hU Le

How might we create an enjoyable

street experience in Bangkok?
Date: 15th December 2016
Course code and name: DBT416 Planet and society
Instructor: Mr. Massimi Ingegno
Team Members:

No.
No.
No.
No.
No.
No.
No.
No.

6 5716440085
10 5716440127
11 5716440135
20 5716440259
28 5716440382
55 5716440812
56 5716440838
65 5716440937

Chutipon Watanakemapirut
Kanyarat Phongsamart
Kavisara Vachekrilas
Natthakritta Tipprasert
Phawat Thitiyaporn
Worakarn Ounhattapradit
Athicha kumjim
Nathida Dechsakul

Executive Summary
Public space is a social space that is generally open and accessible to people. It has dramatically impacted the city. As a Bangkok
citizen, many people face a lot of public space issues, for instance bad infrastructure, low sanitation, and encroachment. After
gathering public space data through interviewing expert, street vendor, Bangkok citizen, government and researching public space
report, encroachment is the biggest problem that appears in Thailand especially in Bangkok. Normally, Thai people dont pay
respect to the law and regulation and dont pay respect to each other. They usually think about themselves and it becomes a Thais
norm. Focusing more in the encroachment of public space, one sample that obviously notice in Bangkok is street vendor. According
to the interview and research, it indicates that street vendor is an obstacle on the sidewalk that come with sanitation issues, they
make sidewalk dirty. Pedestrian have a bad perspective with street vendor and it becomes a big problem in rush hour. However, on
the other site of street vendors, Bangkok citizen doesnt realize that street vendor is a significant stakeholder in the economic
system. They generate a lot of working capital in Bangkok and create jobs. Moreover, the safety issue is mentioned considerably.
Many peoples said that they feel safer when the street vendor locate around. Therefore, street vendor still remains values in Bangkok ecosystem including sense of place, economic, and Thai culture. Looking deeply inside street vendor, it could be rise with the
city development plan and with that path, street vendor become an opportunity of the city. Anyway, to do that, street vendor
encroachment issue have to be fixed first.
To fix an encroachment issue in Bangkok, this project creates an online platform that manages street vendor called Huble (hub-le).
Huble is a platform that use crowdsourcing method to gather all opinion from everyone in Bangkok and use it to analysis public
space and street vendor quality then manage it. Everyone can see the color map that indicate quality of public space and street
vendor quality by this platform. In the future, when the system is stable, Huble will add more feature to create Placemaking in Bangkok. It comes with a vision that is to improve street as places and align the direction of the platform with SDGs 11, by 2030, provide
access to safe, affordable, accessible and sustainable transport systems for all, improving road safety, notably by expanding public
transport, with special attention to the needs of those in vulnerable situations, women, children, persons with disabilities and older
persons.

Contents
1 Design problem & objectives
2
Problems & Objectives
3
Project plan
4 Background Information
5
System Thinking
7
Secondary Research
9
On - the - ground Research
10
Experts and users interviews
10
12 Ideation & Prototype
13
Secondary research
15
Function of the system
17
Prototype developed
39 Implementation
40
Roadmap
41 Conclusion
44 References
45 Annexes

hU Le
Hub-l()

Historically, Thai society existed through

self- suficient means surviving on its own
agricultural produce, through the barter
system and through civil service. It was
not until the arrival of the Chinese that
trading began to affect the livelihood
ofthe indigenous Thais. It is thought that
the tradition of haab ray may have
been influenced by the Chinese: Haab
means to carry and ray means to
wander.
The name Hubl represents Thai
pronunciation of street vendors. In the
meaning Hub means the effective
center of an activity, region, or network.

DESIGN
PROBLEM
& OBJECTIVES
Part 1
Part 2
Part 3

Problem: Bad vendor management

Objectives
Project Plan

Problems

Objectives

In Thailand, one of the most challenging for city managers

in developing countries is undoubtedly Street Vendors
problem. Street vendors are the most perpetual problems
for street and sidewalk users in Bangkok cities. Expanding
their vendors onto roadways is the source of traffic
congestion. Their informal setting and business garbage
cause unsightly urban vista.

General Objective:

:Bad Vendor management

As Top-down Policy, Government, Bangkok Metropolitan

Administration (BMA), Thai policy aims at curbing street
vending by enforcing them to move to other places which
is causing the riots, and it seems like a good plan for
everyone. In contrast, Street Vendors are an opportunity for
Thai people.
The successful integration of street vendors can add to the
lifeblood of a thriving city. Promoting vending as part of a
Placemaking effort can create destinations, incubate
businesses and provide crucial low-barrier-to-entry
income and shopping that most cities are not providing.
Through the history of vending in Thai culture, the compromising nature of Thais, the dependency of many Bangkokians for affordable goods as well as the necessity of the
majority of Thais to make a living through this informal
means with low - income, this activity becomes readily
embraced on the most part and becomes a social,
economic and cultural force that shapes the urban life of
Bangkok.

