la carte 2016 French Food Festival

FESTIVAL
REPORT

 la carte 2016 French Food Festival

A celebration of contemporary French food, wine, and the art of living!
The 2nd annual French Food Festival, la carte 2016 took place October 19-30, 2016, bringing 11 exciting days
of French food festivities to Chicagoland and cities all over the Midwest including in Kansas, Indiana,
Minnesota, Nebraska, and Wisconsin.

40 French & French-inspired

restaurants and businesses
specially-crafted menus or offers,
and/or hosted great events!

24 fantastic events including wine

tastings, cooking workshops, film
screenings, and other events took
place in Chicago, Minneapolis, and
Indianapolis!

19 amazing prizes were given to

lucky winners of the la carte 2016
raffle, including the grand prize of a
trip for two to Lyon, the capital of
French gastronomy!

 la carte 2016 Participants

40 French & French-inspired restaurants and businesses offered menus or special offers, and/or hosted great
events throughout the Midwest.

Illinois
Bistro Bordeaux
Bistro Voltaire
Bistronomic
Caf des Architectes
Caf Amano
Chevalier Fine Wines
Chez Moi
Chez Simo
Cochon Volant
Crperie Saint-Germain
French Pastry School
La Fournette
La Sardine
La Vote
Le Bouchon

Le Caf du Marche
Le Petit Paris
Maison Parisienne
Mon Ami Gabi
Oceanique
Patisserie Coralie
Read It & Eat
Restaurant Michael & George Trois
Shaws Crab House
Tallgrass Restaurant
The Northman
The Original Wine Company
The Spice House
Vanille
Volo Restaurant & Wine Bar

Indiana

Nebraska

Circle City Sweets

Le Petit Paris

Kansas
French Market
Caf Provence

Wisconsin

Minnesota

Bartolottas Lake Park Bistro

Caf Grace
Le Rve Patisserie & Caf
North Shore Boulangerie

Patisserie 46

France
Champagne Lecomte

 la carte 2016 Events

24 fantastic events including wine tastings, cooking workshops, film screenings, and other events took place
in Chicago, Minneapolis, and Indianapolis!

 la carte 2016 Events

A selection of la carte 2016 events:

Launch Party at 360Chicago, 94th floor of John Hancock Observatory

 la carte 2016 Events

Boisset Collection Events

Boisset Collection Wine Dinner at Chez Moi

Boisset Collection Burgundy Tasting at the

Residence of the Consul General of France

 la carte 2016 Events

Oyster Tasting at Shaws Crab House

Taste & Toast Goes Worldwide at Alliance Franaise de Chicago

 la carte 2016 Events

Cooking Demos at Read It & Eat
Chef Madelaine Bullwinkel

Chef Dominique Tougne

 la carte 2016 Events

Lyon Lecture at Alliance Franaise de Chicago

Lyon Gastronomic Dinner at Caf des Architectes

 la carte 2016 Events

Closing Event: Kings of Pastry Film Screening & Raffle Drawing

 la carte 2016 Events

My Favorite French Dish or Pastry Contest for K-12 Students
Students in French classes from all over the Midwest were invited to participate in the My Favorite French
Dish or Pastry Contest. Over 80 students showcased their talents and appreciation for French food through
drawings, paintings, videos, essays, and poems. Winners were awarded with special prizes courtesy of the
Cultural Services of the French Consulate in Chicago and la carte 2016!

 la carte 2016 Events

la carte 2016s events were varied and very well-attended. The following events were at full capacity:

 la carte 2016 Raffle

19 amazing prizes were given to lucky winners of the la carte 2016 raffle, including the grand prize
of a trip for two to Lyon, the capital of French gastronomy! The grand prize Lyon Package included:
2 roundtrip Premium Economy tickets Paris-Chicago courtesy of Air France
2 roundtrip 1st class TGV (high speed train) tickets Paris-Lyon courtesy of Rail Europe
2 night stay at luxurious Le Royal Hotel Lyon
2 day guided tour of Lyon including a visit to Institut Paul Bocuse
Dinner for 2 at Le Sud Restaurant, a Paul Bocuse Restaurant

Sponsor Engagement & Impressions

la carte 2016 worked hand in hand with sponsors to target and actively engage consumers and maximize
impressions and visibility to their product.

BRANDING:
Sponsor logos and branding
appeared on the la carte 2016
website, social media networks,
e-mail newsletter, and was
relayed by la carte 2016
organizers and partners.

CONSUMER ENGAGEMENT:
Sponsor product was served at
many official la carte 2016
events including the Launch
Party & Closing Event which
were very well attended.

TARGETED ADVERTISING:
Sponsor logos and branding also
appeared on la carte 2016
printed promotional materials
including banner and flyers.

Consumer Engagement & Demographics

The la carte 2016 official website generated significant traffic leading up to and during the festival. As noted in the
Google Analytics Report, our website was visited 67,311 times; 10.7% by Returning Visitors and 89.3% by New
Visitors.

Consumer Engagement & Demographics

la carte 2016s most active and effective digital marketing tools were Twitter and Facebook. Other social media platforms utilized include: Instagram, Google +, LinkedIn, and Tumblr.

Advertising
la carte 2016 acquired advertising space in Chicagos most popular event and entertainment guides:
DNA Info Chicago, Chicago Reader, Time Out Chicago and Choose Chicago.

Television Appearances
la carte 2016 organizers and participants Chef Jacquy Pfeiffer and Chef Dominique Tougne were guests
on local news broadcasts where they shared a recipe and featured la carte 2016 French Food Festival.

Chef Jacquy Pfeiffer from the

French Pastry School on WGN News
Lunchbreak.
Oct. 17, 2016

Chef
Dominique
Tougne from
Chez Moi on
ABC News
Community
Connection.
Oct. 22, 2016

 la carte 2016 Sponsors

Gold Sponsors
$5,000

Bronze Sponsors
$1,000

In-Kind Sponsors

Other la carte 2016 Partners

la carte 2016 would not have been possible without the help of the following partners and contributors:

American Association of Teachers of French (AATF)

Gene Siskel Film Center of the School of the Art Institute of Chicago
Christine Szychlinski, MS, APN-PC, Manager of the Bunning Food Allergy Program at the Ann & Robert H.
Lurie Childrens Hospital of Chicago
Pascale Remy, President of Les Amis de la Place Antonin Poncet Lyon, France

About la carte 2016

la carte 2016 is a celebration of contemporary French food, wine and art of living, designed to excite and
inspire food lovers of all ages. la carte 2016 is a 501(c)3 non-profit organization made up of the following:

Alliance Franaise de Chicago

Bistronomic
Business France
Chez Moi
Consulate General of France in Chicago
French-American Chamber of Commerce
French Pastry School
Shaws Crab House
Sofitel Chicago Magnificent Mile
Watel Davis