Parallel Sessions of 1st ICGBEC2016

Day 1 (at 3.00 pm - 6.00 pm on Monday, 5th December, 2016)

Topics

Sustainable
Entrepreneurship (1)

Creative Media and

Information Technology

Multidisciplinary Studies

Sustainable
Entrepreneurship (2)

Time /
Venue

Bestari Hall (Level 2)

Moderator:
Dr. Farid Shamsudin
Ms. Christina Tan Li Choo

Room: 2202 (Level 22)

Moderator:
Dr.Arman Ahmad

Room: 2208 (Level 22)

Moderator:
Encik Mohd Zawawi
Mr. Nasharuddin Haniff

Room: 2306 (Level 23)

Moderator:
Prof. Datuk Abdul Halim

Room: 2307 (Level 23)

Moderator:
Prof. Dr. Mohammad
Abdullah Mamun
Siti Khairunnisa

3.00 pm 3.30 pm

6
VIJAYA KUMARAN
RAMASAMY

5
KALSOM SALLEH

102
AIZAT ZAKARIA

49
CHAIBOU ISSOUFOU

45
NEOVA DERENOV BUDHI
ARTI

LEARNING ORGANIZATION
AND
KNOWLEDGE MANAGEMENT
FOR INTELLECTUAL
ENTREPRENEURSHIP IN THE
HIGHER LEARNING
INSTITUTION

THE EFFECT OF
ELECTRONIC DEVICE ON
HUMAN HEALTH

SIGNIFICANCE OF
ISLAMIC CAPITAL
MARKET INSTRUMENTS

13
CHUA CHOON TAK

123
ALFRED LAW KIM SANG

11
PANJI KUSUMA
PRASETYANTO

14
THARMARAJAH
NAGALINGAM

29
NURFAHRAIN AB
RASHID

A STUDY OF INNOVATION
STRATEGY AND
ORGANISATION
PERFORMANCE: A CASE
STUDY OF HAI-O
ENTERPRISE, MALAYSIA

AN INTEGRATIVE APPROACH
TO ANALYZE JOB FACTORS
AFFECTING HR RETENTION OF
GEN Y: STRATEGIC
IMPLICATIONS FOR JOB
DESIGN: A PILOT STUDY

ANALYZE CAPITALIZATION
RATE OF LUXURIANT
HOUSE IN SLEMAN
DISTRICT,
YOGYAKARTA PROVINCE,
INDONESIA

HOW IS MEDICAL
TOURISM PERCEIVED? A
QUALITATIVE STUDY
FROM MALAYSIA

STRATEGIC COMPETITIVE
ADVANTAGE OF HIRING
PERMANENT VS.
CONTRACT EMPLOYEE IN
MALAYSIA: A CASE OF
EDUCATION SECTOR

34
MURAD ATA SAID
MASOOD

40
SHARIF O G SALEM

35
NOOR AINIE BINTI
AMRI
STRATEGIC ORIENTATION
ENHANCING EMPLOYEES
READINESS FOR CHANGE:
MALAYSIAN PUBLIC
SECTOR

1
SUBRAMANIAM
APPAVOO

44
EVI PRIYANTI

AN INVESTIGATION
OF SERVICE QUALITY AND
THE IMPACT ON
CUSTOMER SATISFACTION
IN MOBILE
COMMUNICATION
INDUSTRY IN KLANG
VALLEY MALAYSIA
33.30 pm
- 4.00 pm

4.00 pm 4.30 pm

ASSESSING SUCCESS
FACTORS OF STUDENTS
BEHAVIORAL INTENTION
TOWARDS DISTANCE
ONLINE LEARNING IN
UNIVERSITY EDUCATION

Business Management

THE ROLE OF LEARNERS

PRESENCE IN ASSESSING
LEARNING OUTCOME OF
CONTENT MANAGEMENT
SYSTEM LEARNERS
PERSPECTIVES IN DIFFERENT
APPROACHES

IMPACT OF LINUS
PROGRAM IN A RURAL
SJKT SCHOOL IN HULU
LANGAT DISTRICT,
SELANGOR : CASE
STUDY

STRATEGY OF LOCAL
GOVERNANCE IN THE
DEVELOPMENT OF SPATIAL
JATINANGOR AS
EDUCATION
IN SUMEDANG REGENCY
WEST JAVA PROVINCE