The general objective of this study is tocreate an enjoyable

street experience in Bangkok.

Specific Objectives:

The specific objectives of this study include the following

1) To identify the causes behind street vending.
2) To highlight the importance of street vendors, what
measures are taken by the Government to prevent the
harassment by police and other authorities.
3) To improve the working conditions of street vendors.
4) To find the suitable ways for both pedestrians and street
vendors.

Secondary research
Expert & Users interview
Observation
Tool: Interview guide
People shadowing
Target group canvas
Personas

11

OCTOBER
2016

08

NOVEMBER
2016

Collect Information

Define the problem

Exploring opportunities
Challenges
Preliminary research
Expert & Users interview
Tool: System Thinking
Stakeholders
Cause diagram canvas
Theory of change canvas
Problem definition

24

OCTOBER
2016

Brainstorm
& Analyze ideas
Brainstorm
Team tasks:
Place context
Users
Vendors
Regulation
Enforcement
Tool: Fast idea generator

Prototype develop
Team tasks:
Model developer
UX/UI Designer
Technical support
Tool: Invision

Develop solutions
& Build test model

22

NOVEMBER
2016

03

DECEMBER
2016

Prototype develop
Team tasks:
Model developer
UX/UI Designer
Technical support
Tool: Invision

Improve your design

Feedback
Prototype develop
Team tasks:
Model developer
UX/UI Designer
Technical support
Tool: Invision
Prototype testing plan

15

DECEMBER
2016

Part 1
Part 2
Part 3
Part 4

BACKGROUND
INFORMATION

System analysis
Secondary Research
On - the - ground Research
Experts and users Interviews

Background Information I 1

System Analysis

Root Causes
Disorganized of Street vendor management in Bangkok.

Stakeholders

Bangkok Metropolitan Administration (BMA)

Vendors

City law enforcement department

Pedestrians

Bangkok Citizens
Culture

Governments
imitated the way of
managing public
space from Western

Indistinct line
between Public and
private space

Vendors paid bribe

to the officer when
they were evicted.

Lack of respect
for human dignity
of pedestrians
Public space
deteriorates

Disorganized messy
public space

Thais love convenient

and no discipline.
They do whatever they want.
Provide
crucial-low
barrier to
entity income

Society

Lose sense of
belonging to space
People will find
alternatives
and abandon it.

Vendors

Incubate business

Kill valuable
city area

Illegal activities
earned more
profitable

Economic

Environment
Create destination

Business Sectors
Negative affects
Positive affects

Create iconic places

that are cultural
drivers defined cities

Bad sanitary

Shrinking of
Shopping malls flourish
available sidewalk
space for pedestrians.

People have to walk

on the street instead

Placemaking

Lost a place that rich

and poor meet as equals
(the most valuable
functions of public space)

Public space dies

Create socialize

Add to the lifeblood

of a thriving city

Background Information I 2

Research Findings:
Secondary Research

The concept of public space

In Southeast Asia, public space is perceived and used differently. The hot-humid climate have consequences for the preferred characteristics of public spaces to be more enclosed, inclusive, cool,
comfortable, relaxed and adaptive to different uses.
Two important and specific problems about Thai public space. First, the loss of old and meaningful
public spaces (i.e. temples, markets, bathing places, rice grinding yards and gathering yards).
Second, the demand for new forms of public space that relate to present day lifestyles (i.e. performance and activity stages, sports plazas and civic forums).

Street market as Public space

Streets showcase the lives of communities, and being exposed to the good and bad of the
world on streets can give more compassionate, empathetic, and connected citizens. The
street market is a common urban phenomenon, and with the prominent characteristics of
mobility and flexibility, it is impossible to avoid the presence of street markets.

Street vendors in Bangkok

Everyday the streets of Bangkok are shaped by the improvisational culture of street vendors. Sidewalks designed for
pedestrians often turn into congregations of shoppers and
street vendors of a variety of sorts selling clothes,
accessories, music, food and drinks. Tables and stools line
sidewalks, transforming a portion of the streets into
open-air restaurants some remaining the whole day while
others disappear during off-peak hours. They encroach on
the common rights of urban space, but through the dependency of many Bangkokians for affordable goods as well as
the necessity of the majority of Thais to make a living
through this informal means, this activity becomes readily
embraced on the most part and becomes a social,
economic and cultural force that shapes the urban life of
Bangkok.
Certain areas are designated for vending in Bangkok with
a fee of approximately 300 Baht per monthper vendor
(US$10 per month per vendor) for the maintenance of
sidewalks that goes to the city. However, fines are also
imposed on vendors who do not abide with the charges
paid to city officers, or to a person of power such as a
mafia who collects them en masse. According to Thai
Recent, the online Thai newspaper, each year 100 million
Baht (US$3,320,000) are collected from vendors by
Bangkok city officers. Half is rewarded to the officers.
Vendors, nevertheless, are willing to compromise so as to be
able to conduct their business. The multiplicity in the use of
public space inevitably reflects the complexity underlying
Thai society in terms of culture, politics, and economics.

