CHEESEKUT LOVERS - UiTM Segamat

BUSINESS PLAN
CHEESEKUT LOVERS
PREPARED BY:
AHMAD SHAZNI HANIFF BIN ABDULLAH (2013494118)
MUHAMMAD NAJMUDDIN BIN MOHD TAHIR (2013232912)
NOOR FITRIAH BINTI YUSOF (2013252388)
NUR SHUHAILA BINTI SHAMSUDDIN (2013674746)
NUR AMIRAH BINTI HUSSIN (2013898354)
CLASS:
JCS1435B
DATE OF SUBMISSION:
25 August 2015
Diploma in Mathematical Science,

MARA University of Technology,
Johor Branch, Segamat Campus,
85009 Segamat,
Johor Darul Takzim.
___________________________________________________________________
Nor 'Azurah Binti Md Kamdari

Lecturer of ENT300,
MARA University of Technology,
Johor Branch, Segamat Campus,
85009 Segamat,
Johor Darul Takzim.
25th August 2015
Sir,
Submission of Business Plan Proposal (ENT300)
Referring to the subject stated above, we would like to submit the proposal of our
project paper for our ENT 300 subject.
2.
This business plan was completed according to the guidelines and
requirements given according to our subject syllabus. This business plan also
constructed to serve as a blueprint and guide for a proposed business venture which
covers administration, marketing, operation and financial aspects.
3.
We hope that this business plan that we proposed does fulfil your obligations.
Any mistakes or lack in any area falls fully on us and we appreciate any comments
or remarks on our project in order to help us improve it and improve ourselves as
well.
4.
Thank you for your guidance and time to go through our business plan and
analyse it. With all our efforts we hope that you will approve this business plan that
we produced. Finally, with the cooperation that arises among us can enhance a good
collaboration.
Yours sincerely,
Shazni
_______________
Ahmad Shazni Haniff Bin Abdullah
General Manager,
Cheesekut Lovers
ACKNOWLEDGEMENT
In the name of Allah, the Most Gracious, the Most Merciful. Alhamdulillah praises to
Allah for the strengths and His blessing in completing this project paper for ENT 300.
In these modern days, it is important to be aware and prepared if we want to
be in one of the areas of perspective after we graduate. For the prospect of
business, this business plan is hope to be one of the ways for us to develop our
ability and interest and as an encouragement of becoming an educative business
people. This business plan can be effectively used for those who want to create a
new business or to the new entrepreneur.
In performing our assignment, we had to take the help and guideline of some
respected persons, who deserve our greatest gratitude. In order to complete this
project, we had to encounter many problems and obstacles. However, tolerance and
cooperation as well as valuable comment suggestions from each members, this
project has been successfully completed.
The completion of this assignment gives us much pleasure. Special

appreciation goes to Puan Nor 'Azurah Binti Md Kamdari for giving us a good
guideline for assignment throughout numerous consultations. Sincere thanks to all
parties that have made valuable comment suggestions on this project which gave us
an inspiration to improve our project. We are thankful for their aspiring guidance,
invaluably constructive criticism and friendly advice during the project work.
Last but not least, our deepest gratitude goes to our beloved parents for their
endless love, prayers and encouragement. To those who have directly and indirectly
guided us in completing this project, your kindness means a lot to us. Thank you
very much.
INTRODUCTION
Our company produces food-based product. Based on what we are

producing, we decided to name our company as Cheesekut Lovers. It is inspired by
our General Manager, Ahmad Shazni Haniff Bin Abdullah who loves cheese. Why
Cheesekut Lovers? This is to appreciate those who enjoy eating cheesekut. The
main objective of our production is to make an innovation on cheese cakes.
Since cheese cake is too mainstream, our company come out with a new
recipe which is cheesekut. Cheesekut is basically a lighter version of cheese cake
which uses biscuits instead of flours as the main ingredient. Other than plain
cheesekut, we are also introducing a variety kind of flavours for our cheesekut. For
instance, blueberry cheesekut, strawberry cheesekut, oreo cheesekut and original
cheesekut.
Our business is owned actively by partnership. The partnership is leaded by

General Manager, Ahmad Shazni Haniff Bin Abdullah, followed by Muhammad
Najmuddin Bin Mohd Tahir as Marketing Manager. Besides that, Administration
Manager is entitled to Nur Amirah Binti Hussin, followed by Noor Fitriah Binti Yusof
as Operational Manager. Last but not least, Financial Manager is entitled to Nur
Shuhaila Binti Shamsuddin. As we are new in this food industry, we are fully aware of
the potential competitors. Therefore, we have decided to only open a small premise
and focus on our business instead of opening a few branches.
Our company is located at G68, Ground Floor, Mahkota Parade, Jalan

Merdeka, 75000 Melaka, Malaysia. 1st November 2015 was the day of the company
establishment. Our new product has been commencing on 1st January 2016.The
name of our product are Original Cheesekut, Blueberry Cheesekut, Strawberry
Cheesekut, and Oreo Cheesekut. Our target markets are youngsters and Malacca
citizens. Apart from that, we are also targeting tourists since tourism is a booming
industry in Malacca.
The main reason of preparing this business plan is to convince the investors
to invest in our business. By reviewing our business plan, the investors can
understand the flow of our business better and how the business will benefit them.
So, a good business plan will surely enhance the interest of investors to further give
their full commitment in expanding the business.
All in all, we believe that our business has good future prospects. It is
because our product differs from others in a unique and creative ways. This
uniqueness will stimulate the taste buds of our customer to long for our luscious
cheesekut.
The purpose of the business
Apart from gaining a good profit, to go public and be known to all the
population is the long-term goal of Cheesekut Lovers. In the long run, our company
hope to expand our operations across the whole country. The purpose of this
business plan is:
i.
Allow the entrepreneur to view and evaluate the purposed business ventures
in an objective, critical, and practical manner.
ii.
Analyse and evaluate the viability of a proposed venture.
iii.
Convince relevant parties as the investment potential of the project
iv.
Act as guideline in managing the business
v.
Allocate business resource effectively
Company Background
Name of the Company
Business Address
Cheesekut Lovers
G68, Ground Floor, Mahkota Parade,
Website
E- mail
Telephone Number
Fax Number
Form of Business
Main Activity
Date of Commencement
Date of Registration
Registration Number
Name of Bank
Bank Account Number
Jalan Merdeka, 75000 Melaka

Facebook page : Cheesekut Lovers
cheesekut.lovers@gmail.com
06 - 283 8382
Partnership
Manufacturing and selling cheesekut
1st November 2015
1st August 2015
JM0120359-V
Maybank
553058010247
Vision and Mission
Vision
To dominate the market in the next few years
To become a well-known company
To establish Cheesekut Lovers as an international cheesekut brand
Mission
To prioritise our customers
Provide a high quality product at an affordable price
To create opportunities for the investors and individuals who are
interested in helping the Cheesekut Lovers to achieve success
To open up a few branches all over Malaysia
Organizational Chart
GENERAL MANAGER
AHMAD SHAZNI HANIFF BIN ABDULLAH
ADMINISTRATIVE
MANAGER
NUR AMIRAH BINTI HUSSIN
FINANCIAL MANAGER
NUR SHUHAILA BINTI
SHAMSUDDIN
MARKETING MANAGER
OPERATIONAL MANAGER
MUHAMMAD NAJMUDDIN BIN MOHD TAHIR
NOOR FITRIAH BINTI YUSOF
WORKER
Logo and Motto
Logo
Image of biscuit and cheese - represents the main ingredient of our product
which is cheesekut
Red colour
- represents the colour of customers' hearts who love
cheesekut
Motto
" A little sweetness in a wicked way "
The sweetness in our cheesekut makes our customer craves for more in a wicked
way. The meaning behind this is when our customer tasted the cheesekut, they will
be tempted to grab and get some more.
SHAREHOLDERS' BACKGROUND
General Manager of Cheesekut Lovers
Name of Partners
Identity Card Numbers
Permanent Address
Correspondence Address

