d

    Taste of Foo
    Quality of
    SeQuality
    rvice of
    Food

    F1

    -1.500
    Be rge r Hub

    Se rving Size
    Pre se ntation of
    Food

    FB

    Perceptual Map with F1 vs F2


    1.0

    Taste of Food

    y of
    eity of

    d
    Varie ty of Me nu

    Conve nie nce of


    Location

    0.0
    .000

    1.50

    ntation of

    KFC

    -1.0
    F2

    McD

    1.500

    F1
    Taste of Food
    -.086
    Quality of Food
    -.055
    Presentation of Food
    -.271
    Variety of Menu
    .141
    Restaurant's Ambiance
    -.240
    Attributes
    Convenience of Location
    .950
    Serving Size
    -.518
    Discount Deals
    .061
    Quality of Service
    -.054
    Value for Money
    .183
    McDonald's
    1.206
    Hardees
    -0.387
    Brands
    Fat Burger
    -0.995
    Burger Hub
    -0.89
    KFC
    0.826
    The significant attributes are highlighed for each of the functions.

    F2
    .618
    .333
    -.247
    .174
    -.033
    .189
    -.111
    -.264
    .406
    -.043
    0.183
    0.933
    -0.57
    -0.109
    -0.534

    F3
    .503
    -.102
    .164
    -.135
    -.636
    -.181
    -.017
    .407
    -.409
    .626
    -0.18
    -0.134
    -0.765
    0.724
    0.232

    F4
    -.488
    .630
    .327
    .091
    -.208
    -.142
    -.473
    .645
    .272
    -.299
    0.411
    -0.285
    0.056
    0.246
    -0.443

    Perceptua

    Discout

    Be rge r Hub

    F1

    FB

    -1.500
    Hard

    Se rving
    Size

    Perceptual Map with F1 vs F4


    1.0
    Discout Deals

    McD

    0.0
    .000
    Hard

    1.500
    Conve nie nce of
    Location

    KFC

    -1.0
    F4

    1.500

    Taste of Food
    Quality of Food
    Presentation of Food
    Variety of Menu
    Restaurant's Ambiance
    Attributes
    Convenience of Location
    Serving Size
    Discount Deals
    Quality of Service
    Value for Money
    McDonald's
    Hardees
    Brands Fat Burger
    Burger Hub
    KFC

    F1
    -.086
    -.055
    -.271
    .141
    -.240
    .950
    -.518
    .061
    -.054
    .183
    1.206
    -0.387
    -0.995
    -0.89
    0.826

    F2
    .618
    .333
    -.247
    .174
    -.033
    .189
    -.111
    -.264
    .406
    -.043
    0.183
    0.933
    -0.57
    -0.109
    -0.534

    F3
    .503
    -.102
    .164
    -.135
    -.636
    -.181
    -.017
    .407
    -.409
    .626
    -0.18
    -0.134
    -0.765
    0.724
    0.232

    F4
    -.488
    .630
    .327
    .091
    -.208
    -.142
    -.473
    .645
    .272
    -.299
    0.411
    -0.285
    0.056
    0.246
    -0.443

    F1
    Taste of Food
    -.086
    Quality of Food
    -.055
    Presentation of Food
    -.271
    Variety of Menu
    .141
    Restaurant's Ambiance
    -.240
    Attributes
    Convenience of Location
    .950
    Serving Size
    -.518
    Discount Deals
    .061
    Quality of Service
    -.054
    Value for Money
    .183
    McDonald's
    1.206
    Hardees
    -0.387
    Brands
    Fat Burger
    -0.995
    Burger Hub
    -0.89
    KFC
    0.826
    The significant attributes are highlighed for each of the functions.

    F2
    .618
    .333
    -.247
    .174
    -.033
    .189
    -.111
    -.264
    .406
    -.043
    0.183
    0.933
    -0.57
    -0.109
    -0.534

    F3
    .503
    -.102
    .164
    -.135
    -.636
    -.181
    -.017
    .407
    -.409
    .626
    -0.18
    -0.134
    -0.765
    0.724
    0.232

    F4
    -.488
    .630
    .327
    .091
    -.208
    -.142
    -.473
    .645
    .272
    -.299
    0.411
    -0.285
    0.056
    0.246
    -0.443

    Perceptua

    Be rge r Hub

    F1

    Se rving
    Size

    -1.500

    Hard

    Re staurants's
    Ambiance
    FB

    Perceptual Map with F1 vs F3


    1.0

    Value for Mone y

    KFC

    0.0
    .000

    1.500

    Hard
    Conve nie nce of
    Location

    s's

    -1.0
    F3

    McD

    1.500

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