The present government has initiated a peoples progress

policy in order to help the economic means of the lower
income sector. More areas are being designated for street
vending and registered street vendors will be put into the
formal sector which would include taxation, but also the
security of a place to earn a living. This move might bring
structure and less unpredictability to the make/do culture
of the streets of Bangkok. A bottom-up practice by the
people is being integrated with the top down approach of
the government. Design as strategy and planning is being
incorporated into the improvisational practice of street
vending.

Amount of
Street Vendors
in Bangkok

2012:
2013:
2014:
2015:
2016:

22,573 Persons
21,065 Persons
20,170 Persons
19,727 Persons
15,796 Persons

Background Information I 3

Research Findings:
On - the - ground
Research

Location:
Rama4 Road, Silom Road, Onnut,
Central Ladprao / Union, Ari,
Ratchathewee, Vistory monument
Most stall occupies a small area of about one meter wide,
but a huge umbrella also marks a more ambiguous territory
to her occupancy. Most vendors set up their stall for over
ten years.The display of products are configured on a
step-like structure that is covered with synthetic fur so as to
add presence and a level of sensuality to the products.
Their stall is designed to lightweight and mobile. The main
structure, originally used for a lottery stand, is made of
metal tubes. A gridded metal frame creates the tops and
plastic baskets act as elevated platforms. They are selling
everyday except Monday. Most reasons are the convenient
of location that reachable to customers. The time slot in
every areas are slightly different, Time slots are divided into
4 sections; 4:00 am - 9:00 am, 11:00 am - 2:00 pm, 5:00
pm - 9:00 pm, 11:00 pm - 2:00 am. Vendors usually come
and setting their stall 30 minutes ahead. Regular clients
stop by to greet, and other vendors may sit in for anyone if
she has to be somewhere else. They look after each other.
An office worker who seems to know the vendors well very
energetically chats with the vendors. At the same time, he is
calling out to others to help the sales of vendors. Indeed it
feels like a community. The peak time that customers is 5:00
pm - 9:00 pm. Customers usually buy food and clothes.
Average of their payment is around 300 THB ($10). Their
average time spent in each vendors are around 20 - 30
minutes. Some customers that tends to stop at vendors that
shout out about their sell product.
Observation date: Weekday: 10 - 11 November 2016
Weekend: 19 - 20 November 2016

10

Background Information I 4

Research Findings:
Experts and Users
Interview

Vendors side:
Street Vendors have many problems. They are not getting
protection by government or any labour law. The general
problems of street vendors is insecurity and their occupation considered illegal. Even government provide license to
street vendors, they still harassed and evicted by local
authorities and local police. The street vendors suffer with
other street vendors because of fluctuation in market prices
and irregular employment. Their incomes are often minimal
and depends on their sales fluctuate. Another reason for
the decrease in income of street vendors is that they are
forced to pay 15 to 20 percent of their daily income
(estimated 500THB each time ) as bribes to local police.
Street vendors are usually associated with encroachment of
public spaces, causes traffic congestion, and poor waste
disposal. Safety of food has been increasingly becoming a
concern to street vendors. No Government agency is
authorized to verify the content of food as they are not
regulated by any government agency.

Municipal side:
The government organization is happening when Thailand
has a bad economic situation, so it makes the economic
worst. The vendor afflicted from this policy, and it also
cause bad economic cycle. The change of government,
make the organization has greater effect. During an
economic crisis, consumers will use different techniques to
make their money go as far as possible: More carefully
comparing prices at point of sale locations, bringing out the
coins they previously left unused in saving banks, switching
to lower cost options and choosing to shop in less convenient locations in order to find discounts. Street vendors can
provide cheaper goods because, in many cases, they do
not need to pay for electricity or water bills and their rental
costs can be much lower. Further, vendors themselves may
be more willing to enter into haggling negotiations and
offer cash discounts to well-known or regular customers.
However, it would be wrong to assume that all street
vendors are the same in terms of character or that they
operate according to the same business model.