850208-14-6121
No 17, Jalan Mulia 1/5, Taman Bukit Mulia, Bukit
Antarabangsa, 68000 Ampang, Selangor
No 30, Jalan Rambai Jaya 2, Taman Rambai
Jaya,75250 Bukit Rambai, Melaka
E- Mail
haniff.CL@gmail.com
Telephone Number
Date of Birth
Marital Status
Academic Qualification
012-3386238
8 February 1985
Married
Master in Business Management (UM Kedah)
Bachelor in Business Administration (UM)
Diploma in Business Study (Uitm Segamat)
Course Attended
International Business Management Programme

(London)
Skills
Able to manage business smoothly and a good leader
Experiences
Present Occupation
Previous Business Experience
Maybank (3 years experience)

General Manager at Cheesekut Lovers
Executive Manager of Maybank
Marketing Manager of Cheesekut Lovers
Name of Partners
Muhammad Najmuddin Bin Mohd Tahir
871002-14-6665
Permanent Address
No 50, Jalan Perubatan 30, Taman Universiti,
81300 Johor Bahru, Johor

E- Mail
najmuddin.CL@gmail.com
Telephone Number
Date of Birth
Marital Status
011-12007555
2 October 1987
Married
Bachelor in Marketing (UiTM Puncak Alam)
Course Attended
Skills
Diploma in Banking (UiTM Segamat)

Marketing Training Seminar (Pulau Pinang)
Good in communication skills (fluent in Malay,
Experiences
Present Occupation
English and Arabic)

Zalora (2 years experience)
Marketing Manager at Cheesekut Lovers
Marketing Assistant at Parkson
Administration Manager of Cheesekut Lovers
Name of Partners
Nur Amirah Binti Hussin

890113-01-5006
Permanent Address
E- Mail
Telephone Number
Date of Birth
Marital Status
Course Attended
Skills
Experiences
Kampung Melayu Mukim 18, 83500 Parit Sulong, Batu

Pahat, Johor
No 7, Jalan Rambai Jaya 7, Taman Rambai Jaya,75250
Bukit Rambai, Melaka
amirah.CL@gmail.com
013-7257125
13 January 1989
Single
Bachelor in Office Management (Uitm Lendu)
Diploma in Information Management (Uitm Segamat)
Information and Technology Programme (Melaka)
Major in computer skills (microsoft)
Pearson (1 year working assistant)
Present Occupation
Administration Manager at Cheesekut Lovers

Admin assistant at Pearson Company
Operational Manager of Cheesekut Lovers
Name of Partners
Noor Fitriah Binti Yusof

900303-13-6394
Permanent Address
E- Mail
Telephone Number
Date of Birth
Marital Status
Course Attended
Skills
Experiences
Present Occupation
JS1E/355 Lorong 4, Persiaran Datuk Temenggung

Oyong, ABF Housing, 97000 Bintulu, Sarawak
fitriah.CL@gmail.com
012-3382952
3rd March 1990
Married
Bachelor in Business Administration (UiTM Shah Alam)
Diploma in Business Study (UiTM Segamat)
Operation Management Programme (Kuala Lumpur)
Ability in organizing project
Advaltech Sdn Bhd (1 year working experience)
Operation Manager at Cheesekut Lovers
Assistant Human Resource at Monarch Company
Financial Manager of Cheesekut Lovers
Name of Partners
Permanent Address
E- Mail
Telephone Number
Date of Birth
Marital Status
Course Attended
Skills
Experiences
Present Occupation
Nur Shuhaila Binti Shamsuddin

900825-01-6478
No 9, Jalan Indah 4/2,
Taman Bukit Indah,
81200 Johor Bahru, Johor
shuhaila.CL@gmail.com
012-2581795
25th August 1990
Married
Bachelor in Islamic Financial (UiTM Shah Alam)
Diploma in Banking (UiTM Segamat)
Auditing Programme at Bursa Saham Malaysia
Able to make perfect account
Pepsico (1 year experience)
Financial Manager at Cheesekut Lovers
Accountant at Reckitt Benckiser Sdn. Bhd.
LOCATION OF THE BUSINESS
Location of Business
Location of Mahkota Parade:
Building
This shop lot is located at the ground floor of the Mahkota Parade
Mall
It is shop lot G68
The size of the shop lot is 725 square feet but we only rent for
362.5 square feet depending on the space that we need

The rental is RM 3500 per month
Basic amenities
Wiring for electricity and water is provided by the shopping complex so
we only need to buy the equipment and pay for the bills every month
There are also other facilities in the Mahkota Parade Mall near our
shop lot, which are:
Praying area
Parking area
ATM Machine
Public Toilet
ADMINISTRATION PLAN
INTRODUCTION
Administration plan is the main aspect in every organisation because it was

the support operations of an organisation. They ensure that there is effective
information flow and that resources are employed efficiently throughout a business.
Through administration plan, we can identify everything we want to know about the
organization because it is important for administrative managers to stay up to date
on developments in the business and office environment.
Administrators undertake a range of functions to make sure the administration
activities within an organisation run smoothly. They may be responsible for the
management of human resources, budgets, accommodation and property facilities
and records.
Since administration planning is important, we have created and prepared a
systematic administration system to stabilize and prepare our business in the
future.It will include all administration aspect such as position of workers, task and
responsibility for each workers, schedule of remuneration, prepare office equipment
needed and business budget.
With a systematic system, we can prepare the structure on how to run a
business efficiency and effectively. Then, we can make sure the business will reach
its goals and become more successful in the time being. Finally, the business will
have potential to compete with other competitors in the business field.
ORGANIZATIONAL CHART
GENERAL MANAGER
AHMAD SHAZNI HANIFF BIN ABDULLAH
ADMINISTRATIVE MANAGER
NUR AMIRAH BINTI HUSSIN
FINANCIAL MANAGER
NUR SHUHAILA BINTI SHAMSUDDIN
MARKETING MANAGER
OPERATIONAL MANAGER
MUHAMMAD NAJMUDDIN BIN MOHD TAHIR
WORKER
MANPOWER PLANNING
List of Personnel
POSITION
NUMBER OF PERSONNEL
General Manager
Administrative Manager
Financial Manager
Marketing Manager
Operation Manager
Worker
TOTAL
SCHEDULE OF TASK AND RESPONSIBILITIES
POSITION
TASK AND RESPONSIBILITIES
General Manager
To identify and manage the business toward the
objectives, mission and vision.

Develop the business strategies to reach the
business objectives.
To planning the business flow effectively and
efficiency.
To make sure that the business are done towards
the business goals and are under control.

Lead and guide the subordinates with their works.
Create a good relationship with subordinates and
ensure each subordinates carry out their tasks
Administrative
Manager
efficiently.
Analyse situations to make good decision
making.
Record and manage the organization document.
Deals with the suppliers.
Helping general manager manage the company.
Checking stock to determine inventory level,
anticipating needed supplies, and expending
Marketing Manager
orders for supplies, verifying receipt of supplies.

Responsible in administration activities and
arrange the entire personnel administration plan.

Controlling the staff salary.
Analyse market trends and recommend changes

to marketing and business development
strategies based on analysis and feedback.

Always try to create new idea in marketing of the
product which to introduce and able to promote
the product as well as companys name.

To promote the business to the customer with the
best alternatives and search for new potential
customer to increase the sales.