THE PERFORMANCE OF
COOPERATIVES, MICRO SMALL
AND MEDIUM ENTERPRISES,
INDUSTRY, AND TRADE IN
CLOTHING MARKET
REVITALIZATION AND
INSTRUCTION
SUMEDANG REGENCY WEST

JAVA PROVINCE

4.30 pm 5.00 pm

5.00 pm 5.30 pm

5.30 pm 6.00 pm

47
NOR AMINAH MOHD
KHALIL

53
IZDIHAR BAHARIN @ MD
DAUD

AN EVALUATION OF
COMPETITIVE
ADVANTAGES VS.
COMPARATIVE
ADVANTAGES OF SOFT
DRINKS COMPANIES IN
MALAYSIA

DETERMINANTS OF CAPITAL
STRUCTURES OF MALAYSIAN
PN17 COMPANIES

91
MICHELLE ONG ERN RUI

78
SHAZLIN SAMSANI

AGILITY IN LOGISTICS
INDUSTRY: RELATION TO
FIRMS COMPETITIVENESS
IN MALAYSIA

THE INFLUENCE OF REWARD

SYSTEM TOWARDS
CORPORATE CULTURE AND
INNOVATION IN
MANUFACTURING COMPANIES
IN GAINING COMPETITIVE
ADVANTAGE

162
ADIBAH ZAINUALDIN

99
NADIATUL AKMA ROSLE

SOCIAL ENTREPRENEURSHIP
AWARENESS OF GEN X AND
GEN Y IN MALAYSIA

INTENTION TO LEAVE AMONG

EMPLOYEES IN KOLEJ
UNIVERSITI POLY-TECH MARA
KUALA LUMPUR FROM THE
ORGANIZATIONAL JUSTICE
PERSPECTIVE

41
NOR YAZI HJ KHAMIS
EXPLORING THE ENGLISH
FOR SPECIFIC ACADEMIC
PURPOSES
PRACTITIONERS
CHALLENGES TEACHING
TECHNICAL AND
ENGINEERING CONTEXT

36
JAMSHED BUTT

42
AZWIN ARIF ABDUL
RAHIM

89
SHEIKH MUHAMAD
HIZAM

CONFIRMATION OF
MOBILE LANGUAGE
LEARNING FRAMEWORK
ELEMENTS FOR
ENGINEERING
AND TECHNOLOGY

STRESSOR AND
TURNOVER AMONG
MARA ENTREPRENEURS
IN MALAYSIAN SMES: AN
EXAMINATION USING
ASSET

83
MOHD SHAFEIRUL
ZAMAN BIN ABD MAJID

95
M.T. HIRNISSA

92
SITI NURAINI

THE CONTRIBUTIONS OF
SMALL AND MEDIUM
ENTERPRISES (SMES) ON
MALAYSIAN ECONOMIC
GROWTH: A SECTORAL
ANALYSIS

ANALYSIS OF POVERTY,
DISPARITIES, REGIONAL
INCOME AND HUMAN
DEVELOPMENT IN EAST
JAVA

TO GAMIFY OR NOT? A
CONCEPT PAPER ON THE
EFFECTIVENESS OF
USING MEDIA

THE IMPACT OF
ETHNICITY, RELIGIOSITY,
AND SOCIAL MEDIA
ON ATTITUDE TOWARDS
POLITICS IN PAKISTAN

38
MENAMBIGAI
KURUPATHAM
A STUDY OF FACTORS
THAT DETERMINE
SELECTION OF CHILD CARE
CENTERS IN PENANG,
MALAYSIA

90
PETER YACOB
SUSTAINABLE GREEN
PRACTICES: EMPIRICAL
EVIDENCE FROM
MALAYSIAN E&E
MANUFACTURING SMES

Parallel Sessions of 1st ICGBEC2016

Day 2 (at 9.00 am - 1.00 pm on Tuesday, 6th December, 2016)
Topics

Sustainable
Entrepreneurship (1)

Business Management

Creative Media and

Information
Technology

Multidisciplinary
Studies

Sustainable
Entrepreneurship (2)

