JEFF WONG

1121 40th St Emeryville, California 94608 (626) 592-0626 jeffwongdsp@gmail.com

WORK EXPERIENCE

CHEETAH MOBILE AMERICA

Burlingame, CA
User Acquisition Manager Business Development/Strategic Partnerships
Mar 2015 Sep 2016

Strategically partnered with major carriers such as Verizon and US Cellular to acquire users through application
pre-loads resulting in ~25,000 new users per day with 20-25% activation rates

Continuously searched for new and alternative channels for user acquisition while managing a ~$250,000 monthly
budget maximizing cost efficiency and ROI

Increased publisher accounts from initial test budgets of $5,000 to over $20,000 within 1 month of inception

Successfully managed accounts that had the potential to become $250,000+ revenue streams on an annual basis
GLASSDOOR
Sausalito, CA
Business Development Associate/User Acquisition
Dec 2013 Mar 2015

Created and cultivated partnerships with universities and libraries to distribute Glassdoors career content intended
for SEO, acquiring 266 .edu, .org and .gov domains while actively monitoring traffic reports via Google Analytics

Optimized email campaigns through Marketo that resulted in 40-50% open rates with 30% conversion rates

Managed and tracked 3 niche job boards and negotiated for traffic trades in return for placement of
Glassdoor links through both paid and organic searches

Established contact with over 150 universities and libraries weekly, resulting in 40-50 high value domains quarterly

Ran analysis and discovered conversion rates for webinars to partnership conversions rates were ~25%
higher than all other outreach efforts and presented on an additional 3-4 webinars a month
Lead Generation Associate
Mar 2013 - Dec 2013

Generated and qualified leads setting 10+ appointments every week

Managed and analyzed the effectiveness of over 26 college email campaigns to improve open rates from 22-43%
by discovering optimal email logistics such as subject lines and times sent

Effectively sourced over 5000 contacts of interest to be utilized in our phone and email marketing efforts
which resulted in over 1200 additional .edu domains over the course of 1.5 years

Continuously searched for new avenues of opportunity through advanced Google searches for relevant sites
coming up with over 300 new prospects per week
CAPITAL ASSET & EXCHANGE, LLC
Redwood City, CA
Liquid Markets Trader
Sep 2012 - Jan 2013

Analyzed the semiconductor space and utilized informational advantage via company database in order to
create arbitrage on a daily basis to set secondary end user assets at 5-10% of new price that sold for 30-40%
profit margins

Developed and perfected the ability to independently prospect, qualify and manage the deal process from start
to finish while acting as the liaison between equipment brokers as well as end users.

Closed 12 deals in the last quarter of 2012 with combined revenue of $54,200

Aggressively strengthened key negotiation and pricing concepts to make intelligent offers based on
market conditions which resulted in $10,500 profit in November and finishing first in my trading class

EDUCATION
University of Southern California
Marshall School of Business
B.S., Business Administration; Finance, Information Operations Management
SKILLS & INTERESTS
Technical Skills: MS Office, Salesforce, Marketo, HTML/CSS

Languages: Conversational Chinese

Interests: Music, Snowboarding

Los Angeles, CA
May 2012