To identify the competitors and their strength,
weaknesses, opportunities and threat compared
to our firm.
To make sure that the customers are satisfied
with the products or business transactions
Operation Manager
Financial Manager
services by asking them from the time to time.

Monitoring competitor activity.
Conducting market research.
Know all the amount raw materials that are
needed and the transformation process.

Responsible in creating quality product which
satisfy the customer's taste.

To identify and keep in touch with the suppliers
that offers better price and services.

To identify and keep in touch with the suppliers
that offers better price and services.

Train the new workers and give each of them a
task.
Deals with all the financial transaction in the
business.
Responsible in identifying the relevant sources of
finance.
Prepare the financial analysis for a period of time
and give a full report to the general manager.

Receive and analyse the budgets from the
administration, marketing and operation budgets
Worker
and send a report to the general manager.

Responsible in gathering the financial input and
output.
Estimate the ratios to know the profit per month.
In charge as a cashier and manage the payment
process and control the cash flow.

Budgeting, controlling costs and keeping the
organization on track financially.

Clean the shop and office
Help making the product for the shop
Help selling the product
SCHEDULE OF REMUNERATION
POSITION
NO. OF
STAFF
General Manager
MONTHLY
SALARY
(RM)
1 400
EPF
(RM)
(13%)
SOCSO
(RM)
(1.75%)
TOTAL
(RM)
182
24.5
1 606.5
Administrative
Manager
1 400
182
24.5
1 606.5
Operational
Manager
1 400
182
24.5
1 606.5
Marketing Manager
1 400
182
24.5
1 606.5
Financial Manager
1 400
182
24.5
1 606.5
Workers
900
117
15.75
1032.75
TOTAL
7 900
1 027
138.25
9 065.25
OFFICE FURNITURE, FITTING AND OFFICE SUPPLIES
List of Furniture and Fittings

TYPE
Managers table
Managers chair
QUANTIT
Y
PRICE/UNIT
(RM)
TOTAL
(RM)
100.00
100.00
90.00
90.00
10.00
10.00
90.00
90.00
100.00
100.00
1 200.00
1 200.00
199.00
199.00
60.00
60.00
20.00
40.00
Dustbin
Cabinet File
Fire extinguish
Desktop
Printer
Telephone
Fluorescent
916.00
916.00
11
2 785.00
2 805.00
lamp
Air-conditioner
TOTAL
ADMINISTRATION BUDGET
ITEM
Fixed Asset
Furniture and fitting
Renovation cost
Working Capital
Salary:
EPF
SOCSO
Rental
Bills:
Electricity
Telephone
Water
Other Expenses
Business registration
and license
Halal Certificate
Deposit rent
FIXED
ASSETS
MONTHLY
EXPENSES
(RM)
OTHER
EXPENSES
(RM)
2 805.00
7000.00
.
7 900.00
1 027.00
138.25
3 000.00
350.00
50.00
250.00
260.00
100.00
3 500.00
30.00
Stationery
TOTAL
9 925.00
12 715.25
MARKETING PLAN
3 890.00
Marketing Plan
Marketing is the management process for identifying and satisfying customer

needs. The concept of our marketing is based on the achievement and
effectiveness of the marketing to increase our sales and services that refers on
needs and wants of customers to achieve high profit from our target market. We
are introducing a new food-based product which is cheesekut. Through marketing
plans, we are using a few kinds of promotional methods in order to capture the
heart of our customers. Some of the methods are by distributing flyers and
putting up a banner.
Objectives:
To increase product sales
To introduce new product to the market
To place ads at tourist centre of attraction
To enhance market acceptance
Description of products
Product
Features
Description
Food-based product (dessert)

A variety topping flavours:
Blueberry
Strawberry
Oreo
Biscuits layered with cheese
Materials
Benefits
Best served cold dessert
Biscuits
Cream cheese
Condensed milk
Low-fat milk
Topping (blueberry, strawberry, oreo)
Simple and easy to make

Food you can eat all day long
Affordable price
Suitable for any occasion
Table 1.0 Product description
Oreo Cheesekut
Strawberry Cheesekut
Original Cheesekut
Blueberry Cheesekut
Table 1.1 Product illustration
Target market
Psychographic Segmentation
Target market is one of the most important parts in marketing plans. The
question is who will be the consumer of our product? In Malaysia, cheese is very
familiar among us. As we are concern about this, we are targeting the citizens of
Malacca, tourists and youngsters. As far as we know, tourist is very synonym with
cheese because cheese is imported from their country and widely used in their
food. So they may be more interested in eating this cheesekut.
We have estimated the size of our target market which is 860 000 people. Our
target market comprises of Malacca citizen (60%), tourist (25%) and people
nearby Malacca(15%).
Percentage
Citizens
Tourists
Others
15%
25%
60%
Figure 1.3
MARKET SIZE
Average price per unit of product
Variable Cost:
Cheesekut per unit: RM 2.12/unit
Assume Total Units of output = 2600 units

Mark-up = 85%
Fixed Cost (RM)
250.00
350.00
50.00
3000.00
3650.00
Water
Electricity
Telephone Bill
Rent
Total
Total
Average Fixed Cost
Cost
Total Units of output
3650
2600
RM1.40
Price per unit of product would be:

Price =(1+ %Mark-up) (Variable Cost + Average Fixed Cost)
= (1 + 0.85) [RM 2.12 + RM 1.40]
= RM 6.51
RM 6.50/unit
MARKET SIZE ESTIMATION

Malacca
Population
860000
Assume 20kilometers radius from our outlet
Every square kilometre has 18 000 people.

Area of target market Total number of people
in per square kilometre = Total target number of
people.
20km radius 18 000 people/km = 360 000
people
Total population 15 km
5 family members
Assume that one (1) family has 5 members
360 000
5
= 72000families
Assume that 4% will buy per month (target Number of customer per month Portion of
market)
target market
The portion would be:
72000 family 4%
All from our outlet
= 2 880 customer
Average price per unit of product
RM 6.50
Total sales per month
Number of customer Price per unit of product
2 880 customer RM 6.50
= RM18 720
Total sales per year
Total sales per month 12 month
RM17 680 12month
= RM 224 640
Competitors
Identifying competitors
Competitors
Strengths
Prefer Boulangerie
G28, Ground Floor,
Mahkota Parade, No. 1,
Jalan Merdeka, Bandar
Hilir, 75000 Melaka.
Beautiful interior
design
Location of the
caf is strategic
Affordable prices
Limitation in caf
space
More focused on
bread-based products
Less workers
Variety of choice
Always give
discount
Appetizing product
Less workers
Too much product
Not customer friendly
Customer friendly
Variety of choice
Affordable price
Small caf
Less workers
Location of the caf is
not strategic
The Bakers Cottage

FG-22 & FG-23, Ground
Floor, Dataran Pahlawan
Jalan Merdeka, Bandar
Hilir, 75000 Melaka.
Gateau Caf
F1-042 Dataran
Pahlawan Jalan Merdeka,
Bandar Hilir, 75000
Melaka.
Weaknesses
Table 1.4 Table Competitive analysis
Ranking of the competitors

Rank No
1
2
3
Competitors
Prefer Boulangerie
The Bakers Cottage
Gateau Caf
Table 1.5 Ranking of the competitors
Market Share
Market share before the entrance of our company.
Competitor
Before entrance
Amount
(%)
(RM)
Prefer Boulangerie
50
93 600.00
The Baker's Cottage
30
56 160.00
Gateau Cafe
20
37 440.00
TOTAL
100
187 200.00
Table 1.6 Market share before the entrance of our company
Market share
Prefer Boulangerie
The Baker's Cottage
Gateau Cafe
20%
50%
30%
Figure 1.7 Market share before the entrance of our company
Adjusted market share after the entrance of our company.

