MARKETING

Dallas VS New York City

MARKETING
Requires a college degree
A typical career path in marketing is:
Marketing coordinator > marketing manager >
marketing director > vice president of marketing
Most companies have a marketing team so there is a variety of
industries you could work it

DALLAS, TX: COST OF LIVING

Median salary: $42,000/year
$3500/month
Rent (1 bedroom): $10,320/year
$860/month
Groceries: $2400/year
$200 /month
Utilities: $1584/year
$132/month

NEW YORK CITY, NY: COST OF LIVING

Median salary: $50,000/year

$4,167/month
Rent (1 bedroom): $36,000/year
$3000/month
Groceries: $3600/year
$300/month
Utilities: $2496/year
$208/month

TRANSPORTION
-

Dallas
would already own my own car
Gas price: $1.73/ gallon
Lexus RX: 28 miles/gallon
Mileage per day: 26 miles
- $1.61 /per day
- $49.80 /per month
- $597.60 /per year

New York
too expensive to own car
and driving is impossible
Public transportation: MTA
Sub way and bus
- cost: $116.50 /month
- cost: $1398 /year

**Transportation is always something I have weighed heavily when deciding if I want to move to New York.
This is primarily because right now I have a car that my parents gave me that works great and will probably
last me many more years. If I wear to move to New York, my parents would sell my car. I know I dont want
to live in New York forever so I have to decide if moving there is worth losing my car because I think itll be
a while until I can afford a car on my own.

DALLAS VS NEW YORK

Dallas
-ranked 73- very livable
-average cost of living
close to my family my
extended family is in the
DFW and my immediate
family is in Corpus Christi
-good weather year round
-great restaurants
-would be able to keep my car

New York City

- ranked 69- somewhat livable
-high cost of living - 38% higher
- high crime rate
-far away from my family in
south Texas
- weather is decent but has cold
winter
-lots of museums, shopping,
restaurants, and bars
-would be really fun but really
expensive to have fun in New
York

WHERE SHOULD I LIVE?

DALLAS !
- Salary is similar and the cost of living is much lower in
Dallas! I could live more comfortably!
-still a big city with plenty of restaurants and activities!
-I would get to keep my car! I would rather drive a car
than take the subway everyday.
-Close to family and friends!
-better weather!

SOURCES
http://www.areavibes.com/new+york-ny/livability/
http://www.payscale.com/cost-of-living-calculator/New-YorkNew-York/Texas-Dallas/Marketing-Coordinator
http://money.cnn.com/calculator/pf/cost-of-living/#_blank
http://exchange.aaa.com/automobiles-travel/automobiles/drivingcosts/#.WEbOBVeldPM
http://web.mta.info/metrocard/mcgtreng.htm#unlimited

GRADUATE SCHOOL

BENEFITS OF GRAD SCHOOL

Beneficial for those that want to continue education
learn to specialize in the field
great for those who have already been in the work force and
want to go back to school to learn more to benefit their work
performance

CAREERS IN MARKETING
Marketing coordinator
entry level position- MBA not necessary
assists the marketing team
Marketing Manager
move up from coordinator could be good to get an MBA between being a marketing
coordinator and marketing manager
Marketing Director
an upper level position that includes numerous company responsibilities
MBA not necessary but beneficial

TOP GRAD SCHOOLS FOR MARKETING

Northwestern University
students in the MBA program can study marketing or marketing
management- one year full time or two years part time
Stanford University
For students looking to devote their careers to research, there is a great
Ph.D. program is available.
New York University
Full time MBA options in Marketing and Digital Marketing - Digital
marketing is relevant today with technology
Syracuse University
Offers M.S in Media Management, MBA in Marketing and Ph.D in Marketing
Management programs

COST OF GRAD SCHOOL

Grad school is very expensive and must be considered when
deciding if it is right for you
it generally costs $20,000 -$60,000 to complete an MBA
program
scholarships are available
some employers will pay for you to go back to grad school

INFORMATIONAL INTERVIEW
MARY BEECH, Director of Marketing at Kate Spade
She went to Wake Forest undergrad and majored in Theater and
History. She did not attend Grad School.
In talking to Mary Beech, she noted that she did not believe grad
school would have helped her career. However she did mention
the job market is more competitive now and further education
cannot be a bad thing.

CONCLUSION
If you are interested in pursuing Marketing, a graduate program is
not necessary but could be beneficial
It could accelerate your career path and lead to higher pay.
It is also very possible to achieve success in the marketing field
with out grad school, however grad school can impact your
career positively!
It is recommended, especially if your employer is willing to cover
the costs of it!

SOURCES

informational interview with Mary Beech

http://study.com/top_50_grad_schools_for_marketing.html
http://www.careers-in-marketing.com
http://www.marketingjobs.com