Electro-Serv

Hello. My name is Hashan Wickramasinghe and today we are going to have a brief look at ElectroServ (Pvt) Ltd in terms of its background, target markets, products, competition and also the role I
play within the context of the company.

So, first lets look at the Background

Electro-Serv is an Electrical Engineering firm. It is a family owned and managed, private limited
company with approximately LKR 350 - 400 million annual turnover.
It provides industrial engineering products, solutions and special services in the fields of power,
energy, control and automation. The value proposition of Electro-Serv is to deliver customer value
through quality, service and engineering.

In 1977, Sri Lanka changed from a closed economy to an open economy. Soon after, a
Specialist Electrical and Mechanical Engineering firm was formed under the name HeavyFab
Ltd in 1978 to undertake major projects associated with Infrastructure Development and
new Building projects.
HeavyFab Marketing Division was formed in 1979 to market and sell Electrical Engineering
Products, Systems and Solutions to Industry, Buildings and Infrastructure sectors and
assigned as the authorized representatives for Telemecanique, Square D, Dorman Smith,
Modicon, Thorsman, Merlin Gerin (MG), SMC Pneumatics, Hensel, etc...
In 1987, the HeavyFab Marketing Division was separated as an independent company,
under the name Electro-Serv (Pvt) Ltd.
In the 1990s, after Schneider Electric absorbed brands such as Telemecanique, Square D,
etc the One Schneider policy was established and Electro-Serv has continued on as the
senior channel partner with access to all Schneider Products related to Power Distribution,
Protection, Control, Automation, etc
During the period of 2005 till 2010, new branches were established at strategic industrial locations
such as Katunayake and Biyagama as well as geographical locations such as in Central, Southern and
Northern Provinces.
Corporate head office has been relocated to Nugegoda during the period of 2012-2014 while the
workshop has been relocated to Ratmalana.
Mr. Kumar Gunawardana has been the Chairman of Electro-Serv and his son Mr. Harith
Gunawardana is at the Managing Director seat.

Task 01 - Podcast

Moving on to the Target Markets,

Electro-Serv segments its customers mainly based on the type of the industry and targets the non-

retail sector focusing on Industrial End Users, OEMs, Panel Builders, System Integrators,
Contractors, Partners, and Traders, etc...

Segmentation
The targeted market has been segmented;
Demographically based on the Type of Industry, Company Size, Technology Level and
Geographically based on Province, District, Industrial Zone and
Situation basis such as Business Potential, Purchase Volume, Purchased products, Purchase
Frequency, Customer preferences, etc

Targeting
Key target market is the industrial organizations with annual turnover of LKR 100 million upwards. A
number of different industrial segments are mainly focused including both public and private
sectors.

Positioning
The company has positioned itself on three aspects which are;
High Quality, Branded, Reliable Products,
Excellent Service Standards, and
Expert Innovative Engineering
The perceived position of the company within the market is as a premium, high quality, expert,
reliable engineering service provider with a long and successful history to speak for it.

So what does Electro-Serv really sell?

The core product of Electro-Serv is industrial engineering solutions. There are 3 main methods which
Electro-Serv delivers it core product to the target markets which are
1. Engineering Products Sale (Electrical and Pneumatic)
2. Custom tailor-made Systems and Solutions, and
3. Related special services.

Task 01 - Podcast

Products sales includes electrical devices, components and accessories which are related to Power,
Energy, Control and Automation fields. Pneumatic products are also within the companys products
range.
Primary products are Contactor, VSDs, Busbars, PLCs, Sensors and pneumatic products as well as
automation solutions, auditing and implementation services.
The company acts as an intermediary distributor for number of highly reputed international product
brands. The products are acquired via imports or from local suppliers based on the business strategy
models of each product. Solutions and services are delivered through the companys very own
engineering staff.
The company is also undertaking specialized electrical engineering projects of all scales including
major scale solar power farms.

