Contents

1.1 Create a plan for the collection of primary and secondary data for a given
business problem....................................................................................................... 9
1.2 Present the survey methodology and sampling frame used...............................11
1.3 Design a questionnaire for a given business problem........................................18
2.1 & 2.2 Create information for decision making by summarizing data using
representative values and analyze the results to draw valid and useful conclusions
in a business context................................................................................................ 24
2.3 Analyze data using measures of dispersion to inform a given business scenario
................................................................................................................................. 35
Bibliography............................................................................................................. 38

1.1 Create a plan for the collection of primary and

secondary data for a given business problem
Research Objectives
Today demand increasingly high fashion, so in Da Nang has a lot of
clothes with different categories. Setting up shop assumptions exist and
develop tools based on advertising. To prove it we have studied a number of
stores in Da Nang, operation and preparation of complete documentation to
determine the problem, we decided to define "The effective promotional
tools in RTW shops in Danang ".
Research Objectives was to perform something or is a specific activity,
it is clear that the study will be completed according to the plan laid out in
the study. These objectives must be addressed by the different research
questions such as what you will do in your research. In other words, the goal
is the foundation of the project activities and as a basis for the evaluation of
research plans were made, and what the outcome is to be achieved. To
achieve it, researcher must be known clearly 3 factors as Scope, Focus and
Context of research. The scope of the research includes the study subjects
were surveyed in the certain range of time, space and area for research to
measure consumer needs and wants. Context of the research is to find out
the information surrounding the researching information. Without context,
researching information may be misinterpreted. Context helps readers
understand what they would not be able to understand.
Primary data is the data that the market researchers collected directly
at the data source and processing it to cater for their research. Secondary
data derived from the primary data has been analyzed, explained and
discussed, the source data has been collected and processed for specific
targets,

the

market

researchers

use

in

return

for

their

research.

(www.iwh.on.ca, 2016)
9

For primary data, we need to conduct an investigation of their own to

find necessary information from their customers. Here, the survey will be
performed through two main ways: questionnaire and interview. Using
questionnaires to collect primary data for this method is very quickly and
cheaply by a survey of customer satisfaction. It can provide access to large
numbers of people, thus can get many ideas from them more easily. And the
use by face to face interviews to explore, the responses of we of people to
gather and deeper.
Secondary data are several types of secondary data. They can include
information from the national population census and other government
information collected. One type of secondary data thats used increasingly is
administrative data. This term refers to data that is collected routinely as
part of the day-to-day operations of an organization, institution or agency.
(www.iwh.on.ca, 2016)
For secondary data, we can collect data through Internet research,
online database, market data and Government data and official publications.
Secondary data based on surveys collected through a survey of three types
of strategies: statistical surveys, continuous surveys and special surveys.
Base on this theory and for example, our survey like:

10

Scope

Elements
Time period for the collection

In research
1 week for designing the

questionnaire.
2 days to survey.
12 days to collecting data

of data

Type of sector
Geography
Focus Individuals
Contex Wanted to know how promotion
t

and classify them.

The RTW shops
Danang City
Owners who give promotion tool
tool effectiveness on RTW.

Including the numbers of customer, the net profit, the money they
spend,the numbers of. These elements increase or decreasers
discount when using promotion

We use questionnaire to survey owners who give direct promotion for

their shop. They build timeframe like this:

Identify

Task
Time frame
Respobsible by
the
purpose, 1 day and a half from 15th Danny, Rio

objectives of survey
October to 16th October 2016
Choose places to conduct 16th October 2016

Danny, Randy

survey (In Hai Chau district)

Asking population lists of 17th October 2016

Jack 2 , Chloe

decided location
Choose
data

collection 2 days from 18th to 19th Rio, Drumbo

methods, design questionnaire October, 2016

Carry out sample procedure, 20th October,2016

Danny, Drumbo

sample frame and sample size

Doing survey in Hai Chau 2 days from 21th to 22th Chloe and Jack 2
district.
Collect questionnaires

