P ersonal B randing W orkbook & A ssignments

CM 230 D igital P ublications

Name: Avery Rosa

Soar with your

strengths

P e rs o n a l B r a n d i n g Wo r k b o o k

Step up to
stand out

Soar with your

strengths

Weaken your
weaknesses

Tap into your

values

Weaken your
weaknesses

Tap into your

values

Pursue your
passions

Define your
purpose

Step up to
stand out
Pursue your
passions

Define your
purpose

Step up to stand out

In todays marketplace, its tough to stand out. Good grades
and lots of extracurricular activities wont guarantee that
youll land the job of your dreams, or that youll even land
an interview. There are many qualified candidates out there.
The secret to standing out is to impress recruiters with the
unique and authentic youin person, on paper, and online.
Your personal brand matters
Your brand is your reputation. Its your calling card. Its what
youre known for and how people experience you. Its about
bringing who you are to what you do and how you do it.
Delivering your brand clearly and consistently will create
a memorable experience in the minds of those you interact
with and can open doors to new opportunities.
3 / Your Personal Brand Workbook

Build your brand

& make an impact

Build your br
& make an im

Whats
next?

Continue

d i g i ta l p u b l i c at i o n s c m 230

Make your plan

This personal brand experience
is your opportunity to learn more
about yourself so you can identify
your unique skills, strengths, and
talents. Its your chance to tap into
your values and passions to find
your purpose. These areas form the
foundation of your personal brand
and can help you chart a course for
your career and can position you to
reach your goals.

Use this workboo

and revealing act

Soar with you

Tap into your

Pursue your p

Define your p

Each activity wil

out key elements
your ideas, then
evant. From ther
activate them via

Step up to
stand out

with your
P e r s o n a l Soar
Bstrengths
r a n d i n g Wo r k b o o k

Weaken your
weaknesses

Tap into your

values

Soar with your strengths

People with strong brands are clear
about who they are. They know and
maximize their strengths. Now is
your chance to uncover and define
the unique skills that make you
stand out from the crowd.
If you didnt already complete the survey on the Get Started
tabaccess this link to do it now. Remember, building your
brand starts with having clarity on your strengthswhat you

Pur
pas

Wh
foll

Do
Use

1. W
m

2. W

Soar with your

strengths

stand out

weaknesses

values

passions

purpose

d i g i ta l p u b l i c at i o n s c m 230
Distill
Write your top five strengths on the spaces in the diagram below. For example, you might
use words like creative, relationship-builder or make the complex simple.
After thats done, you can start to validate your self-perception with feedback from others.

1.

2.

Creative
3.

Self-Motivated

Hard Working

you
5.

Extremly Orgnaized

4.

Tech-Savvy

&

Step up to
stand out

Soar with your

strengths

Weaken your
weaknesses

P e rs o n a l B r a n d i n g Wo r k b o o k

Tap into your

values

Pursue your
passions

Define your
purpose

Build your brand

& make an impact

Document
Identify your top five values and find your true north.
Go through the list of values below. Eliminate words that dont resonate with you and put a check mark next
to the values that are important to you.
Review the short list of values you checked, pick your top five, and write them on the next page. If you have
a value thats not on the list, feel free to add it in the space provided.
Values
Accessibility

Courage

Empathy

Honesty

Originality

Speed

Accomplishment

Creativity

Enthusiasm

Humor

Passion

Spirituality

Accountability

Curiosity

Excellence

Imagination

Peace

Spontaneity

Accuracy

Dependability

Experience

Impact

Perfection

Stability

Adventure

Determination

Expertise

Independence

Power

Strength

Affection

Clarity

Fairness

Integrity

Prosperity

Success

Affluence

Comfort

Faith

Intelligence

Punctuality

Sympathy

Altruism

Commitment

Fame

Justice

Recognition

Teamwork

Ambition

Compassion

Family

Kindness

Relaxation

Understanding

Assertiveness

Completion

Fidelity

Knowledge

Reliability

Vision

Balance

Contentment

Flexibility

Leadership

Resourcefulness

Wealth

Bravery

Control

Fun

Learning

Respect

Winning

Calmness

Directness

Generosity

Love

Security

A cceptance

Celebrity

Discipline

Grace

Loyalty

Sensitivity

Challenge

Diversity

Growth

Mindfulness

Significance

Charity

Efficiency

Health

Optimism

Sincerity

19 / Your Personal Brand Workbook

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next page

Whats
next?

d i g i ta l p u b l i c at i o n s c m 230

P ersonal B r anding S tatemen t

S imil ar

to your

Twit ter

or I nstagram profile , make your

personal branding statement a short

t weet

sized

characters ) summary of who you are , what you can

what you offer .

Please

(140
do , &

include your personal branding

statement below.

Im a Creative, Hard-Working, Self-Motivated student Majoring in Digital Communications that wants to

use my strengths in Photography, Web Design, and Graphic Design and Advertising to help companies
market and brand themselves in many different ways.

P e rs o n a l B r a n d i n g Wo r k b o o k

BRANDING BREAKDOWN
1. Who

is your audience ?

Employers in the Media and Design and Advertising

2. W hat are your services?

Photography, Graphic Design, Web Design, Advertising
3. W hat makes you different than your compe titors (peers)?
4.
I am Creative and extremly hardworking
5. H ow do you wish to be perceived by your targe t audience ?

I want to be perceived as a trustworthy company that makes High Quality Products for the

Consumer
6. W hat three qualities do you want to stand out the most about you & your services?

Three qualities that I would want to stand out would be Reliable, Professional, Creative
7. D o you have a tagline or slogan ? I f so, what is it ?
N ot as of N ow.
8. A re you pl anning on incorporating any graphics or just te x t ?
Yes I think I will be including graphics.
9. W ill your logo be just your name or include a tagline (description of your skill )?
Yes it will include a description.

d i g i ta l p u b l i c at i o n s c m 230

t y p ogr aph y combinations

Please

include

THREE

primary /secondary t ypeface

combinations for your name

&

any additional text you

might include in your logo .

Avery Rosa

Media and Graphic Design

Avery Rosa

Media and Graphic Design

Avery Rosa
Media and Graphic Design

P e rs o n a l B r a n d i n g Wo r k b o o k

MOOD BOARD
Please include 3-7 images
moods , & t ype that you are

that incorporate colors ,

inspired by for your own

personal branding .

d i g i ta l p u b l i c at i o n s c m 230

Color
Please

swatches

& Patterns

include your color swatches created in I n D esign

or downloaded from

C olour Lovers Please

also include

any pat terns you might consider using for your branding
materials .

P e rs o n a l B r a n d i n g Wo r k b o o k
Please

SKETCHES

include a photo of your logo sketches below.