Now lets have a look at Electro-Servs competitors

The competitors are identified based on the primary products that the company sells. As the
company is running an agency operation for a number of premium international brands, the
competition is considered in three different aspects.

One is, Brand Partners Competitors

Some of the companys primary product brands are Schneider Electric, SMC, Hensel, Foxtam, TOHO,
Line Seiki, HPL, and Taiwan Meters. Brand competitors are the main competitor brands who
competes with companys major brands at a global level.
Brand-wise direct competitors would be ABB, Siemens, Moller, Lovato, Festo
And the indirect competitors of the brand front are namely, L&T, LS, Blueline, Cutler & Hamer, Fuji,
CHINT and the local brands Orange and Kelani Cables.
Direct and indirect competitors are categorized according to their targeted market based on the
quality/price positioning.

Agency Competitors
are other aspect of the Electro-Servs competition. These are local companies who are operating as
the agents and distributors of the Brand Partners competitors.
Some of the direct competitors are Nikini Automation, KIK Engineering, Rotax, and Richardson.
Bianco, Rexell Trading, Kelani Cables, Orel Corporation, Soar Technologies, SM International, Aklan
Industries, and General Sales Company are a few indirect competitors of Electro-Serv.
Orange (Orel Corporation) and Kelani Cables as well as CHINT are considered competitors in both
aspects due to their products and the local distribution models.

Task 01 - Podcast

The third type of competitors can be differentiated based on whether they are and Engineering firm or
simply a Product Selling Company.
For an example, CHINT only sells engineering products where Nikini Automation provides
engineering services specifically in automation field as well as selling related engineering products.

Finally, My Role
as the Marketing Executive is to

conduct market researches and analysis;

maintain the companys presence within the digital landscape;
develop and execute campaigns to acquire new customers;
develop advertising and promotional materials;
contribute in new product development;
contribute in developing strategies and plans;
maintain the customer database;
attend tradeshows and exhibitions; and
Coordinate with the chairman in regards to all the marketing activities of the company.

Task 01 - Podcast

Engineering in the New Era

B2B companies are increasingly moving towards digital marketing and Electro-Serv is not lagging
behind. This article is focusing on Hotels which is one of the segments which the company caters to.

Segment Research
The typical key contacts of these accounts are Purchasing Managers and Engineers who together plays
all the roles of DMUs in these companies. Researches on their digital behavior shows that these
contacts are active in social media such as Facebook, LinkedIn and Google+. In general, they use
Google Search, Google Maps and Blogs to find information. They use brand websites to find electrical
products and also use Ebay, AliExpress to buy products online. Most of them use bank cards, paypal
and mobile money when they pay for personal purchases however organizational purchases are
mostly credit based. Majority
of the contacts are using
Android-based smartphones,
some are using Windowsbased and a few of them are
using iPhones. These contacts
seem to be comfortable
browsing web on their mobile
devices often. However, as
per the research, their
primary
communication
preferences are through email
and phone calls.

Task 02 Blog Article

Now lets see how Electro-Serv is currently operating within the digital landscape to create a desirable
online journey to its customers to generate
more leads and acquire new customers. The
company is still at the beginning stage of
moving to the digital landscape. This is due
to a number of reasons. Sri Lanka is new to
the digital era and still on the primary stage
of adopting everything digital. The targeted
market of Electro-Serv is now only accepting
digital therefore the profitability of digital
investment was considered minimum.
However, since the Q3 2014, the company
has launched it digital strategy, the first
stage of which is already under way.

Company Website
Electro-Serv has a website which gives a basic introduction to what the company do and how to find
it.

Task 02 Blog Article

Social Media

Google +
It also has a Google
Business Page which is also
connected
with
the
website which helps with
the SEO ratings and keeps
Electro-Serv at the top of
Google search results.

LinkedIn
Electro-Serv is
present on
LinkedIn as the
targeted
customers and
the above
mentioned
contacts are
active on the
platform.