October, 2016
3 days from 23th to 25th Chloe, Jack 2, Drumbo,

Analyzing, evaluate the data

October, 2016
Rio, Randy, Danny
5 days from 26th to 30 th Chloe, Jack 2, Drumbo,

Providing suggestions

October, 2016
Rio, Randy, Danny
2 days from 1st to 2nd, Chloe, Jack 2, Drumbo,
November, 2016

Rio, Randy, Danny

11

Presenting

information

in 3rd, November, 2016

tables and graph

Make report

Chloe, Jack 2, Drumbo,

Rio, Randy, Danny

4th, November, 2016

Chloe, Jack 2, Drumbo,

Rio, Randy, Danny

1.2 Present the survey methodology and sampling frame

used
We chose Hai Chau district to do research, because large districts of
Hai Chau District is the center of Da Nang and so many shops here and the
number of regular customers. Our paradigm is but our 40 stores 20 stores
selected by the sampling system.
Sampling frame:

NAME
We shop

ADRESS
368 Nguyn Tri Phng, Hi Chu,

Telephone
093 488 80 89

Smax Shop

146 Phan Thanh, Thanh Khe,

0511 3990 211

3
4

Taha Shop
Yen Peng Clothing

123 Do Quang, Thanh Khe,

210 Dong Da, Hai Chau,

090 546 11 12
093 540 20 67

Shop
FM Style Fashion

415, Le Duan Street, Thanh Khe District

0511 6566 236

Shop
Goods Store

22 Nguyen Thanh Han, Hoa Thuan Tay, Hai 090 537 98 33

7
8

Fashions Sori
Shop Fashion

Chau,
42 Le Thanh Nghi, Hai Chau,
84 Le Dinh Duong, Phuoc Ninh,

0511 3612 382

090 352 22 15

RUCO
Baby Shop Uyen

3 Tran Binh Trong Street, Phuoc Ninh, Hai

0511 3824 369

10

Skirts Dam Public

Chau,
3, Thanh Binh,

098 448 77 84

11

Smax.vn

371 Le Duan Street, Tan Chinh, Thanh Khe,

093 886 06 00

12

Salavi

63 Hung Vuong Street, Hai Chau,

093 590 00 63
12

13
14
15
16
17

Taha VN
Salem Store
Anna Shop
Style Fm Danang
Andy Shop

123 Do Quang
66 Tran Tong
26 Tran Tong
24 Au Co, Lien Chieu
K18 / 7 Tran Quy Cap - Thach Thang Ward -

0912794466
0905669860
0905623623
0947513579
0934913553

Hai Chau District

18
19
20
21
22

PQ Shop
DN Fashions Shop
BOT Store
Hollister & ABER
Abercrombie
&

906 Tran Cao Van

429 Le Duan - Danang
11A Tran Binh Trong
282/14 Le Duan
158 Huynh Ly

23
24
25

Hollisster
DA'S SHOP
K41 / 11 Mai Hac De
DUST Style
25 Mai Lao Bang
Iron Men's Clothing 146 Le Loi

090 509 04 91
0935.01.02.05
093 726 12 91

26

Store
HOANG

090 531 23 22

27
28
29
30
31
32
33
34
35
36
37
38
39
40

Fashion Shop
PQ Shop
Clover Shop
DP Store
Yesterday Store
Playboy Shop
FM style shop
Taha shop
Trung Mai
Mai
Ty clothes
C&C clothes
Xon Xen
Mono shop
N&M shop

NHI 08 Trieu Nu Vuong

54 Phan Chu Trinh
325 Nguyen Hoang
83C Phan Thanh
52A Ton That Tung
458 Le Duan
236 Le Duan, Thanh Khe
123 Do Quang, Hai Chau
135 Tran Cao Van
187 Ong Ich Khiem
228 Cu Chinh Lan, Hai Chau
136 Huynh Ngoc Hue
299 Phan Chu Trinh Street
271 Phan Chu Trinh Street
160 Phan Chu Trinh Street