Competitor
After entrance
(%)
Amount
(RM)
Percentage of
loss (%)
Prefer Boulangerie
The Baker's Cottage
Gateau Cafe
Cheesekut Lovers
45
27
18
10
100
84 240.00
50 544.00
33 696.00
18 720.00
187 200.00
5
3
2
-
TOTAL
Table 1.8 Market share after the entrance of our company
Market share
Prefer Boulangerie
The Baker's Cottage
Gateau Cafe
Cheesekut Lovers
10%
18%
45%
27%
Figure 1.9 Market share after the entrance of our company
Sales forecast
Month
1
2
3
4
5
6
7
8
9
10
11
12
Year 1
Year 2 (15%)
Year 3 (30%)
Sales Forecast (RM)
18 720
18 720
18 720
20 592
20 592
19 562.40
19 562.40
20 540.52
20 540.52
20 540.52
23 621.60
23 621.60
245 333.56
282 133.59
366 733.67
Table 2.0 Sales Forecasting
Marketing Strategy
1. Product strategy
In order to ensure the satisfaction of our customer, we have to produce
a good product that is always fresh. In doing so, we have standardize our
product higher than the expectation of our customer. Quality and freshness is
the most important aspects to be considered in our product. To achieve that,
we are trying to do the best for the packaging of our product. As for the
packaging, we had our own logo and brand name at the top of our product. All
in all, in order to get more profit, we have to give the best in our quality and
services.
2. Price strategy
Pricing strategy can be best referred as the amount of money charged
to the customer for a particular purchase. The price is based on total cost of
the product plus standard mark-up. Even though we want to gain profit, it is
also important for us to charge lower price compared to our competitors. This
competition-based pricing is the strategy that we will be using. By using this
method, we can offer our product based on our competitor's price.
Customers will surely attracted to the lower cost product as prices is

the most top factors besides quality that they take into account. Even though
our company set the prices according to our concept, cost, target market and
targeted profit, we are also aware of several factors such as the economic
conditions, government regulations and consumer groups.
3. Place strategy
Generally, we are selling our product directly to our customers at our
shop which is located at G68, Ground Floor, Mahkota Parade, Jalan Merdeka,
75000 Melaka, Malaysia. We decided to operate our business here because
this shopping mall is located at the centre of Malacca. Mahkota Parade Mall is
one of the must visit places when you come to Malacca.
Moreover, this mall is located near the Taming Sari Tower which is
popular among the tourists. Usually, the tourist will go inside the mall to
window shop and this can help our business which is also located in the mall
to become one of their favourite spots when they come to Malacca.
Apart from that, when Malacca citizen who went shopping in this mall
crave for something like dessert, they can stop by our shop and enjoy the
taste of cheesekut that we are offering. Besides, having cheesekut while hang
out with friends and family is also a good idea.
4. Promotion strategy
With the purpose of attracting the target market, promotion strategy is used to
disseminate information about the company's product or services. There are a
few strategies that are used by our company in order to promote our products.
a. Signboards and banners
In order to attract our potential customers, an eye-captivated signboard
will be put up. This signboard will display our logo together with our
company's name, Cheesekut Lovers. For our banners, we will hang it at
every main road and common road that people will pass by.
b. Flyers/Brochures
This flyer contains some information about our company such as
location, product illustration and so on.
c. Business Cards
Customers who want to deal with us can get our business cards. If they
want to order our product for any occasion, we are glad to take that order.
This card is completed with our company name, logo, address, contact
number end email address.
d. Labeling
These labels will be put at each of our packaging. The colour of each
specified label is based on the flavour of the cheesekut.
Oreo Cheesekut
Original Cheesekut
Blueberry Cheesekut
Strawberry Cheesekut
Organization Chart for Marketing Department
Muhammad
Najmuddin
bin Mohd
Tahir
Figure 2.1
Organizational
Chart
Manpower Planning
Marketing Manager of Cheesekut Lovers
Position
No of Personnel
Marketing Manager
Table 2.2 List of Marketing Personnel

Schedule of Task and Responsibilities
Position
Task and Responsibilities
Marketing Manager
Analyse market trends and recommend

changes to marketing and business
development strategies based on analysis
and feedback.
Always try to create new idea in marketing
of the product which to introduce and able
to promote the product as well as
companys name.
To promote the business to the customer
with the best alternatives and search for
new potential customer to increase the
sales.
To identify the competitors and their
strength, weaknesses, opportunities and
threat compared to our firm.

To make sure that the customers are
satisfied with the products or business
transactions services by asking them from
time to time.
Monitoring competitors' activity.
Conducting market research.
Table 2.3 Task and Responsibilities of Marketing Personnel

Schedule of Remuneration
Position
Quantit
y
Monthly
Salary
(RM)
(A)
EPF
(RM)
(13 %)
(B)
SOCSO
(RM)
(1.75%)
(C)
Total
(A)+(B)+
(C)
Marketing Manager
1 400
182
24.50
1606.50
TOTAL
1 400
182
24.50
1 606.50
Table 2.4 Schedule of Remuneration plan of Marketing Personnel
Marketing Budget
Item
Fixed
Assets
Fixed Asset
Signboard
Monthly
Expenses
(RM)
Other
Expenses
(RM)
500.00
Working capital
1. Business cards (5
150.00
50.00
30.00
1 100.00
boxes)
2. Flyers (100 pieces)
3. Bunting
4. Grand Opening
Pre-operation
License (signboard)
TOTAL
150.00
500.00
Table 2.5 Marketing Budget
OPERATIONAL PLAN
1 480.00
Introduction
Cheesekut Lovers is a business where a food-based product named
cheesekut is produced. Cheesekut is a new and unique recipe that suits the taste
buds of all age group. Since operation plan is one of the most important part in the
business, we are implementing some strategies to ensure that our business runs
smoothly in order to achieve our goals. Our main goal is to produce a fresh and
quality cheesekut that fits the customers preferences. In ensuring the stability of the
business, a systematic management is essential. Therefore, all the processes in the
production need to be planned, prepared and controlled effectively and efficiently.
Operation Objectives
To have a good relationship with suppliers and customers

Ensure that the raw materials are sufficient for production
To maximize profit and minimize the cost of production
To provide customer with satisfying products
Maintain a good production to fulfil short-term and long-term strategies
Ensure that the production runs smoothly
Process Planning
Symbols used in the Process Chart
Symbol
Activity
Operation
Inspection
Delay
Storage
Description
Activity that modify,
transform or give added
value to the input
Activity that measure the

standard or quality
Process is delayed
because in process
materials are waiting for the
next activity
Finished products or goods

are stored in the storage
area or warehouse
Process Flow Chart for the Production of Cheesekut
Buy the materials from the supplier
Receiving raw materials
Checking the raw materials received
Prepare the materials
Mix cream cheese with condensed milk
Dip biscuits into a bowl of fresh milk until it becomes soggy
Arrange a layer of biscuit in the container
Scoop a good proportion of cream cheese batter and make

another layer on top of the biscuit
Add another layer of biscuit
Add another layer of cream cheese batter
Add another layer of cream cheese batter
Add another layer of cream cheese
Add toppings (optional)
Inspection of the cheesekut quality
Label the products
Inspection of quality packaging and labelling
Store the cheesekut in the refrigerator and ready for sale
ACTIVITY CHART
No.
1.
Activity
Greet the customers
2.
3.
Ask the customers nicely if they need any help.
4.
Let the customers make their decision on what flavour of cheesekut to be

picked based on their preference.
5.
Give suggestions to the customers on what to choose if they are having
6.
7.
problem to decide
Let the customers decide carefully without any force whether they are
buying the product or not.
If the customers end up wanting to buy the product, take out a new one
from the display cooler.
Lead the customers to the cashier counter to make their payment.
OPERATIONS LAYOUT
TOILET
SINK
OFFICESTORE
ROOM
PRAYER ROOM
REFR
IGER
ATOR
CAS
HIER
CHILLER
The building size is 362.5ft and our company is located at the ground floor.
PRODUCTION PLANNING
SALES FORECAST PER MONTH
Sales forecast per month
2 880 RM 6.50
RM 18 720
Potentialcustomer average price of product
Total Year 1 = RM245 333.56

