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Age
Purpose of
Visit
Internet
Travel party
Length of
Stay
Seasonality
Travel Decisions
Accommodation
Brazil
Holiday 63%
Business 33%
VFR 4%
42.6 million
Alone 49%
Group 27%
July-Sep 30%
Jan-Mar 29%
< 1 week 5%
1 wk 1 month 18%
1 3 months 40%
> 3 months 37%
Hotels 58%
Family/Friends 32%
China
Holiday 53%
Business 12%
VFR 23%
210 million
Alone 40%
Group 45%
Jul-Sep 38%
Jan-Mar 21%
Oct-Dec 23%
< 1 week 6%
1 wk 1 month 20%
1 3 months 46%
> 3 months 28%
Hotel 58%
Family/Friends 25%
Eastern Europe
Belarus
5.5 million
Bulgaria
2.2 million
Jul-Dec 54.8%
Czech Rep.
Holiday 21%
Business 43%
VFR 24%
5.1 million
Alone 52%
Group 32%
Hungary
25-34 yrs *
Holiday 73.3%
Business-10.3%
Other 16.4%
3.0 million
Alone 49%
Group 17%
Holiday 89.7%
Business-4.7%
Other 5.6%
0.729
million
Holiday 44%
Business-19%
Other 23%
11.4 million
Moldova
Poland
35-44 men
16-24 women
Hotel 22%
Family/Friends 34%
Jul-Sep 39% *
Hotel 30% *
Family/Friends 26%
Jul-Sep 37% *
Hotel 21% *
Family/Friends 54%
6-7 nights
Alone 49% *
Group 38%
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VFR 14%
Romania
Holiday: 49%;
Business: 14%;
VFR: 37%
Slovakia
2.5 million
Ukraine
India
Holiday: 25%;
Business: 35%;
VFR: 40%
5.5 million
Holiday: 35%;
Business: 30%;
Other: 5%
Shopping: 30%
120 million
Russia
25-34 *
Holiday: 68%;
Business: 20%;
Other: 12%
28 million
South Africa
25-54 (75%) *
Holiday: 58%;
Business: 39%
4.8 million
(10% of
population)
United Arab
Emirates
35-54 (56%)
male
25-34 (43%)
female
Holiday 29%
Business-18%
Other 14%
VFR 39%
1.7 million
45
Jul-Sep 34% *
8.9 days
Alone 52% *
Group 13%
Alone 52%
Group 12%
1.3 ngts *
Jul-Sep 39% *
15.9 days *
Jun Sep
>15 28%
4-7 nights 26%
Jul-Sep 37%
< 1 week 8%
1 wk 1 month 26%
1 3 months 33%
> 3 months 33%
Hotel 22% *
Family/Friends 34%
Hotel 27% *
Family/Friends 56%
< 1 week 12%
1 wk 1 month 25%
1 3 months 28%
> 3 months 35%
Hotel 21% *
Family/Friends 61%
1.7
Opportunities
seeking
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Growth potential
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Constraints
1.7.2
Because emerging markets do not have the
level of demand typical to traditional markets,
there are few direct flights to most
destinations.
Limited demand also makes international
travel relatively expensive.
Emerging markets typically require a visa to
travel to most destinations. A few exceptions
exist as in the case of travel by Eastern
Europeans within Europe and travellers from
South Africa to the UK.
1.8
Capture the Shopping Spend
1.8.1
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