J Bujarski

Ms. Katelyn Stark

ENC 2135
3 October 2016
The Rhetorical Analysis
The Picture:
Speaker: Environmental Justice Foundation, established in 2000, this group boasts that it
is a charitable international organization working to preserve the condition of the
environment, as it is a natural human right. The plight of the honeybee is only one of
the many messages they advocate for, again taking the spin that if the honeybee dies, one
of the largest and most impactful consequences will be human starvation.
Message: The message of the picture is relatively simple, that the honeybee is too
important for humans to ignore any longer. The one-liner is too short to truly explain why
it is that ails the bee, or why it is that they should be given attention, however the site
behind the picture does go on to explain this. Without the article, however, this message
is devoid of logos appeals.
Audience: The picture only refers to the audience as you, however the message of the
picture suggests that you is people in general, considering the largest consequence
involves a third of the worlds food supply dropping, which would lead to starvation on a
global scale. The appeal to this is the honeybee with the humanoid face and a smile,
drawing the audience to feel related to the honeybee depicted. Were the picture of a

cartoon bee-head, it would make the image far more daunting and without the ability for
people to relate.