Semester-III & IV

Optional Paper (Marketing)

MBA-15Elective01: Logistics and Supply Chain Management
Maximum Marks: 100
Semester Examination: 80
Internal Assessment: 20
Credits : 03

Objective
The purpose of this paper is to acquaint the student with the concepts which are helpful in
developing a sound Logistics and Supply Chain Management framework and policy and in
organizing and managing efficient logistics and supply chain in organisations.
Contents
Unit-I
Market Logistics- Logistics objectives; Meaning, nature, scope and evolution of logistics,
role of logistics in organisation and economy, key logistics activities and its relationship
with cost, marketing and material management; Market logistics decisions for Distribution
Channels;
Elements of Inventory: Inventory costs; concept of EOQ, Safety Stock.; Application
problems to find EOQ. Effect of discount on EOQ, Managing materials flow: purchasing,
procurement, production control, inbound logistics, data and information system,
Unit-II
Development of warehouse resources: nature, scope, importance & types, its productivity
measures; Location Strategies, financial dimensions of warehousing, issues of packaging;
Transportation: Different transportation modes and their pros and cons, Practices and
procedures of various transportation modes of operation and services provided by them,
reviewing transportation infrastructure in India;
Unit-III
Introduction to supply chain management, Objectives, Importance , Supply chain drivers
,Obstacles, Decision phases in supply chain, Supply chain networks and Models, Supply
chain planning: Strategic, operational and tactical, Supply chain strategies, Achieving
strategic fit, value chain, Strategic Alliances and Outsourcing;

Facilitie
s

decisions in a supply chain; Supply chain coordination and the Bullwhip effect, obstacle to
coordination, continuous replenishment and collaborative planning,
Unit-IV

Measurement of Supply chain performance:

The balanced score card approach,
Performance Metrics. Demand forecasting in supply chain, aggregate planning in supply
chain; Strategic Cost Management in Supply Chain, Measuring service levels in supply
chains, Customer Satisfaction/Value/Profitability/Differential Advantage in the Supply
Chain;
Note: The list of cases and specific references will be announced by the concerned faculty in the class at the time of
launching of the course. +
Suggested Readings

1. David Simchi-Levi, Philip Kaminsky, and Edith Simchi-Levi, Designing and

Managing the Supply Chain: Concepts, Strategies, and Case Studies, McGrawHill/Irwin, New York
2. Sunil Chopra and Peter Meindel. Supply Chain Management: Strategy, Planning,
and Operation, Prentice Hall of India
3. Coyle, Bardi, Longley, The management of Business Logistics A supply Chain
Perspective, Thomson Press
4. Janat Shah, Supply Chain Management, Pearson Publication
5. Donald J Bowersox, Dand J Closs, M Bixby Coluper, Supply Chain Logistics
Management, TMH
6. Wisner, Keong Leong and Keah-Choon Tan, Principles of Supply Chain
Management A Balanced Approach, Thomson Press.
7. Bowersox Donald J., Logistical Management, Macmillan Publishing Co., Inc., New
York
8. Martin Christopher, Logistics and Supply Chain Management, Pearson Education,
New Delhi, Sixth Edition, 2005Aliawadi &Singh, Logistics Management PHI