11

Expert interviews
Thai people are lack of public awareness, they just keep on their mind that they are tax
payers, and they don't have duties to maintain or take care of public space, sometimes
people are selfish.
Assistant Professor Sukulpat Khumpaisal, Ph.D.
Architecture for Real Estate Development
Thammasat Design School
The big problem of public space in Thai culture is senses of belonging of public space
that means almost people not be cultivate consciousness in the caring the public space
and the best public space will be conducive to the access of all ages.
Instructor Khunnatham Santitham
Architecture for Real Estate Development
Thammasat Design School
Thailand imitated the way of managing public space from Western without considered
its context by different understandings of public space. Thai people usually use public
space for their personal interest while Westerners use public space equally.
Instructor Hansa Srilertchaipanij
Deputy director of UDDI
Thammasat Design School
Culture Thai people love convenience, have no discipline and follow dissenters.
Vendors along the street (such as the case of Siam Square). When they saw one vendor on
the footpath, others will do the same way. They claimed that they had paid bribe to the
officer when they were evicted. The officer had received a bribe because their salary are
not enough. Flaws of Thai culture have showed for a long time, it cant be solved anyway.
Its only depends on individual. Creating conscience in new generation people might not
effective as it could, because Thai education also have problem. Stricter laws can be
created new norm to Thai society.
Instructor Parit Thossilaporn
Lecturer at Faculty of Architecture and Planning
Thammasart University

Recently, Thai government gets

rid of all street vendors because
they cant control the vendors
disorderly. Thai vendors do not
respect any law or regulation,
they always encroach on the
public space. The bribe is also a
major cause as well because as
long as there has a bribe, the law
will not work anymore.
Mr. Kriangsak Wannasarn
Head of City law enforcement department
Nonthaburi

IDEATION
& PROTOTYPE

Part 1
Part 2
Part 3

Secondary Research
Function of the System
Prototypes developed

13
Ideation & Prototype I 1

Research Findings:
Secondary Research

What Makes a Successful Place?

In evaluating thousands of public spaces around the world, Project for Public Space has found that to be successful, they
generally share the following four qualities: They are accessible; people are engaged in activities there; the space is
comfortable and has a good image; and finally, it is a sociable place: one where people meet each other and take
people when they come to visit.

ACCESS & LINKAGES

COMFORT & IMAGES

USES & ACTIVITIES

SOCIABILITY

A successful public space is easy to

get to and get through; it is visible
both from a distance and up close.
The edges of a space are important
as well: For instance, a row of shops
along a street is more interesting
and generally safer to walk by than
a blank wall or empty lot. Accessible
spaces have a high parking turnover
and, ideally, are convenient to public
transit.

Whether a space is comfortable

and presents itself well has a
good image is key to its success.
Comfort includes perceptions
about safety, cleanliness, and the
availability of places to sit the
importance of giving people the
choice to sit where they want is
generally underestimated.

Activities are the basic building

blocks of a place. Having something
to do gives people a reason to come
to a place and return. When there
is nothing to do, a space will be
empty and that generally means that
something is wrong.

This is a difficult quality for a place

to achieve, but once attained it
becomes an unmistakable feature.
When people see friends, meet and
greet their neighbors, and feel
comfortable interacting with
strangers, they tend to feel a
stronger sense of place or attachment to their community and to the
place that fosters these types of
social activities.

Rating how accessible the space is to varying individuals and groups and how
well their various activities and behaviors are supported or not.

Inclusiveness

Meaningful Activities

Pleasurability

People formed a mental image of the city which

called imageability, and defined it as a quality in a
physical object which gives it a high probability of
evoking a strong image in any given observer. It is to
measure attribute of the space that are negative or
positive to create a coherent impression.

Comfort

To measure the physiological level of comfort the

public space is able to provide its users. The feeling
of comfort in the public space depends on numerous
factors, including perceived levels of safety, familiarity of the setting and people, weather, physical
conditions and convenience.

5 Dimensions
of
Public Space

The space becomes meaningful when it is useful,

support activities that are symbolically and culturally,
and support sociability. Rating whether the public
space supports any community-gathering, the
suitability of the layout and design of the space to
support activities and behavior.

Safety

Rating how safe people feel in the space during

different times of the day, the appropriateness of
physical condition and maintenance of space, and if
the presence of surveillance measures in the public
space makes them feel safer or not.

14

Vendor Rating System

Pricing factors

Competitive pricing; It should be comparable to similar

vendors. Price stability; Prices should be reasonably stable
over time. Advance notice of price changes; The vendor
should provide adequate advance notice of price changes.

Quality factors

Reliability; Is the rate of product failure within reasonable

limits? Durability; Is the time until replacement is necessary
reasonable? Support; Is quality support available from the
vendor? Warranty; The length and provisions of warranty
protection offered should be reasonable.

Sanitary factors

Food equipment should avoid cross contamination.

Space around and between equipment and walls should be
adequate to allow for sufficient cleaning.
Do not create areas for insects and rodents.

Service factors

The vendor should also provide up-to-date catalogs, price

information, and technical information. Emergency support;
Does the vendor provide emergency support for repair or
replacement of a failed product. Problem resolution; The
vendor should respond in a timely manner to resolve
problems. An excellent vendor provides follow-up on status
of problem correction.