Sales forecast for Cheesekut in the year 2016
Month
January
Total Sales (RM)

18 720
Percentage (%)
-
February
18 720
March
18 720
April
20 592
Increase 10%
May
20 592
June
19 562.40
Decrease5%
July
19 562.4
August
20 540.52
Increase5%
September
20 540.52
October
20 540.52
November
23 621.60
Increase15%
December
23 621.60
TOTAL YEAR 1
Reasons
Cheesekut Lovers
enters the market
The sales is constant
as the previous month
The sales increase as
a result of Cheesekut
Lovers promotions
The sales decrease
due to the fasting
month
The sales decrease
due to the festive
season Hari Raya
Aidilfitri
The sales increase
due to Cheesekut
Lovers promotions
The sales increase
due to end of year
school holidays
245 333.56
Capacity Planning
Output per month
Sales forecast per month
Potentialcustomer average price of product
2 880 RM 6.50
RM 18 720
Average Sales Forecast

Sales Price per Unit
No. of output to be produced per month =
RM 18 720
RM 6.50
2 880units
Number of Output per Day

If the number of working days per month is 26 days
No . of output per month
Number of output to be produced per day = N o . of working days per month
2 880
26
110.77
111 units
Number of Units per Hour

Daily working hour = 13 hours
Number of units to be produced per hour =
111
13
8.54
No . of output per day

Daily working hours
9units
Material Planning
Raw Material Required Per Month (Bill of Material)
No
Material
Quantity
Total
Quantity
Requireme
nt
Total
Safety
Stock
Total
Material
Requiremen
t
Price/
Unit
(RM)
Biscuits
26 boxes
(12
packets/box)
312 packets
312 packets
44.40
Total Price
(RM)
(Price per
unit
Quantity)
1 154.40
Biscuits
8 packets
8 packets
- 8 packets
3.70
29.60
Condensed
Milk
3 cartons
(48 tins/carton)
3 cartons
3 cartons
104
312.00
Condensed
milk
2 cartons
(6 tins/carton)
12 tins
12 tins
12.99
25.98
Low-Fat Milk
13 cartons
(12 box/carton)
156 boxes
156 tins
54.00
702.00
Low-Fat Milk
4 boxes
4 boxes
4 boxes
4.99
19.96
Cream
Cheese
40 boxes
(2000g/box)
80 000 g
40 boxes
40.50
1 620.00
Container
111 units
111 units
111 units
0.27
29.97
Spoon
111 units
111 units
111 units
0.02
2.22
10
Blueberry
Topping
1 kg
1 kg
1 kg
11.50
11.50
11
Strawberry
Topping
1kg
1 kg
1 kg
11.50
11.50
12
Crushed Oreo
7 packets
7 packets
7 packets
10.00
70.00
TOTAL
3 989.13
Material Supplier
Material
Supplier
Cream cheese, Blueberry

topping, Strawberry topping,
Crushed Oreo
Bakers Choice Ingredients Store

Jln Mutiara, Taman Mutiara,
75250 Melaka, Malaysia.
Biscuit, Condensed milk,

Low-fat milk
Giant Mahkota Parade

LG, Lot 487, Mahkota Parade, Jalan
Taman Bandar Hilir, 75000, Melaka,
Malaysia
Machine Supplier
Machine
Refrigerator
Mixer
Cake Display
Chiller
Cashier
Register
Operation
Table
Supplier
Soon Heng Trading & Trade House Two
U
Block D, G05/G06/G07, Jalan Jelatang 2,
Taman Cahaya Kota Putri, Masai, Johor
010 7126963
Xuan Huat Ent.
15, Jalan Ros Merah 2/1, Taman Johor
Jaya, 81100, Johor Bahru, Johor
07-3510019
Soon Heng Trading & Trade House Two
U
Block D, G05/G06/G07, Jalan Jelatang 2,
Taman Cahaya Kota Putri, Masai, Johor
010 7126963
Dot Matrix Communication
E-1-1C, Block E Jalan PJU 10/9C, Prima
Damansara, Petaling Jaya, Selangor
03-61500554 / 012 6587454
Chai & Chai Trading
15, Jalan Segambut Pusat, Taman

Segambut, 51200 Segambut, Wilayah
Persekutuan Kuala Lumpur, Malaysia
03 62583114
Machine and Equipment Planning

Amount of machine & equipment required
For mixer:
Planned Rate of Production per day
Standard productiontime
Machine productivetime per day
111
6.67 minutes
780 minutes ( 13 hours 60 minutes )
0.9492
1 machine
List of machine & equipment
Machine
Mixer
Refrigerator
Cake Display Chiller
Cashier Register
Operation Table
Equipment
Customer tables and chairs
Bowl
Spoon
Dustbin (big)
Glove
Garbage bag
Washing detergent
Apron
Counter Table
No. of machine
1
1
1
1
1
No. of equipment
2 sets
2
5
1
1 box
2 packets
2
2
1
Machine and Equipment

Item
Supplier
Quantit
y
Price per
unit
Mixer
Xuan Huat Ent.

15, Jalan Ros Merah
2/1, Taman Johor Jaya,
81100, Johor Bahru,
Johor
07-3510019
600.00
Chiller
Soon Heng Trading &

Trade House Two U
Block D, G05/G06/G07,
Jalan Jelatang 2,
Taman Cahaya Kota
Putri, Masai, Johor
010 7126963
750.00
Cake
Display
Chiller
Soon Heng Trading &

Trade House Two U
Block D, G05/G06/G07,
Jalan Jelatang 2,
Taman Cahaya Kota
Putri, Masai, Johor
010 7126963
2500.00
Cash
Register
Dot Matrix
Communication
E-1-1C, Block E Jalan
PJU 10/9C, Prima
Damansara, Petaling
Jaya, Selangor
03-61500554 / 012
6587454
350.00
Operation
Table
Chai & Chai Trading
600.00
15, Jalan Segambut

Pusat, Taman
Segambut, 51200
Segambut, Wilayah
Persekutuan Kuala
Lumpur, Malaysia
03 62583114
Customers
tables
and chairs
Muzakki Resources
25, Lorong Raja Nong,
Off Jln Raja Nong, Kg.
Jawa, 41200 Klang
400.00

LG, Lot 487, Mahkota
Parade, Jalan Taman
Bandar Hilir, 75000,
Melaka, Malaysia
5.00
Giant MahkotaParade
Parade, Jalan Taman
Melaka, Malaysia
12.50

Parade, Jalan Taman
Melaka, Malaysia
20.00

Parade, Jalan Taman
1 box
5.00
Bowl
Spoon
Dustbin
(big)
Glove

Melaka, Malaysia
Garbage
bag
Washing
detergent

Parade, Jalan Taman
Melaka, Malaysia
2
packets
5.60
10.98
6.00
15.80
300.00

Parade, Jalan Taman
Melaka, Malaysia
Sponge
Parade, Jalan Taman
Melaka, Malaysia
Apron
Parade, Jalan Taman
Melaka, Malaysia
Counter
Table
Chai & Chai Trading
15, Jalan Segambut
Pusat, Taman
Segambut, 51200
Segambut, Wilayah
Persekutuan Kuala
Lumpur, Malaysia
03 62583114
TOTAL
Manpower Planning
Organization Chart for Operation Department
5 581.90
HEAD OF OPERATIONAL DEPARTMENT

WORKER
Figure1.0 Organizational Chart
Amount of direct labour required

For worker:
Planned Rate of Production per day

Standard Production Time
Machine productivetime per day
111
6.67 minutes
780 minutes(13 hours 60 minutes)
0.9492
1 worker
List of Operation Personnel

Position
Worker
No of personnel
1
Schedule of task and responsibilities

Position
Operational
Manager
Task and Responsibilities
Know all the amount of raw materials that are
needed and the transformation process.