0905456778
090 565 50 36
0909.564.631
093 607 96 68
090 520 74 02

090 545 67 78
090 599 79 86
090 656 51 56
097 579 74 81
090 565 50 36
0511 6566 236
090 546 11 12
0511 2249 251
090 547 24 76
0511 3759 597
090 357 67 77
0511 3824 012
0935 605 122
0511 3877 346

A sampling frame is just a list of all the people that are in the
population. A sampling frame should have the following characteristics:
Completeness, Accuracy, Adequacy, Up-to-dateness, convenience, Nonduplication (study.com, n.d.). The difference between a population and a
sample frame is that population is the general whereas sampling frame is
specific. For example, Shop in Da Nang. While, sampling frame will also
13

collected, numbered and listed the names of 20 shop at Hai Chau areas in Da
Nang

Sampling method:
Survey Sampling means that not all of the survey of the entire unit, but
it is only available on the first survey of the unit in order to save time, effort
and cost. Sampling method means that based on the purpose of research,
the importance of research, study period, funding for research to determine
the probability sampling and non-probability; then continue to select the
specific form of this method. There are two basic methods of sampling
probability sampling and non-probability sampling
Random probability sampling is a sampling method that overall unit
equally likely to be selected in the overall sample. It can pick up a form
capable of representing the whole. It can be calculated by the number of
sampling error, so we can apply the methods of statistical estimation,
statistical hypothesis testing data processing in order to generalize the
results for the overall sample . However, the weakness of this approach is to
spend a lot of time, cost and manpower for the collection of data as objects
scattered in different areas. Random sampling method: sampling system,
stratified sampling, multi-stage sampling, etc. Non-probability sampling is
sampling units in the overall inability chosen form

14

The weakness of this method is not possible to calculate the number of

errors due to sampling, so it can not apply statistical estimation method for
extrapolating the results for the overall sample (www.simplypsychology.org,
n.d.)
Sample size:

Name
FM Style Fashion

Adress
415, Le Duan Street, Thanh Khe District

Shop
Goods Store

22 Nguyen Thanh Han, Hoa Thuan Tay, Hai 090 537 98 33

3
4

Fashions Sori
Shop Fashion

Chau,
42 Le Thanh Nghi, Hai Chau,
84 Le Dinh Duong, Phuoc Ninh,

0511 3612 382

090 352 22 15

RUCO
Baby Shop Uyen

3 Tran Binh Trong Street, Phuoc Ninh, Hai

0511 3824 369

Skirts Dam Public

Chau,
3, Thanh Binh,

098 448 77 84

Smax.vn

371 Le Duan Street,

093 886 06 00

8
9
10
11

Salavi
Taha VN
Salem Store
HOANG

12
13
14
15
16
17
18
19
20

Fashion Shop
PQ Shop
Clover Shop
DP Store
Yesterday Store
Playboy Shop
FM style shop
Taha shop
Trung Mai
Mai

63 Hung Vuong Street, Hai Chau,

123 Do Quang
66 Tran Tong
NHI 08 Trieu Nu Vuong
54 Phan Chu Trinh
325 Nguyen Hoang
83C Phan Thanh
52A Ton That Tung
458 Le Duan
236 Le Duan,
123 Do Quang, Hai Chau
135 Tran Cao Van
187 Ong Ich Khiem

Telephone
0511 6566 236

093 590 00 63
0912794466
0905669860
090 531 23 22
090 545 67 78
090 599 79 86
090 656 51 56
097 579 74 81
090 565 50 36
0511 6566 236
090 546 11 12
0511 2249 251
090 547 24 76

Determining the sample size is usually based on: requirements for

accuracy, the sampling frame is available or not, data collection methods,
allowable costs. For probability samples: usually formula to calculate the
15

sample size; for the non-probability sample: often rely on experience and an
understanding

of

the

research

problem

to

select

sample

size.