Spatial

Placemeter

Spatial measurement tools help to understand

Use computer algorithm to detect moving object and

classify it into five types: pedestrians, bicycles, motorcycles,
vehicles, and large vehicles.

1. Better context of locations for particular use.

2. How visible or connected public spaces are.
3. How conveniently can get from one to another.
Geographic Information System (or GIS) is a system
designed to capture, store, manipulate, analyze,
manage, and present spatial or geographical data.
Use GIS technique, It create a surface model to
describe the pedestrian density with temporaland
spatial information.With GIS, It can gain a knowledge
and capture the pedestrians moving pattern. Its
important toknow Pedestrian information as a
reference in many traffic cases or other urban
problems, such as a street vendor problem.

Count pedestrian for each hour and it shared the data to

help researching on the model pedestrians with GIS. It can
be use on any video file, surveillance camera. And also Can
measure speed & density in specific time. Data will be in
number and graphs
Placemeter works with a variety of retailers, from large
beverage chains to upscale boutiques to retail showrooms,
to optimize store operations at existing locations and
improve site selection for new locations.

A tool which we use for calculating area is ArcGIS.

The tool for spatial analytics to understand the
location, such as;
Where the vendor are?
Measure size and distribution of vendors.
The best location to site a new store.
How will travel distance attract or detract
customers?
ArcGIS connects maps, apps, data, and people so
you can make smarter, faster decisions. It gives
everyone in your organization the ability to discover,
use, make, and share maps from any device,
anywhere, anytime. With the new Urban Network
Analysis software, architects and urban planners can
describe spatial patterns of cities using mathematical network analysis methods. The result will show
how your assets are performing, get information in
real time, and spot location-related patterns that
might previously have been undetected.

Depthmap X
Produce visual colored graphs that describe which spaces
are more likely to be accessed by people. Depthmap X
works on variety scales from building through small urban to
whole cities or states.The objective of the analysis is to
derive variables which may have social or experiential
significance. It can be modified by using python and
software develop kit to make it more suitable for specific
task like agent-based analysis.

15

Ideation & Prototype I 2

Function of
the system

Habit forming
product element

Feature

Explain

Internal trigger
Trigger
External trigger

Action

Reward

Investment

Simplest behavior

User needs to be part of solving

problem more than part of problem.
User was pained with inconvenience
pathway and tried to find the way to
express the feeling.

User reviews the street vendor

services by select emotion and comment additional about their service.

Tribe

Share opinion to your friend and

suggest them to use platform

Hunt

Unexpected content from street vendor

Self

Challenge yourself and explore new

things through questlist

Increase returning

16
Reviewing street vendor is not only help vendor to
improve their service but can also create better
pathway experience.

Gamification framework
Show result when the reviewing street vendor was accomplished
and convince them to visit and rate similar street vendor like quest.

Review and
suggestion
street vendor

Users could get up-to-date

information about local street
vendor from this website.

Quest list

Users have their own account

to store content review.

Refreshing
street vendor
content

Storing your
content that you
have reviewed

hU Le

-Fill Color in map

-Emotion feedback

Mayorship

You become mayor of pathway by

reviewing more than anyone else
in the last 30 days.

Event quest
Sharing content
to social media

Users suggest their friends

to review street vendor.

Promote user to explore street

vendor in special occasions.

-User can see the result of

rating sense of place by
coloring in visualize map.
-Users can express their
feeling through diverse
emoticons.

17

Ideation & Prototype I 3

Prototypes
developed

Data Flow Diagram of Hubl

PLATFORM AVAILABLE IN BOTH MOBILE AND COMPUTER

vendor rating
information

User
place rating
information

Database

* Note: In condition analysis information

This system will use 40% from Emotion of
users, and 60% from Softwar, to get the
most accurate data.
* Note: The outcome of ArcGIS will show
the color map, then rate each color into
a scale from -2 to 2. The input data which
we using to apply in ArcGIS are from
Placemeter.

database
information

place and vendor

information

Spatial and flow

software

Analysis system

place and vendor

information

Vendors

vendor
information
place and vendor
information

18

Site map for users

Search

About us
Contact us

Log in

Rate

QR code

Choose
Zoning

Locate
vendor

Rating Rating
place vendor

Color map
Using
vendor

Change language

Quest list/
Share

Emotion/
Report

19

Site map for vendors

Log in

About us
Contact us

Dashboard

Leaderboard

Statistic

Time remain

Vendors score
and place

Level of
satisfaction

Next rotation

Announcement
Holiday
Under
construction
Peak hour
Law and
Regulation

Location
Uses &
Activities
Comfort &
Images
Access &
Linkages
Sociability

Report
Response and
feedback

PROTOTYPE FOR USERS

Homepage: 1. Quick search for users to only find more information about
vendings in each category.
2. Log in: For users that want more information in details. They
can either login with Facebook or create a new account.

20

21

Login: They can use either email or phone to create new account.

