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3.9.

4
3.9.5
3.1
3.10.1
3.10.2
3.10.3
3.11

Trade Fairs
Sales Calls
How They Think, Feel and Behave
Motives for Travel
What They Do on Holiday
How They Feel and Behave
Information Sources

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108
108
108
109
109
110

Eastern Europe
4.1
Introduction
4.1.1
Background
4.1.2
Outbound Tourism
4.1.3
Determinants of Outbound Travel
4.1.4
Information Sources

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113
114
115
116

Belarus
5.1
5.1.1
5.1.2
5.1.3
5.1.4
5.1.5
5.1.6
5.2
5.2.1
5.2.2
5.2.3
5.2.4
5.3
5.3.1
5.3.2
5.3.3
5.3.4
5.4

Overview
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Preferred Destinations for Leisure Trips
Mode of Transport
Market Trends
Reaching Consumers and the Trade
Key Media
Internet
Trade and Consumer Exhibitions
Travel Agents and Tour Operators
Conclusion

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119
119
120
120
121
121
122
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124
124
125
125
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125

Bulgaria
6.1
6.1.1
6.1.2
6.1.3
6.1.4
6.1.5
6.1.6
6.2
6.2.1
6.2.2

Introduction
Population
Government/Politics
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations

127
127
127
128
128
129
129
129
129
130

6.2.3
6.3
6.3.1
6.4
6.4.1
6.4.2
6.4.3
6.5

Seasonality
Air Transport
Market Trends
Reaching Consumers and the Trade
Key Media
Internet Usage
Consumer and Trade Exhibitions
Travel Industry

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131
132
132
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133
133
133

Czech Republic
7.1
Introduction
7.1.1
Population
7.1.2
Government
7.1.3
Economy
7.1.4
Exchange Rates
7.1.5
Annual Leave/Holidays
7.1.6
Visa Issues
7.2
Market Size
7.2.1
Outbound Travel
7.2.2
Main Destinations
7.3
Market Characteristics
7.3.1
Market Trends
7.4
Reaching Consumers and the Trade
7.4.1
Booking Patterns
7.4.2
Key Media
7.4.3
Internet
7.4.4
Consumer and Trade Exhibitions
7.4.5
Travel Industry

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Hungary
8.1
8.1.1
8.1.2
8.1.3
8.1.4
8.1.5
8.1.6
8.2
8.2.1
8.2.2
8.2.3
8.3
8.4
8.5
8.6
8.6.1

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143
143
144
144
145
145
145
145
146
147
147
148
149
149
149

Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Preferred Destinations for Leisure Trips
Market Characteristics
Air Transport
Market Trends
Reaching Consumers and the Trade
Deciding, Planning and Booking Patterns

8.6.2
8.6.3
8.6.4
8.6.5

Key Media
Internet
Consumer and Trade Exhibitions
Travel Industry

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150
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150

Moldova
9.1
9.1.1
9.1.2
9.1.3
9.1.4
9.1.5
9.1.6
9.2
9.2.1
9.2.2
9.3
9.4
9.5
9.5.1
9.5.2
9.5.3
9.6
9.7

Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Market Characteristics
Air Transport
Reaching Consumers and the Trade
Key Media
Internet Usage
Consumer and Trade Exhibitions
Travel Industry
Conclusion

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Poland
10.1
10.1.1
10.1.2
10.1.3
10.1.4
10.1.5
10.1.6
10.2
10.2.1
10.2.2
10.2.3
10.3
10.3.1
10.3.2
10.3.3
10.4
10.5
10.6
10.6.1
10.6.2

Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Preferred Destinations
Market Characteristics
Age/Sex Composition
Travel Party
Purpose of Visit
Air Transport
Market Trends
Reaching Consumers and the Trade
Deciding, Planning and Booking Patterns
Key Media

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167
167
168
168
168

10.6.3
10.6.4
10.7
10.8

Internet
Consumer and Trade Exhibitions
Travel Industry
Conclusion

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170
170

Romania
11.1
11.1.1
11.1.2
11.1.3
11.1.4
11.1.5
11.1.6
11.2
11.2.1
11.2.3
11.3
11.4

Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Organised Travel
Market Characteristics
Air Transport

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Slovakia
12.1
12.1.1
12.1.2
12.1.3
12.1.4
12.1.5
12.1.6
12.2
12.2.1
12.2.2
12.2.3
12.2.4
12.3
12.3.1
12.3.2
12.3.3
12.3.4
12.4

Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays
Visa Issues
Market Size
Outbound Travel
Main Destinations
Organised Travel
Air Transport
Reaching Consumers and the Trade
Key Media
Internet
Consumer and Trade Exhibitions
Travel Industry
Conclusion

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Ukraine
13.1
13.1.1
13.1.2
13.1.3
13.1.4
13.1.5

Introduction
Population
Government
Economy
Exchange Rates
Annual Leave/Holidays

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189
189
190
191
191

13.1.6
13.2
13.2.1
13.2.2
13.2.3
13.2.4
13.2.5
13.2
13.2.1
13.2.2
13.2.3
13.2.4
India
14.1
14.2
14.2.1
14.2.2
14.2.3
14.2.4
14.2.5
14.3
14.3.1
14.3.2
14.3.3
14.3.4
14.3.5
14.4
14.4.1
14.5
14.5.1
14.5.2
14.5.3
14.5.4
14.5.5
14.5.6
14.6
14.6.1
14.6.2
14.6.3
14.7
14.8
14.8.1
14.9
14.8.1

Visa Issues
Market Size
Outbound Travel
Purpose of Visit
Main Destinations
Market Trends
Air Transport
Reaching Consumers and the Trade
Key Media
Internet
Consumer and Trade Exhibitions
Travel Industry

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191
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193
194
195
195
195
196

Introduction
Market Conditions
The Great Indian Middle Class
The Language Advantage
Growing Multinational Business Connections
Annual Leave and Holidays
Stable Exchange Rates
Factors Facilitating Growth
Easier Passport Controls
Visa Facilities
Liberalisation in Foreign Exchange Regulations
Civil Aviation Reforms
The Main Gateways
Market Size and Trends
Outbound Market Trends
Market Shape and Dynamics
Purpose of Visit
Length of Stay
Source Regions
Seasonality
Accommodation
Niche Travel
Profile of the Indian Traveller
Indians are High Spenders
Age and Gender
FIT or Group Travel
What Indians like to do when on vacation abroad?
Tapping the Indian Market
Growing Use of E-Ticketing and Online Booking
The Indian Travel Trade Structure
Fairs and Events

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Russian Federation
15.1
Overview
15.2
General Market Conditions
15.2.1
Population
15.2.2
Government
15.2.3
Economy
15.2.4
Exchange Rates
15.2.5
Annual Leave/Holidays
15.2.6
Visa Issues
15.3
Market Size and Characteristics
15.3.1
Outbound Travel
15.3.2
Main Destinations
15.3.3
Leisure Trips
15.3.4
Market Characteristics
15.3.5
Mode of Transport
15.3.6
Market Trends
15.4
Reaching Russian Consumers
15.4.1
Deciding, Planning and Booking Patterns
15.4.2
Media
15.4.3
Internet
15.5
The Travel Trade
15.5.1
Distribution Channels
15.5.2
Travel Agencies
15.5.3
Tour Operators
15.5.4
Trade Fairs
15.5.5
Sales Calls
15.6
How They Think, Feel and Behave
15.6.1
Motives for Travel
15.6.2
What Do They Do on Holiday
15.6.3
How Do They Feel and Behave

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269

South Africa
16.1
16.2
16.2.1
16.2.2
16.2.3
16.3
16.3.1
16.3.2
16.4
16.4.1
16.4.2
16.4.3

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Market Snapshot
General Market Conditions
Population
The Economy
Exchange Rates
Outbound Tourism
Outbound Arrivals
Tourism Expenditure
Main Destinations
Regional
Europe
Africa

16.4.4
16.5
16.5.1
16.5.2
16.5.3
16.5.4
16.5.5
16.5.6
16.5.7
16.6
16.6.1
16.6.2
16.7
16.8

The Americas
Market Characteristics
Planning
Booking Type
Demographic Composition
Purpose of Visit
Length of Stay
Seasonality
Accommodation
Mode of Transport
Road Travel
Air Travel
Travel Trade
Future Outlook

