Chapter 1

THE PROBLEM AND ITS BACKGROUND

Introduction
Nowadays, the rapid changing technologies and lifestyle in the face of
modernization and with the increased range of products offered in the market,
consumers have an opportunity to choose what they want for a product. The product
that can contribute to the consumers needs and offer two or more functions or
purposes. More and more people tend to seek and innovates a product that is
convenient to use and at the same time it meets their preferences.
As the proponents coined their ideas, they raised up with a jacket which is called
Mufiwazi. As the name implied is basically a representation of multifunctional jacket
product which the proponents are going to introduce to the market. This product offers
some built-in features including a neck pillow, hood, eye mask, gloves, drink holder and
multiple compartments that can store full size tablets as well as phones, earphones,
portable chargers, etc.
Mufiwazi highlighted functions include a detachable hood and neck pillow,
which is said to be inflated in seconds, suitable for different sleeping positions while
travelling and kept in the hood where the eye mask slides out. Its drink pocket is
eliminating the need to have tray table open while reading or watching a movie or using
tablet, laptop or smartphone. Other useful pockets include one for holding sunglasses,
which comes with a microfiber cloth to clean the lenses, and a passport-sized chest
pocket for easy access to the travel documents while boarding or going through airport

security. Travellers could warm their hands in the front pockets or access open-finger
gloves which slide out from the end of each sleeve. And also, it can be rearranged into a
bag when it is not worn.
Although there are a few functional jackets presence in the global market, a
jacket that meets the demand for modern peoples preference of making things into one
have not yet been designed. Therefore, this study aims to design a functional jacket
which can offer the convenience to users.
Background of the Study
One of the consumers biggest needs in everyday life is an apparel that can be
wear during dry season and rainy season. This apparel should suit the fashionable
needs of consumer but by the effects of climate change people dont know when they
may encounter rainfall or cold weather that can ruin their outfit or day. Mostly consumer
used umbrella to protect themselves from heavy rain and jacket for cold weather but
what if they didnt have any of it inside their bags. By this thought, the proponents came
up on an idea of developing apparel that can be used during rainy season, cold season
or for everyday life.
This functional apparel is a jacket that has multiple use for the consumers
everyday life. It is handy that can be bring anywhere and serves as a bag for the user.
Consumer can use this jacket not only on the rainy season but also in office, school,
workouts, fashion and etc. Its design and materials can meet the fashion trend these
days. It has pockets that can assure the safety of belongings.

Although there are many Jackets that are available in the market, a jacket like
Mufiwazi can hit the market by its own uniqueness of combing different functions into
one apparel. Mufiwazi is jacket that can be rearrange to meet the satisfaction of the
consumers.
Objective of the Study
The researchers objectives of the study is to develop the functional sport jacket
and wisely positioned it to its optimal area leading the users to effective and efficiently
utilize the need and demand of the product. Also, the researchers would like to
contribute feasibility material for future purposes in case there will be another study
related to the subject matter.
Significance of the Study
The major beneficiary of this study is the sport jacket customers, suppliers and
manufacturers. Also, it is significant to the proponents to develop a product that will
enable to maximize and utilize the innovation of the garments product such as sport
jacket. The significance of this study also is to have an idea and educate the consumers
about the evolution of designs and functions of their traditional jackets.
Scope and Delimitation
The researchers study is only limited within the area and vicinity of Rizal, alone
since the survey was conducted to the said area. However, this study can also be serve
as a study material for future purposes in case related studies will be conduct not only
to Rizal but will be a material that will help future researchers all over the Philippines.
The researchers chose Rizal because it is known for the garments products.