22

23

Suggestion place: This page allows user to suggest a street vendor to locate
their vendor in a particular place that user have suggested. This feature
makes street vendor notice the demand in Bangkok.

24

Rating Place: 1. Users rate place by using 4 criteria; Sociability, Activity,

Comfort, and Access. By Rating score of +2 to -2.
2. Once the color blended, it will represent each location with
outstanding criteria.

25

Once you clicked on the location, you will see many choices of products that
located in that location with details of price and specific location.

26

After you purchased at that vendor, you can either scan QRcode or type the
name to rate them by using your feeling as a base. If you have negative
feeling, this page will leads you to the next page which is the reason.

27

It will show the several reasons of negative feelings for you to select or you
can leave it.

28

Once you finish rating one vendor, this site will suggest you to find more
information for other vendors as well in order to get a customer retention.

PROTOTYPE FOR VENDORS

For the first time you are registered as a street vendor, you have to do it at
city law enforcement department.

29

30

After you filled all the information, the system will proceed you to the last part.
This page will show the I.D. card for a vendor with the vendor number.

31

This stage, you can do anywhere. To login, you will need to use your vendor I.D.
and passwords.

32

Dashboard of overall information about this vendor such as Leaderboard,

announcement, time remaining, location, and report.

33

Leaderboard: The vendors in each type will receive a score as their ranking
score. For example; Thipsamai pad they receive the highest emotion rating
from users, so she got the first award.

34

This page will show the estimated of rating emotion of customers satisfaction
in each factor. For example, Thipsamai receive 75% of location satisfaction,
but she got 35% of service. So, she will be able to know what unsatisfaction for
her customers and improve it.

35

The time remaining for vendorship time span is for notifying the vendors and
inform their next location.

36

Announcement page: 1. Holidays: Inform vendors which date they are not allowed to sell.
2. Under construction: Inform vendors about a specific location
that match with construction workers
3. Peak hour: Inform timing in each location.
4. Law & Regulation

37

Searching location for vendors to seek for more opportunity to reach at their
sell. Once clicked on the map, it will show the details of temporarily permitted
time.

38

Report page: This page allows user to give their opinion according to 5
dimensions that refer to street vendor criteria of level of satisfaction.

IMPLEMENTATION

40

DEVELOPING STREET
VENDOR SYSTEM TO
BE PLACEMAKING
step 4

step 3
ENFORCING
STREET VENDOR
TO USE PLATFORM

step 1
SETTING A SYSTEM
WITH GOVERNMENT

step 2
ENCOURAGING
PEOPLE TO USE
PLATFORM BY
PUBLIC RELATION
STRATEGY

ROADMAP

Part 1
Part 2

CONCLUSION

The change
Limitation & potential
unexpected consequences

42
How this system will meet the SDGs11 target?

GOOD STREET VENDOR SYSTEM

Better
Public
Space

Safer

Opportunity
to do
placemaking

Improve
sense of
place

Better community

Good Sanitation
Improve overall
economic

By 2030, provide universal access to safe, inclusive and accessible, green and public spaces,
in particular for women and children, older persons and persons with disabilities

43

Idea Development (Improvement from feedbacks)

ST

PROTOTYPE

ND

PROTOTYPE

Emotion (Improve from rating vendors)

This will help users give an accurate score
from their feelings. But it is not specific in
solving problems, so it is hard for vendors
solve problems.

Categorize (Improve from search)

Screening type of vendors for users, in the same way,
it consumes lots of time and may cause mistakes if that
location has lots of vendors.

Account (Improve from rating vendors)

Increasing number of users by using suggesting
system through social networks.

Emotion (Improve from rating vendors)

Review (Sharings)

Report / promote (Improve from rating vendors)

For vendors understand the pain point of users and helps
vendors focus on the right point.
Suggest place (Improve from rating places)
Suggesting the best spot for vendors will helps vendor find
the match location with their products.

Limitations
Only 85% of vendors are using the
electronic devices.
The limitation of internet access for both
users and vendors, But in the nearly
future, The growth of technology will
cover this limitation.

Account
Verifying account will prevent from the discredit and adds rate.
Account
Review (share)
Quest (Improve from rating vendors)
Stimulate people to try others similar vendors, so they will use
this website again.

TH

PROTOTYPE

QR code (improve from search)

In condition to reduce the mistakes from
rating at wrong vendors (similarity name),
and also reduce the procedures at searching
for the quicker rate for users.
Color map (Improve from rating places)
Using color gives easier solution for express
feeling and understands rating element of a
sense of place.
Result (Improve from rating vendors/ places)
Users will be able to see the overall quality of vendors.

REFERENCES

THAI STREET VENDORS

"Psychology of the Thai People - Values and Behavioral
Patterns." Psychology of the Thai People: Values and
Behavioral Patterns. StudyinThailand.org, n.d.
Web. 02 Dec. 2016.