(www.surveysystem.com, n.d.)
Survey method:

There are various types of surveys you can choose. It can be divided
into 2 broad categories: questionnaire and interview.
Questionnaire: The questionnaire is a tool often used to record the comments

of customers in interviewing. It is also a table of questions that the

interviewee must answer. The question must be put clearly to avoid
misunderstandings, avoid delicate questions difficult to answer. There are
two types of questions are closed questions and open questions. The closed
questions gives available answers (e.g. right, wrong?). The respondents
simply select one of those options. Open questions allow the respondents
could answer his own way, not bound, therefore, open questions matching
stage exploratory study to see what customers think? The advantages of
questionnaire are that Ideal for asking closed-ended questions; effective for
market or consumer research. However, limit the researchers understanding
of the respondents answers, requires budget for reproduction of survey
questionnaires

are

some

disadvantages

of

questionnaire.

(businessdictionary, n.d.)
Interview:
a.

Quantitative research

There are basically 2 types of interview that can be used for quantitative
research - the personal interview and telephone interview
Personal interview is a direct way to combine with the sampling of the target
group. It may be conducted at many places like in place of the object in an
interview, at the restaurant, school, and office or on the town. The most
visible benefit of personal interview is is that it can be conducted long

16

interviews than telephone interviews. In addition, in the trade interviews, the

interviewer may look, feel or smell of the product directly. However, direct
interviews often greater cost than other types of interviews generated by a
wide variety of costs such as travel expenses, accommodation costs for the
interview.
Telephone interview method is commonly used in some developed countries
like the US. Additionally, this is the first method to bring profit from the
survey methods

based

on computer,

namely electricity

interviewing

Conversation with the help of computers. Method telephone interviewing was

used based on the range of respondents as well as the efficiency in terms of
time of the survey. It also enhanced random as well as the ability to skip
questions and get more answers. The advantage of this type of survey is the
low cost and speed of data collection high.
b.

Qualitative research

Depth interviews were carried out as a conversation one - one between the
interviewers and respondents. By questionnaire or topic being prepared, the
consent of customers interviewer ensures that the conversations have
revolved around topics important to ask and the issues of survey. One
advantage of in-depth interviews that respondents have time to reflect and
to make the most objective answer without being influenced by other
people's thoughts.
Focus Group is to focus on one group of customers to understand their
needs, attitudes, habits and their awareness about the product or service.
Focus group is the fastest and least costly to uncover customer needs
objectives, expectations, experiences, attitudes and preferences which they
interact with your product. The purpose of the organization Focus group is
targeting users see your product understand how users opinions about your
products.

17

To conduct the survey successfully, we consider and choose the most

suitable

survey

method

regarding

the

situation

and

the

targeting

interviewee. Questionnaire is best methods for them because of the Face-toface interview or Depth Interview, this surveys are considerably more
expensive than paper-and-pencil questionnaire surveys, online surveys and
other types of surveys. Personal interview surveys are not usually timebounded, so the gathering of data from the respondents can take a longer
time. For telephone interview, this method still has lower response rate
because

the

interviewee

can

reject

the

phone

call

and

can

feel

uncomfortable or annoy. For focus group, inexperienced interviewers may

face problems in controlling a number of participants. Due to small sample
size and heterogeneity of individuals, focus groups findings may not be
adequate to make projections
From that, my group conducts the survey by questionnaire because this is
the easiest way for people to answer. All they have to do is answer the
questions on the spot so we get feedback instantly from the respondents. No
time to wait the results, they are transferred immediately, and we can ensure
that all questions are answered. Not afraid to evaluate simulation because
information of the respondents can be secret if they want.
Data security:
The personal information of customers including email, phone,
username, password, address of customers will get absolute privacy
statement. The collection and use of information for each customer is only
done when there is the consent of the customer. Do not use, do not transfer,
provide or disclose to any third party personal information of customers in
the absence of permission from the agreement of customer.

