4
3.9.5
3.1
3.10.1
3.10.2
3.10.3
3.11
Trade Fairs
Sales Calls
How They Think, Feel and Behave
Motives for Travel
What They Do on Holiday
How They Feel and Behave
Information Sources
107
108
108
108
109
109
110
Eastern Europe
4.1
Introduction
4.1.1
Background
4.1.2
Outbound Tourism
4.1.3
Determinants of Outbound Travel
4.1.4
Information Sources
113
113
114
115
116
Belarus
5.1
5.1.1
5.1.2
5.1.3
5.1.4
5.1.5
5.1.6
5.2
5.2.1
5.2.2
5.2.3
5.2.4
5.3
5.3.1
5.3.2
5.3.3
5.3.4
5.4
Overview
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Preferred Destinations for Leisure Trips
Mode of Transport
Market Trends
Reaching Consumers and the Trade
Key Media
Internet
Trade and Consumer Exhibitions
Travel Agents and Tour Operators
Conclusion
119
119
119
120
120
121
121
122
122
122
123
123
124
124
125
125
125
125
Bulgaria
6.1
6.1.1
6.1.2
6.1.3
6.1.4
6.1.5
6.1.6
6.2
6.2.1
6.2.2
Introduction
Population
Government/Politics
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
127
127
127
128
128
129
129
129
129
130
6.2.3
6.3
6.3.1
6.4
6.4.1
6.4.2
6.4.3
6.5
Seasonality
Air Transport
Market Trends
Reaching Consumers and the Trade
Key Media
Internet Usage
Consumer and Trade Exhibitions
Travel Industry
131
131
132
132
132
133
133
133
Czech Republic
7.1
Introduction
7.1.1
Population
7.1.2
Government
7.1.3
Economy
7.1.4
Exchange Rates
7.1.5
Annual Leave/Holidays
7.1.6
Visa Issues
7.2
Market Size
7.2.1
Outbound Travel
7.2.2
Main Destinations
7.3
Market Characteristics
7.3.1
Market Trends
7.4
Reaching Consumers and the Trade
7.4.1
Booking Patterns
7.4.2
Key Media
7.4.3
Internet
7.4.4
Consumer and Trade Exhibitions
7.4.5
Travel Industry
135
135
135
135
136
136
136
137
137
137
138
139
140
140
140
140
141
141
Hungary
8.1
8.1.1
8.1.2
8.1.3
8.1.4
8.1.5
8.1.6
8.2
8.2.1
8.2.2
8.2.3
8.3
8.4
8.5
8.6
8.6.1
143
143
143
144
144
145
145
145
145
146
147
147
148
149
149
149
Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Preferred Destinations for Leisure Trips
Market Characteristics
Air Transport
Market Trends
Reaching Consumers and the Trade
Deciding, Planning and Booking Patterns
8.6.2
8.6.3
8.6.4
8.6.5
Key Media
Internet
Consumer and Trade Exhibitions
Travel Industry
149
150
150
150
Moldova
9.1
9.1.1
9.1.2
9.1.3
9.1.4
9.1.5
9.1.6
9.2
9.2.1
9.2.2
9.3
9.4
9.5
9.5.1
9.5.2
9.5.3
9.6
9.7
Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Market Characteristics
Air Transport
Reaching Consumers and the Trade
Key Media
Internet Usage
Consumer and Trade Exhibitions
Travel Industry
Conclusion
153
153
153
153
154
155
155
155
155
156
157
157
157
157
158
158
158
158
Poland
10.1
10.1.1
10.1.2
10.1.3
10.1.4
10.1.5
10.1.6
10.2
10.2.1
10.2.2
10.2.3
10.3
10.3.1
10.3.2
10.3.3
10.4
10.5
10.6
10.6.1
10.6.2
Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Preferred Destinations
Market Characteristics
Age/Sex Composition
Travel Party
Purpose of Visit
Air Transport
Market Trends
Reaching Consumers and the Trade
Deciding, Planning and Booking Patterns
Key Media
161
161
161
162
162
163
163
163
163
164
165
165
165
165
166
167
167
168
168
168
10.6.3
10.6.4
10.7
10.8
Internet
Consumer and Trade Exhibitions
Travel Industry
Conclusion
169
169
170
170
Romania
11.1
11.1.1
11.1.2
11.1.3
11.1.4
11.1.5
11.1.6
11.2
11.2.1
11.2.3
11.3
11.4
Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Organised Travel