Responsible in creating quality product which
satisfy the customers taste.

To identify and keep in touch with the suppliers that
offers better price and services.

Train the new workers and give each of them a
task.
Worker
Clean the shop and office

Help making the product for the shop
Help selling the product
Schedule of remuneration
Position
No.
of
staff
Operational
manager
Workers
Monthly
Salary
(RM)
1 400
EPF
Contributio
n
(13%)
(RM)
182
900
117
SOCSO
( 1.75% )
Amount
(RM)
( RM )
24.50
1 606.50
15.75
1032.75
TOTAL
2 639.25
Overhead requirement
Operations Overhead
No
1
2
3
Types of Overhead
Electricity
Water
Machines maintenance
TOTAL
Monthly
Cost (RM)
350.00
250.00
500.00
1100.00
Total Operations Cost
Total OperationCost
Direct MaterialCost (total raw material ) + Direct Labor Cost ( total remuneration )
+Overhead Cost (total operations o verhead )

3 989.13 + 2868.75 + 1100.00
RM 7 957.88
Cost per unit
Cost per unit =
Total OperationCost ( RM )
Total number of Output (Output per month)
7 957.88
2 886
RM 2.76
Productivity Index (PI)
Productivity Index=
Total Valueof Output (Sales forecast per month)

Total V alue of Input (Total OperationCost )
RM 18 720.00
RM 7 957.88
2.35
Location Plan
CHEESEKUT LOVERS is located at G68, Ground Floor, Mahkota Parade, Jalan
Merdeka, 75000 Melaka, Malaysia.
Business and Operation Hours

Our business will be operated from Saturday to Thursday from 9.00 a.m. until 10.00
p.m. which includes 1 hour rest period. Thus, Friday is our businesss off-day.
Business hour = 12 hours per day (10.00 a.m. until 10.00 p.m.)
Operating hour = 13 hours per day (9.00 a.m. until 10.00 p.m.)
License, Permits and Regulations Required

In order to start a new business and set up a new company, registering the
company under Suruhanjaya Syarikat Malaysia (SSM) is a must. An approval and a
Business Registration Certificate are indeed compulsory to embark a new business.
The company that carries out its business without a proper registration commits an
offence under the Business Registration Act 1956. If found guilty, the person will be
fined at most RM 50,000 or imprisonment for a term of 2 years at most or both.
Business owners are responsible to obtain license, permits or approval letters

from other relevant authorities in order to operate their business even though the
businesses have been registered under Suruhanjaya Syarikat Malaysia (SSM).
Application for planning permission which is required under Town and Country
Planning Act 1976 (Act 1972), has to be made to the local authority of Malacca since
our business is located at Mahkota Parade Mall, Malacca.
Meanwhile, for any renovation and building plan as well as for advertising
purposes, an approval from the local authority of Malacca is needed. In addition,
Halal certificate is also required since we are producing food-based product. This is
to ensure that our customer has no doubt and does not hesitate in buying our
product.
G68, GROUND FLOOR,

MAHKOTA
PARADE,JALAN
MERDEKA,
1 JANUARY
2016 75000
KAFE
No. Pendaftaran
JM0130896 S
BASTANTE.CO
LOT A 19, JALAN TAMPOI
KAWASAN PERINDUSTRIAN TAMPOI ,
JOHOR BAHARU , MALAYSIA
BASTANTE.CO
11 NOV 2017
LOT A19 KAWASAN

TAMPOI, JOHOR BAHARU , MALAYSIA.
KEDAI PENGANTIN & SPA KECANTIKAN
JOHO
R
111
JANUARY
NOV 2016
2015
Implementation Schedule
Activities
Incorporation of business
Application for permits and
license
Searching for business
premise
Renovation of premise
Procurement of machines
and raw materials
Recruitment of labours
Installation of machines
Deadlines
March May 2015
March June 2015
Durations
3 months
4 months
April June 2015
3 months
July September 2015

July September 2015
3 months
3 months
October 2015
October 2015
1 month
1 month
Operations Budget
Item
Fixed Assets
Monthly
Expenses
(RM)
Fixed Asset
Working Capital
Remunerations
(1 worker)
Total Cost Material Requirement
Other Expenses
Total Cost Overhead Requirement
Equipment:
Glove
Washing detergent
Garbage bag
Sponge
TOTAL
5553.30
2 639.25
3 989.13
1100.00
27.58
5553.50
7 755.96
FINANCIAL PLAN
Introduction
The financial plan is usually one of the final steps in order to prepare the
business plan. Financial department is using the application accounting and the cost
principle, method and technique in ascertainment of cost and analysis compared
with the previous experience. Normally we used the same application that is used by
other company in financial department.
On top of that, financial plan will give some guidelines to organization in order
to know about their expenses and sources that will be used. Financial plan can also
be as an investment plan to get information, which will allocates the savings to
various assets or project expected in order to produce the future income such as a
new business or product line that will share in an existing business or real estate in
producing a new product.
In addition, financial plan is actually one of the plans that will show the shortterm and long-term on how the organization manage their financial requirement in
order to the start a new business and became a successful one. Financial plan
incorporates all financial data derived from the operation budgets for instance the
marketing, operation and administrative budgets. The financial information from the
operating budgets is then translated or transformed into a financial budget, which will
show the requirement that is going to be financed by using the external and also
internal resources.
In conclusion, the financial plan is one of the most important aspects to
determine whether the business succeeds or failed. Basically, financial plan is more
systematic as it can help the user to know about their organization and make the
business run smoothly.
Financial Objective
To know the profit earned by the company

To maximize profit by increasing the sales
To make a proper planning and avoid overuse of resources such as raw
materials, capitals and expenses

To know the amount of cash inflows and the development of the company
To know the total amount of expenditures and depreciations
To view and analyse overall financial potential in business
List of Operation Personnel

Position
Number of Personnel
Financial Manager
Schedule of Remuneration
Position
Quantit
y
Monthly
Salary
(RM)
(A)
EPF
(RM)
(13 %)
(B)
SOCSO
(RM)
(1.75%)
(C)
Total
(A)+(B)+
(C)
Financial Manager
1 400
182
24.50
1606.50
TOTAL
1 400
182
24.50
1 606.50
Table 2.4 Schedule of Remuneration plan of Financial Personnel
Financial Plan
Operating Budget
Administrative Department
ITEM
Fixed Asset
Furniture and fitting
Renovation cost
Working Capital
Salary:
EPF
SOCSO
Rental
Bills:
Electricity
Telephone
FIXED
ASSETS
MONTHLY
EXPENSES
(RM)
2 805.00
7000.00
.
7 900.00
1 027.00
138.25
3 000.00
350.00
50.00
OTHER
EXPENSES
(RM)
Water
250.00
Other Expenses
Business registration
260.00
and license
Halal Certificate
Deposit rent
Stationery
TOTAL
100.00
3 500.00
30.00
9 925.00
12 715.25
3 890.00
Marketing Department
Item
Fixed Asset
Signboard
Fixed
Assets
150.00
50.00
30.00
1 100.00
boxes)
6. Flyers (100 pieces)
7. Bunting
8. Grand Opening
Pre-operation
License (signboard)
Operations Department
Other
Expenses
(RM)
500.00
Working capital
5. Business cards (5
TOTAL
Monthly
Expenses
(RM)
150.00
500.00
1 480.00
Item
Fixed Asset
Working Capital
Remunerations
(1 worker)
Total Cost Material Requirement
Other Expenses
Total Cost Overhead Requirement
Equipment:
Glove
Washing detergent
Garbage bag
Sponge
TOTAL
Fixed Assets
Monthly
Expenses
(RM)
5553.30
2 639.25
3 989.13
1100.00
27.58
5553.50
7 755.96
Financial Ratio Analysis

