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Psych 100
October 11th 2016
What is attention?
Everyone knows what attention is. It is taking possession of the mind, in
clear and vivid form, of one out of what seems several simultaneously
possible objects or trains of thought. Focalization, concentration of
consciousness are of its essence. It implies a withdrawal from some things in
order to deal effectively with others. William James
Selective attention
- Shadowing: Listening to something that is different in each ear and
saying out loud
what you hear in only one ear
> Bottleneck theory:
The brain selects early on what information to
process (Early selection)
> Bottleneck metaphor (Cherry, 1953):
What do we perceive in the unattended ear?
- Physical characteristics
- Not the meaning of words
> Problems with early selection (Mouray 1953):
When the persons name was played in their unattended
ear they said it
out loud.
> Bottleneck theory:
The brain selects what information to process after pattern
recognition.
Selection is based on pertinence and
strength. (Late selection)
Capacity Theory:
- Attention as processing occurs
- Selective attention vs divided attention
- Different tasks require different amount of mental effort
- Automatic vs Controlled Processing:
- e.g.: Attentional resources and driving
- e.g.: Atomicity and word recognition: The Stroop effect (you
cant ignore
words)
Kahnemans model
- Limited resources to allocate different tasks
- Spreading attention out over multiple tasks results in performance
decrements.
e.g.: Mowbrays Experiment (1953): Trying to copy notes and
listen to a lecture
at the
same time. Subjects could only do
one task efficiently.
e.g.: Spelke et als study: Same as Mowbrays except the task
was repeated
attempted over a
summer, by the end students
displayed better results.
Psych 100
October 11th 2016
Disadvantages to atomicity
- Change Blindness: Not noticing simple changes in physical
appearances.