United Arab Emirates


17.1
Overview
17.2
Background
17.2.1
Population
17.2.2
Government
17.2.3
Economy
17.2.4
Exchange Rates
17.2.5
Visa Issues
17.3
Market Size and Characteristics
17.3.1
Outbound Travel
17.3.2
Main Destinations
17.3.3
Market Characteristics
17.3.4
Future Trends
17.3.5
Air Transport
17.4
Reaching Consumers and the Trade
17.4.1
Deciding, Booking and Planning Patterns
17.4.2
Key Media
17.4.3
Internet
17.4.4
Trade and Consumer Exhibitions
17.4.5
Travel Industry
17.4.6
Sales Calls
17.5
How They Think, Feel and Behave
17.5.1
Motives for Travel
17.5.2
What They Do on Holiday
17.5.3
How Do They Feel and Behave
17.5
Information Sources

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286
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289
289
290
292
295

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305
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312
312
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316

List of Figures and Tables


Page
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75

Figure 2:1
Table 2:1
Table 2:2
Table 2:3
Table 2:4
Figure 2:2
Table 2:5
Table 2:6

Map of South America


Outbound Travel from South America, 2002-06
Population, Per Capita GDP, Internet Usage, 2008
Exchange Rates against Major Currencies, 2003-08 (reals per currency)
Outbound Departures from Brazil, 2002-06
Outbound Travel from Brazil by Region, 2005
Arrivals of Brazilian Tourists in Main Destinations, 2002-06
Public Holidays, 2009

Figure 3:1
Table 3:1
Figure 3:2
Table 3:2
Figure 3:3
Table 3:3
Figure 3:4
Table 3:4

China Population 1950-2050 (million inhabitants)


Exchange Rates against Major Currencies, 2003-08
Destination Share of Outbound Travel from China
Outbound Departures from Mainland China, 2002-06
Main Long-Haul Destinations of Chinese Travellers
Arrivals of Mainland Chinese Tourists in Main Destinations, 2002-06
Main Destinations for Stay-over Outbound Travel
Authorised Outbound Tour Operators

81
86
89
89
91
92
92
106

Table 4:1
Table 4:2
Table 5:1
Table 5:2
Table 6:1
Table 6:2
Table 6:3
Table 7:1
Table 7:2
Table 7:3
Table 8:1
Table 8:2
Table 8:3
Table 9:1
Table 9:2
Table 9:3
Table 10:1
Table 10:2
Table 10:3
Table 11:1
Table 11:2
Table 11:3
Table 11:4
Table 12:1
Table 12:2
Table 12:3
Table 13:1
Table 13:2
Table 13:3

Outbound Travel from Eastern Europe, 2002-07


Population, Per Capita GDP, Internet Usage, 2007 (or latest year)
Exchange Rates against Major Currencies, 2003-08
Arrivals of Belarusian Visitors in Main Destinations, 2002-06
Exchange Rates against Major Currencies, 2003-08
Trips of Bulgarian Residents Abroad by Purpose of Visit, 2006-07
Holiday Trips Abroad by Bulgarian Residents by Destination, 2003-07
Exchange Rates against Major Currencies, 2003-08
Holiday or Leisure Trips Abroad by Czech Residents, 2003-07
Arrivals of Czech Visitors in Main Destinations, 2002-06
Exchange Rates against Major Currencies, 2003-08
Travel Abroad by Hungarians, 2006-07
Arrivals of Hungarian Visitors in Main Destinations, 2002-06
Exchange Rates against Major Currencies, 2003-08
Moldovan Departures Abroad by Purpose of Visit, 2000-07
Departure of Moldovan Visitors Abroad by Destination, 2004-07
Exchange Rates against Major Currencies, 2003-08
Trips Abroad by Polish Residents, 2002-06
Arrivals of Polish Visitors in Main Destinations, 2002-06
Exchange Rates against Major Currencies, 2003-08
Departures Abroad (overnight or longer) by Purpose of Visit, 2004-06
Arrivals of Romanian Visitors in Main Destinations, 2002-06
Departures Abroad for Holiday Trips (excluding VFR), 2004-06
Exchange Rates against Major Currencies, 2003-08
Arrivals of Slovak Visitors in Main Destinations, 2002-06
Organised Travel Departures Abroad, 2002-06
Exchange Rates against Major Currencies, 2003-08
Departures Abroad, 2003-07
Arrivals of Ukrainian Visitors in Main Destinations, 2002-06

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130
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145
146
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163
164
165
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182
183
184
191
192
193

