(OBJECTIVE)

A COMPREHANSIVE STUDY ON SOAP INDUSTRY

TO UPRAISE ZEPHYR BEAUTY SOAP IN THE
SOAP MARKET
M.B.A II
PROJECT
DEPATMENT OF MANAGEMENT STUDIES MEMBERS

UNDER GUIDENCE OF FAISAL IQBAL

(MBA-FA09-O38)
HASNAIN BASHIR UMER HAYAT
(MBA-FA-09-025)
AAMER ABBAS
(MBA-FA-09-054)
SALMAN AYUB
(MBA-FA-09035)
UMAR ABAID
(MBA-FA-09-026)
NAMING:

Zephyr is an
English word which
means breeze.
So as going
logically breeze
gives anybody a
cool, refreshing,
vitalizing effect so
as our soap does!
 ZEPHYR

Pakistan
Aim to integrate Pakistani Soap Market
Use of Zephyr Soap , to make this
specific style become a new fashion.

Executive
Marketing Operation Finance
Summary
 VISION
To be the leading The liquid soap in Pakistan
distinguished by unique design and high
quality.

MISSION
Ensure that soap has it unique design
with Pakistani elements.
Earn the maximum profit and
provide good services to the consumers .
Also introduce new product and
expand our business.

Executive
Marketing Operation Finance
Summary
 SWOT Analysis
Strengths
Easy to available
Product cover all range of ages
High product quality
Strong service mind of employee
Weaknesses
More cost due to oil outsourcing:
Low brand awareness
Price fluctuations in ingredients

Opportunities Threats
New product launching High level of imitate other
More Freely useable soap in Pakistan
Technological Competitor launch same
Rich in quality and quantity product
People spend less

Executive
Marketing Operation Finance
Summary
UMER HAYAT

Competitors
 Marketing Objective

Quality, innovation Design and Customer Services

To operate and manage the Relationship in

Customers and buyers

Executive
Marketing Operation Finance
Summary
 Competitors Analysis

10%
5%

10% 40%

15%

20%

Lux Safe Guard Dettol Capri Life Boy Others

Executive
Marketing Operation Finance
Summary
 Marketing Mix

Product

High quality
Modern Style
For male and female
Fashion style for young and middle ages
comfortable for all users
Special flavors and fragrance

Executive
Marketing Operation Finance
Summary
The COOL or throughout the ages
Zephyr Chocolate

The new chocolate flavored soap, mmmm good enough

to eat, but its for your skin !
Aamer Abbas

Marketing
Mix
 Marketing Mix

Price

Medium price for normal size product.

High price for high caliber consumers.
Best price in market as compare to
competitor.
The range of price 75 per 120 ml

Executive
Marketing Operation Finance
Summary
 Marketing Mix
Places

Kohinoor CENTER
Al Fathay
E-mart
Sb
Family mart
Hks
Matro, etc

Executive
Marketing Operation Finance
Summary
 Marketing Mix
Promotion

1. Special discount or give coupon during the

festivals and special days.
2. Free gift to whom buy our products over 1000
soap per one time.
3. Give a member card
over than 10,000 5% discount
over than 50,000 VIP card and 10%
4. Lucky draw gift.

Executive
Marketing Operation Finance
Summary
Salman Ayub

Marketing
Strategy
 Marketing Strategy
Q1 Q2 Q3 Q4

2009 2010

Apr May June July Aug Sep Oct Nov Dec Jan Feb Mar
Ads

Billboard
Newspaper
Magazine

Vehicle Ads

Internet
Radio

Event&Expo

Television

Advertising Promote event Event

Executive
Marketing Operation Finance
Summary
 Targeting

years old female

Middle to high
income level

Students and office

employees
People conscious
People troubled
about their skin
by acne

Executive
Marketing Operation Finance
Summary
 Organization Chart

Owners

CEO

Manager 1 Manager 2 Manager 3 Manager 4

Sales & Marketing Purchasing Retailing Accounting

& Finance

Warehouse Shop 1 Shop 2

Executive
Marketing Operation Finance
Summary
 Value Chain Mgt

In Pakisatan Cities

Executive
Marketing Operation Finance
Summary
 Total Quality Mgt

Raw material

Procurement Production
Finished
process
product

Fashion design

Executive
Marketing Operation Finance
Summary
 Total Quality Mgt
1. Training employee 2. Product innovation
How to best service to Double check quality
customer Innovative and fit with
Special Skill such as selling Pakistan market
skill, in different Pakistani
language

3. Cost quality 4. Customer satisfaction

Internal cost (logistic) Provide excellence product
External cost and service
(relationship with supplier
and customer

Executive
Marketing Operation Finance
Summary
Umar Abid

Govt
Regulation
 Govt regulation and property right

The government strict on

copyright

We will register a patent

to prevent the imitators

Executive
Marketing Operation Finance
Summary
 Zephyr's Capital

Total Initial Capital 50,Mllion

Zephyr Capital 6 million
Finance by Long-term Debt 44 Million

Executive
Marketing Operation Finance
Summary
 Investment detail
No Detail (Amount)Rs

1 Capital 50 Million.

2 Land 8 Million

3 Building 5 Million

4 Machinery 20 Million

5 Furniture & Fixture 2 Million

6 Security Expense 5 Million

7 Marketing Expense (advertisement, distribution etc) 2 Million

8 Administration Expense 2 Million

9 Reserve Capital 6 Million

Total 50 Million

Executive
Marketing Operation Finance
Summary
 Per unit Price
Cost of Soap (1000 soaps)
In Rupees
Direct Material & Processing 28,000.00

Packaging 14,000.00
Other Expenses 5500.00
Advertising (20 %) 6900.00
Margin (30%) 9508.00
GST (18%) 7102.24
Factory Rate 71010.24
Factory Rate per Liquid Soap bottle 71010.48 = Rs71.01
1000

= Rs 71.01 per Soap

Retailers Commission 10 %
Maximum Retail Price per bottle 180ml (71.01 + 3.99) Rs75.00
 Conclusion
Zephyr Cares new product Zephyr
Care will definitely create a great
impact in the
environment
The price our soap is low but high
quality as compared to the competitors
because we use latest technology and
efficient method to production this soap.
Due to these qualities the people buy our
soap more as compare to our competitors.
So our company earning a reasonable
profit through to Zephyr soap
Question & Answer