1.3 Design a questionnaire for a given business problem

Before we start to design the survey questionnaire of us, we should
develop a range of targeted our research lists the information that we're
18

trying to hold catch. Questionnaires have used tick the answers box are
available recorded. Customers will be able to assess their current level
through agreeing with the statements are made.
Conduct formal survey interviewed 20 shops. To do good questionnaire, we
follow six steps
1. Decide the information required.
2. Define the target respondents.
3. Choose the method of reaching your target respondents.
4. Decide on question content.
5. Develop the question wording.
6. Check the length of the questionnaire.
Questionnaire of survey shown below:

THE EFFECTIVENESS OF PROMOTION TOOL ON RTW SHOP IN

DANANG
We are students of the University of Sunderland. The purpose of this survey
is aiming to find how promotion tool impact on selling your shop. This survey
will take maximum 3 minutes to answer. Thank you for your help!
Chng ti l sinh vin ca i hc Sunderland. Mc ch ca cuc kho st
ny l nhm tm cch thc y cng c tc ng vo vic bn hng ca bn.
19

Cuc kho st ny s mt ti a 3 pht tr li. Cm n s gip ca

bn!

Name of the store (Tn ca hng):

Address of the store (a ch ca hng):
1. What kind of customers store want to focus? (Mc tiu khch hng
ca bn tp trung vo l g?
Teen (V thnh nin)
Adult ( Trng thnh)
Baby/ Children ( Tr em)
Older people ( Ngi gi )
Other ( Khc )
2. What kind of promotion tool you choose? (you can choose many
choice)(Loi khuyn mi m bn chn l g ? Bn c th la chn
nhiu s la chn )
Advertising ( qung co)
Sale promotion ( khuyn mi )
Events and Experience ( s
kin v kinh nghim )
Public Relation and Publicity
( quan h x hi v quan h
cng ng )
Others, please specify ( Khc ,

Direct and Interactive Marketing

(Trc tip v tip th tng tc)
Worth of Mouth (Li ni)
Personal Selling ( c nhn ha )
Direct Marketing ( th trng trc
tip )

lm n ghi r )

20

3. Have you used discount? (Bn s dng chng trnh gim gi

cha ?)
Yes

No

4. Has the numbers of customer improved when store apply discount

promotion? ( S lng khch hng c ci thin khi p dng ca hng
p dng chng trnh gim gi khng ?)
Yes

No

5. By how much percentage increase in number of customers did you

get after you applied promotional discount? (Con s phn trm
khch hng tng ln bao sau khi bn p dng chng trnh khuyn
mi gim gi ?)
10% or les

21% - 25%

11% - 15%

26% - 30%

16% - 20%

Over 30%

6. What is the number of discount store usually used? (if the answer in
Q2 is yes, please answer this question.) (Con s gim gi ca hng
bn thng dng l g ? ) ( Nu cu tr li cu s 3 l c th lm n
tr li cu hi ny )
10% or less

21%-25%

11% - 15%

26% - 30%

16% - 20%

Over 30%

21

7. How many people visit this store each day? ( C bao nhiu ngi ti
thm ca hng ca bn mi ngy ? )
10 or less

31-40

11-20

41-50

21-30

Above 50

8. How often store make promotion programs? ( Ca hng ca bn

thng lm chng trnh khuyn mi nh th no ? )
Once a month ( 1 thng 1 ln )
Twice a month ( 2 ln 1 thng )
On special occasion: holiday, birthday, etc ( Vo cc ngy l , k ngh , sinh
nht )
Once a year ( 1 nm 1 ln )
Other:...... ( khc )
9. How much does the store usually spend on promotion? ( on the
average) (Ca hng thng chi bao nhiu cho chng trnh khuyn
mi, trn trung bnh )
1 million or less (1 triu hoc t hn)
2 millions 4 millions (2 triu 4 triu)
5 millions 7 millions (5 triu 7 triu)
8 millions 10 millions (8 triu 10 triu)
Over 10 millions ( hn 10 triu)
10.

The actually amount you spent on promotion for last 3 months:

(S tin thc s m bn chi tr cho chng trnh khuyn mi vo 3

-

thng gn nht)
July (thng 7):
22

August (thng 8):

September (thng 9):
11. Do you think that, the design of store has effecte on the numbers
of customers when store use promotion? (Bn c ngh rng, thit k
ca ca hng c nh hng n s lng khch hng khi h s
dng khuyn mi khng?)

Yes

No

(Why..........................................................)

