GROUP MEMBERS

Faisal Iqbal MBA-O9-054

ITS ALL ABOUT U AND
YOUR SKIN
OUR PRODUCT

The product we offer

is all that you all
need! i.e.; a Beauty
soap
Called ZEPHYR BEAUTY
SOAP
Refresh the
beauty
MISSION STATEMENT

OUR MISSION IS TO REACH

EACH AND EVERY CUSTOMER
WHO IS BEAUTY AND SKIN
CONSCIOUS.
NAMING:

Zephyr is an English
word which means
breeze.
So as going logically
breeze gives anybody a
cool, refreshing,
vitalizing effect so as
our soap does!
PRODUCT ATTRIBUTES:

We offer three ranges in our soap i.e.

zephyrmoisturizing, zephyr vitalizing and

zephyr nourishing.

Sizesare small of 5.2`in length and 4.5 in

width.
Medium is 7`in length and 5.3 in width.
Large is 7.4`in length and .8` in width.
Quality level:

the quality level of our

range is spoken through
the ingredients we are
using as contents of our
soap. i.e.,

Alovera, cucumber,
lemon, sea minerals,
flower extracts,
sunblock, vitamin A and
Vitamin E.
TARGET MARKET:
PHSYCOGRAPIC:People who believe that a high
quality worth a higher price.
DEMOGRAPHIC: We are targeting females whose
age bracket lies between teenage girls to women
under 35 years of age.
We are targeting individual consumers as well as
households.
GEOGRAPHIC: We are initially targeting Lahore
as it has huge potential of being a good target
market with people having relatively high
literacy and awareness level and high disposable
incomes.
 Our Target Areas in Lahore are:

Model Town
Garden Town
Gulberg
Defense

Zephyr beauty Soap

PRICING POLICY

We priced our soap such as it covers

following three things:

achieve the financial goals of the

company (e.g..: profitability)
fit the realities of the marketplace
(will customers buy at that price?)
support a product's positioning and be
consistent with the other variables in
the marketing mix .
PRICES OF ZEPHYR SOAP

So, the price of large Zephyr of 165 g is Rs

60.

The price of medium Zephyr of 125 g is

Rs40.

The price of small Zephyr of 80 g is Rs 25.

 CHANNELS

Direct Selling
Distributors
Retailers
Wholesalers
Advertisement
WHOLESELLERS

Shah Alam Market

Metro
Makro
RETAILERS

Decent
Pace
Victoria
AL-Fateh
TEE-Essmart
CSD
We have selected IMAN ALI as our brand ambassador.
ZEPHYR is the secret of my beauty
TOOLS OF PROMOTION

Television media: we will run our adds on

GEO TV , AGG TV, INDUS TV and ARY DIGITAL.
RADIO MEDIA: WE have decided to promote our
product through 106.2 HUM F.M and F.M 100.
LCDS: We will advertise on LCDs at Defense
and Mall road.
Billboards: We will use the billboards in Gulberg.
MAGAZINES: We will give our paper adds in SHE
magazine, SACK, VASAGE.We will also advertise
in magazines of schools and colleges.
TOOLS OF PROMOTION

Personal Selling: We will organize our stalls

outside famous shopping malls of Lahore. We will
also place our soaps at famous beauty saloons in
Lahore where our representatives will personally
guide the consumers.

Sponsorship Of Events: We will sponsor events

happening in Lahore such as concerts, art
exhibitions and fashion shows.

Display Vans: We will use company owned

display vans in targeted areas to promote our
brand.