Social Media Campaign

1. Theme: Heart N Hands Wellness Academy is a 4-8-week program to that will educate
girls about heart health. The program will be implemented in 2017.
2. Twitter: 10 tweets that can be sent out. (140 characters or less).
Target Audience: New Orleans community, leaders similar organizations, parents,
and teens.
We will be implementing a 4-8- week program called Heart N Hands Wellness
Academy that will educate girls about heart health.
With the help of fundraising and our board members Heart N Hands is working
on planning the program and implementing ideas.
We hope to get the hearts of teenage girls all over NOLA, pumping and fill their
minds with heart healthy education.
Activities like zumba, yoga, and many more heart pumping activities keeps our
girls engaged all while making sure the stay heart healthy.
By coupling fun physical activities with education, Heart N Hands is exposing
girls to role models for health, mentoring, and careers.
We are working to end the cycle of poor lifestyle choices leading to early heart
disease, this is why our wellness academy is so important.
We are helping to save the lives of women, one girl at a time by helping them to
adopt a healthy lifestyle at an early age.
Heart disease is no longer just a mans disease, African Americans and Latino
women are at greater risk for heart disease.
To make a change and spread the message we should start with the youngest
generation, which is why we are starting the wellness academy.
Both kids and adults must worry about keeping their cholesterol healthy. Stay
active. Eat right. Stay heart healthy.
3. Facebook: 5 Facebook Posts Ideas
Target Audience: New Orleans community, leaders of similar organizations, parents,
and teens.
1. Heart N Hands will be implementing a 4-8- week program called Heart N Hands
Wellness Academy that will educate girls about heart health. (Post print
advertisement)
2. 4 Reasons the Wellness Academy will be beneficial to the young girls of our
community:

Heart N Hands provides an opportunity to make a difference in our future

population of mothers and grandmothers.
By coupling fun physical activities with education, Heart N Hands is
exposing girls to role models for health, mentoring, and careers.
Heart N Hands is working to end the cycle of poor lifestyle choices
leading to early heart disease.
Heart N Hands teaches girls to the skills needed to act fast when
symptoms of stroke or heart attack develop, increasing the odds
of disability-free survival.
3. Once the events are planned out and organized post a series of anticipation
building tweets about what is in store for the girls.
4. Use the Facebook Live as a way to show social media what happens during the
academy events.
5. Spotlight a girl of the day and give 5 facts about the young girl.
4. Instagram: 5 Photo Ideas That Relate to the Wellness Academy
Target Audience: New Orleans community, leaders of similar organizations, parents,
and teens.
1. Create a print advertisement to start anticipation about the academy. Caption:
Heart N Hands will be implementing a 4-8- week program called Heart N Hands
Wellness Academy that will educate girls about heart health.
2. Once the wellness academy has begun post photos of the events.
3. On each day of the academy post a spotlight student with the HNH Instagram
poster. Caption: Name, age, what they are being spotlighted for.
4. Also have the spotlight student record a quick video on Instagram describing her
experience that day and what she enjoyed.
5. Post short videos of the activities that are taking place.
5. Snapchat: 3 Snapchat Ideas That May Be Used
Target Audience: New Orleans community, leaders of similar organizations, parents,
and teens.
1. To encourage people to want to join send out snaps of some of the events you
participate in before the academy starts.
2. When the academy starts send out series of snaps of what is happening live.
3. Get young girls who attend the academy to record a snap giving reasons why they
enjoyed the academy or what is important about attending.
6. Hashtags: #HeartNHands #WellnessAcademy #HeartHealthy
7. Keywords: 5 keywords that can be used to help the organization get better discovery
online
Heart
Health
Wellness
Essence
Survivor

8. 25 Groups or Companies to Follow:

1. Hearts in Healthcare @HEARTSinHEALTH
2. Meridian Health - @365DaysofHeart
3. Influence Health - @InfluenceHlth
4. Heart Influencers - @HeartInfluencers
5. Heart Foundation NZ - @HeartNZ
6. Well Ahead LA - @WellAheadLA
7. Exertfit Fitness @Exerfit_BR
8. Fit U Life - @FitULife
9. Childrens National - @childrenshealth
10. Voices for Healthy Kids - @Voices4HK
11. Childrens Bureau - @CBNOLA1892
12. Akili Academy NOLA - @AkiliAcademy
13. Landry-Walker High School - @LandryWalkerHS
14. Caf Reconcile NOLA - @CAfeReconcile
15. Educate Now - @educatenownet
16. Youth Force NOLA - @YouthForceNOLA
17. Stand for Children LA - @LouisianaStand
18. First Line Schools - @FirstLineNOLA
19. Inspire NOLA Schools - @InspireNOLA
20. Fix Your Crown - @fixyourcrown_
21. Women Working.com - @WomenWorking
22. Cardiac Health Fdn - @CardiacHealth
23. Big Heart Charity - @BigHeartCharity
24. Build Health - @BUILD_Health
25. EmpowHER - @EmpowHER
9. 25 Influencers to Follow:
1. Curios Cardiologist - @CCardiolist
2. Lisa Nelson - @LisaNelsonRD
3. Cathy Elton - @cathyeats
4. Pamela G. Johnson - @AHA_PGJohnson
5. Dr. Pamela Peeke - @PamPeekeMD
6. Shelley Wood - @ShelleyWood2
7. Larry Husten - @cardiobrief
8. Carolyn Thomas - @HeartSisters
9. Tara Parker Pope - @taraparkerpope
10. Deepak Chopra - @DeepakChopra
11. Obi Obadike - @Obi_Obadike
12. Uptown Angela - @uptownangela
13. Danielle Dreilinger - @djdreilinger
14. Diana Samuels - @dzsamuels
15. Gina Swanson - @GinaSwansonWDSU
16. Emelia Clement NOLA_Eat Healthy
17. Betsy DeVos - @BetsyDeVos

18. Makala Blake - @MakalaLaverne

19. Kiarra Solomon By_Kiarra
20. Adrianna Hopkins - @AdrianaWDSU
21. Crystal Carr - @crys_carr
22. Kelsey Davis - @ KelseyWDSU
23. Jade Cunningham - @Cunninham_JL
24. Kevin R. George - @Stjohnsupe
25. Meg Farris - @megfarrisWWL
10. 5 blogs to Follow:
1. American Heart Associations Blog news.heart.org
2. Dr. John M drjohnm.org
3. Go Red for Women goredforwomen.org
4. The Hearts Foundations Blog heartfoundation.org.nz
5. Heart Sisters myheartsisters.org
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Heart N Hands is a local non-profit that is focused on educating young girls in our community about
heart health and heart disease prevention by incorporating physical activity, educating on heart healthy
food options, and encouraging healthy lifestyle choices. Heart N Hands strives to empower young girls
and their families to take their heart health in their hands by providing heart related information,
educational tools and support needed to sustain a heart healthy lifestyle. For more information visit us at
www.heartnhands.org. Also follow us on Twitter @MyHeartHands, Instagram @my_heartnola, and
Facebook @heartnhands