Liquidity Ratios
Current Ratios
Quick Ratios
Efficiency Ratios
Inventory Turnover Ratios
Receivable Turnover Ratios
Profitability Ratios
Gross Profit Margin
Net Profit Margin
Return on Assets
Return on Equity
Solvency Ratios
Debt to Equity
Debt to Assets
Time Interest Earned
PARTNERSHIP AGREEMENT
PARTNERSHIP AGREEMENT
THIS PARTNERSHIP AGREEMENT is made on 1st day of January 2016
BETWEEN
AHMAD SHAZNI HANIFF BIN ABDULLAH (I/C No : 850208-14-6121) of No 17,

Jalan Mulia 1/5, Taman Bukit Mulia, Bukit Antarabangsa, 68000 Ampang Selangor
(hereinafter called HANIFF) of the one part;
AND
MUHAMMAD NAJMUDDIN BIN MOHD TAHIR (I/C No : 871002-14-6665) of No 50,
Jalan Perubatan 30, Taman Universiti, 81300 Johor Bahru, Johor (hereinafter called
NAJMUDDIN) of the second part;
AND
NUR AMIRAH BINTI HUSSIN (I/C No: 890113-01-5006) of Kampung Melayu Mukim
18, 83500 Parit Sulong, Batu Pahat, Johor (hereinafter called AMIRAH) of the third
part;
AND
NOOR FITRIAH BINTI YUSOF (I/C No: 900303-13-6394) of JS1E/355 Lorong 4,
Persiaran Datuk Temenggung Oyong, ABF Housing, 97000 Bintulu, Sarawak
(hereinafter called FITRIAH) of the fourth part;

AND
NUR SHUHAILA BINTI SHAMSUDDIN (I/C No: 900825-01-6478) of No. 9, Jalan
Indah 4/2, Taman Bukit Indah, 81200 Johor Bahru, Johor (hereinafter called
SHUHAILA) of the fifth part;
(Hereinafter shall collectively be referred to as the Partners)
WHEREAS:A.
The parties hereto are currently the partners to a business entity known as
Cheesekut Lovers a partnership business registered under the Business
Registration Act 1956 and having its address at G68, Ground Floor, Mahkota
Parade, Jalan Merdeka, 75000 Melaka. (Hereinafter referred to as the
Partnership)
B.
The partnership is now carrying on the business of making and selling cheesekut
and such other related business activities (hereinafter referred to as the Partnership
Business).
C.
The initial capital of the Partnership Business is Ringgit Malaysia Fifty Thousand
(RM 50 000.00) only.
D.
The parties hereto hereby agree to set out and regulate the terms and conditions
governing the relationship among them as partners to the Partnership subject to the
terms and conditions herein contained.
NOW IT IS HEREBY AGREED as follows:1.0
PLACE OF BUSINESS
The Partnership Business shall be carried out at G68, Ground Floor, Mahkota
Parade, Jalan Merdeka, 75000 Melaka or at such other place or places as the
Partners from time to time may approve (hereinafter referred to as the Demised
Property).
2.0
DURATION OF PARTNERSHIP
This Partnership Agreement shall have full force from the date of this Agreement and
shall continue to bind on the Partners until it is determined as hereinafter specified.
3.0
CAPITAL AND ACCOUNT

3.1
The Partners shall immediately after the signing of this Agreement pay into an
account to be opened in the name of the Partnership Business (hereinafter
referred to as the Partnership Account) a sum of Ringgit Malaysia Fifty
Thousand (RM 50 000.00) only or any other sum as may be agreed upon by
the Partners herein (hereinafter referred to as Initial Capital). The details of
the Initial Capital are as follows:
NAME
Ahmad ShazniHaniff Bin Abdullah

Muhammad Najmuddin Bin Mohd Tahir
TOTAL
EQUITY CONTRIBUTION
(%)
20
20
20
20
20
100
EQUITY CONTRIBUTION
(RM)
10,000
10,000
10,000
10,000
10,000
50,000
4.0
5.0
3.2
Haniff and Najmuddin shall be the signatories to the Partnership Account.
3.3
Any payment out of the partnership account shall have been first approved by
all the parties to this agreement.
3.4
The Partners shall appoint an independent accountant (hereinafter called the

Accountant) to manage the yearly account of the Partnership Business.
3.5
The Partners shall properly keep all books of account of the Partnership
Business at the office of the Partnership Business and will open for inspection
by any of the Partners hereto at any time.
3.6
All the working staff will be appointed by both Partners, and their wages and
salaries and other emoluments will be fixed in the same way.
PROFIT AND LOSS

4.1
Each of the Partners shall be entitled to the Partnership Business profit in

accordance with the percentage of their respective equity contribution as
specified in clause 3.1 herein and shall also bear all losses in the same
proportions.
4.2
The Partners shall direct the Accountant in pursuant to Clause 3.4 herein to
calculate all assets and liabilities of the Partnership Business and prepare a
yearly balance sheet and profit and loss account and share of profits.
4.3
All the balance sheet and profit and loss account and share of profits as
stipulated in Clause 4.2 herein shall upon its completion be signed by the
Partners and thereafter the Partners shall be bound thereby unless manifest
error shall be found therein within one (1) month in which case such error
shall be rectified.
PARTNERS SALARY AND PARTNERSHIP MONIES

5.1
As compensation for partners services in and to the Partnership business, each

Partner shall be entitled to a salary of RM 1 400.00 each month, which shall
be deducted by the Partnership as an ordinary and necessary business expense
before determination of net profits. The salary of any Partner may, however, be
increased or reduced at any time by mutual agreement of all the Partners.
6.0
5.2
The Partners shall be entitled to draw out of the Partnership Account on a

monthly basis or as the case may be on account of their respective shares of
profits as specified in Clause 4.1 herein.
5.4
In the event the account taken by the Accountant appears that any partner or
Partners has drawn any sum in excess of their share of profits as specified in
Clause 4.1 herein he shall forthwith repay such excess into the Partnership
Account or to be deducted from his monthly salary or next profit account.
DUTY AND LIABILITY