Market Characteristics
Air Transport
172
172
172
173
173
174
174
174
174
176
176
177
Slovakia
12.1
12.1.1
12.1.2
12.1.3
12.1.4
12.1.5
12.1.6
12.2
12.2.1
12.2.2
12.2.3
12.2.4
12.3
12.3.1
12.3.2
12.3.3
12.3.4
12.4
Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Organised Travel
Air Transport
Reaching Consumers and the Trade
Key Media
Internet
Consumer and Trade Exhibitions
Travel Industry
Conclusion
181
181
181
182
182
182
183
183
183
183
184
185
186
186
186
186
187
187
Ukraine
13.1
13.1.1
13.1.2
13.1.3
13.1.4
13.1.5
Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
189
189
189
190
191
191
13.1.6
13.2
13.2.1
13.2.2
13.2.3
13.2.4
13.2.5
13.2
13.2.1
13.2.2
13.2.3
13.2.4
India
14.1
14.2
14.2.1
14.2.2
14.2.3
14.2.4
14.2.5
14.3
14.3.1
14.3.2
14.3.3
14.3.4
14.3.5
14.4
14.4.1
14.5
14.5.1
14.5.2
14.5.3
14.5.4
14.5.5
14.5.6
14.6
14.6.1
14.6.2
14.6.3
14.7
14.8
14.8.1
14.9
14.8.1
Visa Issues
Market Size
Outbound Travel
Purpose of Visit
Main Destinations
Market Trends
Air Transport
Reaching Consumers and the Trade
Key Media
Internet
Consumer and Trade Exhibitions
Travel Industry
191
191
191
192
192
193
194
195
195
195
196
Introduction
Market Conditions
The Great Indian Middle Class
The Language Advantage
Growing Multinational Business Connections
Annual Leave and Holidays
Stable Exchange Rates
Factors Facilitating Growth
Easier Passport Controls
Visa Facilities
Liberalisation in Foreign Exchange Regulations
Civil Aviation Reforms
The Main Gateways
Market Size and Trends
Outbound Market Trends
Market Shape and Dynamics
Purpose of Visit
Length of Stay
Source Regions
Seasonality
Accommodation
Niche Travel
Profile of the Indian Traveller
Indians are High Spenders
Age and Gender
FIT or Group Travel
What Indians like to do when on vacation abroad?
Tapping the Indian Market
Growing Use of E-Ticketing and Online Booking
The Indian Travel Trade Structure
Fairs and Events
198
200
203
205
206
207
208
209
209
210
212
213
217
219
226
228
229
231
231
235
235
235
236
236
237
237
238
240
243
244
246
Russian Federation
15.1
Overview
15.2
General Market Conditions
15.2.1
Population
15.2.2
Government
15.2.3
Economy
15.2.4
Exchange Rates
15.2.5
Annual Leave/Holidays
15.2.6
Visa Issues
15.3
Market Size and Characteristics
15.3.1
Outbound Travel
15.3.2
Main Destinations
15.3.3
Leisure Trips
15.3.4
Market Characteristics
15.3.5
Mode of Transport
15.3.6
Market Trends
15.4
Reaching Russian Consumers
15.4.1
Deciding, Planning and Booking Patterns
15.4.2
Media
15.4.3
Internet
15.5
The Travel Trade
15.5.1
Distribution Channels
15.5.2
Travel Agencies
15.5.3
Tour Operators
15.5.4
Trade Fairs
15.5.5
Sales Calls
15.6
How They Think, Feel and Behave
15.6.1
Motives for Travel
15.6.2
What Do They Do on Holiday
15.6.3
How Do They Feel and Behave
248
248
248
250
250
252
253
253
254
254
255
256
258
259
261
262
262
262
264
265
265
265
265
266
267
267
267
268
269
South Africa
16.1
16.2
16.2.1
16.2.2
16.2.3
16.3
16.3.1
16.3.2
16.4
16.4.1
16.4.2
16.4.3
273
274
274
275
277
278
278
278
279
279
280
281
Market Snapshot
General Market Conditions
Population
The Economy
Exchange Rates
Outbound Tourism
Outbound Arrivals
Tourism Expenditure
Main Destinations
Regional
Europe
Africa
16.4.4
16.5
16.5.1
16.5.2
16.5.3
16.5.4
16.5.5
16.5.6