@globeandmail. "How to Plan the Perfect Dawson City Visit.

" The Globe and Mail. Special to The Globe and Mail, 18
Sept. 2015. Web. 09 Dec. 2016.
Nirathron, Gisle Yasmeen And Narumol. Vending in Public
Space: The Case of Bangkok(n.d.): n. pag. Wiego.
May 2014. Web.

Pruecksamars, Witchaya. "The Middle-Class Vendors

Shaking Up Bangkoks Street Trade." The Middle-Class

Webmaster. ". 1.7 60."

. N.p., n.d. Web. 09 Dec. 2016.

Vendors Shaking Up Bangkoks Street Trade The Informal

City Dialogues. The Roskefeller Foundation, 01 Aug. 2013.
Web. 09 Dec. 2016.

Https://www.facebook.com/komchadluek. "''
. '' ." Www.komchadluek.net. N.p., 06 Dec.
2015. Web. 09 Dec. 2016.

R., Dawson. "Bangkok's Street Food Project." Bangkok's

Street Food Project. Fao Corporate, n.d.
Web. 09 Dec. 2016.

Thepwongsirirat, Paisan. "ScholarlyCommons." Electronic

Doctoral Dissertations. Protest, 2005. Web. 09 Dec. 2016.

Banwell, Cathy, Jane Dixon, Sam-Ang Seubsman, S.

Pangsap, Matthew Kelly, and Adrian Sleigh. "Evolving Food
Retail Environments in Thailand and Implications for the
Health and Nutrition Transition." Public Health Nutrition
16.04 (2012): 608-15. Web.
Suksakulchai, Pattama. "Make/Do: Street Vendors &
Bangkok Urban Space." DesignInquiry. Design Inquiry,
9 Aug. 2016. Web. 12 Nov. 2016.
Batr eau, Quentin. "Managed Informality: Regulating
Street Vendors in Bangkok." Batrau - 2016 - City &
Community - Wiley Online Library. Wiley Online Library,
29 Mar. 2016. Web. 09 Dec. 2016.
Mateo-Babiano, Iderlina B. "Public Life in Bangkok's Urban
Spaces." Academia.edu - Share Research. Science Direct
, n.d. Web. 09 Dec. 2016.
Huang, Emily. "Field Notes: Thailand's Pedestrian Streets
and Open Markets." Vancouver Public Space Network.
Vancouver Public Space Network, 24 Sept. 2014. Web. 09
Dec. 2016.

Walsh, John. "The Street Vendors of Bangkok: Alternatives

to Indoor Retailers at a Time of Economic Crisis." American
Journal of Economics and Business Administration 2.2
(2010): 185-88. Web.
Oranratmanee, Rawiwan, and Veera Sachakul. "Streets as
Public Spaces in Southeast Asia: Case Studies of Thai
Pedestrian Streets." Journal of Urban Design 19.2 (2014):
211-29. Web.

PROTOTYPE

Sevtsuk, Andres, and Michael Mekonnen. "Urban Network

Analysis." Encyclopedic Dictionary of Landscape and
Urban Planning (2010): 622. Web.
"DepthmapX." DepthmapX by Varoudis. N.p., n.d. Web. 16
Dec. 2016.
School of Architecture and Planning. "MIT-Singapore
Design Center Creates Free Software Tool to Analyze
Cities as Spatial Networks." Massachusetts Institute of
Technology. N.p., 16 July 2015. Web.

"Put Your Maps to Work." ArcGIS Platform. N.p., n.d.

Web. 8 Dec. 2016.
"Mobile Clinic Model Debuts in Manhattan." Nature
Medicine 12.7 (2006): 721. Web.

IMAGE
Public Space Rive in Geneva. Digital image. N.p., n.d. Web.
Making Paul Obermans Market Street Dream a Reality.
Digital image. N.p., n.d. Web.
Busy City Market Street In Xian China At Night. Digital
image. Wallpaper XL. N.p., n.d. Web.
Ws Street Market Prome Pyay MyanMAr. Digital image.
Getty Image. N.p., n.d. Web.
10 Best Shopping in Hong Kong. Digital. N.p., n.d. Web.
Delicious Thai Food at a Street Market. Digital image.
Travel Pictures Gallery. N.p., n.d. Web.
Thailand One of Top 10 Honeymoon Destination in World.
Digital image. Thomascook. N.p., n.d. Web.
Timelapse View from above of People Making Their Way
through Khao. Digital image. Shutterstock. N.p., n.d. Web
.
The Best Street Food in Bangkok. Digital. N.p., n.d. Web
Urban Landscape. Digital image. Plasticine Architectural +
Urban Visualization. N.p., n.d. Web.
GSP Group Prepared a Streetscape Master Plan and
Urban Design Guidelines for Downtown Thorold. Digital
image. GSP Group, n.d. Web.