Imports and Exports Performance of Garments Industry

The garments industrys share of total exports of the Philippines over the past 30
years had been significant, although it has steadily declined since the early 1990s,
when it contributed as much as one-fifth of the total exports of the country. The import of
Garments and Textile in the Philippines reached $1.354 Billion in 2015, accounting for
1.1% of total imports down from 1.3% registered the previous year. According to the
Philippines Statistics Authority, garments and textile continue to rank as the twentieth of
the principal imports and second to dairy products. In 1995, the value of garments
exports reached $2.570 billion, a level that has not been equaled or surpassed since
then. In 2015, the garments industry reached $1.661 billion accounted for 3.1% of the
countrys total exports, up from 3.0% registered the previous year. According to the
Philippine Statistics Authority, articles of apparel and clothing accessories, however,
continue to rank as the seventh of the principal exports and second in ignition wiring set
and other wiring sets used in vehicles, aircrafts and ships and in terms of total value of
exports of the Philippines. According to Austria (1996), the countrys textile industry has
always been uncompetitive in the world market even if the Philippines pioneered the
industry among ASEAN countries. The protection that the industry received from
government discouraged the export of textiles because of the seemingly high domestic
profit.

Table 1
World Imports of Garments, 2015
Reporter Name

Partner Name

Import (US$
Thousand)

Import Product
Share (%)

Philippines

China

517445.88

4.51

Philippines

Korea, Rep.

198772.35

4.37

Philippines

Hong Kong, China

133810.26

7.04

Philippines

Other Asia, nes

88750.24

1.62

Philippines

Thailand

60234.95

1.36

Philippines

Japan

50697.96

0.75

Philippines

United States

42795.21

0.56

Philippines

Vietnam

41360.3

3.25

Philippines

Singapore

32514.98

0.67

The table shows the top ten (10) major importers of textile and garments in the
country. China is the leading importer with $5.2 million in 2015, followed by Korea,
Hongkong, Thailand, Japan, United States, Vietnam and Singapore.

Table 2
World Exporters of Garments, 2015
Reporter Name

Partner Name

Export (US$
Thousand)

Export Product
Share (%)

Philippines

United States

1027083.55

11.66

Philippines

Japan

114133.33

0.92

Philippines

Korea, Rep.

83551.9

3.33

Philippines

United Kingdom

61895.56

12.96

Philippines

Canada

56272.48

9.99

Philippines

Germany

42646.05

1.61

Philippines

China

34749.2

0.54

Philippines

Netherlands

27619.27

1.56

Philippines

United Arab
Emirates

21941.56

7.28

The table shows the top ten (10) major exporter of textile and garments of the
country. United States the leading exporter with $5.2 million in 2015, followed by Korea,
Hongkong, Thailand, Japan, United States, Vietnam and Singapore.

Table 3
Top Importers and Exporters of Jacket
Brand
Name

Topman

Supreme
Being

Description

The jacket from this brand can simply

help you reveal the strong personality and
also make it highly fashionable.

The jackets are made of high quality

materials and when teamed up with
perfect pair of jeans and t-shirt can make
you look trendy.

Importers
and
Exporters
Manufactured
by USA
Retailed by
Online Shop

Manufacture
by USA

Price

2,00015,000

5,00015,000

Online Shop

Manufactured
by USA

Tommy
Hilfiger

The jackets from this brand are

fashionable and trendy. They add style
and glamor to your personality. It has
numerous stores in many countries.

Tommy
Hilfiger
Philippine
Branches

2,00010,000

Rustan Malls

Paul Smith

The designers of this brand are from top

fashion designing institutes and so they
offer innovative and stylish jackets.

Manufactured
by USA
Greenbelt
Mall

5,00015,000

Gap

Zara

Calvin
Klein

This is another highly popular brand that

offers various stylish jackets for your
needs. It provides high quality jackets that
are durable and also last for a long time.

Zara brand offers high quality and classy

jackets. It provides high quality jackets
and when teamed up with the right pair of
clothes it can further enhance the
personality.

The trendy jackets from this brand look

classy when teamed up with simple round
neck t-shirts. It offers variety of colors and
styles that you can choose to reveal your
stylish personality.

Manufactured
by USA
GAP
Philippine
Branches

2,00010,000

Manufactured
by USA
Retailed by
Zara
Philippine
Branches

Manufactured
by USA
Retailed by
Online Shop

4,00010,000

5,00020,000

The table 1 shows that the leading importers of a garments particularly jackets in
the Philippines is United State, it also shows the top 7 most popular brand of jackets
because it provides high quality, fashionable, and innovative jackets.