Multidisciplinary Studies

Time /
Venue

Bestari Hall (Level 2)

Room: 2202 (Level 22)

Moderator:
Dr. Aimi Zulhazmi

Room: 2208 (Level

22)
Moderator:
Dr Baruddin
Mohammed
:

Room: 2305 (Level 23)

Moderator:
Dr. Omer Alaeddin

Room: 2306 (Level 23)

Moderator:
Mohamed Riyas

Room: 2307 (Level 23)

Moderator:
Christina Tan Li Choo

149
Suha Foud Salem

137
HIDYATUL HUSNA
BINTI ABDUL MALEK

20
NUR SYAHIREEN
SUKRI

131
ARUN KUMAR
LOGANATHAN

THE RELATIONSHIP
BETWEEN
MOTIVATION AND
EMPLOYEE RETENTION
AMONG ACADEMIC
STAFF IN KOLEJ
UNIVERSITI POLY-TECH
MARA (KUPTM) KUALA
LUMPUR

AN EVALUATION OF
GENERATIONAL
ACCEPTANCE TO
VIRTUAL OFFICE
ARRANGEMENT: A
CASE OF PETRONAS
ICT SDN BHD

A STUDY OF
CORPORATE SOCIAL
RESPONSIBILITY AS A
SOURCE OF EMPLOYEE
SATISFACTION FOR
CONSULTING
ENGINEERING FIRMS IN
BUILDING
CONSTRUCTION
INDUSTRY IN KLANG
VALLEY

10
MUHAMMAD NAJIB
BIN ALI

146
Nor Fairuz Syazana
Nor Fauzi

140
SUHAILY MOHD
RAMLY

SENIOR CITIZEN
RETIREMENT
CONCEPTS: A REVIEW
FROM DIFFERENT
COUNTRIES

FACTORS AFFECTING
THE INTENTION TO
STAY AMONG SPA
THERAPIST IN
MALAYSIA

RECIPROCITY AND
SENSE OF COMMUNITY
AS ANTECEDENTS TO
STORE EQUITY AND
STORE LOYALTY IN
CONTEXT OF
NEIGHBOURHOOD
STORE

Moderator: Dr. Nazatul

Shima
Nasharuddin Haniff
9.00 am 9.30 am

9.30 am 10.00 am

132
K.SUNDERA
SIRINGIVI

8
NURUL AR RASYID
MD SAAD

A STUDY ON FACTORS
THAT CONTRIBUTE TO
DELAYS IN
CONSTRUCTION
INDUSTRIES IN KLANG
VALLEY

FACTORS
INFLUENCING THE
COMMITMENT
TOWARDS CAREER
ENHANCEMENT
AMONG ACADEMIA AT
KOLEJ UNIVERSITI
POLY-TECH MARA
KUALA LUMPUR

157
Gowri Kirubamoorthy

51
SYAWAL FITRIADY

CULTURAL
INTELLIGENCE AND
CROSS-CULTURAL
ADJUSTMENTS:
IMPACT ON GLOBAL
MOBILITY INTENTIONS

THE INFLUENCE OF
MANAGEMENT
PRACTICES ON
SERVICE RECOVERY
PERFORMANCE,
TURNOVER
INTENTION AND JOB
SATISFACTION
AMONG FRONT LINE
EMPLOYEES BANK OF

The Role of Teacher

Self Efficacy and
School
Management
System on
Teachers Intention
to Use Interactive
Whiteboard (IWB)
at High Schools in
Gaza Strip TAM
Model Approach

7
R AMIRAH
SUHAIMI
THE ROLES OF KEY
PERFORMANCE
INDICATOR FOR AN
EFFECTIVE
STRATEGY
EXECUTION: A
CASE OF FOOD
AND BEVERAGE
INDUSTRY