Task 02 Blog Article

Google Maps

The company is listed and verified with

contact details on Google Maps making it
easy for customers to find and interact with
the company.

Email
Employees email signatures also carries links to Electro-Servs online assets.

Some of the steps in the action plan of Electro-Serv with its digital strategy are, Google AdWord
campaign, Email Marketing campaign, YouTube channel which will start of from Q4 and redesigned Ecommerce website and Engineering Blog which are under construction and to be launched Q1 2015.

Task 02 Blog Article

The online customer journey of Electro-Serv customers still in development stage and the strategy
that is currently utilized, the awareness is generated through email marketing, google search, eNewsletters, and ATL and BTL communications are used to move customers towards the digital assets.
Customer interactions such as relationship activities, inquiries, opportunities and cases are handled
through the CRM solution, call center and emails. These digital assets together helps Electro-Serv
deliver high customer satisfaction and delight the new customers.

Below is an illustration on the companys current presence within the digital landscape.

Electro-Serv believes that the future

is in the Digital Landscape!!

Task 02 Blog Article

Increasing Awareness and Acquisition through Digital Platform for

Quantum Fitness
Quantum Fitness is a leading health & fitness equipment provider in Sri Lanka.
This report is focusing on their ongoing digital marketing campaign for
customer acquisition.
Product
3.1
3.2

3.3
Quantum has product information and specifications online (3.2) on their website in terms of
Core and Actual product.

3.4

3.6

3.7

3.5
In terms of Augmented product, credibility created through Online Press Releases, delivery
services, payment options including credit cards and cash-on-delivery, warranties like moneyback guarantee, special services such as free health checks, BMI calculator, health tips and
fitness advising through fitness Blogs can be noted. (3.1, 3.3, 3.4, 3.5, 3.6, 3.7)
Price
Bundled products and Online Discount Store are the primary strategies used by Quantum in the
digital platform. They also allow customer to compare between their products online. Moneyback Guarantee and Cash-on-delivery service helps to counter the lack of trust of the customer.
(3.3, 3.11, 3.12)
Task 03 Short Report

Place
Quantum digital places are the Website, Online Store, SEO Ranking, Online Retailers such as
Singer and WOW.lk, Door-step Delivery, Social Media Pages such as Facebook, LinkedIn,
Twitter, and YouTube. Customers can find product information, communicate purchasing
interest and even make purchases through the digital places confirming the high availability on
digital. (3.3, 3.8, 3.9, 3.10, 3.13, 3.14, 3.15, 3.16, 3.17)

3.9

3.8

3.10
3.11
3.12

3.13

Task 03 Short Report

3.14

3.15

3.16

3.17

Promotion
Sales promotions, Newsletters, Online PR, Email Marketing, Social Media, Blogging and Online
selling can be noted under the promotion element of an extended digital marketing mix from the
figures illustrated above (3.1 - 3.17). However, research has not revealed any information related
to online advertising, PPC and mobile (sms) advertising done by Quantum Fitness.
People
Informative Quantum Fitness website with the ability to purchase online is the digital alternative
of the sales force for selling together with email notifications, email promotions, newsletters,
social media pages, blog, and on-site search engine. Online retailers is the digital alternative for
the traditional Quantum Fitness distributor network. Online inquiry form combines the
traditional people element to the digital platform through follow ups of the online inquiries. (3.13.17)
Process
Quantum online store has automated the whole process of selling for the company and provides
a convenient purchasing experience with added door-step delivery service and enhanced trust
through secure credit card payments and Cash-on-delivery service. Youtube channel and the
blog which contain tutorial, training guides, health tips, etc has simplified information search
for the customer which in some cases act as digital demo of the product. (3.1 -3.17)

Task 03 Short Report

Physical Evidence
The Cash-on-delivery system provides reassurance to the customer of the authenticity and
financial safety of purchasing online through the Quantum online store. The website itself has a
professional and legitimate appearance. Online PR received (earned media) from reputed entities
such as Daily News, Daily FT, Sunday Times also act as digital version of physical evidence of
Quantum Fitness product and services. Local store locator and local store promotions which are
also present on the website does add up to the overall legitimacy of Quantum Fitness. Quantum
fitness also announces and promotes events which they would participate in via social media
which also provides physical evidence for customers. A local celebrity was named as the brand
ambassador for Quantum Fitness which gives the brand further credibility as well as reconfirms
the customer of its local operation (Sunday Times, Quantum launches NordicTrack Anarkali
to be Brand Ambassador, August 11, 2012).

