Good day! We are 3rd year Marketing Management students from St.

Scholasticas College
Manila and as part of our major requirement, our group is tasked to create a marketing plan
about a particular coffee shop. Rest assured that all information gathered will be kept
confidential. Thank you very much and God bless!
Please fill in blanks (all surveys are anonymous):
Age: ________________ Gender:__________________
City:____________________
Income/Weekly Allowance:_________________________ Student, Employed, or
Unemployed:__________________
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1. How often do you go out for coffee?
Daily
Weekly
Monthly
Occasionally
Never
2. Do you buy a coffee every time
when visiting a coffee shop?
Yes
No
3. What time(s) of day do you usually
drink coffee?
Morning
Noon
Afternoon

Evening
4. For what reasons would you drink
coffee? (You could choose more than
one)
Release Stress
Refreshing
Social Occasions
Drinking Habit
Others:______________________
5. How long do you usually stay in a
coffee shop? (Average time)
Within 1 hour
2 hours
3 hours
More than 3 hours

Midnight
6. What do you typically order to drink?

7.
What other items
do you purchase
with your coffee?

8. If you go to a coffee shop but do not purchase coffee, what is your alternative?

9. What is the most important aspect(s) of your coffee experience?

10.
How much do you usually spend on a visit to a coffee shop?
____________________________________

11. The fact that a coffee shop served

homegrown coffee/tea and locally grown
food would influence my decision to go
there

12. A coffee shop who offered discounts

and promotions would encourage me to
go.

Greatly

True

Somewhat

False

It wouldn't

I don't know what homegrown coffee/tea is

13. When you think about buying a cup of coffee at coffee shop, which brands
come to mind aside from Bos Coffee? (Please list them in order of recall)
1.
2.
3.
14. On a scale of 1 - 5 (5 being the highest) how important are the following qualities to you
when choosing a coffee shop?

Enjoyable Atmosphere
Noise Level
Price
Quality of Coffee (e.g. Taste,
Coffee Beans)
Wi-Fi accessibility
Friendliness of Baristas
Variety of Coffee Flavors
Speed of Services
Sales Promotion
Convenient Locations
Spacious Environment
Cleanliness of the Shop
15. Do you think Bos Coffees overall performance fit in with a premium brand
image? (Please tick the appropriate number. -3 = Strongly disagree; +3 = Strongly
agree)
-3
-2
-1
0
+1
+2
+3
Answer:
16. To what extent do you think Bos Coffees in-store promotions (e.g. New taste
test and Today Barista recommendation) would influence your buying decision?
(Please tick the appropriate number. -3 = Not influential; +3 = Strongly
influential)
-3
-2
-1
0
+1
+2
+3
Answer:
17. What is your overall attitude towards Bos Coffee? (Please tick the appropriate
number. -3 = Very unfavourable; +3 = Very favourable) *
-3
-2
-1
0
+1
+2
+3
Answer:
*ADDITIONAL:
Which branch of BOs Coffee do you visit more?
______________________________________________
[Recommendation] How could Bos coffee shops improve itself for you?