12.

How many net profits store can get in a months? (Ca hng c

th thu c bao nhiu li nhun 1 thng?)

Less than 10 millions (t hn 10 triu)
>10 millions -15 millions (T 10 triu n 15 triu)
>15 millions 20 millions (T 15 triu n 20 triu)
>20 millions 25 millions (T 20 triu n 25 triu)
>25 millions (Hn 25 triu)
13.

How promotion effectiveness the income: (Chng trnh khuyn

mi nh hng nh th no n thu nhp?)

Not effective (khng nh hng)
Effective (nh hng)
Very effective (Rt nh hng)
14.

How much percentage was the increase in income after

promotions tool? (Phn trm thu nhp tng bao nhiu sau khi s
dng cng c xc tin?)
10% or less

21% - 25%
23

11% - 15%

26% - 30%

16% - 20%

Over 30%

15.

Do you think that the store should be changed or improved the

promotion mix? (Bn c ngh rng ca hng ca bn nn thay i

hay m rng chng trnh qung co khng?)
Yes

No
THANK YOU FOR YOUR TIME!
CM N BN DNH THI GIAN CHO CHNG TI

2.1 & 2.2 Create information for decision making by

summarizing data using representative values and
analyze the results to draw valid and useful conclusions in
a business context
Q1:

Teen
Adult
Baby/Child
ren
Older
people
Other
Total

Freque
ncy
11
9

Percent
age
42.31%
34.62%

7.69%

3
1
26

11.54%
3.85%

24

Chart Title

In this question we statistics were 26 responses to the percentage. We

have a number of customers in the most concentrated products for teens
(42.31%). The second is an adult (34.62%). Followed by Older People
(11:54%) and Baby / Children (7.69%). These items are not in the lowest
position answer Other (3.85%).

25

Q2:

Advertising
Sale Promotion
Events and Experience
Public Relation and Publicity
Other, please specify
Direct
and
Interactive
Marketing
Worth of Mouth
Personal Selling
Direct Marketing
Total

Frequen
cy
10
15
5
2
0

Percenta
ge
20.83%
31.25%
10.42%
4.17%
0.00%

2
8
5
1
48

4.17%
16.67%
10.42%
2.08%

Chart
Title
5
6
7

10

31.25%

20.83%
16.67%

10.42%

10.42%

4.17%

4.17%
2.08%
0.00%

In this question, customers have more choices. Based on the chart

we have sale promotion is highest, (31.25%) second is advertising (20.84%).
Worth of Mouth (16.67%), and Personal Selling Events and Experience
(10:42%), Relation and Publicity Public Direct and Interactive and Marketing
(4:17%), Direct Marketing (2:08%) and lowest in the Other, please specify
(0.00%).

26

Q3 & Q4:
This is Yes/No question. 100% owner say yes. That mean 20 shops
used discount and discount program effected that numbers of customers
improved when store apply discount promotion.

Q5:
Frequency
10% or
less
11% 15%
16% 20%
21% 25%
26% 30%
Over
30%
Total

Percentage

20%

25%

15%

10%

10%

4
20

20%

Chart Title

20%
10%
10%
7

15%
5

25%
20%
1

6
4

3
2

27

In this question customers could choose one answer. Based on our

chart have 11% - 15% (25%) is the highest, the second is 10% or less and
Over 30% (20%), the third is 16% - 20% (15%) and low least 21% - 25% and
26% - 30% (10%).
Q6:
Percenta
ge

Frequency
10% or
less
11% 15%
16% 20%
21% 25%
26% 30%
Over 30%
Total

20%

15%

30%

10%

1
4
20

5%
20%

Frequency
10% or less

11% - 15%

16% - 20%

26% - 30%

Over 30%

Total

21% - 25%

In this question customers could choose one answer. Based on our

chart have 16% - 20% (30%) is the highest, the second is 10% or less and

28

Over 30% (20%), the third is 11% - 15% (15%), secondary investment is 21%
- 25% (10%) and the lowest was 26% - 30% (5%).