ACEH OF INDONESIA

10.00
am10.30 am

28
M.JANANI

85
ZETTI ADELA
BINTI ZOLKEPLI

46
NURRAFIDAH BIN
SAHIDAN

100
ISWANA
ISMAYATIM

TELEGRAM AS A
MEDIUM OF PEER
REVIEW IN
EFFECTIVE
PRESENTATION

THE ROLE OF
BALANCED
SCORECARD FOR
STRATEGY EXECUTION
SUCCESS

THE IMPACT OF JOB

INSECURITY AND
CAREER
DEVELOPMENT ON
EMPLOYEES
INTENTION

76
NUR NAJWA
HAMIZAH

112
KHAIRUL AZRIN
BIN MOD RIFAT

77
LIM LEI SIR

156
Adib Muliyani
Mohd Amin

THE RELATIONSHIP
BETWEEN
PERSONALITY TRAITS
AND CONFLICT
MANAGEMENT
STYLES AMONG
MANAGERS IN PUBLIC
LISTED COMPANIES

The Relationship
between Ownership
Structure and
Board Composition
on Intellectual
Capital Value and
Corporate
Performance:
Evidence from
Malaysian
Technology
Industry

18
SHEENA SARA
SURESH PHILIP

158
Jaya Priah
Kasinathan

111
Shahrin Hashim

103
FAKHRUL HISYAM

INNOVATION
INVESTMENT,
CORPORATE
GOVERNANCE AND
FIRM PERFORMANCE:
AN EMPIRICAL STUDY
OF TECHNOLOGY &

The Effects of
Emotional Labour on
Private University
Lecturers

Tweet and Click;

Connecting with
the Millennial
Consumers

PURCHASE INTENTION
TOWARDS
COUNTERFEITING
LUXURIES FASHION
PRODUCT AMONG
UNDERGRADUATE
STUDENT IN UNIKL

A FACTORIAL STUDY
OF PERSUADING
EFFECT OF MALL
AESTHETICS ON
SHOPPERS PURCHASE
INTENTIONS WITH
REFERENCE TO
CHENNAI
10.30am
11.00am

63
Thillai Raja Pertheban
ENHANCING SUPPLY
CHAIN AMBIDEXTERITY
BY ADAPTING
RESILIENCY

11.00am
11.30am

23
MUHAMMAD
KHAIRUL ANUAR
AHMAD
CONTRIBUTING
FACTORS ON TRUST
FOR E-BUSINESS IN
MALAYSIA:
CUSTOMER
PERSPECTIVES

The Impact of
Healthcare Service
Quality, Patient
Perceived Value and
Patient Satisfaction on
Patient Loyalty in
Private Healthcare
Sector

EMPIRICAL STUDY OF
CORPORATE
GOVERNANCE ON
PUBLIC LISTED
COMPANIES IN
MALAYSIA

72
IRSYAD ZAHRAN
THE AWARENESS OF
GEN ZS TOWARD
HALAL FOOD
INDUSTRY

114
Linggeswary
Thinaharan
Teaching
Competencies and
Quality among
Expatriate
Academicians and
Local Academicians in
Malaysian Higher
Education Institutions

25
MUHAMMAD NUR
FALAKH SAID

71
SHEIKH MUHAMAD
HIZAM

IDENTIFICATION OF
FACTORS
CONTRIBUTES TO
UNIKL BUSINESS
SCHOOL GRADUATES
UNEMPLOYMENT

ANALYSIS OF
EXHAUSTION RELATED
PSYCHOLOGICAL RISK
FACTORS AMONG OIL
AND GAS TANKER
DRIVERS IN MALAYSIA

NON-TECHNOLOGY
PUBLIC LISTED
COMPANIES IN
MALAYSIA

11.30am12.00pm

12.00pm12.30pm

12.30pm
- 1pm

64
Roger Tan Chai Wha

73
Nur Safia Amira

PUBLIC ACCEPTANCE
ON SAVING LIVES
USING TASER
FOR ROYAL
MALAYSIAN POLICE

The Usage of
Cosmetic in Malaysia:
Understanding the
Major Factors that
Affect the Users