3.18
Task 03 Short Report

The elements of the digital communication mix which Quantum Fitness has utilised according to
the findings of the research, are namely Email Marketing, SEO, Social Media and Blogging
(CAM foundation, 2014). These elements has been used alongside other mentioned digital
resources to reach new customers and create awareness, build interest, generate desire and
stimulate action in order to gain new acquisitions via digital marketing.

Task 03 Short Report

[Brief] Digital Marketing Tools and Marketing Automation

Electro-Serv is currently utilising a few digital marketing tools.

Website
Social Media
Email
Google Places/Maps
YouTube

Electro-Servs primary website has been used to provide customers with a complete set of information on
the company and on the companys offerings. The business customers who are the key target market of
Electro-Serv, often consists of a DMU with professional buyers who would research heavily pre-purchase
hence an active proper website is essential however, currently the website is under construction and is not
productive or functional.
Electro-Serv was established within social media platforms namely, Facebook, LinkedIn, Google+.
Given the target market of Electro-Serv, social media may not have major followership as Sri Lanka is
only recently started active social media practise in business environment however, these platform can be
utilised for customer interaction, brand reputation building, market research and cost efficient customer
communications. The followership is slowly building up though increase in acquiring followers and
social media activities is essential.
Email is a widely used digital tool in Electro-Serv for internal communications, customer relations and
currently looking into utilising email for customer promotions and newsletters. Email signature of the
employees are standardised and carries contact information, nested brands under Electro-Serv, standards
and certifications received, social media resource links and the heritage marking.
Electro-Serv is listed and verified on Google Places/Maps and can be seen on google search results. This
helps the customers to find and navigate to the physical location of Electro-Serv easily. It also indirectly
helps in SEO for the Electro-Serv website.
YouTube channel of Electro-Serv is up and running and currently contains the visual profile of the
company. Channel is not currently linked with the website and the followership and the viewership is at
the low mainly due to lack of promoting of the resource and the lack of content. YouTube is a highly
useful digital tool in the context of Electro-Serv as tutorials, product demos, system demos, major project
covers, advertisements, etc can be pushed to the target markets with high efficiency through YouTube
compared to other media.
Automating marketing activities increases the productivity of the organisation as well as can boost
customer experience.
Electro-Serv, at current state can utilise simple automations such as;

Inquiry acknowledgement via email

Call centre automation via communication server
Emailing invoices and product documents

Inquiry of any sort such as incoming correspondent emails, purchase orders, complaints, service
requests, quotation requests, etc should be replied with an email acknowledging the receiving of the

Task 04 Internal Brief

inquiry. This process can easily be automated to send a generic reply to the sender or to whoever
generated the inquiry.
Inbound calls can be sent to an automated system using the existing communications server which helps
the caller to select exactly whom they need to talk with, automating the work of the call handler.
When a purchase is made, the ERP can initiate an automatic set of emails which confirms the purchase
to the customer, send the purchase invoice, service agreement, terms & conditions, product manuals and
links to other resources such as the Electro-Serv YouTube channel, Facebook page, related products on
the website after completion of the constructions, etc
~ End of Brief ~