16.5.7
16.6
16.6.1
16.6.2
16.7
16.8
The Americas
Market Characteristics
Planning
Booking Type
Demographic Composition
Purpose of Visit
Length of Stay
Seasonality
Accommodation
Mode of Transport
Road Travel
Air Travel
Travel Trade
Future Outlook
283
283
283
284
285
286
287
287
288
289
289
290
292
295
298
298
298
299
300
301
301
301
301
302
303
305
306
309
309
310
312
312
312
313
314
314
314
315
316
Figure 2:1
Table 2:1
Table 2:2
Table 2:3
Table 2:4
Figure 2:2
Table 2:5
Table 2:6
Figure 3:1
Table 3:1
Figure 3:2
Table 3:2
Figure 3:3
Table 3:3
Figure 3:4
Table 3:4
81
86
89
89
91
92
92
106
Table 4:1
Table 4:2
Table 5:1
Table 5:2
Table 6:1
Table 6:2
Table 6:3
Table 7:1
Table 7:2
Table 7:3
Table 8:1
Table 8:2
Table 8:3
Table 9:1
Table 9:2
Table 9:3
Table 10:1
Table 10:2
Table 10:3
Table 11:1
Table 11:2
Table 11:3
Table 11:4
Table 12:1
Table 12:2
Table 12:3
Table 13:1
Table 13:2
Table 13:3
115
116
121
123
129
130
131
136
137
138
145
146
147
154
156
156
163
164
165
174
175
175
176
182
183
184
191
192
193
Figure 14:1
202
Table 14:1
Figure 14:2
Table 14:2
Table 14:3
Figure 14:3
Figure 14:4
Table 14:4
Table 14:5
Table 14:6
Figure 14:5
Figure 14:6
Table 14:7
Figure 14:7
Figure 14:8
Table 14:8
Figure 14:9
Figure 14:10
Table 14:9
Figure 14:11
Figure 14:12
Figure 14:13
Table 14:10
Table 14:11
Table 14:12
Table 14:13
Table 14:14
Table 14:15
Table 14:16
202
204
204
208
208
211
214
215
215
216
216
217
218
219
221
222
223
223
224
225
226
228
229
230
231
232
233
234
Figure 15:1
Table 15:1
Table 15:2
Table 15:3
249
253
254
255
Figure 16:1
Figure 16:2
Table 16:1
Figure 16:3
Figure 16:4
Figure 16:5
Figure 16:6
Figure 16:7
Figure 16:8
Figure 16:9
Figure 16:10
Table 16:2
275
278
279
280
281
282
284
286
288
289
290
293
Table 17:1
Table 17:2
Table 17:3
301
302
302
Foreword
Tourism Intelligence International launches its new Market Intelligence Report on Travel
and Tourisms Top Ten Emerging Markets.
With international travellers projected to almost double by 2020, to approximately 1.6
billion, the most significant increases are expected to take place in markets like China,
India and South-East Asia. Eastern Europe completes this picture, followed by the Latin
American and finally African markets. These markets are often referred to as emerging
markets. As older markets become mature tourism destinations and travel suppliers are
keen to capitalize on these new markets.
This report addresses the travel potential of travel and tourisms top emerging markets:
- Brazil
- China
- Eastern Europe
- Belarus
- Bulgaria
- Czech Republic
- Hungary
- Moldova
- Poland
- Romania
- Slovakia
- Ukraine
- India
- Russia
- South Africa
- The United Arab Emirates
This Report from Tourism Intelligence International addresses, investigates and
explains key aspects of these travel markets:
- Size & significance;
- Key driving forces for travel market growth;
- What are the current and preferred destinations for outbound travellers;
- How do these travellers think, feel and behave;
- What do they do on holiday;
- How do they plan and book travel;
- What means do they use to travel to their destinations;
- How satisfied are they with the trips abroad;
- What are their motives for travel;
- What are the new travel markets for these new travellers;
- How much do they spend;