Figure 14:1

Average Annual Growth Rates of the Indian Economy

202

Table 14:1
Figure 14:2
Table 14:2
Table 14:3
Figure 14:3
Figure 14:4
Table 14:4
Table 14:5
Table 14:6
Figure 14:5
Figure 14:6
Table 14:7
Figure 14:7
Figure 14:8
Table 14:8
Figure 14:9
Figure 14:10
Table 14:9
Figure 14:11
Figure 14:12
Figure 14:13
Table 14:10
Table 14:11
Table 14:12
Table 14:13
Table 14:14
Table 14:15
Table 14:16

Indias population dividend large work force (million)


Growth of High-Income Households
Percentage Growth of Consumer Expenditure on Travel
Movement of Rupee-US Dollar Exchange Rate: 1998-99 to 2005-06
Movement of the Rupee vis--vis Major Currencies
Growth in Number of Passport Holders in India
Airports Trends in Aircraft Movements
Trends in Passenger Traffic
Foreign Carriers No. of flights and Seat Capacity
Region wise Foreign Airlines Flights per Week Summer 2008
Foreign Airlines Seat Capacity per Week Summer 2008
Main Gateways in India
Share of Outbound Travel by Major Port
Growth Pattern of Inbound Tourism
Percentage Growth of Outbound Travel
Balance of Payments on Travel
Different Estimates of Outbound Travellers (million)
Top Ten Destinations of Indian Travellers
Regional Destinations 2005
Destinations Trends Region Wise
Percentage Change in arrival 2006/2005
Travel Industry Projection of Growth
Purpose of Travel
Purpose of Visit (%)
Percentage Share of Outbound Travel by Region
Per Capita State Domestic Product at Current Prices, 2005-06
Number of Passport Issued per Region
Number of Households (000) and income levels in small towns and rural areas

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224
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226
228
229
230
231
232
233
234

Figure 15:1
Table 15:1
Table 15:2
Table 15:3

Russian Population 19922050 (million inhabitants)


Exchange Rates against Major Currencies, 2003-08
Outbound Travel from Russia, 2003-06
Number of Departures by Russians to non-CIS Countries, 2000-06

249
253
254
255

Figure 16:1
Figure 16:2
Table 16:1
Figure 16:3
Figure 16:4
Figure 16:5
Figure 16:6
Figure 16:7
Figure 16:8
Figure 16:9
Figure 16:10
Table 16:2

South African Population Over Time 1950 2050


South African Outbound vs. Domestic Travellers 2005
South African Outbound Expenditure
Regional Market in Outbound Travel from South Africa, 2003
Market Share of Outbound Arrivals to Europe from South Africa
Market Share of Outbound Travel from South Africa to the African Region, 200
Most Influential Source of Travel Information for South Africans
Departures from South Africa by Purpose of Visit, 2003
South African Travel Abroad by Months, 2003
Type of Accommodation used by South African Travellers to the UK, 2005
Main Mode of Transport for South African Outbound Travel, 2003
Travel Agency/Tour Operator Profile in South Africa

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279
280
281
282
284
286
288
289
290
293

Table 17:1
Table 17:2
Table 17:3

Exchange Rates against Major Currencies, 2003-08


International Tourism Expenditure by UAE Residents, 2002-06
Arrivals of UAE Tourists in Main Destinations, 2002-06

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302

 
    

Foreword
Tourism Intelligence International launches its new Market Intelligence Report on Travel
and Tourisms Top Ten Emerging Markets.
With international travellers projected to almost double by 2020, to approximately 1.6
billion, the most significant increases are expected to take place in markets like China,
India and South-East Asia. Eastern Europe completes this picture, followed by the Latin
American and finally African markets. These markets are often referred to as emerging
markets. As older markets become mature tourism destinations and travel suppliers are
keen to capitalize on these new markets.
This report addresses the travel potential of travel and tourisms top emerging markets:
- Brazil
- China
- Eastern Europe
- Belarus
- Bulgaria
- Czech Republic
- Hungary
- Moldova
- Poland
- Romania
- Slovakia
- Ukraine
- India
- Russia
- South Africa
- The United Arab Emirates
This Report from Tourism Intelligence International addresses, investigates and
explains key aspects of these travel markets:
- Size & significance;
- Key driving forces for travel market growth;
- What are the current and preferred destinations for outbound travellers;
- How do these travellers think, feel and behave;
- What do they do on holiday;
- How do they plan and book travel;
- What means do they use to travel to their destinations;
- How satisfied are they with the trips abroad;
- What are their motives for travel;
- What are the new travel markets for these new travellers;
- How much do they spend;