6.1
Each Partner shall be just and faithful to the other Partners and shall diligently
attend to the Partnership Business and devote their whole time and attention
thereto.
6.2
No Partner shall without the consent of the other Partners enter into any
contract, engage in any business other than that of the Partnership Business or
engage or dismiss any employee of the Partnership Business or become bail or
surety for any person or lend any partnership property release any debt due to
the Partnership Business except in the ordinary cause of business draw accept
or indorse any bill of exchange.
6.3
In the event of any Partner shall engage in any other contract or business
transaction or any acts other than as stipulated in Recital B herein without the
consent of the other, the Partner who unilaterally enter into such contract or
business transaction or acts shall be solely liable for such contract or acts and
fully indemnify the other Partners in the event the other Partners is held to be
liable for such contract or acts.
6.4
In the event the Partners intend to engage employees, agents or any other
person for the purposes of the Partnership Business, such employees, agents or
any other person shall only be engaged upon mutual consent and agreement of
the Partners.
6.5
The Partners shall be jointly responsible and liable for the rental of the
Demised Premises as specified in the Tenancy Agreement entered into
between the Partnership and the landlords of the Demised Premised as
attached herewith.
6.6
Each of the partners hereto, subject to that is herein otherwise provided shall:
a) Participate and attend to the business to the greatest common advantage of
the Partnership Business.
b) Be just and faithful to each other.
c) Render true accounts and full information of all moneys affecting the
Partnership Business to the other.
d) Indemnify the Partnership Business for any loss caused to it by wilful
negligence or fraud in the conduct of the Partnership Business.
e) Attend to the Partnership Business diligently and actively.
f) Not to withdraw any amount for his own benefit or use as remuneration or
otherwise without the consent of the others, except to the extent
hereinbefore provided.
g) Every party shall account for the profit earned from any transaction of the
Partnership Business or from the use of the Property in any business
transaction of the Partnership Business.
7.0
DISSOLUTION AND RETIREMENT

7.1
This Partnership Agreement may be determined by giving to the other Partners

not less than three (3) months notice in writing and agreed upon by all the
Partners of the Partnership Business.
7.2
If this Partnership Agreement shall be determined by notice pursuant to Clause

7.1 herein or dissolved by the death or bankruptcy of any Partner or by order
of the Court, the Partner whom notice was given or the surviving or solvent
Partner or the Partner on whose application such order was made as the case
may be, may within fourteen (14) days from the giving of such notice or
within fourteen (14) days from such death or bankruptcy or the making us
such order as the case may be, by notice in writing to the other Partners or
their personal representatives trustee in bankruptcy or receiver, elect either to
have the Partnership Business wound up pursuant to the provisions of the
Partnership Act 1961 or to purchase the share of the other Partner at the net
value thereof as agreed between the Partner giving notice (hereinafter called
the Purchaser) and the other Partner or his personal representatives, trustee
in bankruptcy or receiver as the case may be (hereinafter called the Vendor)
or in default of such agreement as assessed by a valuer to be nominated by the
Purchaser and the Vendor jointly in writing and in agreeing or assessing the
net value of such share the goodwill of the Partnership shall be taken into
account.
7.3
Any valuer so nominated or appointed as specified in Clause 7.2 herein shall

act as an expert and not as an arbitrator and his professional charges shall be
borne by the Vendor and the Purchaser in equal shares.
7.4
On the purchase by a partner of the share of the other partner pursuant to

Clause 7.2 herein the purchase money shall be paid by the partner who
purchases the share of the other on a date to be agreed upon by the partners or
their personal representatives.
7.5
If a partner desire to retire from the Partnership Business he shall give to the
other partners at least one months written notice to that effect and shall on the
expiration of the said notice period be deemed to have retired from the
Partnership Business.
7.6
If a partner retires from the Partnership Business the retired partner shall not
be entitled to carry on the same or similar business in the same name as that of
7.7
The dissolution of the Partnership Business or the purchase of the other

partners share by the remaining partners and the retirement of the partners
shall not affect the continuation of the Partnership Business under the trade
name Cheesekut Lovers, unless all the Partners mutually agreed to dissolve
8.0 CONTROVERSY OR CLAIM

Any controversy or claim arising out of or relating to this Agreement, or the breach
hereof, shall be referred to any court having jurisdiction thereof.
9.0
ILLEGALITY
Each provision of this Agreement shall be construed separately and in the event any
provision of this Agreement shall prove to be illegal or unenforceable, the remaining
provision shall remain in full force and effect.
10.0
ASSIGNMENT
Neither this Agreement nor any rights granted hereunder may be assigned extended or
otherwise transferred by either of the partner to any third parties without the written
consent of the other partner.
11.0
TIME
Time wherever mentioned in this Agreement shall be of the essence of this agreement.
12.0
NOTICE
Any notice required to be given by either of the partners hereunder shall be in writing
and shall be served by either of the partners hereto on the other partner and shall be
deemed to be sufficiently served on the other partner if left at or sent by prepared

registered post to the partners respective addresses as herein contained and if sent by
post shall be deemed to be served three days after the date of posting and shall take
effect thereon.
13.0
BINDING EFFECT
This Agreement shall be binding on the respective permitted assigns and heirs,
personal representatives and successors-in-title of the partners herein.
14.0
INTERPRETATION
In this Agreement unless the context states otherwise the following interpretation shall
be adopted:-
15.0
a)
Words importing the singular number shall include the plural and vice versa.
b)
The headings to the Clause are for ease of reference only and shall not affect
the interpretation or construction of this Agreement.
c)
Words importing the masculine gender shall include the feminine and neuter
gender and vice versa.
LEGAL FEES AND DISBURSEMENT

All legal fees and disbursement incurred or to be incurred for the preparation and
execution of this Agreement shall be shared equally by the partners herein.
IN WITNESS WHEREOF the parties hereto have hereunto set their hands the day and year
first above written.
SIGNED AND DELIVERED by
Shazni
in the presence of :-
Najmuddin
Muhammad Najmuddin Bin Mohd Tahir )
Muhammad Najmuddin Bin
Mohd Tahir
Amirah
Fitriah
Shuhaila

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BUSINESS PLAN

Diploma in Mathematical Science,

Nor 'Azurah Binti Md Kamdari

25th August 2015

The completion of this assignment gives us much pleasure. Special

Our company produces food-based product. Based on what we are

Our business is owned actively by partnership. The partnership is leaded by

Our company is located at G68, Ground Floor, Mahkota Parade, Jalan

The purpose of the business

Analyse and evaluate the viability of a proposed venture.

Convince relevant parties as the investment potential of the project

Act as guideline in managing the business

Allocate business resource effectively

Jalan Merdeka, 75000 Melaka

Vision and Mission

MUHAMMAD NAJMUDDIN BIN MOHD TAHIR

NOOR FITRIAH BINTI YUSOF

Logo and Motto

General Manager of Cheesekut Lovers

Ahmad Shazni Haniff Bin Abdullah

International Business Management Programme

Maybank (3 years experience)

Marketing Manager of Cheesekut Lovers

81300 Johor Bahru, Johor

Diploma in Banking (UiTM Segamat)

English and Arabic)

Administration Manager of Cheesekut Lovers

Nur Amirah Binti Hussin

Kampung Melayu Mukim 18, 83500 Parit Sulong, Batu

Administration Manager at Cheesekut Lovers

Admin assistant at Pearson Company

Operational Manager of Cheesekut Lovers

Noor Fitriah Binti Yusof

JS1E/355 Lorong 4, Persiaran Datuk Temenggung

Financial Manager of Cheesekut Lovers

Nur Shuhaila Binti Shamsuddin

LOCATION OF THE BUSINESS

Location of Mahkota Parade:

362.5 square feet depending on the space that we need

Administration plan is the main aspect in every organisation because it was

MUHAMMAD NAJMUDDIN BIN MOHD TAHIR

NOOR FITRIAH BINTI YUSOF

SCHEDULE OF TASK AND RESPONSIBILITIES

TASK AND RESPONSIBILITIES

To identify and manage the business toward the

objectives, mission and vision.

the business goals and are under control.

orders for supplies, verifying receipt of supplies.

arrange the entire personnel administration plan.

Analyse market trends and recommend changes

strategies based on analysis and feedback.

the product as well as companys name.

customer to increase the sales.

with the products or business transactions

services by asking them from the time to time.

needed and the transformation process.

satisfy the customer's taste.

that offers better price and services.

that offers better price and services.

and give a full report to the general manager.

and send a report to the general manager.

process and control the cash flow.