29

Q7:
Frequen
cy
10 or
less
20 - 11
21 - 30
31- 40
41 - 50
Above
50
Total

Percenta
ge

5
4
4
5
0

25%
20%
20%
25%
0%

2
20

10%

Frequency

10 or less

20 - 11

21 - 30

41 - 50

Above 50

Total

31- 40

In this question represents the number of people to the store every

day. Most 10 or less and 31, 40 people (25%), the second is 11-20 and 21-30
(20%), the third is Above 50 (10%) and the lowest was 41-50 (0% ).

30

Q8:
Frequenc
y
Once a month

Twice a month
On special
occasion

Once a year
Other
Total

Percenta
ge
20%

11
0
1
29

20%
55%
0%
5%

Chart Title

In this question. On special occasion highest (55%), the second is Once

a month Twice a month and (20%), the third is Other (5%) and lowest in
Other (5%) Once a year (0%).

31

Q9:

1 million or less
2 millions - 4
millions
5 millions - 7
millions
8 millions - 10
millions
Over 10 millions
Total

Percenta
Frequency ge
9
45%
5

25%

5%

2
3
20

10%
15%

Chart Title

In this question. Highest 1 million or less (45%), the second is 2 Millions

- 4 Millions (25%), the third is Over 10 millions (15%) and the lowest is 8
Millions - 10 millions (10%)

32

Q10:

July

August

September

300
301
500
501
700
701
900
900
300
301
500
501
700
701
900
900
300
301
500
501
700
701
900
900

Frequency Percentage
2
3.33%
20.00%

5.00%

2
1
5

3.33%
1.67%
8.33%

10.00%

8.33%

3
2
5

5.00%
3.33%
8.33%

5.00%

0.00%

6
5
60

10.00%
8.33%

Total

12
-

Chart Title

1 2 2 3 3 4 4 5 5 6 6 7 7 8 8 9 9 1010 1111 1212 1313 1414 1515

20.00%

10.00%
8.33%
8.33%

3.33%

5.00%
3.33%
1.67%

10.00%
8.33%

8.33%

5.00%
3.33%

5.00%

0.00%

33

In this question. In July the amount of customers using the largest

clothes 300,000-500,000 VND (20%) and lowest in over 900,000 VND
(1.67%). In August high of 300,000-500,000 VND (10%) and lowest in over
900,000 VND (3:33%). In September 700000-900000 VND highest (10%) and
the lowest is 500000-700000 VND (0%)
Q11: In this question all customers have said yes. This proven design
outside and inside of the store is very important in advertising to attract
customers.
Q12:

Less than 10 millions

>10 millions - 15
millions
>15 millions - 20
millions
>20 millions - 25
millions
>25 millions
Total

Percenta
Frequency ge
7
35%
5

25%

15%

1
4
20

5%
20%

Frequency
Less than 10 millions

>10 millions - 15 millions

>15 millions - 20 millions

>20 millions - 25 millions

>25 millions

Total

34

In this question represents the profit the store can earn in a month.
Highest Less than 10 Millions (35%), the second is> 10 Millions - 15 Millions
(25%), the third is> 25 Millions (20%), the fourth is> 15 Millions - 20 Millions
(15%) the last and the lowest is> 20 Millions - 25 Millions (5%)

35

Q13:
Frequency
Not effective
Effective
Very
effective
Total

Percentag
e
4
20%
12
60%
4
20

20%

Chart Title

In this question. Effective highest (60%), and the second is Not

effective Very effective (20%)

36

Q14:
Frequency
Less than 10
millions
>10 millions - 15
millions
>15 millions - 20
millions
>20 millions - 25
millions
>25 millions
Total

Percentage
7

35%

45%

10%

1
1
20

5%
5%

Chart
Title
3
4

45%

35%

10%
5%

5%

In this question represents the profit the store can earn in a month.
Highest Less than >10 millions - 15 millions (45%), the second is Less than
10 millions (35%), the third is >15 millions - 20 millions (10%) >20 millions 25 millions (15%), the lowest is >25 millions (5%) and >20 millions - 25
millions (5%)
Q15:
In this question 20 stores are the answer is yes to changed or improved
the promotion mix.