Task 04 Internal Brief

Digital Marketing Plan Outline

Executive Summery
This is an outline digital marketing plan of Electro-Serv (Pvt) Ltd for the Q1 and Q2 of year 2015. The
primary objective of this outline is to give an idea of how the marketing activities will occur during the
said period on the digital landscape with a focus on customer acquisition. The product of Electro-Serv is
providing, product sales, solutions and special services in the fields of power, energy, control, automation.
Situation Analysis
The current situation analysis was done on the Task 01- 04 in the areas of company brief, customer
behavior, competitors, current status of the digital marketing implementation within Electro-Serv.
Objectives
1. Double the number of website visitors to www.electro-serv.lk during January 2015 till June 2015
compared to the same period of 2014. Measuring through Google analytics.
2. Gather minimum of 250 followers on Facebook, 50 followers on Google+ and 50 followers on
LinkedIn, from January 2015 to June 2015 which is measured through the respective social
platform statistics.
Strategy
Electro-Serv will be using a combination of paid digital media, owned digital media, and integrate certain
conventional communications as the strategy in achieving the above objectives which are focusing on
increase the customer reach and acquisition.
The back end which can support the above strategies as well as can deliver a desirable customer
experience is also highly important therefore a new customer relationship management tool will be
implemented not only based on the above objectives but also on the overall corporate objectives.
In addition, digital marketing mix is also in place not only to focus on the above objectives but also as a
strategy to achieve overall digital marketing objectives of Electro-Serv.
Tactics
Paid Digital Media
Pay-Per-Click Electro-Serv will be using Google AdWord service to advertise on search engine. These
ads will contain attractive terms and propositions for the target customers. Electro-Serv will be bidding on
a predefined set of positive and negative keywords matched using exact matching and phrase matching
methods. A geographical limitation will be set for Sri Lanka only as Electro-Servs target market is only
within the country currently. At the initial stage, the advertisements are only run on Google search and
will not be run on partnered search engines nor via the display network. Keywords are selected carefully
for PPC integrating well with organic search in order to reduce the advertising cost.
Social Media Ads Paid promotion of social media posts will be used to gather followership on the social
media pages. Similarly to PPC above, keywords are to be defined. Targeting criteria differs from one
social network to another therefore the targeting criteria is to be defined case by case.

Task 05 Digital Marketing Plan

Owned Digital Media

Social Media Pages, Website & Blog Electro-Serv owns official pages on Facebook, Google+ and
LinkedIn and Electro-Servs upcoming website which is due to launch in January 2015 will contain the
product catalog and a blog linked to it. All these assets will divert audience to each other asset based on
the digital customer journey map and convince the user to convert to a customer through content and
promotions.
Digital Marketing Mix
Product Website will contain all the information related to the products and addition information such
as tutorials, reviews, videos, applications, and whitepapers will be available through the website as well
as the social media pages, blog and YouTube channel. Augmented product attributes such as delivery
tracking, purchase history, engineering support and insight, etc will also be available.
Price Customers will be able to view related products, accessories, spare parts, etc when they are
researching a product on the website and they will have the flexibility of bundling up products for
purchasing.
Place Products and information will be available on the website and the social media resources and a
delivery service is also available.
Promotion Sales promotions are to be communicated through social media and email and will be
advertised on PPC. Special social media promotions will be used as well.
People Website will have online live chat facility for customers to communicate with support personnel
and the back-end support is given through the CRM tool. CRM tool will maintain relationship records and
help all the customer facing employees to deliver customers a delightful experience. Employees will be
specially assigned to create, maintain and monitor digital resources.
Process Inquiry collection process of the company will be updated to incorporate inquiries from the
website and the social media and automatically add to the lead pool on the CRM tool. New customer
interaction processes will be defined for interactions via social media.
Physical Evidence The design and the appearance of the website and social media pages will be
welcoming and reassuring the professionalism of Electro-Serv. Contact information and the locations
including the google map will be on the website and social media where possible to increase the trust of
the customer. The brand associations of Electro-Serv and ISO certification information will be showcased
on all the resources when possible. Images and videos will be prepared using local people and ElectroServ employees which also act as physical evidence from a digital aspect.