118
NWOKOLO EBUKA
PAUL

24
MUHAMMAD
FADHLI TAHARIM

EMPLOYEE
ENGAGEMENT AS A
DETERMINANT
FACTOR FOR
EMPLOYEE
PERFORMANCE: A
CONCEPTUAL
FRAMEWORK

THE ASSESSMENT ON
THE ACCEPTANCE OF
MOBILE BANKING
AMONG MALAYSIAN

96
NOR AZMAN BIN
MELI

134
NUR ADILAH MOHD
NORDIN

IMPACT OF
LEADERSHIP STYLE ON
ORGANISATIONAL
COMMITMENT AMONG
EMPLOYEES OF
POWER UTILITY IN
SABAH: ROLE OF

AN IDENTIFICATION
ON THE EXISTENCE
OF BEHAVIOURS
RELATED TO
WORKPLACE
BULLYING AT THE
WORKPLACE IN

27
KHAIRUL
NAZREEN
MUSTAFA KAMAL
INTERNET BANKING
SECURITY ISSUES:
CUSTOMER
PERSPECTIVE

65
NUR FARAH
SYAHIRAH
STUDY ON CHILD
SEXUAL ABUSE

61
NORIZZATI AHSRI

66
FIKHRI NOREFENDI

C2B INCREASE
STUDENTS
ENROLMENT

MEDICAL CANNABIS:
IN MEDICINE
PERSPECTIVE FOR
HUMAN

74
SITI NURAIN

130
JOANNE HEE NYUN
TOW

E-Commerce Issues
on Customers
Awareness in
Malaysia

AN INTEGRATED
CONCEPTUAL
FRAMEWORK
MEASURING EFFECTS
OF EXOGENOUS
VARIABLES ON BRAND
LOYALTY: EMPIRICAL

136
FITRI NUR ADIBA
BINTI AHMAD
FARIZAN
AN EVALUATION OF
TRAINING AND
DEVELOPMENT
IMPACT ON
EMPLOYEE JOB
PERFORMANCE
21
IZZAT ESKANDAR
SAMSUL HUSNI
IDENTIFICATION OF
CHALLENGES FACED
BY MALAY WOMEN
ENTREPRENEURS

128
MUHAMMAD NUR
IKMAL MOHD
HANAFISAH
EVALUATION
COMMUTER
PASSENGER
SATISFACTION WITH
THE SERVICES
PROVIDED BY RAIL

70
ADAM KHUZAINI
MOHD SAFFIAN
SAFETY AT
WORKPLACE ENHANCE
PRODUCTIVITY

68
MOHAMAD HANIFF
HANAFI MOHD
ADERIS
HALAL FOOD: STUDY
ON NON MUSLIM
ACCEPTANCE

159
Muhammad Zahim
Ghazali
TALENT ISSUE IN
ISLAMIC FINANCE
INDUSTRY

WORK MOTIVATION
AND ROLE AMBIGUITY

KLANG VALLEY

STUDY ON
COFFEEHOUSE
BRANDS FOR YOUNG
CONSUMERS

TRANSPORTATION

Parallel Sessions of 1st ICGBEC2016

Day 2 (at 2.00 pm - 5.00 pm on Tuesday, 6th December, 2016)
Topics

Sustainable
Entrepreneurship (1)

Business
Management

Creative Media
and Information
Technology

Multidisciplinary
Studies

Sustainable
Entrepreneurship (2)

Multidisciplinary
Studies

Time /
Venue

Bestari Hall (Level 2)

Moderator:
Mohamed Riyas

Room: 2202 (Level 22)

Moderator:
Ms. Christina Tan Li
Choo

Room: 2208 (Level

22)
Moderator:
Dr Norehan
Hussein

Room: 2305 (Level

23)
Moderator:
Dr Zarehan
Samsudin

Room: 2306 (Level 23)

Moderator:
Dr. Rosli Hassan

Room: 2307 (Level

23)
Moderator:
Dr Farha Abd
Ghapar

2.00
pm 2.30
pm

9
TENGKU SAZALI
TENGKU MUZANI

17
NUR AZLIN YAHYA

22
MUNIRAH
ZAWAWI

26
NORHUSNADIRA
AMINUDIN

15
ASAD IQBAL

31
ISHAK BIN ABDUL
RAHMAN

IDENTIFICATION OF
THE MOST
RELIABLE AND
EFFECTIVE SOCIAL
MEDIA USED BY
HIGHER LEARNING
INSTITUTIONS IN
MALAYSIA:
STUDENT
PERSPECTIVES