37

2.3 Analyze data using measures of dispersion to inform a

given business scenario
Profit before using promotional tools in month
Midpoint (x)
Less than 10
millions
>10 millions - 15
millions
>15 millions - 20
millions
>20 millions - 25
millions
>25 millions

Frequency
(f)

F(x)
7

7.5

12.5

17.5

22.5

27.5

Cumulative
Frequency

20
Mean f(x)/f

52.50
62.50

12

52.50

15

22.50
110.0
0
300.0
0
15

16
20

Mean of profit before using promotional tools is 15

Mode of profit before using promotional tools is 17.5M (Because the
frequency of 17.5 is 15)
The range of profit before using promotional tools: 27.5M 7.5M = 20M
Midpoint (x)
Less than 10
millions
>10 millions - 15
millions
>15 millions - 20
millions
>20 millions - 25
millions
>25 millions

7.5
12.5
17.5
22.5
27.5

Frequency
(f)
7
5
3
1
4
20

x^2
56.25
156.2
5
306.2
5
506.2
5
756.2
5
1,781.
25

fx^2
393.
75
781.
25
918.
75
506.
25
3,02
5
5,62
5

Mean of profit before using promotional tools: 15

38

Variance =

f x2
f

Standard deviation =

x2

5 , 625
2
( 15 ) =56.25
20

56.25=7.5

39

Profit after using promotional tools in month

Less than 10 millions

>10 millions - 15
millions
>15 millions - 20
millions
>20 millions - 25
millions
>25 millions

Midpoint
Frequency
Cumulative
(x)
(f)
F(x)
Frequency
7
7.5
52.50
9

12.5

16

35.00

18

22.50
27.50
250.00
12.5

19
20

17.5
22.5
27.5

112.50

1
1
20

Mean f(x)/f

Mean of profit before using promotional tools is 12.5

Mode of profit before using promotional tools is 10M (Because the frequency
of 10 is 12.5)
The range of profit before using promotional tools: 27.5M 7.5M = 20M

Midpoint
(x)
Less than 10
millions
>10 millions - 15
millions
>15 millions - 20
millions
>20 millions - 25
millions

7.5
12.5
17.5
22.5

>25 millions

27.5

Frequency
(f)

fx^2
393.7
7
56.25
5
1406.
9
156.25
25
2
1

x^2

306.25
506.25

756.25
1,781.
20
25

612.5
506.2
5
756.2
5
3,675

Mean of profit before using promotional tools: 12.5

Variance =

f x2
f

3,625
(12.5 )2=25
20

40

Standard deviation =

25=5

41

Percentage of number of customer after

Percent
age

Frequency
10% or less
11% - 15%
16% - 20%
21% - 25%
26% - 30%
Over 30%

4
5
3
2
2
4

20%
25%
15%
10%
10%
20%

20

100%

Midpoint (x) %

Frequency (f)

49

196

13

169

845

18

324

972

23

529

1058

28

784

1568

32

1024

4096

20

2879

8735

10% or
less
11% 15%
16% 20%
21% 25%
26% 30%
Over
30%

Mean of number of customer before using promotional tools:

28
65
54
46
56
128
377

377
=18.85
20

The range of customer number increase before using promotional tools: 327= 25%
Variance =

f x2
f

Standard deviation =

x2

8735
( 18.85 )2=81.4275
20

81.4275=9

42

Bibliography
businessdictionary. (n.d.). Retrieved from
http://www.businessdictionary.com/definition/questionnaire.html
study.com. (n.d.). Retrieved from http://study.com/academy/lesson/sampling-framedefinition-examples.html
www.iwh.on.ca. (2016). Retrieved from http://www.iwh.on.ca/wrmb/primary-dataand-secondary-data
www.simplypsychology.org. (n.d.). Retrieved from
http://www.simplypsychology.org/sampling.html
www.surveysystem.com. (n.d.). Retrieved from
http://www.surveysystem.com/sscalc.htm

43

44