Part 1
Part 2
Part 3

ANNEXES

Team canvas
Define problems & Collect information
Generate ideas

Section 1

(A) Thinking style

FOCUS
ENERGIZER

PLANNER

NANT

NOOQ

PANGJEE

PIMMY

ONG

ONG

OPTIMIZER

GOI

PRODUCER

COACH

DETAILS

EXPERT

CONNECTOR
BIG PICTURE

EXPLORER

PETER
IDEAS

GOI
PROCESS

LION
ACTION

ONG
RELATIONSHIPS

(B)Team Canvas
People & Roles
Ong - Explorer, Planner, Coach
Team leader
Goi

- Optimizer, Connector
Co-ordinator

Common Goals

Values

To provide universal access

to safe, inclusive and accessible,
green and public spaces by 2030

Motivative
Energetic
Humor
Responsibile
Flexible

To achieve and maintain safe and

beautiful streets

Nant - Energizer
User Interface

To enhance their neighborhoods and

strengthen their community

Pimmy - Energizer
User Interface

Be punctual on a task that be given

Responsible for their own tasks

How might we
create an enjoyable
street experience
in Bangkok?

Lion - Producer
System support

To help local businesses thrive, and

create safer, more attractive streets

Personal Goals
Strength & Assets

One conversation at a time, Stay

focused on topic

Give feedback and revision from

members team

Purpose

Nooq - Energizer
System support

Using trello as a tool

Recap former meeting before start the

new meeting topic

Peter - Expert
User Experience
Gamification
Pangjee - Energizer
User Experience
Gamification

Rules & Activities

Idea- sharing
Summarise their research briefly
Understand the tasks clearly
Be punctual

Need & Expectations

Weakness & Risks

Well- organised

Everyone come to every meeting

Dont understand the tasks in the same way

Technology

Energetic

Usually be late at the meeting

Presentation skills

Section 2
What is the
problem you
are trying to
solve?
Vendors on sidewalks
are a sign of lack of
respect for the human
dignity of pedestrian.
The damage vendors
do to cities is one of
the most important
reasons for shopping
malls to prosper. As
shopping malls
replace public space
as a meeting place for
people, cities become
more socio-economically segregated and
ill.

clarify my priorities by defining my goals and the path to reach them,

Theory of change
Who is your
key audience
?
Pedestrians

What is your
entry point to
reaching your
audience?

What is steps
are needed
to bring about
change?

What is the
measurable
effect your
work?

What are
the wider
benefits of
your work?

Government
City law enforcement

Inform vendors about

people rights.

Less vendors infringe

the law. More people
enjoy the vendors in
streets.

People uses public

space together

Create vendor
system that make
both pedestrians and
vendors happy.
Enforce the law

Key
Assumptions
Thai street vendors
encroach the public
space.

Key
Assumptions

Key
Assumptions

Key
Assumptions

More people live

with vendors on the
street without seeing
them as a problem.

measurable
effect?

wider
benefits?

More people uses

street vendors.

Better cities with

placemaking, and
happily people.

measurable
effect?

wider
benefits?

Less vendors obstruct

pedestrians.

Key
Assumptions

What is the
longterm
change you
see as your
goal?

General big data for

overall public space

Key
Assumptions

Stakeholders
BMA
Municipal
Pedestrian
Vendors

know the people by better defining who I am trying to reach, Target Group

What do you call this group?

Pedestrians

What are their needs?

The convenient sidewalks

What are you offering them?

Better public space
Opportunity to do placemaking
Improve sense of place

How many are there?

13 million people

How many of those will you reach?

13 million people

What do you get in return?

Accumulate Big data for next phase

How can your relationship grow?

Customer retention

How frequently will you interact?

Most of the time they use
sidewalk

Section 3

generate new ideas by thinking differently, Fast idea generator

THE APPROACH

THE NORMAL LIFE

BENDING, BREAKING&
STRETCHING THE RULE

Inversion

Vendors infringe public

electricity and water.

What if vendors can use

electricity and water for free?

Intregation

Vendors create iconic places

that cultural drivers defined cities.

What if vendors can be

iconic places in cities?

Extension

Vendors lost sense of

belonging to public space.

What if vendors create a sense of

place in their own way?

Differentiation

Thai people use sidewalk as a

street vendor.

What if the street vendors move

out of sidewalk?

Addition

Thai people usually use public

space for their personal interest.

What if Thai people use public

space as personal interest and also
care about others as well?

Substraction

Vaguely law and regulations.

What if there is no law and

regulation for vendors?

Translation

Thai government imitated

western public space management.

What if the Thai government creates

regulations base on Thai culture?

Grafting

Vendors paid bribe to the

officer when they were evicted.

What if bribe from vendors is used

for improving public space?

Exaggeration

Indistinct line between

public and private space.

What if public and private space

is clearly recognized?