Task 05 Digital Marketing Plan

Action Plan
ID
1

Task Name
Website & Blog

Start

Finish

Duration

11/3/2014

6/30/2015

34.4w
8.4w

Website & Blog Development

11/3/2014

12/30/2014

Website & Blog Launch and First Run

1/1/2015

1/1/2015

.2w

Blog Update Strategy

1/1/2015

6/30/2015

25.8w
31.4w

11/24/2014

6/30/2015

CRM System Implementation

11/24/2014

12/12/2014

3w

Integrating CRM with the Website

12/12/2014

12/12/2014

.2w

CRM Training and Launch

12/15/2014

12/17/2014

.6w

Using CRM

12/15/2014

6/30/2015

28.4w

Statistics Collecting and Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w

10
11

CRM Tool

Social Media

1/1/2015

6/30/2015

25.8w

13

New Facebook strategy

1/1/2015

6/30/2015

25.8w

14

Facebook Statistics Collecting

and Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w
25.8w

12

15

Facebook Creation

LinkedIn Creation

16

New LinkedIn Strategy

1/1/2015

6/30/2015

17

LinkedIn Statistics Collecting and

Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w
25.8w

18

Google+ Creation

19

New Google+ Strategy

1/1/2015

6/30/2015

20

Google+ Statistics Collecting and

Auditing

6/30/2015

6/30/2015

.2w

21

Google Places/Maps Creation & Use

11/3/2014

6/30/2015

34.4w

22

YouTube channel Creation

1/1/2015

6/30/2015

25.8w

23

New YouTube Strategy

1/1/2015

6/30/2015

25.8w

24

YouTube Statistics Collecting and

Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w

25

AdWord & Social Media Ad Campaign

1/1/2015

6/30/2015

25.8w

27

Advertising

1/1/2015

1/30/2015

4.4w

28

Analysis

6/30/2015

6/30/2015

.2w

2/2/2015

6/30/2015

21.4w

26

29

First Month

Second Month

30

Advertising

2/2/2015

2/27/2015

4w

31

Analysis

6/30/2015

6/30/2015

.2w

32

Third Month

3/2/2015

6/30/2015

17.4w

33

Advertising

3/2/2015

3/31/2015

4.4w

34

Analysis

6/30/2015

6/30/2015

.2w

35

Forth Month

4/1/2015

6/30/2015

13w
4.4w

36

Advertsing

4/1/2015

4/30/2015

37

Analysis

6/30/2015

6/30/2015

.2w

38

Fifth Month

5/1/2015

6/30/2015

8.6w
4.2w

39

Advertsing

5/1/2015

5/29/2015

40

Analysis

6/30/2015

6/30/2015

.2w

41

Sixth Month

6/1/2015

6/30/2015

4.4w

42

Advertising

6/1/2015

6/30/2015

4.4w

43

Analysis

6/30/2015

6/30/2015

.2w

Nov 2014
2/11

Dec 2014

9/11 16/11 23/11 30/11 7/12 14/12 21/12 28/12

Jan 2015
4/1

11/1

18/1

Feb 2015
25/1

1/2

8/2

15/2

Mar 2015
22/2

1/3

8/3

15/3

Apr 2015
22/3

29/3

5/4

12/4

May 2015
19/4

26/4

3/5

10/5

17/5

Jun 2015
24/5

31/5

7/6

14/6

Jul 2015
21/6

28/6

5/7

12/7

19/7 26/7

Please refer to the attached grant chart for the action plan.

Control
The updating of the blog, YouTube channel, social media and advertisements must be frequently updated
and responsibilities should be assigned to employees for managing and controlling. The technical
maintenance of the website, CRM and other tools will be the responsibility of IT division and the content,
design, updating, auditing, etc will be the responsibility of the Marketing Division.

