Crisis Response

The crisis response is what management does and says afterthe crisis hits.
Public relations plays a critical role in thecrisis response by helping to develop
the messages that aresent to various publics.

A great deal of research has examined the crisis response.That research has
been divided into two sections:

(1) the initial crisis response and

(2) Reputation repair and behavioral intentions

-------------------------Post-Crisis Phase
y
In the post-crisis phase, the organization is returningto business as usual. The
crisis is no longer
y
the focal point of managements attention but stillrequires some attention

--------------Examples of Crisis Management

y
O
dwalla
y
Exxon
y

Cadbury
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