TOURIST
EXPECTATIONS ON
HOMESTAY SERVICES
IN MALAYSIA

THE IMPACT OF
STRATEGIC HUMAN
RESOURCE
MANAGEMENT ON
ORGANIZATIONAL
PERFORMANCE

30
NUR MUHAMMAD

143
MASZNIM BIN

88
MOHD JOHARI

AN EVALUATION OF
PUBLIC
TRANSPORTATION
SYSTEM IN GAINING
COMPETITIVE
ADVANTAGE: A
CASE OF KLANG
VALLEY, MALAYSIA

2.30
pm -

151
JONATHAN MAMANGKIANG

AN EVALUATION OF
EFFECTIVE CHANGE
MANAGEMENT
TOWARDS CHANGING
ORGANIZATIONAL
CULTURE IN MALAYSIA

16
DR MOHD HAIZAM

THE IMPACT OF
ONLINE BANKING
ON
ORGANISATIONAL
EFFICIENCY IN
MALAYSIA

121
MOHD HAFIZUL

3.00
pm

3.00
pm3.30
pm

3.30p
m4.00p
m

FACTORS THAT AFFECT

TECHNNOPRENEURSHIP:
A META ANALYSIS

94
JENNIFER HOSSAIN
EXPERIENTIAL OPEN
INNOVATION AND COCREATION IN GLOBAL
ENTREPRENEURSHIP

147
MOHD FIKRI ISHAK

MOHD SAUDI
THE EFFECT OF
PERFORMANCE
MANAGEMENT
SYSTEM
IMPLEMENTATION: THE
CASE OF A MALAYSIAN
SERVICE
ORGANIZATION FROM
BSC LEARNING AND
GROWTHS
PERSPECTIVE

84
ZAID BIN MAT
YUSOP

STUDENTS
SATISFACTION IN THE
CONTEXT OF KOLEJ
UNIVERSITI POLY-TECH
MARA KUALA LUMPUR

TBA

SYAZWAN ABD
AZIZ
AN EVALUATION OF
WIRELESS
TECHNOLOGY
IMPACTS ON
EDUCATION AND
TRAINING

12
CHEAH EE PHENG
CUSTOMER
LOYALTY TOWARDS
ONLINE SHOPPING
IN KLANG VALLEY,
MALAYSIA

TBA

CRM adoption by
Malaysians SMEs: The
relationship of CRM
implementation effect
on RM towards firms
performance.

YAHAYA

IDHAM AMIRUDDIN

BIN ISMAIL

AN EVALUATION
OF UNIKL
STRATEGIC
POSITIONING IN
GAINING
COMPETITIVE
ADVANTAGE
TOWARDS
STUDENTS
FACILITIES:
A CASE OF UNIKL
BUSINESS SCHOOL

AN EVALUATION ON
STRATEGIES AND
STRATEGIC
MANAGEMENT
PRACTICES IN
GOVERNMENT SECTOR
IN GAINING
COMPETITIVE
ADVANTAGE: A CASE
OF MALAYSIA

THE HOUSING
AFFORDABILITY
ISSUES OF THE
MIDDLE-INCOME
HOUSEHOLDS
GROUPS IN
MALAYSIA

117
ASIF MAHBUB
KARIM

161
Nasharuddin Haniff

33
JENIFER MARY

TECHNICAL
VOCATIONAL
EDUCATION AND
TRAINING (TVET): A
CASE STUDY ON
BANGLADESH
PERSPECTIVE

CHALLENGES OF
MALAYSIAN RURAL
SMALLHOLDERS COOPERATIVES ON THE
IMPLEMENTATION OF
TRANS-PACIFIC
PARTNERSHIP
AGREEMENT

A STUDY ON THE
PERCEIVED RISK IN
ONLINE SHOPPING
AMONG COLLEGE
GOING WOMEN
STUDENTS IN
TIRUCHIRAPPALLI
CITY

148
ROSELAN ABDUL
RAHMAN

127
NOORRAHA ABDUL
RAZAK

MORPHOMETRY
ANALYSIS IN SUBWATERSHED OF
SUNGAI SEDIM
KULIM, KEDAH,
MALAYSIA

MEASURING THE
EFFICIENCY OF
ENTREPRENEURSHIP
SECTOR OF MARA
PROGRAMMES

TBA

4.00p
m4.30p
m

TBA

TBA

TBA

TBA

TBA

TBA

4.30p
m-

TBA

TBA

TBA

TBA

TBA

TBA

5.00p
m