Task 05 Digital Marketing Plan

Mind Map
KPIs are as below;

Website: is to see twice as much inbound traffic compared to 2014. The measuring period is from
01/01/2015 to 30/06/2015. The Google Analytic and Webmaster tools are to be used.
Social Media: as stated on objectives. Daily post updates should be maintained once the
followership passes 75.
YouTube: All videos should collectively have a minimum of 2000 views. A minimum of 1 video
per week should be uploaded.
Customer Source: at purchase, customers are asked the source of reference and on 30/06/2015 the
data should be assessed. 5% of views, follows, and web traffic should have convert into
customers.

Task 06 Mind Map

Nov 2014

ID

Task Name

Start

Finish

2/11

Website & Blog

11/3/2014

6/30/2015

34.4w

Website & Blog Development

11/3/2014

12/30/2014

8.4w

Website & Blog Launch and First Run

1/1/2015

1/1/2015

.2w

Blog Update Strategy

1/1/2015

6/30/2015

25.8w

11/24/2014

6/30/2015

31.4w

CRM Tool

CRM System Implementation

11/24/2014

12/12/2014

3w

Integrating CRM with the Website

12/12/2014

12/12/2014

.2w

CRM Training and Launch

12/15/2014

12/17/2014

.6w

Using CRM

12/15/2014

6/30/2015

28.4w

10

Statistics Collecting and Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w

1/1/2015

6/30/2015

25.8w

11
12

Social Media
Facebook Creation

13

New Facebook strategy

1/1/2015

6/30/2015

25.8w

14

Facebook Statistics Collecting

and Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w

15

LinkedIn Creation

16

New LinkedIn Strategy

1/1/2015

6/30/2015

25.8w

17

LinkedIn Statistics Collecting and

Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w

18

Google+ Creation

19

New Google+ Strategy

1/1/2015

6/30/2015

25.8w

20

Google+ Statistics Collecting and

Auditing

6/30/2015

6/30/2015

.2w

21

Google Places/Maps Creation & Use

11/3/2014

6/30/2015

34.4w

22

YouTube channel Creation

1/1/2015

6/30/2015

25.8w

23

New YouTube Strategy

1/1/2015

6/30/2015

25.8w

24

YouTube Statistics Collecting and

Auditing

6/30/2015

6/30/2015

.2w

1/1/2015

6/30/2015

25.8w

1/1/2015

6/30/2015

25.8w

25
26

AdWord & Social Media Ad Campaign

First Month

27

Advertising

1/1/2015

1/30/2015

4.4w

28

Analysis

6/30/2015

6/30/2015

.2w

2/2/2015

6/30/2015

21.4w

29

Second Month

Dec 2014

Jan 2015

Feb 2015

Mar 2015

Apr 2015

May 2015

Jun 2015

Jul 2015

Duration

30

Advertising

2/2/2015

2/27/2015

4w

31

Analysis

6/30/2015

6/30/2015

.2w

32

Third Month

3/2/2015

6/30/2015

17.4w

33

Advertising

3/2/2015

3/31/2015

4.4w

34

Analysis

6/30/2015

6/30/2015

.2w

35

Forth Month

4/1/2015

6/30/2015

13w

36

Advertsing

4/1/2015

4/30/2015

4.4w

37

Analysis

6/30/2015

6/30/2015

.2w

38

Fifth Month

5/1/2015

6/30/2015

8.6w

39

Advertsing

5/1/2015

5/29/2015

4.2w

40

Analysis

6/30/2015

6/30/2015

.2w

41

Sixth Month

6/1/2015

6/30/2015

4.4w

42

Advertising

6/1/2015

6/30/2015

4.4w

43

Analysis

6/30/2015

6/30/2015

.2w

9/11 16/11 23/11 30/11 7/12 14/12 21/12 28/12

4/1

11/1

18/1

25/1

1/2

8/2

15/2

22/2

1/3

8/3

15/3

22/3

29/3

5/4

12/4

19/4

26/4

3/5

10/5

17/5

24/5

31/5

7/6

14/6

21/6

28/6

5/7

12/7

19/7 26/7